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All Journal Jurnal Kebijakan dan Administrasi Publik Abdimas Talenta : Jurnal Pengabdian Kepada Masyarakat Journal of Education, Humaniora and Social Sciences (JEHSS) PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat Jurnal Public Policy International Journal on Advanced Technology, Engineering, and Information System (IJATEIS) EduYustisia Jurnal Edukasi Hukum MODERAT: Jurnal Ilmiah Ilmu Pemerintahan Innovative: Journal Of Social Science Research Jurnal Sentra Pendidikan Anak Usia Dini Jurnal Penelitian dan Pengkajian Ilmiah Journal of Environmental and Development Studies Outline Journal of Community Development
Dara Aisyah
Mahasiswi Jabatan Sains Pembangunan Fakulti Sains Sosial dan Kemanusiaan Universitas Kebangsaan Malaysia, dan Staf Pengajar Administrasi Negara Fisip UI
Agriculture, Biological Sciences & Forestry Humanities Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Physics Public Health Social Sciences Other

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Analisis Pengaruh Kepatuhan dan Kesadaran Mahasiswa terhadap Bahaya Asap Rokok pada Kawasan Tanpa Rokok di FISIP USU Harahap, Aisyah Rinjani; Rosselvelt, Franklin Asido; Aisyah, Dara; Safitri, Ani; Siadari, Irwan Maruli; Simatupang, Keyko Imelda; Siregar, Nabila Sakila
CENDEKIA : Jurnal Penelitian dan Pengkajian Ilmiah Vol. 2 No. 12 (2025): CENDEKIA : Jurnal Penelitian Dan Pengkajian Ilmiah, Desember 2025
Publisher : Lembaga Pendidikan dan Penelitian Manggala Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62335/cendekia.v2i12.2011

Abstract

The Smoke-Free Area (Kawasan Tanpa Rokok/KTR) policy is implemented as an effort to create a healthy academic environment free from cigarette smoke. However, its enforcement still faces challenges, particularly regarding students' compliance and awareness. This study aims to analyze the influence of compliance and awareness regarding the dangers of cigarette smoke and how these variables affect smoking behavior and comfort within the smoke-free area at the Faculty of Social and Political Sciences, Universitas Sumatera Utara. This research applies a quantitative survey method with 30 participating students. The research instrument was examined through validity and reliability testing, classical assumption testing, and further analyzed using multiple linear regression. The findings indicate that students’ awareness has a significant influence on smoking behavior and compliance with KTR regulations, while compliance without awareness does not significantly affect smoking behavior. Additionally, both awareness and compliance simultaneously contribute to students’ comfort in the smoke-free environment. These results suggest that effective implementation of smoke-free policies requires not only rules and enforcement but also continuous education to strengthen awareness. Therefore, strengthened regulation combined with health promotion strategies is necessary to support the development of a healthy campus culture.
Analisis Tingkat Kepuasan Masyarakat terhadap  Sistem Pelayanan Pengangkutan Sampah di Jalan Berdikari, Kelurahan Padang Bulan, Kecamatan Medan Baru Ginting, Dora Karyati Br; Rossevelt, Franklin Asido; Aisyah, Dara; Mariani, Dinda; Silitonga, Chelsea Rahmadhani; Lubis, Najwa Rahmadani
CENDEKIA : Jurnal Penelitian dan Pengkajian Ilmiah Vol. 2 No. 12 (2025): CENDEKIA : Jurnal Penelitian Dan Pengkajian Ilmiah, Desember 2025
Publisher : Lembaga Pendidikan dan Penelitian Manggala Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62335/cendekia.v2i12.2012

