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All Journal Jurnal Kebijakan Publik Jurnal Kebijakan dan Administrasi Publik Abdimas Talenta : Jurnal Pengabdian Kepada Masyarakat Journal of Education, Humaniora and Social Sciences (JEHSS) PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat International Journal on Advanced Technology, Engineering, and Information System (IJATEIS) Jurnal Bastra (Bahasa dan Sastra) EduYustisia Jurnal Edukasi Hukum MODERAT: Jurnal Ilmiah Ilmu Pemerintahan Innovative: Journal Of Social Science Research Jurnal Sentra Pendidikan Anak Usia Dini Jurnal Penelitian dan Pengkajian Ilmiah
Dara Aisyah
Mahasiswi Jabatan Sains Pembangunan Fakulti Sains Sosial dan Kemanusiaan Universitas Kebangsaan Malaysia, dan Staf Pengajar Administrasi Negara Fisip UI
Agriculture, Biological Sciences & Forestry Humanities Automotive Engineering Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Physics Public Health Social Sciences Other

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Pengelolaan Limbah Berbasis Masyarakat di Desa Pakam, Kabupaten Batu Bara, Sumatera Utara: Community Based Waste Management in Pakam Village, Batu Bara Regency, North Sumatra Trimurni, Februati; Nasution, Muhammad Arifin; Aisyah, Dara; Sitepu, Yovita Sabarina; Siregar, Onan Marakali; Ginting, Wiro Oktavius; Ritonga, Siti Hazzah Nur
PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat Vol. 10 No. 11 (2025): PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat
Publisher : Institute for Research and Community Services Universitas Muhammadiyah Palangkaraya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33084/pengabdianmu.v10i11.10623

Abstract

Waste management at the community level is crucial to promoting sustainable development, especially in coastal regions. The problem of household and shellfish waste being carried by ocean currents and accumulating in the environment is a concern in Pakam Village, Batu Bara Regency, North Sumatra. This state detracts from the village's aesthetic attractiveness in addition to polluting the environment. To enhance residents' ability to manage their own waste, community service projects are being implemented through the Universitas Sumatera Utara 2025 Assisted Village initiative. Technical waste processing training, stakeholder Focus Group Discussions (FGDs), the establishment of an Environmental Working Group, and the creation of local regulations in the form of Village Head Regulations (Perkades) were among the implementation strategies. Additionally, a display of processed waste products was implemented. The activities' outcomes demonstrated the development of active local institutions, a greater understanding of household waste sorting, an improvement in the community's ability to process waste into value-added products like handicrafts and calcium powder, and the creation of more practical village regulations than the Perdes. Additionally, Pakam Village was effectively linked to the Batu Bara Regency Waste Bank effort through this scheme. As a result, this service strengthened the village's institutional and regulatory foundations while also helping the community shift its perspective from viewing garbage as a problem to recognizing it as an economic resource.
PENERAPAN GOOD GOVERNANCE DI TINJAU DARI TRANSPARANSI PEMERINTAH DALAM PENGADAAN BARANG DAN JASA RUMAH SAKIT UMUM DAERAH MELALUI PROSES TENDER DI KABUPATE MANDAILING NATAL Sari, Yulanna; Aisyah, Dara
Moderat : Jurnal Ilmiah Ilmu Pemerintahan Vol 11 No 4 (2025): November 2025
Publisher : Program Studi Ilmu Pemerintahan FISIP Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/moderat.v11i4.5547

