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The Influence of Instagram on Interest and Purchasing Decisions on Shopee E-Commerce (Case Study of Students in Politeknik Negeri Medan) Deny Juni Hansen Sembiring; Efni Siregar; Ratna Dewi
International Journal of Economic, Technology and Social Sciences (Injects) Vol. 4 No. 2 (2023): October 2023
Publisher : CERED Indonesia Institute

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Abstract

This research aims to determine and analyze the influence of Instagram on interest and purchasing decisions among Medan State Polytechnic students. This research took research subjects from Medan State Polytechnic students, especially Shopee e-commerce users. The type of research used is quantitative research with survey methods. The subjects in this research were 100 respondents using non-probability sampling techniques and purposive sampling techniques. The research method used was structural equation modeling (SEM), which was processed using the SmartPLS program. The results of this research show that: (1) Instagram has a positive and significant effect on purchasing interest on Shopee among Students of Politeknik Negeri Medan; (2) Instagram has a positive and significant effect on purchasing decisions on Shopee among Students of Politeknik Negeri Medan. (3) Interest buying has a positive and significant effect on purchasing decisions on Shopee among Students of Politeknik Negeri Medan; (4) Instagram has a positive and significant effect on purchasing decisions through the moderator variable buying interest on Shopee among Students of Politeknik Negeri Medan. The variable most dominantly influenced by Instagram is the purchase interest variable.
Analysis Of Comfort Factors, Tariffs And Timeliness Of Train Ticket Purchases Majoring In Medan-Binjai Lina Litafia; Nursiah Fitri; Ratna Dewi
International Journal of Economic, Technology and Social Sciences (Injects) Vol. 4 No. 2 (2023): October 2023
Publisher : CERED Indonesia Institute

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Abstract

This study aims to determine whether the factors of comfort, tariffs and timeliness of purchasing decisions simultaneously have a positive and significant effect on customer satisfaction on trains majoring in Medan Binjai. The data analysis technique used is the method with the help of the SPSS program. This study uses multiple linear regression. The sample of this study amounted to 100 respondents. Primary data collection using a questionnaire. The results showed that convenience, tariffs and timeliness partially had a positive and significant effect on purchasing decisions for train tickets majoring in Medan-Binjai. In addition, convenience, tariffs and punctuality simultaneously have a positive and significant effect on purchasing decisions for train tickets majoring in Medan-Binjai.
PERBANDINGAN KINERJA PT. PERKEBUNAN XYZ DARI ASPEK KEUANGAN DAN NON KEUANGAN DENGAN MENGGUNAKAN BALANCED SCORECARD Bernadetta A.J. Simbolon; Raina Rosanti; Budi Indra Syahdewa; Ratna Dewi
Cross-border Vol. 6 No. 1 (2023): Januari-Juni
Publisher : Lembaga Penelitian Dan Pengabdian Masyarakat Institut Agama Islam Sultan Muhammad Syafiuddin Sambas Kalimantan Barat

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Abstract

One indicator of the financial performance of the Return On Investment and Return On Equity in PT Perkebunan XYZ tend to be experiencing a decline, but this does not automatically indicate the condition of the company are not optimal. The values ​​of the financial ratios only indicate financial performance so that there is a tendency to ignore this aspect of non-financial, such as customer satisfaction, productivity, and cost-effectiveness process used to produce products and services, and empowerment, and employee commitment to delivering products and services for customer satisfaction. Performance measurement that takes into account the financial aspects and non-financial aspects are balanced scorecard still maintaining the traditional financial measures. The purpose of this study which analyzes the performance of PT Perkebunan XYZ comprehensive and can serve as the basis for long-term planning and to recommend steps that need to be done by the management of PT Perkebunan XYZ, so that the measurement results Balanced Socrecard can be implemented in improving company performance by considering four perspectives. The results showed that the first perspective learning and growth perspective shows an increase in the number of employees who attend training and development, increasing the ratio of the load of training and development as well as increased capital organization proven to increase customer satisfaction and employee motivation. In the perspective of both the internal business processes perspective shows PT Perkebunan XYZ able to create quality products. The third perspective which shows the customer perspective customers are satisfied with the quality of services provided by the company. Net profits are seen fluctuations, the average profit per customer and profitability per customer increased, while average operating expenses per customer declined. The fourth perspective of the financial perspective showed increased growth in revenue and net profit margin however decreased ROI.
PENGARUH PENGUASAAN KOSAKATA BAHASA INGGRIS DAN KEMAMPUAN MEMBACA PEMAHAMAN TEKS BAHASA INGGRIS MAHASISWA PRODI PERBANKAN DAN KEUANGAN POLITEKNIK NEGERI MEDAN TA 2012/2013 Raina Rosanti; Budi Indra Syahdewa; Siti Asnida Nofianna; Ratna Dewi
Cross-border Vol. 6 No. 1 (2023): Januari-Juni
Publisher : Lembaga Penelitian Dan Pengabdian Masyarakat Institut Agama Islam Sultan Muhammad Syafiuddin Sambas Kalimantan Barat

