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All Journal Journal of Consumer Science MIX : Jurnal Ilmiah Manajemen Jurnal Ecodemica : Jurnal Ekonomi Manajemen dan Bisnis Indikator: Jurnal Ilmiah Manajemen & Bisnis International Humanities and Applied Science Journal Jurnal Doktor Manajemen (JDM) Jurnal Abdi Masyarakat (JAM) Dinasti International Journal of Education Management and Social Science Dinasti International Journal of Digital Business Management Jurnal Ilmiah Wahana Pendidikan International Journal of Economics, Business, and Entrepreneurship (IJEBE) Jurnal Administrasi Kantor Journal of Social Research Indonesian Community Journal Indonesian Journal of Business Analytics (IJBA) Formosa Journal of Applied Sciences (FJAS) International Journal of Economics (IJEC) Jurnal Indonesia Sosial Sains Journal Research of Social Science, Economics, and Management Enrichment: Journal of Multidisciplinary Research and Development Journal of Sustainable Economic and Business
Adi Nurmahdi
Universitas Mercu Buana
Religion Agriculture, Biological Sciences & Forestry Humanities Astronomy Biochemistry, Genetics & Molecular Biology Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Immunology & microbiology Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Neuroscience Physics Public Health Social Sciences Other

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Analisis Persepsi Harga, Kualitas Pelayanan dan Hubungan Pemasaran serta Implikasinya terhadap Minat Melakukan Sertifikasi Ulang (Studi Kasus di Salah Satu Perusahaan Jasa Sertifikasi ISO di Indonesia) Rendi Sutrisno; Adi Nurmahdi
Jurnal Indonesia Sosial Sains Vol. 2 No. 09 (2021): Jurnal Indonesia Sosial Sains
Publisher : CV. Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (475.757 KB) | DOI: 10.59141/jiss.v2i09.420

Abstract

Penelitian ini bertujuan untuk menentukan dan menganalisa pengaruh persepsi harga, kualitas pelayanan dan hubungan pemasaran terhadap kepuasan pelanggan serta implikasinya terhadap minat melakukan sertifikasi ulang di salah satu badan sertifikasi ISO di Indonesia. Penelitian ini menggunakan metode analisis data SEM (Structural Equation Modeling) dan dioperasikan menggunakan aplikasi AMOS 24.0. Penelitian ini menggunakan data primer berupa kuesioner yang dibagikan kepada 225 perusahaan yang merupakan pelanggan salah satu badan sertifikasi ISO di Indonesia. Berdasarakan hasil analisis, persepsi harga dan kualitas pelayanan memiliki pengaruh yang signifikan terhadap kepuasan pelanggan dan keputusan melakukan sertifikasi ulang. Sedangkan hubungan pemasaran secara tidak langsung melalui kepuasan pelanggan memiliki pengaruh yang signifikan terhadap keputusan melakukan sertifikasi ulang.
The Effect of Destination Image, Electronic Word of Mouth and Service Quality on Visiting Decisions and Their Impact on Revisit Interest Sugeng Riyadi; Adi Nurmahdi
Journal Research of Social Science, Economics, and Management Vol. 1 No. 9 (2022): Journal Research of Social Science, Economics, and Management
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (2464.291 KB) | DOI: 10.59141/jrssem.v1i9.141

Abstract

This study aims to determine the effect of destination image, electronic word of mouth and service quality on visiting decisions and their impact on revisit interest. The object of this research is Dunia Fantasi, Ancol, Jakarta. This research was conducted on 170 respondents using a quantitative descriptive method. Therefore, the data analysis used is statistical analysis in the form of Smart PLS. The results of this study indicate that the destination image variable has a positive and significant effect on visiting decisions, electronic word of mouth has a positive and significant effect on visiting decisions, service quality has a positive and significant effect on visiting decisions, and visiting decisions has a positive and significant effect on revisit interest. Destination image has a positive and significant effect on revisit interest, electronic word of mouth has a positive and insignificant effect on revisit interest, service quality has a positive and significant effect on revisit interest.
Memengaruhi self identity, social influence untuk decisions to visit objek wisata hutan bakau: Tinjauan pustaka Andre Ludya Liap; Dudi Permana; Adi Nurmahdi; Mas Wahyu Wibowo; Ding Chong
Jurnal Doktor Manajemen (JDM) Vol 6, No 1 (2023): APRIL 2023
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jdm.v6i1.17472