Abstract

Good Governance is a fundamental aspect in building government governance that is oriented towards the principles of integrity, transparency, accountability, effectiveness, and responsiveness to public interests. Good Governance includes several main principles, including transparency, accountability, participation, the rule of law, effectiveness, efficiency, and justice. This study aims to analyze the application of Good Governance principles reviewed from the aspect of government transparency in the procurement process of goods and services in the tender for the construction of the Regional General Hospital in Mandailing Natal Regency. The background of this study is based on the still low level of public information disclosure in the implementation of the tender, which causes project failure, construction delays, and disruptions to the Electronic Procurement Service (LPSE) system. The research method used is a descriptive method with a qualitative approach.. Data were collected through interviews, field observations, documentation, and literature studies relevant to the goods and services procurement process. The research informants consisted of the Head of the Goods and Services Division, the Head of the Development and Advocacy Division, implementing staff, and representatives of local media. The results of the study indicate that the implementation of Good Governance principles in the procurement of goods and services in Mandailing Natal Regency has not been running optimally. This study emphasizes the importance of implementing the principles of transparency and accountability in the public procurement system to create good, clean, and community-oriented governance.
Pengaruh Kualitas Layanan BPJS Kesehatan terhadap Tingkat Kepuasan Pengguna Layanan Kesehatan Khususnya pada Pelayanan Rujukan di Kota Medan Pakpahan, Iyusarah; Rossevelt, Franklin Asido; Aisyah, Dara; Azzahra, Syahirah; Munthe, Jane Bortana Br; Sitompul, Graciela Ulina; Prayoga, Muhammad Alvin
CENDEKIA : Jurnal Penelitian dan Pengkajian Ilmiah Vol. 2 No. 12 (2025): CENDEKIA : Jurnal Penelitian Dan Pengkajian Ilmiah, Desember 2025
Publisher : Lembaga Pendidikan dan Penelitian Manggala Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62335/cendekia.v2i12.2003

Abstract

Referral services under BPJS Health in Medan City continue  to encounter issues such as delays, mismatched facilities, and limited empathy from healthcare personnel, contributing to rising public dissatisfaction. This study aims to analyze the influence of BPJS Health service quality on user satisfaction in referral services in Medan City. A quantitative approach was employed through questionnaire distribution to BPJS participants who had accessed referral services, with validity and reliability testing conducted on the instrument. Data were analyzed using correlation tests and simple and multiple linear regressions to determine the relationships and effects among variables. The results show that both service quality and referral process quality have strong and significant impacts on user satisfaction. Responsive service, clear procedures, timeliness, and effective coordination between healthcare facilities were found to enhance participants’ perceptions of service quality. The study concludes that improving service quality particularly within referral mechanisms is essential for increasing user satisfaction and improving the effectiveness of healthcare delivery in Medan City.
Analisis Pengaruh Kepatuhan dan Kesadaran Mahasiswa terhadap Bahaya Asap Rokok pada Kawasan Tanpa Rokok di FISIP USU Harahap, Aisyah Rinjani; Rosselvelt, Franklin Asido; Aisyah, Dara; Safitri, Ani; Siadari, Irwan Maruli; Simatupang, Keyko Imelda; Siregar, Nabila Sakila
CENDEKIA : Jurnal Penelitian dan Pengkajian Ilmiah Vol. 2 No. 12 (2025): CENDEKIA : Jurnal Penelitian Dan Pengkajian Ilmiah, Desember 2025
Publisher : Lembaga Pendidikan dan Penelitian Manggala Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62335/cendekia.v2i12.2011

Abstract

The Smoke-Free Area (Kawasan Tanpa Rokok/KTR) policy is implemented as an effort to create a healthy academic environment free from cigarette smoke. However, its enforcement still faces challenges, particularly regarding students' compliance and awareness. This study aims to analyze the influence of compliance and awareness regarding the dangers of cigarette smoke and how these variables affect smoking behavior and comfort within the smoke-free area at the Faculty of Social and Political Sciences, Universitas Sumatera Utara. This research applies a quantitative survey method with 30 participating students. The research instrument was examined through validity and reliability testing, classical assumption testing, and further analyzed using multiple linear regression. The findings indicate that students’ awareness has a significant influence on smoking behavior and compliance with KTR regulations, while compliance without awareness does not significantly affect smoking behavior. Additionally, both awareness and compliance simultaneously contribute to students’ comfort in the smoke-free environment. These results suggest that effective implementation of smoke-free policies requires not only rules and enforcement but also continuous education to strengthen awareness. Therefore, strengthened regulation combined with health promotion strategies is necessary to support the development of a healthy campus culture.
Analisis Tingkat Kepuasan Masyarakat terhadap  Sistem Pelayanan Pengangkutan Sampah di Jalan Berdikari, Kelurahan Padang Bulan, Kecamatan Medan Baru Ginting, Dora Karyati Br; Rossevelt, Franklin Asido; Aisyah, Dara; Mariani, Dinda; Silitonga, Chelsea Rahmadhani; Lubis, Najwa Rahmadani
CENDEKIA : Jurnal Penelitian dan Pengkajian Ilmiah Vol. 2 No. 12 (2025): CENDEKIA : Jurnal Penelitian Dan Pengkajian Ilmiah, Desember 2025
Publisher : Lembaga Pendidikan dan Penelitian Manggala Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62335/cendekia.v2i12.2012