Abstract

This study aims to analyze the level of community satisfaction with the waste collection service on Berdikari Street, Padang Bulan Village, Medan Baru District, Medan City, and to examine the influence of service quality (SERVQUAL dimensions) on that satisfaction. The research uses a descriptive quantitative approach with a survey method. Data were collected via questionnaires from local residents, covering service quality indicators across five SERVQUAL dimensions (tangibles, reliability, responsiveness, assurance, and empathy). Data analysis was conducted by calculating a Community Satisfaction Index (CSI) and performing a Pearson correlation test to assess the relationship between service quality and satisfaction. The results show that the community’s satisfaction level falls into the “satisfied” category with a CSI value of around 78.5%. However, two service dimensions  reliability and responsiveness scored lower than the others, indicating the need for improvements in collection schedule punctuality and speed of response to complaints. The statistical analysis confirms a significant positive relationship between service quality and community satisfaction. In conclusion, the better the perceived quality of the waste collection service, the higher the community’s satisfaction; thus, improvements in reliability and responsiveness are recommended to further enhance resident satisfaction.
Pengaruh Digital Marketing sebagai Sarana Penjualan terhadap Tingkat Kinerja Pemasaran: Pedagang Kaki Lima di Sepanjang Pintu 1-4 Universitas Sumatera Utara Siahaan, Nazwa Adam’s; Rossevelt, Franklin Asido; Aisyah, Dara; Panjaitan, Irna Dela Yunitha; Panjaitan, Engzellyski; Hutauruk, Onida; Jannah, Mifthahul
CENDEKIA : Jurnal Penelitian dan Pengkajian Ilmiah Vol. 2 No. 12 (2025): CENDEKIA : Jurnal Penelitian Dan Pengkajian Ilmiah, Desember 2025
Publisher : Lembaga Pendidikan dan Penelitian Manggala Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62335/cendekia.v2i12.2052

Abstract

This study aims to analyze the influence of digital marketing as a sales tool on the marketing performance of street vendors (PKL) along Gates 1–4 of the University of North Sumatra. The background of the study is based on the increasing use of social media, especially Instagram, as a promotional and marketing communication tool in the informal sector. The study used a quantitative approach with a non-probability sampling technique, and data collection through a five-point Likert scale questionnaire. The results of the validity and reliability tests showed that the research instrument met the eligibility criteria, although one item in the digital marketing utilization variable was declared invalid. Correlation analysis showed a strong positive relationship between variables, while the results of multiple linear regression proved that digital marketing (X1) and its utilization through Instagram (X2) had a significant effect on marketing performance (Y), both partially and simultaneously. The coefficient of determination (R² = 0.819) indicated that 81.9% of the variation in marketing performance was explained by the two independent variables. These findings confirm that the existence of digital accounts and active content management through Instagram play an important role in increasing business visibility, attracting customers, and encouraging increased sales of street vendors in the area. Thus, digital marketing is a relevant and effective strategy in strengthening the competitiveness of small businesses in the digital era.
Analisis Tingkat Kepuasan Mahasiswa FISIP USU terhadap Penggunaan QRIS Pada UKM di Sekitar USU Mahdiya, Shakila Aulia; Rossevelt, Franklin Asido; Aisyah, Dara; Siregar, Theresia Rani Miranda; Hutabarat, Sepania Margareta; Siringoringo, Lody Chrisandi Irwanto; Silaen, Priskila Eunike Avelia
CENDEKIA : Jurnal Penelitian dan Pengkajian Ilmiah Vol. 2 No. 12 (2025): CENDEKIA : Jurnal Penelitian Dan Pengkajian Ilmiah, Desember 2025
Publisher : Lembaga Pendidikan dan Penelitian Manggala Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62335/cendekia.v2i12.2056

Abstract

This study aims to assess the extent to which the use of the Indonesian Standard Quick Response Code (QRIS) affects the satisfaction of FISIP University of North Sumatra students in conducting transactions at SMEs around the campus. The method used is a descriptive-associative quantitative approach with data collection through questionnaires, observation, and documentation. A total of 30 respondents were selected using purposive sampling. All instruments were declared valid and reliable based on the results of the tests conducted. The analysis showed a very strong relationship between the use of QRIS and student satisfaction, with a correlation coefficient of 0.888 and an R Square value of 0.788. A simple linear regression test also proved that the use of QRIS had a significant effect on student satisfaction (p < 0.001). These results confirm that the factors of convenience, speed, security, and comfort offered by QRIS significantly increase student satisfaction in transactions at SMEs around USU.
Analisis Pengaruh Strategi Penempatan Lokasi Pedagang Kaki Lima terhadap Tingkat Omset Penjualan di Area USU (Pintu 1 - Pintu 4) Nainggolan, Sonia Cleophani; Rossevelt, Franklin Asido; Aisyah, Dara; Simanullang, Oktavia Immanuella; Putri, Siti Aisyah Riani; Hasibuan, Cindy Triana; Hafizh, Harits Tio
CENDEKIA : Jurnal Penelitian dan Pengkajian Ilmiah Vol. 2 No. 12 (2025): CENDEKIA : Jurnal Penelitian Dan Pengkajian Ilmiah, Desember 2025
Publisher : Lembaga Pendidikan dan Penelitian Manggala Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62335/cendekia.v2i12.2062