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This research aims to determine the effect of English vocabulary mastery on the ability to read and understand English texts of Medan State Polytechnic Banking and Finance Study Program students for the 2012/2013 academic year who received Class Action research and those who did not receive Class Action research. The type of data collected is qualitative data with data collection tools (instruments) used in this research, namely English vocabulary tests and English text reading comprehension tests. Respondents were taken as many as 40 students. This research uses descriptive qualitative analysis techniques. The results of the research showed that there is an influence of mastery of English vocabulary on the ability to understand English texts of Medan State Polytechnic Banking and Finance Study Program students for the 2012-2013 year who received class action research compared to those who did not receive class action research.
STRATEGI HUBUNGAN MASYARAKAT HONDA WING DEALER KISARAN DALAM MENINGKATKAN HUBUNGAN DENGAN PEMBELI Budi Indra Syahdewa; Raina Rosanti; Siti Asnida Nofianna; Ratna Dewi
Cross-border Vol. 6 No. 1 (2023): Januari-Juni
Publisher : Lembaga Penelitian Dan Pengabdian Masyarakat Institut Agama Islam Sultan Muhammad Syafiuddin Sambas Kalimantan Barat

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Abstract

The development of information and communication technology is increasingly growing. Today's society is so spoiled by the many types of communication media, and one of the most interesting people in Indonesia today is Instagram social media. Many positive things can be explored from Instagram, and one of the most used by people in Indonesia is as a medium for doing business online. Many of the offline-based companies are now using Instagram to show the existence of their companies in the world of social media. Likewise with Honda Wing Dealer Kisaran participated in utilizing Instagram as a strategy in Meningkatkan Hubungan dengan Pembeli. Honda Wing Dealer Kisaran itself is a company engaged in the automotive sector. The research was conducted with qualitative research methods, where the technique of collecting data through the stages of observation, in-depth interviews, literature studies and documentation. The results show that the strategy of using Instagram social media in Meningkatkan Hubungan dengan Pembeli is very effective in reaching customers who are active in social media, making it easier for companies to disseminate information about products and company operations. Through Instagram, customers feel more familiar and close to the company so that it has a positive impact on the company in monitoring what information needs are needed by loyal customers.
Navigating autism representation in 'extraordinary attorney woo': A Korean drama perspective Majid Wajdi; Selvie Ratna Ivone Mandang; Budi Susanto; Abdurrahim Abdurrahim; Ratna Dewi
Kajian Pendidikan, Seni, Budaya, Sosial dan Lingkungan Vol. 2 No. 1 (2025): March 2025
Publisher : Yayasan Mitra Persada Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58881/kpsbsl.v2i1.3

Abstract

This review examines the Korean drama Extraordinary Attorney Woo, which narrates the life of Woo Young-Woo, a lawyer with Autism Spectrum Disorder (ASD). The series portrays the unique challenges and abilities of individuals with ASD, combining social difficulties and limited empathy with exceptional memory and intelligence. The drama seeks to inspire audiences by illustrating Woo's journey towards independence while confronting societal stigma and prejudice. The objective of this review is to critically analyse the portrayal of ASD in the series, highlighting its role in shaping public perception and fostering greater understanding and empathy for individuals with autism. The data collection involved document analysis, including a detailed review of the drama’s episodes and a literature review on autism representation in media. This method enabled a comparison of the series' portrayal with existing studies and established characteristics of ASD. The analysis focused on the authenticity and sensitivity of the depiction, its adherence to or deviation from ASD traits, and its impact on public perceptions. The findings reveal that Extraordinary Attorney Woo successfully challenges stereotypes, promotes awareness, and provides an authentic representation of ASD. The drama emphasizes neurodiversity while showcasing the challenges and triumphs of individuals with autism. However, some dramatizations of ASD traits for narrative purposes were noted, highlighting the need for careful balance in future portrayals. In conclusion, Extraordinary Attorney Woo is a significant step towards fostering inclusivity and understanding. Recommendations include further collaboration with experts to ensure accuracy and continued focus on breaking stereotypes in media representations of autism.
Transformation of street-style fried rice into star-hotel cuisine: Innovations in processing, safety, sensory quality, and culinary tourism positioning I Wayan Andika Saputra; Cokorda Gede Putra Yudistira; Kasiani Kasiani; Majid Wajdi; Ratna Dewi; Muhammad Ahmad Mazher; Auwal Ahmed Ibrahim; Chet Narayan Acharya
Kajian Pendidikan, Seni, Budaya, Sosial dan Lingkungan Vol. 3 No. 1 (2026): March 2026
Publisher : Yayasan Mitra Persada Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58881/kpsbsl.v3i1.71

