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All Journal AGRIVITA, Journal of Agricultural Science NERSMID: Jurnal Keperwatan dan Kebidanan Eureka Herba Indonesia JURPIKAT (Jurnal Pengabdian Kepada Masyarakat) UNES Journal of Swara Justisia International Journal of Humanities Education and Social Sciences Jurnal Media Akademik (JMA) Jurnal Intelek Dan Cendikiawan Nusantara Jurnal Ilmu Sosial dan Humaniora Al-Muamalah: Jurnal Ekonomi Islam, Filantropi dan Perbankan Syariah
Sri Winarsih
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Religion Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Neuroscience Nursing Public Health Social Sciences Veterinary Other

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Penerapan etika bisnis Islam dalam strategi pemasaran syariah Sri Winarsih; Muhammad Iqbal Fasa
Jurnal Intelek Dan Cendikiawan Nusantara Vol. 1 No. 5 (2024): OKTOBER-NOVEMBER 2024
Publisher : PT. Intelek Cendikiawan Nusantara

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Abstract

The application of Islamic business ethics in sharia marketing strategies is a crucial element that must be considered by business actors to achieve sustainability and build consumer trust. Islamic business ethics focuses on the principles of justice, transparency and social responsibility, which are in line with sharia values. Meanwhile, marketing strategy is a planned and systematic method for achieving company goals. This research discusses how the application of Islamic business ethics can increase the effectiveness of sharia marketing strategies, with an emphasis on product development, marketing communications, and relationships with consumers. The method used in this research is qualitative with a descriptive approach. The research results show that the application of Islamic business ethics not only improves the company's image, but also contributes to customer loyalty and sustainable business growth. Therefore, the integration of Islamic business ethics in sharia marketing strategies is the key to achieving business goals that are in accordance with sharia principles and modern market needs.
Co-Authors Abdul Hakim Anggita Maharani Anggun Okta Fitri Ardian Rizal Catur Herison Chientya Annisa Rahma Putrie Ersi Sisdianto Hanifa Dhiya Ulhaq Hanifah Nada Rifa Merakati Handayaningsih Moch. Syafiudin Muchamad Subali Noto Muhammad Iqbal Fasa Munayarokh Nadia Rista Nur komalasari Ramdani Ramadhan Ratu, Estyka Rustikawati Rustikawati Sinta Nur Rohmah Solly Aryza Wahyu Joko Saputra Warkoyo