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All Journal Pendas : Jurnah Ilmiah Pendidikan Dasar Jurnal Review Pendidikan dan Pengajaran (JRPP) Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) Jurnal Manajemen Stratejik dan Simulasi Bisnis Jurnal Kajian Ilmu Manajamen Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Jurnal Sistem Informasi dan Manajemen Journal of Innovative and Creativity J-CEKI
Triana Setiyarini, Triana
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Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

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Pengaruh Social Media Marketing dan Brand Image Terhadap Minat Beli Produk Lemonilo Mi Instan Nurul Arofah, Tria; Setiyarini, Triana
J-CEKI : Jurnal Cendekia Ilmiah Vol. 5 No. 1: Desember 2025
Publisher : CV. ULIL ALBAB CORP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/jceki.v5i1.12468

Abstract

This study aims to analyze the effect of social media marketing and brand image on the purchase intention of Lemonilo Instant Noodles. The research method used is quantitative with a population of students from the Faculty of Economics, Trunojoyo University Madura who have seen Lemonilo advertisements on social media. A total of 100 respondents were selected using purposive sampling, while data analysis was conducted using Partial Least Square Structural Equation Modeling (PLS-SEM). The results show that social media marketing has a positive and significant effect on purchase interest, indicating that creative and interactive digital communication strategies can attract attention and build closeness with consumers. In addition, brand image also has a positive and significant effect on purchase intention, confirming that a strong brand image as a healthy product can increase consumer trust and preference. Thus, this study confirms that optimizing social media marketing and strengthening brand image are important factors in increasing purchase intention and Lemonilo's competitiveness in the instant noodle industry.
Pengaruh Inovasi Produk dan Content Marketing Terhadap Minat Beli Produk Kopi Siap Minum Good Day Irvara Wulandari, Shela; Setiyarini, Triana
J-CEKI : Jurnal Cendekia Ilmiah Vol. 5 No. 1: Desember 2025
Publisher : CV. ULIL ALBAB CORP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/jceki.v5i1.12469

Abstract

This study aims to analyze the effect of product innovation and content marketing on consumer purchasing interest in Good Day ready to drink coffee products. This study uses a quantitative approach with a survey method through an online questionnaire involving 100 respondents who are students of the Faculty of Economics and Business, Trunojoyo University, Madura. The sampling technique used purposive sampling, and the data were analyzed using the PLS-SEM method with the SmartPLS 4.0 application. The results show that product innovation and content marketing have a positive and significant effect on consumer purchasing interest. These findings indicate that product innovation oriented towards quality, modification, and market needs, as well as creative and relevant content marketing strategies on social media, can increase consumer interest in Good Day ready to drink coffee products.
Co-Authors Addumyati, Moh Albudairi Agustina, Sintiya Tsalisa Ahmad Ahmad Arifin, Muhammad Chairil Astriyani, Susan Dwi Munisa, Miftakhul Salsabilla Evaliati Amaniyah Falahah, Nurul ghufron, iqbal Haliza, Nur Haris, Moch. Hidayat, Syariful Ilmiawan, Muhammad Fahmi Irvara Wulandari, Shela KHUSNUL HOTIMAH Muhammad Maksum Nursalim, M Fahri Nurul Arofah, Tria Purnama, Muhammad Rouf Rahman, Slamet Adi Rochmah, Elysa Puji Nur Safitri, Dina Soleha, Nadiatus Sulaiha, R.A Annisa Putri Supriyanto, Rendy Tiara, Laurentin Carolin Wahyudi, Muhammad Zaki Wilda Al aluf Yustina Chrismardani, Yustina Yusuf, Aditya Maulana