Abstract

The informal sector, particularly street vendors, plays a strategic role in urban economies by providing employment opportunities and affordable goods and services. One of the key determinants of street vendors’ economic performance is business location strategy. This study aims to analyze the effect of location placement strategy on the sales turnover of street vendors in the Universitas Sumatera Utara (USU) area, specifically at Gate 1 to Gate 4. This study employs a quantitative approach using a survey method. Data were collected through a five-point Likert-scale questionnaire measuring location strategy dimensions—accessibility, visibility, proximity to pedestrian flows, vendor clustering, and supporting facilities—as well as sales turnover. Data analysis was conducted using validity and reliability tests, Pearson correlation, and multiple linear regression with SPSS software. The results indicate that all research instruments are valid and reliable. Simultaneously, location placement strategy has a positive and significant effect on sales turnover. Partially, all location dimensions significantly influence sales turnover, with supporting facilities and spatial arrangement emerging as the most dominant factor. These findings highlight the critical role of spatial and environmental factors in enhancing the economic performance of street vendors in campus areas.
Penta Helix Collaboration in Coastal Waste Management for Sustainable Empowerment of Traditional Fishing Families Aisyah, Dara; Julianti, Elisa; Trimurni, Februati; Sihotang, Muhammad Sontang; Tambusay, M Deny Effendy
Journal Public Policy Vol 12, No 1 (2026): January
Publisher : Universitas Teuku Umar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35308/jpp.v12i1.11590

Abstract

This study implements the Penta-Helix collaborative model in an empowerment program for traditional fishing households in Medang Deras Subdistrict, Batubara Regency, North Sumatra Province, through innovative interventions in coastal waste management, transforming waste into calcium-based products. The study aims to address suboptimal coastal waste management and the economic marginalization of fishing communities. The model engages five key actors: the Batubara Regency Government, academics from the University of Sumatera Utara, the private sector represented by PT Indonesia Asahan Aluminium, traditional fishing communities, and media personnel affiliated with the Indonesian Journalists Association. Employing an action research methodology, the study began with surveys, observations, interviews, and focus group discussions with the Penta-Helix actors, followed by empowerment interventions through structured training in coastal waste management. The intervention was implemented via knowledge transfer and training across four stages: (1) collection of coastal waste, (2) processing waste into calcium powder, (3) application of innovative products to meet household needs, and (4) continuous mentoring. The findings indicate that the innovation intervention significantly enhanced local knowledge and skills, increased environmental awareness, and fostered entrepreneurial capacities within traditional fishing households. Moreover, the Penta-Helix actor collaboration successfully established innovation-driven community groups acting as ambassadors to expand the program’s impact. The study recommends institutionalizing the Penta-Helix model within regional development strategies, complemented by fiscal incentives, to strengthen inclusive and sustainable coastal economies.
Educational Science Learning Activities For Early Childhood At RA Al-Hajjah Yusnita, Novi Cynthia; Aisyah, Dara; Nisa, Khairatun
Outline Journal of Community Development Vol. 3 No. 3: March 2026
Publisher : Outline Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61730/xyv3bm73