Abstract

This study conducted a literature review of existing research in Indonesia on tourist visits to mangrove forests as eco-tourism. Based on the 20 (twenty) studies that the author has reviewed, there are 19 (nineteen) previous studies that have studied the supply side far more. The feasibility of developing mangrove eco-tourism based on the supply side, namely; tourist attraction objects, accessibility to objects, socio-economic conditions of the community, modes of transportation and accommodation, supervision management, supporting facilities and infrastructure, availability of clean water within the object area, relations between tourists and people around the area, value of carrying capacity, and security of the area . There is still a little research from the demand side that researchers do through the google scholar search system and sort from the top to the bottom of the 20 selected journals. Only one study uses the theoretical basis of Ajzen and Fishbein (1980) as a theoretical model of responsible environmental behavior or a model of their responsible environmental behavior based on the theory of planned behavior (TPB) (Ajzen, 2020). Researchers on the demand side or requests from visitors' desires are still lacking in research that should be encouraged to be able to increase self identity or social influence making environmental consciousness, pro-environmental behavior, and environmental belief a mediating or moderating variable so as to produce a significant or positive analysis on behavior for the decision to visit the mangrove forest eco-tourism is more sustainable.
Impact of Celebrity Endorsers and Youtube Digital Advertising on Purchase Intention with Brand as A Mediating Variable (A Study on Bella Chocolate) Wahyudi, Wahyudi; Nurmahdi, Adi
International Journal of Economics (IJEC) Vol. 3 No. 1 (2024): January-June
Publisher : PT Inovasi Pratama Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55299/ijec.v3i1.778

Abstract

This research aims to analyse the impact of Endorsers and Digital YouTube advertising on brand awareness and purchase intention, with brand awareness as a mediating variable. The study involved 400 respondents residing in Jabodetabek who had watched Bella Chocolate ads on YouTube but had not yet purchased the product. The methodology used was purposive sampling with analysis utilizing structural equation modelling (SEM) partial least squares (PLS). The findings indicate that Digital YouTube advertising significantly influences brand awareness and purchase intention, whereas Endorsers do not show significant influence on both variables. Furthermore, Brand awareness significantly affects Purchase Intention and acts as a strong mediator between Digital YouTube Advertising and Purchase Intention.
ANALYSIS OF EFFECT PRICE AND QUALITY ON BRAND IMAGE AND ITS IMPLICATION ON PURCHASE DECISION MODENA GAS COOKTOP (CASE STUDY ON GRAND GALAXY CITY RESIDENCE BEKASI) Nahra Putra, Muhammad Thariq; Nurmahdi, Adi
Dinasti International Journal of Digital Business Management Vol. 1 No. 5 (2020): Dinasti International Journal of Digital Business Management (August - Septembe
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31933/dijdbm.v1i5.481

Abstract

This study aims to determine the effect of price and quality on brand image and its implications for purchasing decisions on Modena gas cooktops. This study also examines the indirect effect of price and quality on brand image with purchasing decisions as an intervening variable. The study was conducted in the grand galaxy city residence in Bekasi. The sample in this study is consumers or at least know about Modena products with a purposive sampling method. The number of respondents who participated in this study were 100 respondents. Data collection was done through a questionnaire with a Likert scale of 1-5. The method of analysis uses path analysis using SPSS version 24.0. the results showed that price has a positive and significant effect on brand image, quality has a positive and significant effect on brand image, brand image has a positive and significant influence on purchasing decisions for Modena gas cooktop. Price has a positive and significant influence on purchasing decisions, quality has a positive and significant influence on purchasing decisions. Price and quality simultaneously have a positive and significant influence on brand image. Price and quality of brand image simultaneously have a positive and significant influence on purchasing decision
Analysis of Brand Ambassador, Country of Origin And Word of Mouth on Consumer Trust and Purchasing Decisions (Case Study on Non Member Consumers of Herbalife Nutrition Products) Wijareni, Damarsasi Nur; Adi Nurmahdi
Dinasti International Journal of Digital Business Management Vol. 4 No. 3 (2023): Dinasti International Journal of Digital Business Management (April - Mei 2023)
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31933/dijdbm.v4i3.1795

