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All Journal Jurnal Ilmu Administrasi Bisnis PROFIT : Jurnal Administrasi Bisnis Sketsa Bisnis JKIE (Journal Knowledge Industrial Engineering) MALIA Journal of Public Administration Studies Community Engagement and Emergence Journal (CEEJ) ATRABIS: Jurnal Administrasi Bisnis (e-Journal) JTAM ROTARY Jurnal Mandala Pengabdian Masyarakat PROFICIO: Jurnal Pengabdian Masyarakat AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis Economic Reviews Journal MES Management Journal Jurnal Ekonomi, Bisnis dan Manajemen Journal of Artificial Intelligence and Digital Business Jurnal Pengabdian Masyarakat Bangsa Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah As-Syirkah: Islamic Economic & Financial Journal Global Review of Tourism and Social Sciences Synergy: Journal of Collaborative Sciences
Any Urwatul Wusko
Universitas Yudharta Pasuruan
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Journal : Economic Reviews Journal

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Pengaruh Brand Personality dan Perceived Quality Terhadap Keputusan Pembelian dan Dampaknya pada Repurchase Intention Produk Natasha Skincare: Studi pada Pembeli Produk Natasha di Akun Shopee @Natasha Skincare Official Mariyah Ulfa; Any Urwatul Wusko
Economic Reviews Journal Vol. 3 No. 4 (2024): Economic Reviews Journal
Publisher : Masyarakat Ekonomi Syariah Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56709/mrj.v3i4.492

Abstract

This study aims to determine “The Influence of Brand Personality and Perceived Quality on Puchase Decision and Their Impact on repurchase intention of Natasha Skincare Producs (A Study on Buyers of Natasha Products on the Shopee Account @Natasha Skincare Official)”. This research uses a quantitative. The population in this study consists of buyers from the Shopee account @Natasha Skincare Official. The sampling technique used is purposive sampling with a total of 114 respondents. The research technique was conducted by distributing on ine questionnaires using Goegle Forms as the data collection instrument, and the results will be analyzed using SmartPLS 4.0. The research findings conclude that (1) brand personality has a positive buy not significant effect on purchase decision, (2) perceived quality has a positive and significant effect on purchase decision, (3) brand personality has a positive and significant effect on repurchase intention, (4) perceived quality has a positive and significant effect on repurchase intention, and (5) purchase decision has a positive but not significant effect on repurchase intention.
Pengaruh Brand Image, Product Knowledge, dan Harga Terhadap Keputusan Pembelian Produk Pakaian Fashion Bangkok pada Store Fashion Bangkok 88 Vina Ainun Jariyah; Eko Agus Alfianto; Miftahul Huda; Any Urwatul Wusko
Economic Reviews Journal Vol. 3 No. 4 (2024): Economic Reviews Journal
Publisher : Masyarakat Ekonomi Syariah Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56709/mrj.v3i4.502

Abstract

The Influence of Brand Image, Product Knowledge, and Price on Purchasing Decisions of Bangkok Fashion Clothing Products, This type of research is a quantitative approach. The data collection technique used is a questionnaire distributed offline. The sample used in the study was 116 respondents with probability sampling and nonprobability sampling methods, and statistical analysis such as multiple linear regression. Based on the results of this study, it can be seen that Brand Image has a positive and significant effect on purchasing decisions, Product Knowledge has a positive and significant effect on purchasing decisions, Price has a positive and significant effect on purchasing decisions, Brand Image, Product Knowledge, and Price have a positive and significant effect on purchasing decisions.
Co-Authors Abdurahman . Afida, Siti Nur Alfiatur Rohmania Amang Fathur Rohman Amang Fathur Rohman Aminullah Aminullah Amma Fazizah Andari Sonaria Andriani Kusumawati Ansori, Mochammmad Ayyub Bil Arsyi, Mokhammad Ryan As, Rofiq Saiful Hadi Auliyah, Kholifatul Azadhali, M H Badrus Sholeh dwian mukhsinin huda Eko Agus Alfianto Eko Agus Alfiantoro Fadillah, Amalia Nur Faizatul Wafiyah Faizin, Nabila Fernandito Putra Perdana Gabriela, Mahbubah El Handayani, Putri Meli Hapshoh, Nabilah Adawiyah Al Hidayatulloh, Muhammad Syarifuddin Ike Rahma Fitriya Inayatul Maula Irawan, Achmad Candra Kharisma, Afiifah Nuur Kholid Mutadlo kholila Khoviyah, Silvi Nur Mariyah Ulfa Maula, Inayatul Miftahul Huda Misbachudin, Misbachudin Muhammad Agus Muljanto Muhammad Nizar Muhammad Wardianto Muhammad, Alvi Nur Nafiatul Islamiyah Nafisyah, Dina Putri Rif'atun Nila Arbiatur Rohmah Nova Verawati Nur, Raybian Nuraeni Nuraeni Prastyo, Eka Putra, Wahyu Maulana Rahmad Zainul Abidin Rizki Amalia shinta chamelia Siti Nur Afida Siti Zulaikhah Suharyono Suharyono Vina Ainun Jariyah Wardianto, Muhammad Zahro, Shintya Mutimmatuz Zainul Arifin