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All Journal MIX : Jurnal Ilmiah Manajemen Indikator: Jurnal Ilmiah Manajemen & Bisnis International Humanities and Applied Science Journal Dinasti International Journal of Digital Business Management Jurnal Ilmiah Wahana Pendidikan Indonesian Community Journal International Journal of Economics (IJEC)
Adi Nurmahdi, Adi
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Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Library & Information Science Public Health Social Sciences Other

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ANALISIS KUALITAS PELAYANAN, CITRA MEREK, DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN Wiguna, Esa Setia; Nurmahdi, Adi
Indikator: Jurnal Ilmiah Manajemen dan Bisnis Vol 4, No 1 (2020)
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (591.767 KB) | DOI: 10.22441/Indikator.2020.v4i1.009

Abstract

Abstrak.  Penelitian ini bertujuan menguji dan menganalisis pengaruh Kualitas Pelayanan, Citra Merek, dan Harga, terhadap Keputusan Pembelian.  Data penelitian merupakan data harian untuk periode observasi selama 5 (lima) bulan (Oktober 2018 sampai dengan Januari 2019)  Metode sampling yang digunakan adalah purposive sampling dengan jumlah sampel sebanyak 110 responden.  Metode analisis yang digunakan dalam penelitian ini adalah regresi linier berganda.  Hasil penelitian menunjukan bahwa Kualitas Pelayanan, Citra Merek, dan Harga, secara bersama-sama (simultan) dan terpisah (partial) berpengaruh secara signifikan terhadap Keputusan Pembelian jasa pada PT ACL Indonesia, Jakarta.
The Impact of Product Quality, Brand Image and Service Quality toward Customer Loyalty Fitrajaya, Prawira Hadi; Nurmahdi, Adi
International Humanities and Applied Science Journal Volume 2, Issue 2, 2019
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/ihasj.2019.v2i2.05

Abstract

This study aims to examine the effect of product quality, brand image and service quality toward customer loyalty at Starbucks. The research data was taken from a survey conducted on customers of Starbucks with the criteria have been purchased a minimum of 12 times a month. The research method used is linear regression with 3 independent variables processed using the SPSS Statistics program. The results of the research stated that the coefficient of determination is 0.494, which means the percentage contribution of independent variables (product quality, brand image, service quality) to the dependent variable (service loyalty) is 49.4%. The remaining 50.6% is influenced or explained by other variables not included in this research model. The results showed that partially, the Product Quality variable had a significantly positive effect on customer loyalty while the Brand Image and Service Quality variables had no effect on Customer Loyalty. However, simultaneously there is a significant effect of Product Quality, Brand Image and Service Quality on Starbucks Customer Loyalty.
TOURISM MARKETING MANAGEMENT FRAMEWORK Nurmahdi, Adi
International Humanities and Applied Science Journal IHASJ Volume 1 Issue 1 2018
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The purposes of this paper is to deliver a conceptual model which enable  analyzing insight to marketing strategy formulation and implementation of a local hospitality and tourism board administrator. Knowing organizational position in the market place is important and for that the Internal External (IE) matrix can be applied. In this model descriptive analysis method applied. Secondary data collected through the study of literature and other publication. The data analysis consists of external and internal environment assessments score, the marketing mix effectiveness, and Segmenting, Targeting and Positioning (STP) analysis. Matrix of the Grand Strategy carried out to overview options to the alternative strategies which the board has. This model suggests that a local hospitality and tourism board should increase its corporate strategies and competitiveness by distinguishably offering products which are different from its competitors, enhancing values offered to attractive tourist destinations, as well as considering local wisdoms and culture embedded in its product offering, so as simultaneously to raise local revenues which can be gained through the increase in the number of tourist visits, and the enhancement of many small medium enterprises and local economy for the betterment of society’s wellbeing
ANALYSIS OF PURCHASE DECISION MODEL TOWARDS AIRLINES TICKET BOOKING IN TRAVELOKA (MERCU BUANA UNIVERCITY CASE STUDY) Pringgodigdoyo, Prapatantio Teteg; Nurmahdi, Adi
Indikator: Jurnal Ilmiah Manajemen dan Bisnis Vol 4, No 2 (2020)
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/indikator.v4i2.10007

