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Journal : Cross-border

PENGARUH PENGUASAAN KOSAKATA BAHASA INGGRIS DAN KEMAMPUAN MEMBACA PEMAHAMAN TEKS BAHASA INGGRIS MAHASISWA PRODI PERBANKAN DAN KEUANGAN POLITEKNIK NEGERI MEDAN TA 2012/2013 Raina Rosanti; Budi Indra Syahdewa; Siti Asnida Nofianna; Ratna Dewi
Cross-border Vol. 6 No. 1 (2023): Januari-Juni
Publisher : Lembaga Penelitian Dan Pengabdian Masyarakat Institut Agama Islam Sultan Muhammad Syafiuddin Sambas Kalimantan Barat

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Abstract

This research aims to determine the effect of English vocabulary mastery on the ability to read and understand English texts of Medan State Polytechnic Banking and Finance Study Program students for the 2012/2013 academic year who received Class Action research and those who did not receive Class Action research. The type of data collected is qualitative data with data collection tools (instruments) used in this research, namely English vocabulary tests and English text reading comprehension tests. Respondents were taken as many as 40 students. This research uses descriptive qualitative analysis techniques. The results of the research showed that there is an influence of mastery of English vocabulary on the ability to understand English texts of Medan State Polytechnic Banking and Finance Study Program students for the 2012-2013 year who received class action research compared to those who did not receive class action research.
STRATEGI HUBUNGAN MASYARAKAT HONDA WING DEALER KISARAN DALAM MENINGKATKAN HUBUNGAN DENGAN PEMBELI Budi Indra Syahdewa; Raina Rosanti; Siti Asnida Nofianna; Ratna Dewi
Cross-border Vol. 6 No. 1 (2023): Januari-Juni
Publisher : Lembaga Penelitian Dan Pengabdian Masyarakat Institut Agama Islam Sultan Muhammad Syafiuddin Sambas Kalimantan Barat

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Abstract

The development of information and communication technology is increasingly growing. Today's society is so spoiled by the many types of communication media, and one of the most interesting people in Indonesia today is Instagram social media. Many positive things can be explored from Instagram, and one of the most used by people in Indonesia is as a medium for doing business online. Many of the offline-based companies are now using Instagram to show the existence of their companies in the world of social media. Likewise with Honda Wing Dealer Kisaran participated in utilizing Instagram as a strategy in Meningkatkan Hubungan dengan Pembeli. Honda Wing Dealer Kisaran itself is a company engaged in the automotive sector. The research was conducted with qualitative research methods, where the technique of collecting data through the stages of observation, in-depth interviews, literature studies and documentation. The results show that the strategy of using Instagram social media in Meningkatkan Hubungan dengan Pembeli is very effective in reaching customers who are active in social media, making it easier for companies to disseminate information about products and company operations. Through Instagram, customers feel more familiar and close to the company so that it has a positive impact on the company in monitoring what information needs are needed by loyal customers.