Abstract

This study explores how humble street-style fried rice can be transformed into a premium star-hotel dish by integrating advances in food processing, quality control, and culinary tourism strategy. The aims are to enhance safety and shelf-life, standardize sensory quality, and reposition fried rice as a signature upscale offering. Methodologically, the paper synthesizes recent developments in prepared fried rice technologies, including novel thermal and non-thermal processing, freezing, and quality-monitoring tools, alongside case-based insights from tourism-driven dish upgrading and local rice innovations as culinary icons. Analysis focuses on microbial safety, starch retrogradation, texture, colour, and flavour stabilization, as well as menu standardization, presentation, and branding for tourist and hotel markets. The study concludes that combining advanced processing (e.g., physical field and static magnetic field freezing) with standardized recipes and tourism-oriented branding can elevate fried rice from roadside fare to a consistent, marketable star-hotel dish.
How Indonesian terms of address "bapak or ibu" and "kamu" are used in Indonesian educational settings Majid Wajdi; Aprianoto Aprianoto; Ratna Dewi; Mulyono Mulyono; Wisman Hadi
Journal of Education, Social & Communication Studies Vol. 1 No. 1 (2024): January 2024
Publisher : PT. MAWAMEDIA JAYAMUSTA BUANASIHA

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Abstract

The present study aims at understanding how the use of Indonesian terms of address reflect social and cultural relation in the classroom. The data of the study were collected through participant observation and document study, field-notes and audio recording. The analysis shows that the teachers always use terms of address “kamu” to the students while students always use “Bapak or Ibu” to address them. Among the teachers they address “Bapak or Ibu” and among the students they always call each other using “kamu” symmetrically. The use of the terms of address “Bapak or Ibu” symmetrically indicate deference  to each other  But symmetrical usage of “kamu” indicates solidarity and intimacy. Asymmetrical usage of “Bapak or Ibu” by students and “kamu” by the teachers to the students reflect hierarchy. The user of “kamu” is the superordinate while the users of “Bapak or Ibu” subordinate. Penelitian ini bertujuan untuk memahami bagaimana penggunaan istilah sapaan dalam bahasa Indonesia mencerminkan relasi sosial dan budaya di ruang kelas. Data dikumpulkan melalui observasi dan studi dokumen, yang menunjukkan bahwa guru selalu memanggil siswa dengan istilah sapaan "kamu", sedangkan siswa selalu menyapa guru dengan istilah sapaan "Bapak/Ibu". Antar sesama siswa, mereka menggunakan istilah sapaan "kamu" untuk saling menyapa. Temuan ini menunjukkan bahwa penggunaan istilah sapaan "Bapak/Ibu" dan "kamu" dalam ruang kelas mencerminkan relasi sosial dan budaya yang tidak setara. Istilah sapaan "Bapak/Ibu" digunakan untuk menunjukkan rasa hormat dan kedudukan yang lebih tinggi, sedangkan istilah sapaan "kamu" digunakan untuk menunjukkan kesetaraan dan keakraban. Temuan ini memiliki implikasi penting bagi pendidikan di Indonesia. Guru dan siswa perlu memahami bagaimana penggunaan istilah sapaan dapat mempengaruhi relasi dan iklim belajar di kelas.
Exploring how novel reading enhances youth literacy, deepens insight, and fosters creative thinking I Made Sumartana; I Putu Yoga Laksana; Adisti Primi Wulan; Siti Mariam; Ratna Dewi; Zulfiqar Ali; Bareq Raad Raheem; Sidratul Muntaha Uzma; Muhammad Mustafa
Journal of Education, Social & Communication Studies Vol. 3 No. 2 (2026): May 2026
Publisher : PT. MAWAMEDIA JAYAMUSTA BUANASIHA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71028/jescs.v3i2.83

Abstract

Reading has various benefits in everyday life, especially for teenagers. This study aims to explore the impact of reading novels on adolescents' literacy, creativity, critical thinking and mental health. Through the analysis of data obtained from 12 respondents aged 19-20 years old, results show that 100% of respondents agreed that reading novels can improve their literacy and creativity. The knowledge gained from reading helps teens develop creative thinking and critical thinking skills. The survey results also indicated that 100% of respondents found reading novels helpful in coping with emotions and stress, with genres as diverse as romance, fiction, history and politics. In addition, this study confirms the importance of emotional intelligence in helping adolescents recognize and manage their feelings. This finding is in line with previous research showing that reading interest is positively related to critical thinking and critical reading skills. Overall, the results of this study suggest that reading novels not only improves cognitive skills but also provides significant emotional support for adolescents in facing the challenges of daily life.
Co-Authors Abdurrahim Abdurrahim Adisti Primi Wulan Aprianoto Aprianoto Auwal Ahmed Ibrahim Bareq Raad Raheem Bernadetta Anita Jerry S Budi Indra Syahdewa Budi Susanto Chet Narayan Acharya Deny Juni Hansen Sembiring Efni Siregar I Made Sumartana I Putu Yoga Laksana I Wayan Andika Saputra Kasiani Kasiani Lina Litafia Majid Wajdi Majid Wajdi Majid Wajdi Muhammad Ahmad Mazher Muhammad Mustafa Mulyono Mulyono Nursiah Fitri - Putra Yudistira, Cokorda Gede Raina Rosanti Selvie Ratna Ivone Mandang Sidratul Muntaha Uzma Siti Asnida Nofianna Siti Mariam Wisman Hadi Zulfiqar Ali