Abstract

Abstract. Traveloka is an airline ticket purchase application that has the most visitors in Southeast Asia, but starting in the first quarter of 2019 they experienced a decline in the number of visitors. The decline in the number of visitors was the most contributed by application users from Indonesia. The decline in the number of visitors is a phenomenon that needs attention because it can potentially affect ticket sales through the application. there are several factors that influence the pattern of ticket purchases through online applications, including internet knowledge, service quality, prices, trust, understanding of risk, and user perceptions.  The objectives in this study is to determine the effect of price, service quality, brand image on purchase decisions on the Traveloka application. The samples of this study are a 100 post graduate students of Mercu Buana University. The results of this study show that price does not have a positive and significant effect on brand image on the Traveloka application. Price, service quality and brand image have a positive and significant influence on purchase decisions on the Traveloka application. Traveloka companies are advised to increase their responsiveness in providing quality services so that they will be able to create a better brand image.
ANALISIS KUALITAS PRODUK , DAN KUALITAS PELAYANAN TERHADAP KEPUTUSAN PEMBELIAN DAN IMPLIKASINYA PADA KEPUASAN PELANGGAN TWO WAY CAKE CLARESTA KARAWANG Yusup, Rendi; Nurmahdi, Adi
Indikator: Jurnal Ilmiah Manajemen dan Bisnis Vol 4, No 3 (2020)
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/indikator.v4i3.10013

Abstract

Abstract:This research aims to analysis and examine Analyze Effect Product Quality, Service Quality to Purchasing Decision and implication to Customer Satisfaction Two Way Cake Claresta Karawang this is the object of research. Research of desaign use research type with quantitavie and explanatory method. Data collected using a questionnaire given to 100 respondents, sampling technique used a paper sheet given directly to respondents. Analytical method used is SPSS. The result research showing variable product quality positive effect and significant on purchase decision, service quality has a positive effect and significant on purchase decision. Product quality positive effect and significant on customer satisfaction, service quality positive effect and significant on customer satisfaction, and purchase decision positive effect and significant on customer satisfaction. Abstrak:Penelitian ini bertujuan menganalisis dan menguni  Analisis Pengaruh Kualitas Produk, Kualitas Pelayanan terhadap Keputusan Pembelian dan Implikasinya pada Kepuasan Pelanggan Two Way Cake Claresta Karawang yang menjadi objek penelitian. Desain penelitian yang digunakan adalah jenis penelitian metode kuantitatif dan explanatory. Data dikumpulan dengan menggunakan kuisioner yang diberikan kepada 100 responden, teknik pengambilan sample yang digunakan adalah melalui selembaran yang diberikan langsung kepada responden. Metode analisis yang digunakan adalah SPSS. Hasil penelitian menunjukan bahwa variabel pengaruh kualitas produk secara positif dan signifikan terhadap keputusa pembelian, kualitas pelayanan berpengaruh positif dan signifikan terhadap keputusan pembelian. Kualitas produk berpengaruh positif dan signifikan terhadap kepuasan pelanggan, kualitas pelayanan berpengaruh positif dan signifikan terhadap kepuasan pelanggan, dan keputusan pembelian berpengaruh positif dan signifikan terhadap kepuasan pelanggan.
Impact of Celebrity Endorsers and Youtube Digital Advertising on Purchase Intention with Brand as A Mediating Variable (A Study on Bella Chocolate) Wahyudi, Wahyudi; Nurmahdi, Adi
International Journal of Economics (IJEC) Vol. 3 No. 1 (2024): January-June
Publisher : PT Inovasi Pratama Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55299/ijec.v3i1.778

