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All Journal Jurnal Nasional Pariwisata JPM17: Jurnal Pengabdian Masyarakat Jurnal Manajemen Resort dan Leisure Sebatik Jurnal Surya Masyarakat Edutourism : Journal Of Tourism Reseach Buletin Poltanesa Jurnal Riset Inossa : Media Hasil Riset Pemerintahan, Ekonomi dan Sumber Daya Alam ETAM: Jurnal Pengabdian kepada Masyarakat Jurnal Kepariwisataan: Destinasi, Hospitalitas dan Perjalanan Jurnal Abdimas Mahakam
Said Keliwar
Jurusan Pariwisata Politeknik Negeri Samarinda
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Strategi Promosi Desa Batuah Sebagai Desa Wisata Berbasis Agrowisata Uhai, Sabalius; Noor, M. Fauzan; Keliwar, Said; Atmojo, Rinto Dwi; Ramadan, Rizhal
Poltanesa Vol 23 No 2 (2022): Desember 2022
Publisher : P3KM Politeknik Pertanian Negeri Samarinda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51967/tanesa.v23i2.1057

Abstract

Penelitian ini bertujuan untuk mengetahui strategi yang tepat dalam melakukan promosi bagi Desa Batuah Kecamatan Loa Janan Kabupaten Kutai Kartanegara. Dengan demikan diharapkan para pengelola desa dapat melakukan hal yang sesuai untuk memperkenalkan desa ini menjadi daerah tujuan wisata. Metode yang digunakan dalam penelitian ini adalah metode wawancara secara mendalam dan dilakukan analisis deskriptif kualitif. Adapun langkah-langkah analisis data meliputi reduksi data, penyajian data, dan verifikasi. Hasil penelitian ini menunjukan bahwa potensi yang dimiliki Desa Batuah sangat cocok untuk dikembangkan desa wisata berbasis agrowisata. Strategi yang cocok untuk melakukan promosi adalah menggunakan media sosial.
Pelatihan E-Commerce Produk Makanan Bandeng Duri Lunak A Rinto Dwiatmojo; Yusni Nyura; Said Keliwar
Jurnal Abdimas Mahakam Vol. 5 No. 01 (2021): Januari
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

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Abstract

Kecamata Muara Badak khususnya Desa Muara Badak Ulu mempunyai potensi hasil laut yang sangat melimpah salah satunya adalah ikan Bandeng dan Tembang yang banyak kita jumpai. Dimana hasil laut tersebut belum dimanfaatkan secara maksimal oleh warga setempat yang selama ini hanya di jual di pasar atau pengepul. Oleh karena itu, sangat di sayangkan apabila ikan bandeng dan tembang tersebut tidak dikembangkan kemanfaatannya menajdi produk makanan olahan, agar potensi tersebut menjaid peluang bagi masyarakat Desa Muara Badak Ulu sebagai lapangan pekerjaan yang mandiri dan kreatif. Tujuan Pelatihan ini adalah untuk memberikan wawasan ketrampilan, baik mengenahi Teknik packaging maupun proses produksi secara mandiri, promosi dan pemasaran secara digital. Adapun metode yang digunakan dalam pelatihan ini meliputi ceramah, demontrasi, bimbingan dan evaluasi. Sebagai tahap awal dimana hasil pelatihan tahap awal adalah sudah cukup memuaskan yang mana dari hasil desain packaging yang kami lakukan sudah mampu membentuk brand serta diterima dipasaran. Potensi ‘Bandeng Duri Lunak ‘Desa Muara Badak Ulu perlu ditumbuh kembangkan menjadi produk makanan, yang akan menjadi produk unggulan daerah di Kalimantan Timur khususnya di Desa Muara Badak Ulu. Besar harapan ini tentunya sangat beralasan karena kekayan sumber daya peraian dan sumber daya manusia yang mumpuni, dimana produk makanan ini sangat memungkinkan untuk dikembangkan di Desa Muara Badak Ulu serta mampu menembus pasar nasional.
Travel Patterns and Visitor Satisfaction Levels for The International Folk and Art Festival Event: Study in Kutai Kartanegara, Indonesia Said Keliwar; Muhammad Fauzan Noor; Nurul Diyana Binti Md Khairi
Jurnal Kepariwisataan: Destinasi, Hospitalitas dan Perjalanan Vol. 9 No. 1 (2025)
Publisher : Research and Community Service Center, Politeknik Pariwisata NHI Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34013/jk.v9i1.1819