Abstract

This study aims to analyze the level of community satisfaction with the waste collection service on Berdikari Street, Padang Bulan Village, Medan Baru District, Medan City, and to examine the influence of service quality (SERVQUAL dimensions) on that satisfaction. The research uses a descriptive quantitative approach with a survey method. Data were collected via questionnaires from local residents, covering service quality indicators across five SERVQUAL dimensions (tangibles, reliability, responsiveness, assurance, and empathy). Data analysis was conducted by calculating a Community Satisfaction Index (CSI) and performing a Pearson correlation test to assess the relationship between service quality and satisfaction. The results show that the community’s satisfaction level falls into the “satisfied” category with a CSI value of around 78.5%. However, two service dimensions  reliability and responsiveness scored lower than the others, indicating the need for improvements in collection schedule punctuality and speed of response to complaints. The statistical analysis confirms a significant positive relationship between service quality and community satisfaction. In conclusion, the better the perceived quality of the waste collection service, the higher the community’s satisfaction; thus, improvements in reliability and responsiveness are recommended to further enhance resident satisfaction.
Pengaruh Digital Marketing sebagai Sarana Penjualan terhadap Tingkat Kinerja Pemasaran: Pedagang Kaki Lima di Sepanjang Pintu 1-4 Universitas Sumatera Utara Siahaan, Nazwa Adam’s; Rossevelt, Franklin Asido; Aisyah, Dara; Panjaitan, Irna Dela Yunitha; Panjaitan, Engzellyski; Hutauruk, Onida; Jannah, Mifthahul
CENDEKIA : Jurnal Penelitian dan Pengkajian Ilmiah Vol. 2 No. 12 (2025): CENDEKIA : Jurnal Penelitian Dan Pengkajian Ilmiah, Desember 2025
Publisher : Lembaga Pendidikan dan Penelitian Manggala Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62335/cendekia.v2i12.2052

Abstract

This study aims to analyze the influence of digital marketing as a sales tool on the marketing performance of street vendors (PKL) along Gates 1–4 of the University of North Sumatra. The background of the study is based on the increasing use of social media, especially Instagram, as a promotional and marketing communication tool in the informal sector. The study used a quantitative approach with a non-probability sampling technique, and data collection through a five-point Likert scale questionnaire. The results of the validity and reliability tests showed that the research instrument met the eligibility criteria, although one item in the digital marketing utilization variable was declared invalid. Correlation analysis showed a strong positive relationship between variables, while the results of multiple linear regression proved that digital marketing (X1) and its utilization through Instagram (X2) had a significant effect on marketing performance (Y), both partially and simultaneously. The coefficient of determination (R² = 0.819) indicated that 81.9% of the variation in marketing performance was explained by the two independent variables. These findings confirm that the existence of digital accounts and active content management through Instagram play an important role in increasing business visibility, attracting customers, and encouraging increased sales of street vendors in the area. Thus, digital marketing is a relevant and effective strategy in strengthening the competitiveness of small businesses in the digital era.
Analisis Tingkat Kepuasan Mahasiswa FISIP USU terhadap Penggunaan QRIS Pada UKM di Sekitar USU Mahdiya, Shakila Aulia; Rossevelt, Franklin Asido; Aisyah, Dara; Siregar, Theresia Rani Miranda; Hutabarat, Sepania Margareta; Siringoringo, Lody Chrisandi Irwanto; Silaen, Priskila Eunike Avelia
CENDEKIA : Jurnal Penelitian dan Pengkajian Ilmiah Vol. 2 No. 12 (2025): CENDEKIA : Jurnal Penelitian Dan Pengkajian Ilmiah, Desember 2025
Publisher : Lembaga Pendidikan dan Penelitian Manggala Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62335/cendekia.v2i12.2056