Abstract

This research aims to analyse the impact of Endorsers and Digital YouTube advertising on brand awareness and purchase intention, with brand awareness as a mediating variable. The study involved 400 respondents residing in Jabodetabek who had watched Bella Chocolate ads on YouTube but had not yet purchased the product. The methodology used was purposive sampling with analysis utilizing structural equation modelling (SEM) partial least squares (PLS). The findings indicate that Digital YouTube advertising significantly influences brand awareness and purchase intention, whereas Endorsers do not show significant influence on both variables. Furthermore, Brand awareness significantly affects Purchase Intention and acts as a strong mediator between Digital YouTube Advertising and Purchase Intention.
ANALYSIS OF EFFECT PRICE AND QUALITY ON BRAND IMAGE AND ITS IMPLICATION ON PURCHASE DECISION MODENA GAS COOKTOP (CASE STUDY ON GRAND GALAXY CITY RESIDENCE BEKASI) Nahra Putra, Muhammad Thariq; Nurmahdi, Adi
Dinasti International Journal of Digital Business Management Vol. 1 No. 5 (2020): Dinasti International Journal of Digital Business Management (August - Septembe
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31933/dijdbm.v1i5.481

Abstract

This study aims to determine the effect of price and quality on brand image and its implications for purchasing decisions on Modena gas cooktops. This study also examines the indirect effect of price and quality on brand image with purchasing decisions as an intervening variable. The study was conducted in the grand galaxy city residence in Bekasi. The sample in this study is consumers or at least know about Modena products with a purposive sampling method. The number of respondents who participated in this study were 100 respondents. Data collection was done through a questionnaire with a Likert scale of 1-5. The method of analysis uses path analysis using SPSS version 24.0. the results showed that price has a positive and significant effect on brand image, quality has a positive and significant effect on brand image, brand image has a positive and significant influence on purchasing decisions for Modena gas cooktop. Price has a positive and significant influence on purchasing decisions, quality has a positive and significant influence on purchasing decisions. Price and quality simultaneously have a positive and significant influence on brand image. Price and quality of brand image simultaneously have a positive and significant influence on purchasing decision
The Influence of Green Marketing Strategy on Customer Loyalty with Mediation Role of Brand Image Nurmahdi, Adi; Nardo, Ma Theresa Bringas; Budiono, Nur Aktif
MIX: JURNAL ILMIAH MANAJEMEN Vol 15, No 1 (2025): MIX : Jurnal Ilmiah Manajemen
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jurnal_mix.2025.v15i1.012

Abstract

Objectives: The cosmetic industry has experienced significant growth, intensifying competition among beauty and personal care brands. As sustainability becomes a crucial business consideration, companies are increasingly adopting green marketing strategies to enhance their brand image and foster customer loyalty. This study examines the influence of green marketing strategies—specifically eco-labeling, sustainable packaging, green advertising, and corporate social responsibility (CSR)—on customer loyalty, with brand image serving as a mediating factor.Methodology: This study employs a quantitative approach, using survey data from 120 consumers of The Body Shop Indonesia in Jabodetabek areas. Structural equation modeling (SEM) is used to analyze the relationships between green marketing strategies, brand image, and customer loyalty.Finding: The results indicate that green marketing strategies positively influence customer loyalty, both directly and indirectly through brand image. Brand trust and perceived value play a significant role in mediating this relationship. Furthermore, authentic green marketing efforts contribute to stronger customer retention, whereas skepticism toward greenwashing diminishes brand credibility and loyalty.Practical implications of the findings provide actionable insights for brands aiming to enhance their sustainability-driven marketing efforts. Companies should focus on transparency, consistency, and consumer education to strengthen brand image and maintain long-term customer loyalty. Distinguishing authentic sustainability initiatives from greenwashing is critical in fostering trust and positive brand associations. This study contributes to the literature by providing an industry-specific analysis of the mediating role of brand image in green marketing, addressing research gaps in differentiating genuine sustainability efforts from misleading practices.Conclusion: Theoretical and practical implications underscore the importance of authenticity and transparency in green marketing communications to foster long-term customer relationships for sustainable brands.
Keselamatan Lalu Lintas dan Pentingnya Kepatuhan Terhadap Kecepatan di Jalan Raya Bagi Masyarakat Indonesia di Pulau Pinang, Malaysia Isradi, Muhammad; Hasdian, Elhazri; Ariyapijati, Raden Hendra; Nurmahdi, Adi; Syafwandi, Syafwandi; Rifai, Andri Irfan
I-Com: Indonesian Community Journal Vol 5 No 2 (2025): I-Com: Indonesian Community Journal (Juni 2025)
Publisher : Fakultas Sains Dan Teknologi, Universitas Raden Rahmat Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70609/i-com.v5i2.7434