Abstract

This research aims to identify the characteristics of visitor patterns and levels of satisfaction as well as factors that encourage visitors to visit The International Folk and Art (TIFAF) event held in Kutai Kartanegara, Indonesia. The research also seeks to evaluate the overall satisfaction level of attendees and identify key indicators contributing to visitor experience. This research employs a combination of qualitative and quantitative approaches. The tool used to analyze the research data is IBM SPSS version 22. The study employs frequency analysis to examine the characteristics and perceptions of visitors. Data analysis related to the perceptions of visitors and business actors is conducted using the Level of Respondent Achievement (LRA) method, which includes 16 evaluation indicators. The sampling method used is accidental sampling with 682 respondents. The findings indicate that the majority of TIFAF visitors were male (62%), aged between 17 and 25 years (68%), and predominantly students or university students (60%) with a high school level education (65%) and monthly income below IDR 500,000 (59%). Visitors expressed high levels of satisfaction with the event, reflected by an average perception score of 37.5 and an overall TCR of 85.99%. These results demonstrate a positive reception across all assessed aspects, underscoring the festival’s success in meeting visitor expectations. The findings offer actionable insights for improving future cultural tourism events in the region.
Pelatihan Desain Kemasan dan Perhitungan Harga Jual untuk Produk UMKM Desa Salo Palai Dwi Cahyadi; Amiril Azizah; Dita Andansari; Ratna Wulaningrum; Zainal Arifin; Ahyar M. Diah; Dedy Irawan; Karyo Budi Utomo; Suparno Suparno; Said Keliwar
Jurnal ETAM Vol. 5 No. 1 (2025): FEBRUARY
Publisher : Politeknik Negeri Samarinda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46964/etam.v5i1.1204

Abstract

Salo Palai Village is one of the villages in Kutai Kartanegara Regency, East Kalimantan. Salo Palai Village has several garden products such as pepper and other processed garden products such as banana chips, fruit syrup and so on. With garden products and processed garden products, this village has the potential to be able to develop the welfare of its community through MSMEs from several of these products. As an MSME business that continues to grow, good packaging and calculating the selling price of MSME products are things that should be considered in attracting and introducing their products to consumers in order to increase the value and number of sales of their products. By conducting lecture methods and direct training to participants, it will have a direct impact on them on how to design good packaging and promotions for MSMEs. Thus, community service activities in the field of design and promotion through financial calculations for product sales are expected to be an effort to provide an understanding of the importance of increasing sales value.
Co-Authors A Rinto Dwiatmojo Abda Abda Ahyar M. Diah Amiril Azizah Andansari, Dita Andi Farid Hidayanto Anton Nurcahyo Anton Nurcahyo, Anton Atmojo, Rinto Dwi Azizah, Amiril Dedy Irawan Diah, Ahyar M. Dita Andansari Dwi Cahyadi I Wayan Lanang Nala I Wayan Lanang Nala I Wayan Lanang Nala I Wayan Sudarmayasa I Wayan Sudarmayasa Isransyah Nur Iswandari, Rini Koen Karyo Budi Utomo Karyo Budi Utomo, Karyo Budi Koen Iswandari, Rini M. Fauzan Noor Muhammad Fauzan Noor Noor, M. Fauzan Nucahyo, Anton Nurul Diyana Binti Md Khairi Nyura , Yusni Ramadan, Rizhal Ratna Wulaningrum Sabalius Uhai suparno Suparno Suparno Suparno Wulaningrum, Ratna Yusni Nyura Zainal Arifin Zainal Arifin