Abstract

This study aims to analyze the exogenous variables of brand ambassador, country of origin as well as word of mouth in the endogenous variables namely consumer trust and purchasing decisions. The research object is consumers (non-members) of Herbalife Nutrition products. The type of research used is descriptive research and uses quantitative methods. The sample size is 185 respondents using a calculation based on five times the number of indicators. The data analysis method uses the Structural Equation Model-Partial Least Square (SEM-PLS). The results of the study show that the variables brand ambassador, country of origin, as well as word of mouth have a significant positive influence on consumer confidence and purchasing decisions. Managerial implications in research is to increase consumer confidence and purchasing decisions.
The Influence of Green Marketing Strategy on Customer Loyalty with Mediation Role of Brand Image Nurmahdi, Adi; Nardo, Ma Theresa Bringas; Budiono, Nur Aktif
MIX: JURNAL ILMIAH MANAJEMEN Vol 15, No 1 (2025): MIX : Jurnal Ilmiah Manajemen
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jurnal_mix.2025.v15i1.012

Abstract

Objectives: The cosmetic industry has experienced significant growth, intensifying competition among beauty and personal care brands. As sustainability becomes a crucial business consideration, companies are increasingly adopting green marketing strategies to enhance their brand image and foster customer loyalty. This study examines the influence of green marketing strategies—specifically eco-labeling, sustainable packaging, green advertising, and corporate social responsibility (CSR)—on customer loyalty, with brand image serving as a mediating factor.Methodology: This study employs a quantitative approach, using survey data from 120 consumers of The Body Shop Indonesia in Jabodetabek areas. Structural equation modeling (SEM) is used to analyze the relationships between green marketing strategies, brand image, and customer loyalty.Finding: The results indicate that green marketing strategies positively influence customer loyalty, both directly and indirectly through brand image. Brand trust and perceived value play a significant role in mediating this relationship. Furthermore, authentic green marketing efforts contribute to stronger customer retention, whereas skepticism toward greenwashing diminishes brand credibility and loyalty.Practical implications of the findings provide actionable insights for brands aiming to enhance their sustainability-driven marketing efforts. Companies should focus on transparency, consistency, and consumer education to strengthen brand image and maintain long-term customer loyalty. Distinguishing authentic sustainability initiatives from greenwashing is critical in fostering trust and positive brand associations. This study contributes to the literature by providing an industry-specific analysis of the mediating role of brand image in green marketing, addressing research gaps in differentiating genuine sustainability efforts from misleading practices.Conclusion: Theoretical and practical implications underscore the importance of authenticity and transparency in green marketing communications to foster long-term customer relationships for sustainable brands.
Analysis of Promotion, Price Perception, and Product Quality on Yamaha Motorcycle Purchase Decisions in Bintaro, South Tangerang Azwar, Rully Choiril; Nurmahdi, Adi
Dinasti International Journal of Digital Business Management Vol. 6 No. 2 (2025): Dinasti International Journal of Digital Business Management (February - March
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijdbm.v6i2.4089