Abstract

Berdasarkan data dari Bank Indonesia, terdapat 1,67 juta pekerja migran Indonesia di Malaysia, baik di sektor formal maupun non formal, salah satu daerah tujuannya adalah Pulau Pinang, Malaysia. Di negara-negara dengan kepadatan lalu lintas yang tinggi seperti Malaysia, mematuhi batas kecepatan sangat penting untuk mengurangi risiko kecelakaan. Tujuan dari kegiatan ini adalah khususnya masyarakat Indonesia di Pulau Pinang Malaysia, dapat lebih memahami dan menghargai pentingnya mematuhi batas kecepatan, diharapkan terjadi perubahan perilaku yang positif sehingga angka kecelakaan lalu lintas dapat ditekan dan keselamatan di jalan raya dapat ditingkatkan. Metode yang digunakan dengan kegiatan sosialisasi keselamatan lalu lintas berfokus pada pentingnya mematuhi batas kecepatan di jalan raya. Sosialisasi keselamatan lalu lintas juga dilakukan dengan menyampaikan pesan-pesan keselamatan lalu lintas kepada masyarakat. Hasil dari kegiatan ini mendapatkan pengetahuan dan sikap aman saat berkendara, memberikan pengetahuan tentang keselamatan berkendara, pentingnya mematuhi batas kecepatan, dan peraturan lalu lintas yang berlaku di Malaysia.
Analysis of Promotion, Price Perception, and Product Quality on Yamaha Motorcycle Purchase Decisions in Bintaro, South Tangerang Azwar, Rully Choiril; Nurmahdi, Adi
Dinasti International Journal of Digital Business Management Vol. 6 No. 2 (2025): Dinasti International Journal of Digital Business Management (February - March
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijdbm.v6i2.4089

Abstract

The increasing public demand for motorcycles has made the level of competition in the automotive industry, especially motorcycles, increasingly tight. This can be seen from the many motorcycle brands that have emerged to meet the needs of consumers. This study aims to determine "Analysis of Promotion, Price Perception, and Product Quality on Yamaha Motorcycle Purchasing Decisions in Bintaro, South Tangerang". From this study, the independent variables consist of Promotion, Price Perception, and Product Quality, and the dependent variable is Purchase Decisions. The population in this study were consumers who had purchased Yamaha Motorcycles in Bintaro, South Tangerang. The analysis techniques used in this study include the outer model test (Convergent Validity, Discriminant Validity, Composite Reliability, Cronbach's Alpha), the inner model test (R-Square, Goodness of Fit Model) Data were collected by distributing questionnaires to consumers and processed using the Smart PLS 4.0 program. The results of this study are Promotion Accepted has a positive and significant effect on purchasing decisions, Price Perception Accepted has a positive and significant effect on purchasing decisions, and Product Quality Accepted has a positive and significant effect on purchasing decisions.
Co-Authors Andri Irfan Rifai Ariyapijati, Raden Hendra Azwar, Rully Choiril Budiono, Nur Aktif Fitrajaya, Prawira Hadi Hasdian, Elhazri Muhammad Isradi Nahra Putra, Muhammad Thariq Nardo, Ma Theresa Bringas Paskariyani, Hana Pringgodigdoyo, Prapatantio Teteg Scorita, Kurnia Budhy Syafwandi, Syafwandi Wahyudi Wahyudi Wiguna, Esa Setia Yusup, Rendi