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All Journal Jurnal Floratek AGRIEKONOMIKA Jurnal Pamator : Jurnal Ilmiah Universitas Trunojoyo Madura AGRARIS: Journal of Agribusiness and Rural Development Research Jurnal Ilmiah Pangabdhi AGRIMOR Agrisocionomics: Jurnal Sosial Ekonomi Pertanian GANEC SWARA Agriecobis : Journal of Agricultural Socioeconomics and Business Manajemen Agribisnis: Jurnal Agribisnis BASKARA: Journal of Business and Entrepreneurship AGRISCIENCE Jurnal Dinamika Sosial Ekonomi Jurnal Pengabdian Masyarakat Indonesia Jumat Pertanian: Jurnal Pengabdian Masyarakat Jurnal Abdi Masyarakat Indonesia Sewagati Jurnal Pemberdayaan Masyarakat dan Komunitas
Mardiyah Hayati
Universitas Trunojoyo Madura
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Strategi Bertahan Kegiatan Pemasaran Home Industry YUAN Di Masa Pandemi Covid-19 Susi Putri Ayu Lestari; Mardiyah Hayati
Manajemen Agribisnis: Jurnal Agribisnis Vol 23 No 2 (2023): Manajemen Agribisnis: Jurnal Agribisnis
Publisher : Universitas Islam Kadiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32503/agribisnis.v23i2.3881

Abstract

Sales of business units have decreased due to the implementation of Large -Scale Social Restrictions (PSBB) by the government as an effort to suppress the spread of Covid-19 so that business units including “YUAN” industrial home-owners are required to consider post-pandemic marketing strategies to restore the economic condition of their business. Therefore, the aim of this study is (1) to analyze the existing strategy of YUAN’s home industry marketing; (2) to analyze the marketing strategy of YUAN’s home industry after the covid-19 pandemic; (3) to determine the priority of the marketing mix strategy after the covid-19 pandemic. The data analysis method used this research is STP analysis, marketing mix and Analytical Hierarchy Process. The results showed that (1) the owner has implemented segmenting, targeting, positioning, and marketing mix strategy however it does not reach the optimal; (2) the owner needs to evaluate the previous marketing strategies; (3) the priority of the marketing mix strategy after the covid-19 pandemic is distribution or place strategy.
Marketing Strategy Using Positioning, Differentiation, and Branding to Gain Advantage in the Banana Bread Shop Sevilla Asysyahidah Al Haq; Mardiyah Hayati; Dwi Ratna Hidayati
BASKARA : Journal of Business and Entrepreneurship Vol. 8 No. 1 (2025): BASKARA: Journal of Business and Entrepreneurship
Publisher : Universitas Muhammadiyah Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54268/baskara.v8i1.27366

Abstract

Banana Bread Shop is one of the small and medium enterprises in Jombang Regency. The increasing number of bakery businesses has intensified market competition, requiring an appropriate marketing strategy. This study aimed to identify Positioning, Differentiation, and Branding (PDB) strategies to build a competitive advantage. The research used a qualitative descriptive method with a case study approach and in-depth interviews. Primary data were collected from purposively selected informants. The results reveal that successful positioning strategies include maintaining product quality, convenient delivery access, clear product information, competitive pricing, and product safety. Differentiation focuses on bread taste and aroma, franchising, and modern equipment. Branding relies on a memorable logo and packaging, affordability, distinctive flavor, and product consistency. Recommendations include adding new flavor variants, improving online responsiveness, creating official social media, and uniforming sales staff to enhance visibility
Pengembangan Taman Urban Farming Melalui Budidaya Sayuran Organik Di Kelurahan Sukun Kota Malang Clarisha Dhea Susanti; Nandita Larasati; Mardiyah Hayati
Jurnal Pemberdayaan Masyarakat dan Komunitas Vol 2, No 2: 2025
Publisher : STAI Nurul Islam Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52620/jpmk.v2i2.171