Abstract

Science learning is a fun way for early childhood. Science can be defined as something that stimulates curiosity, interest, problem-solving, and leads to thinking and action, such as reflection, the relationship between concepts and events, and observation. However, what happens in the field is that children sometimes feel bored during the learning process in the classroom. This occurs because the methods or media used by teachers do not attract children's interest in participating in the learning process. This community service activity was carried out with the aim of attracting children's interest in learning so that all aspects of their development can run optimally. The methods used in this community service were experiments, play, and question and answer. This community service activity was carried out at RA Al-Hajjah, Percut Sei Tuan District, with a total of 23 children. After this community service activity, the children became more enthusiastic about the learning process. Children also practiced their critical thinking skills in problem-solving. This can also serve as a reference for teachers to make learning more enjoyable and creative.
Triple Helix Collaboration in PT. INALUM’s Corporate Social Responsibility Program for Empowering Coastal Women in Kuala Indah Village Aisyah, Dara; Sontang, Muhammad; Tambusay, M. Deny Effendy
Journal of Environmental and Development Studies Vol. 7 No. 1 (2026): Journal of Environmental and Development Studies
Publisher : TALENTA Publisher, Universitas Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32734/jeds.v7i1.20651

Abstract

This study examines the implementation of Triple Helix collaboration within PT. INALUM’s Corporate Social Responsibility (CSR) program in empowering coastal women engaged in clam shell peeling activities in Kuala Indah Village through the utilization of clam shell waste. The research explores how collaboration among government, industry, and academia can create an innovative and sustainable empowerment ecosystem for coastal communities. The study employs a mixed-methods approach using a case study design integrated with Participatory Action Research (PAR). Quantitative data were collected through surveys involving 100 purposively selected respondents, while qualitative data were obtained from in-depth interviews, field observations, and document analysis. The research process included needs assessment, training on processing clam shell waste into calcium oxide-based products, participatory evaluation, and community mentoring. The findings indicate that the socio-economic conditions of coastal women remain relatively low, characterized by limited educational attainment, unstable daily income averaging IDR 50,000 from middlemen (tauke), and restricted access to empowerment programs. The study further reveals that Triple Helix collaboration contributes to emerging socio-economic transformation through product innovation based on coastal waste processing and strengthened community capacity. The collaboration also facilitated the emergence of five women as local innovation drivers within the community. To ensure long-term sustainability, stronger institutional support from Triple Helix actors, particularly local government, is required so that empowerment initiatives do not remain dependent on external intervention.
Co-Authors Abd Hair Awang, Abd Hair Abdul Munir Ambar Teguh Sulistyani, Ambar Teguh ANI SAFITRI, ANI Azzahra, Syahirah Elisa Julianti Franklin Asido Rossevelt Ginting, Dora Karyati Br Ginting, Wiro Oktavius Guntur Rambey Hafizh, Harits Tio Harahap, Aisyah Rinjani Hasanuddin Hasanuddin Hasibuan, Cindy Triana Hutabarat, Sepania Margareta Hutauruk, Onida Katiman Rostam, Katiman Khairatun Nisa Lubis, Najwa Rahmadani Maftuchah, Ulfah Mahdiya, Shakila Aulia Mariani, Dinda Mifthahul Jannah Munthe, Jane Bortana Br Nainggolan, Sonia Cleophani NASUTION, MUHAMMAD ARIFIN Pakpahan, Iyusarah Panjaitan, Engzellyski Panjaitan, Irna Dela Yunitha Prayoga, Muhammad Alvin Putri, Siti Aisyah Riani Ramadhani, Tisya Ritonga, Siti Hazzah Nur Rosselvelt, Franklin Asido Sari, Yulanna Sembiring, Putri Sari Ulfa Siadari, Irwan Maruli Siahaan, Nazwa Adam’s sihotang, muhammad sontang Silaen, Priskila Eunike Avelia Silitonga, Chelsea Rahmadhani Simanullang, Oktavia Immanuella Simatupang, Keyko Imelda Siregar, Nabila Sakila Siregar, Onan Marakali Siregar, Theresia Rani Miranda Siringoringo, Lody Chrisandi Irwanto Sitompul, Graciela Ulina Sontang, Muhammad Sudiati Sudiati Tambusay, M Deny Effendy Tambusay, M. Deny Effendy Trimurni, Februati Yusnita, Novi Cynthia