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All Journal Jurnal Ekonomi Modernisasi JURNAL EKONOMI AKUNTANSI DAN MANAJEMEN SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan Bisma: Jurnal Bisnis dan Manajemen INTEGRITAS : Jurnal Pengabdian Jurnal Abdimas Bina Bangsa Batara Wisnu : Indonesian Journal of Community Services VALUE: Journal of Business Studies JPMA eJEBA
Didik Pudjo Musmedi
Jurusan Manajemen, Fakultas Ekonomi Dan Bisnis, Universitas Jember
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Medicine & Pharmacology Nursing Public Health Social Sciences Other

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PERAN CITRA MEREK SEBAGAI MEDIASI PENGARUH CELEBRITY ENDORSER DAN VIRAL MARKETING TERHADAP MOTIVASI KEPUTUSAN PEMBELIAN OREO X BLACKPINK Rahmawati, Yessica Gustya; Suryaningsih, Ika Barokah; Musmedi, Didik Pudjo
BISMA: Jurnal Bisnis dan Manajemen Vol 17 No 3 (2023)
Publisher : Jurusan Manajemen Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19184/bisma.v17i3.42225

Abstract

This research aims to examine the role of brand image as a mediator variable in the influence of celebrity endorser and viral marketing on decision motivation to purchase Oreo X Blackpink. This research was designed using explanatory research. Respondents were Blackpink fans who use social media Twitter in Indonesia. The sample used was 112 respondents with purposive sampling as the sampling method. Path analysis is a data analysis method that was used in this research. The results showed that: (1) Celebrity endorser has a significant and positive effect on brand image; (2) Viral marketing has a significant and positive effect on brand image; (3) Celebrity endorser has a significant and positive effect on purchase decision motivation; (4) Viral marketing has a significant and positive effect on purchase decision motivation; (5) Brand image has a significant and positive effect on purchase decision motivation; (6) Celebrity endorser has a significant and positive effect on purchase decision motivation through brand image; (7) Viral marketing has a significant and positive effect on purchase decision motivation through brand image.
Pendampingan Pelayanan Publik untuk Meningkatkan Pelayanan Publik melalui Smart Government Susanto, Arnis Budi; Prajitiasari, Ema Desia; Musmedi, Didik Pudjo; Wulandari, Gusti Ayu; Awwaliyah, Intan Nurul; Titisari, Purnamie
INTEGRITAS : Jurnal Pengabdian Vol 8 No 1 (2024): JANUARI - JULI
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat - Universitas Abdurachman Saleh Situbondo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/integritas.v8i1.3768

Abstract

Kegiatan pengabdian kepada masyarakat berbasis desa binaan di Desa Sukosari Kidul Kecamatan Sumberwringin Kabupaten Bondowoso pada tahun ketiga ini merupakan lanjutan dari kegiatan sebelumnya yang telah dilaksanakan pada tahun 2022. Pengembangan smart village di desa Sukosari Kidul pada saat ini sudah mulai berkembang, namun setelah melakukan observasi lebih ke dalam dan evaluasi didapati bahwa terdapat kesenjangan antara pembangunan sarana fisik dengan pembangunan human capitalnya hal ini ditunjukan dengan antusiasme warga dan aparat desa menuju ekonomi mandiri dengan terus memperkuat melalui desa wisata, tetapi untuk menuju smart village tidak hanya bisa dilihat dari satu sektor, yang terpenting persiapan dari human capital yang akan menjadi garda terdepan dalam melayani masyarakat di era digitalisasi, menuju smart government berbasis ICT. Berdasarkan mapping permasalahan yang dihadapi mitra dari hasil wawancara dan observasi, masih diperlukan program pengabdian desa binaan dengan sosialisasi dan pendampingan smart government secara bertahap
Analisis Pengendalian Kualitas Produk Air Minum Dalam Kemasan dengan Menggunakan Statistical Process Control (SPC) dan Kaizen Pada PT. Tujuh Impian Bersama Kabupaten Jember Marga Area Refangga; Eka Bambang Gusminto; Didik Pudjo Musmedi
e-Journal Ekonomi Bisnis dan Akuntansi Vol. 5 No. 2 (2018): e-JEBA Volume 5 Nomor 2 Tahun 2018
Publisher : UPT Penerbitan Universitas Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19184/ejeba.v5i2.8678

Abstract

This research aims to analyze the level of damage and identify factors causing damage AMDK 220ml that occurred on March 13 to 11 April 2017 at PT. Tujuh Impian Bersama. The company is engaged in bottled drinking water industry (AMDK) with Al Qodiri brand. This research uses descriptive statistical research model. The analysis used is Statistical Process Control (SPC) and Kaizen. The results of the analysis show that the quality control of the product is beyond the control limits set. The most damage type is dent pack as much as 239pcs. From the causal diagram can be known factors causing damage from the most dominant include machinery, raw materials, humans, and methods. Based on the kaizen implementation tools, the recommendations for improvement are routine maintenance and re-adjustment of production machines, more rigorous selection of suppliers with more stringent standards, and improved human resource performance through supervision and briefing. Keywords: Bottled Water, Kaizen, Quality Control, Statistical Process Control
Co-Authors Ayu Sukmawati Batara Aulia Kadafi Chaerul Saleh Eka Bambang Gusminto Ema Desia Prajitiasari Fajar Destari Gusti Ayu Wulandari Ika Barokah Suryaningsih Intan Nurul Awwaliyah Ketut Indraningrat Kristian Suhartadi Widi Nugraha Kriswardhana, Ariwinata Marga Area Refangga Nanda Fatimatuzzahrah Purnamie Titisari Rahmawati, Yessica Gustya Salsabilah Amalia Putri Satria Iman Gea Putra Susanto, Arnis Budi Tria Putri Noviasari Vanya Pinkan Maridelana