Abstract

This study aims to assess the extent to which the use of the Indonesian Standard Quick Response Code (QRIS) affects the satisfaction of FISIP University of North Sumatra students in conducting transactions at SMEs around the campus. The method used is a descriptive-associative quantitative approach with data collection through questionnaires, observation, and documentation. A total of 30 respondents were selected using purposive sampling. All instruments were declared valid and reliable based on the results of the tests conducted. The analysis showed a very strong relationship between the use of QRIS and student satisfaction, with a correlation coefficient of 0.888 and an R Square value of 0.788. A simple linear regression test also proved that the use of QRIS had a significant effect on student satisfaction (p < 0.001). These results confirm that the factors of convenience, speed, security, and comfort offered by QRIS significantly increase student satisfaction in transactions at SMEs around USU.
Analisis Pengaruh Strategi Penempatan Lokasi Pedagang Kaki Lima terhadap Tingkat Omset Penjualan di Area USU (Pintu 1 - Pintu 4) Nainggolan, Sonia Cleophani; Rossevelt, Franklin Asido; Aisyah, Dara; Simanullang, Oktavia Immanuella; Putri, Siti Aisyah Riani; Hasibuan, Cindy Triana; Hafizh, Harits Tio
CENDEKIA : Jurnal Penelitian dan Pengkajian Ilmiah Vol. 2 No. 12 (2025): CENDEKIA : Jurnal Penelitian Dan Pengkajian Ilmiah, Desember 2025
Publisher : Lembaga Pendidikan dan Penelitian Manggala Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62335/cendekia.v2i12.2062

Abstract

The informal sector, particularly street vendors, plays a strategic role in urban economies by providing employment opportunities and affordable goods and services. One of the key determinants of street vendors’ economic performance is business location strategy. This study aims to analyze the effect of location placement strategy on the sales turnover of street vendors in the Universitas Sumatera Utara (USU) area, specifically at Gate 1 to Gate 4. This study employs a quantitative approach using a survey method. Data were collected through a five-point Likert-scale questionnaire measuring location strategy dimensions—accessibility, visibility, proximity to pedestrian flows, vendor clustering, and supporting facilities—as well as sales turnover. Data analysis was conducted using validity and reliability tests, Pearson correlation, and multiple linear regression with SPSS software. The results indicate that all research instruments are valid and reliable. Simultaneously, location placement strategy has a positive and significant effect on sales turnover. Partially, all location dimensions significantly influence sales turnover, with supporting facilities and spatial arrangement emerging as the most dominant factor. These findings highlight the critical role of spatial and environmental factors in enhancing the economic performance of street vendors in campus areas.
Co-Authors Abd Hair Awang, Abd Hair Abdul Munir Ambar Teguh Sulistyani, Ambar Teguh ANI SAFITRI, ANI Azzahra, Syahirah Franklin Asido Rossevelt Ginting, Dora Karyati Br Ginting, Wiro Oktavius Guntur Rambey Hafizh, Harits Tio Harahap, Aisyah Rinjani Hasanuddin Hasanuddin Hasibuan, Cindy Triana Hutabarat, Sepania Margareta Hutauruk, Onida Katiman Rostam, Katiman Lubis, Najwa Rahmadani Maftuchah, Ulfah Mahdiya, Shakila Aulia Mariani, Dinda Mifthahul Jannah Miranda, Karina Munthe, Jane Bortana Br Nainggolan, Sonia Cleophani NASUTION, MUHAMMAD ARIFIN Pakpahan, Iyusarah Panjaitan, Engzellyski Panjaitan, Irna Dela Yunitha Prayoga, Muhammad Alvin Putri, Siti Aisyah Riani Ramadhani, Tisya Ritonga, Siti Hazzah Nur Rosselvelt, Franklin Asido Sari, Yulanna Sembiring, Putri Sari Ulfa Siadari, Irwan Maruli Siahaan, Nazwa Adam’s Sihite, Gloria Inriani sihotang, muhammad sontang Silaen, Priskila Eunike Avelia Silitonga, Chelsea Rahmadhani Simanullang, Oktavia Immanuella Simatupang, Keyko Imelda Siregar, Nabila Sakila Siregar, Onan Marakali Siregar, Theresia Rani Miranda Siringoringo, Lody Chrisandi Irwanto Sitompul, Graciela Ulina Sudiati Trimurni, Februati Trisnawati Hutagalung