Abstract

The increasing public demand for motorcycles has made the level of competition in the automotive industry, especially motorcycles, increasingly tight. This can be seen from the many motorcycle brands that have emerged to meet the needs of consumers. This study aims to determine "Analysis of Promotion, Price Perception, and Product Quality on Yamaha Motorcycle Purchasing Decisions in Bintaro, South Tangerang". From this study, the independent variables consist of Promotion, Price Perception, and Product Quality, and the dependent variable is Purchase Decisions. The population in this study were consumers who had purchased Yamaha Motorcycles in Bintaro, South Tangerang. The analysis techniques used in this study include the outer model test (Convergent Validity, Discriminant Validity, Composite Reliability, Cronbach's Alpha), the inner model test (R-Square, Goodness of Fit Model) Data were collected by distributing questionnaires to consumers and processed using the Smart PLS 4.0 program. The results of this study are Promotion Accepted has a positive and significant effect on purchasing decisions, Price Perception Accepted has a positive and significant effect on purchasing decisions, and Product Quality Accepted has a positive and significant effect on purchasing decisions.
Pengaruh Celebrity Endorser, Kualitas Produk dan Harga Terhadap Keputusan Pembelian Scarlett Whitening Body Lotion di Jabodetabek Paskariyani, Hana; Nurmahdi, Adi
Jurnal Ilmiah Wahana Pendidikan Vol 11 No 8.D (2025): Jurnal Ilmiah Wahana Pendidikan 
Publisher : Peneliti.net

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to examine and analyze the influence of celebrity endorsers, product quality, and price on purchasing decisions for Scarlett Whitening Body Lotion in Jabodetabek. This study uses an associative causality research method. The population in this study consists of all consumers who use Scarlett Whitening Body Lotion in the Jabodetabek area. The sampling technique used is nonprobability sampling. The sample size used in this study was 125 respondents. Data was analyzed using SmartPLS 4.0. The results of this study show that a celebrity endorser has a not positive and insignificant influence on purchasing decisions. Product quality has a positive and significant influence on purchasing decisions. Price has a positive and significant influence on purchasing decisions.
Analysis of the Influence of WOM, Physical Environment and School Image on the Decision to Choose a School with Intention to Choose a School as a Mediating Variable (Study on Students of SMKN 47 Jakarta) Miftahul Huda; Adi Nurmahdi
Indonesian Journal of Business Analytics Vol. 5 No. 4 (2025): August 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijba.v5i4.15255

Abstract

This study aims to determine and analyze the influence of word of mouth, physical environment and school image on the decision to choose a school with the intensity of choosing a school as a mediating variable (a study on students of SMKN 47 Jakarta). The population used in this study were students enrolled at SMKN 47 Jakarta in the 2024/2025 academic year. The method used in this study was probability sampling with a simple random sampling technique, with the criteria being students of SMKN 47 Jakarta enrolled in the 2024-2025 academic year, with a sample size of 187 respondents. The data analysis method used Structural Equation Model-Partial Least Square (SEM-PLS). The results of this study indicate that word of mouth and the physical environment have a positive and significant influence on the intensity of choosing, while the image of the school does not have a significant influence on the intensity of choosing. Word of mouth, the physical environment and the image of the school and the intensity of choosing have a positive and significant influence on the decision to choose a school. The intention to choose is a partial mediation between word of mouth and the physical environment on the decision to choose a school, while there is no mediation on the image of the school.
Co-Authors Agustinus Hariadi Djoko Purwanto Andam Dewi Andre Ludya Liap Andri Irfan Rifai Angrian Permana, Angrian Azwar, Rully Choiril Budiono Nur Aktif Damayanti, Nenty Desy Dharmawati Dhimas Mahardhika Dhimas Mahardhika Ding Chong Dudi Permana Elhazri Hasdian ENDRI ENDRI Eny Ariyanto Faathirrajaf Trisnawan Fitrajaya, Prawira Hadi Gustiyani, Ajeng Restu Ignatius Herobe Widyananto Kartini, Fenny M. Havidz Aima Mas Wahyu Wibowo Maulana Marman Miftahul Huda Muhammad Isradi Nahra Putra, Muhammad Thariq Nardo, Ma Theresa Bringas Paskariyani, Hana Prapatantio Teteg Pringgodigdoyo Pringgodigdoyo, Prapatantio Teteg Raden Hendra Ariyapijati Rendi Sutrisno Ririn Wulandari Scorita, Kurnia Budhy Sri Hartono Sugeng Riyadi Sutrisno, Rendi Syafarudin, Afriapollo Syafwandi Syafwandi Syahidah, Hanna Asma Wahyudi Wahyudi Wiguna, Esa Setia Wijareni, Damarsasi Nur Yanto Ramli Yuli Harwani Yusup, Rendi