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Novia Dewi
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KEBERDAYAAN PETANI DALAM PEMASARAN BAHAN OLAHAN KARET RAKYAT (BOKAR) DI KECAMATAN GUNUNG TOAR DAN KUANTAN MUDIK KABUPATEN KUANTAN SINGINGI Lita Arfah; Rosnita Rosnita; Novia Dewi
Indonesian Journal of Agricultural Economics Vol 10, No 1 (2019)
Publisher : Fakultas Pertanian, Universitas Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31258/ijae.10.1.1-10

Abstract

This research aims to: 1) identify market mechanism of auctions and conventional markets in Kuantan Mudik and Gunung Toar district of Kuantan Singingi regency, 2) analyze the empowerment of rubber farmers auction marketing system and conventional. Research was conducted in district of Kuantan Mudik precisely in the Pebaun Hilir and Sangau village then in Gunung Toar district at Gunung village and Lubuk Terentang village. Population in this study were farmers who use the auction system and marketing of conventional systems calculated by Slovin formula. The samples were 146 from auction system and 158 for conventional systems. Research results showed that the marketing mechanism of auction system followed by rubber farmers (sellers), traders (buyers), extension officers and organizers of the auction market,  it is held once in a week and the buyer who offers the highest price of bokar will win the auction. The conventional system of marketing can be done every day and prices of rubber (bokar) established by the traders (the buyer). The farmers who adopt the auction systems show empowerment with an average score of 2,96, while farmers who adopt the conventional system of marketing is in a position of unempowerment with the average score 2,15.
PENGARUH BAURAN PEMASARAN TERHADAP LOYALITAS KONSUMEN (STUDI KASUS PADA INDUSTRI SUSU BUBUK KEDELAI MELILEA DI KOTA PEKANBARU) Novia Dewi
Indonesian Journal of Agricultural Economics Vol 5, No 1 (2014)
Publisher : Fakultas Pertanian, Universitas Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31258/ijae.5.1.20-32

Abstract

The purpose of this study was to know of the marketing mix strategy (product, price, promotion, place) were done of the Melilea soybean milk agroindustry in Pekanbaru and it effect on consumer loyalty of product Melilea. While the methods used in this study is a descriptive analysis to describe of marketing mix data on Melilea soybean milk agroindustry and quantitatif analysis , multiple linear regression analysis, hypothesis testing. Based on the results of analysis of the influence of marketing mix price and marketing channels significantly influence customer loyalty to prepaid Melilea product. It can be seen that the price and markettting channels the most dominant variables influencing consumers decisions Melilea product , the reason being that the product, price and marketing channel has standardized coefficient greater when compared with other standardized coefficient.
ANALISIS DETERMINAN DAN DAYA SAING EKSPOR MINYAK KELAPA SAWIT INDONESIA DI PASAR DUNIA Alfis Yuhendra; Eliza Eliza; Novia Dewi
Indonesian Journal of Agricultural Economics Vol 8, No 1 (2017)
Publisher : Fakultas Pertanian, Universitas Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31258/ijae.8.1.47-61

Abstract

Palm oil is the leading agricultural export commodity of Indonesia, which is the biggest palm oil producer and exporter in the world. The size of palm oil plantations increases 3,27-11,33 percent every year. Despite the increased plantation size, Indonesian palm oil export has negative growth with the peak at negative 10,32% in 2013. Compared with the main competitor, the CPO export of Indonesia always beats Malaysia. However, Malaysia leads in refinery and fraction and oleochemical group commodities. This study was aimed to determine factors determining Indonesia palm oil export and its competitiveness in the world market and compared with Malaysia. The observation was performed from 2001 to 2014 on 10 leading importing countries using Gravity Model theory with palm oil export value as the dependent variable and the GDP per capita of Indonesia and the importing countries, geographical distance, population, soy oil price, and RSPO regulation as the independent variables. To determine the competitiveness, the method used here was RCA (Revealed Comparative Advantage) to analyze the comparative competitiveness and Vollrath Index to analyze the competitiveness. The research result showed that Indonesia’s GDP per capital had positive and significant influence on Indonesian palm oil export. Meanwhile, the GDP per capita of importing countries had negative and significant influence on Indonesian palm oil export value. The analysis result of competitiveness revealed that Indonesia’s CPO commodity had comparative and competitive advantages over Malaysia. Refinery and fraction and oleochemical group commodities had similar result. Indonesian commodities had comparative and competitive advantages in the world market but lost the competition with Malaysian commodities.
Co-Authors Afprida Yanti Ahmad Rifai Alfis Yuhendra Antika Sari Ari Jolanda Saputra BAYU KURNIAWAN Bina Presty Dokta Cepriadi Citra Sania Br. Ginting Djaimi Bakce Djaimi Bakce Elisabeth Situmorang Eliza ' Eliza Eliza Ermi Tety Evy Maharani Fadilah Fadilah Febri Yeni Febro Sarjana Purba Fikri Munawar Hedron Asfira Monzery Ira Mardina Jhon Witner Purba Jum'atri Yusri Jumatri Yusri Jumatri Yusri Jum’atri Yusri Kriston Harianja Leonardo Tobing Lita Arfah Muhammad Yamin Saputra Nabila Audean Novandri Ain Orchida Indahwaty T Rahmadani ' Raka Prasetyo Refliana ' Reza Adres Novera Riyadi Mustofa Rose Victoria TS Rosnita ' Rosnita Rosnita Roza Yulida Rudy Hery Syahfutro Sakti Hutabarat Samsul Aripin Satria Ahmad Negara Satria Gunawan Shorea Khaswarina Sri Puji Asweti Stifany Christin Syaiful Hadi Widia Wati Yulia Andriani Yulia Yulia Yusriwandi Yusriwandi