Abstract

Daerah perkotaan Malang sebagian besar lahannya telah mengalami alih fungsi sebagai perumahan atau industri sehingga lahan pertanian berkurang. Urban Farming salah satu upaya agar daerah atau lingkungan yang menerapkan dapat memenuhi kebutuhannya tanpa mengambil atau membeli dari luar. Kota Malang memiliki salah satu taman Urban Farming yang berada di Kelurahan Sukun yaitu Taman Wallet. Taman ini merupakan taman yang digunakan sebagai tempat budidaya tanaman sayur organik namun kondisinya kurang terkelola dengan baik dan terbengkalai. tujuan pengabdiian masyyarakat ini untuk mewujudkan taman Urban Farming yang berkelanjutan. Taman Urban Farming di Wallet ini dapat ditanami berbagai komoditas sayur yang dapat dimanfaatkan oleh masyarakat sekitar. Metode pelaksanaan pengabdian masyarakat meliputi wawancara, observasi, diskusi, dan praktik mulai dari persiapan hingga pasca panen budidaya sayuran organik dan TOGA.  Pengabdian dimulai dengan pembersihan taman dari sampah dan daun-daun kemudian memilah polybag yang masih dapat digunakan dan diberi tambahan media tanam setelah itu akan diberi pupuk dan di gemburkan agar unsur hara dapat merata pada media tanam. Kegiatan selanjutnya yaitu menanam Bayam hijau dan kangkung, kegiatan penyiraman dilakukan pada waktu yang berbeda tanaman bayam akan disiram setelah tanam sedangkan kangkung sebelum tanam. Kegiatan lain yang dilakukan adalah perbaikan fasilitas dan dekorasi di taman wallet seperti perbaikan papan informasi. Kegiatan pengabdian ini dilakukan sampai masa panen sayuran tersebut. Kegiatan ini diharapkan dapat membantu masyarakat meningkatkan konsumsi sayur perharinya
Sosialisasi Nugget Sayur Untuk Meningkatkan Konsumsi Sayur Organik Di Kelurahan Sukun Kota Malang Mardiyah Hayati; Devina Liza Shinta Dewi; Zaidatul Lutfiah
Jumat Pertanian: Jurnal Pengabdian Masyarakat Vol. 5 No. 2 (2024): Agustus
Publisher : LPPM Universitas KH. A. Wahab Hasbullah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32764/abdimasper.v5i2.4285

Abstract

A healthy lifestyle by eating food and consuming nutritious food has become a new habit for some people. Today, more people are starting to demand organic food, including organic vegetables.  One of the preparations that can increase the consumption of organic vegetables is to process vegetables into fast food, namely vegetable nuggets. One of the preparations that can increase the consumption of organic vegetables is to process vegetables into fast food, namely vegetable nuggets. Making vegetarian nuggets from vegetables is a healthy substitute for achieving daily nutritional needs. It is believed that processing vegetables into processed nuggets will attract the attention of consumers, especially children. This product introduction socialization activity was welcomed by PKK mothers of Sukun Village because it had a positive impact, and this discussion raised awareness of nutrition and the benefits of vegetable nuggets. Increase awareness of PKK mothers to choose process.
Co-Authors Adelia Retno Wulandari Alivia Silmi Khoirunnisa Amanatuz Zuhriyah Amin Saputra Andrie Kisroh Sunyigono Anisah Anisah Anisah, Anisah Clarisha Dhea Susanti Devina Liza Shinta Dewi Dian Eswin Wijayanti Diana Diana Durrotun Nafisah Dwi Ratna Hidayati Febriyanti Amirotul Nabila Fuad Hasan Hawaina Septianingtyas Hikmatul Ummah Ira Khanitaturrahmah Isdiana Suprapti Isdiana Suprati Jumini Jumini Lilik Maulidiya Maulinda Agustin May Anggi Anesti Mohammad Wahyu Firdaus Mufa'ah Mufa'ah Nandita Larasati Rasita Risky Ariani Reftina D. Paramiswari Rina Chintya Dewi Rofif Insan Shalih Rosa Rotul Fahmi Rosyida Ekawati Salsabila Atikah Febrianti Sevilla Asysyahidah Al Haq Siti Maisaroh Sri Rahayu SUCI FIRDAUS Susana Susana Susi Putri Ayu Lestari Syadza Afra Zakiyyah Syifaul Jannah Taufik Rizal Dwi Adi Nugroho Widya Nova Lestari Zaidatul Lutfiah