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All Journal Jurnal Trias Politika Jumat Pendidikan: Jurnal Pengabdian Masyarakat Karimah Tauhid IIJSE
Siti Aidah, Siti
Pusat Teknologi Bahan Bakar Nuklir (PTBBN), BATAN Kawasan Puspiptek-Tangerang Selatan 15314, Banten
Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Neuroscience Social Sciences Other

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The Influence of Korean Wave K-Pop, Lifestyle, and Fanaticism on the Consumptive Behavior of K-Pop Fans on Students at the Bekasi Branch of Universitas Pelita Bangsa Aidah, Siti; Supartono, Supartono
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 7 No 2 (2024): Sharia Economics
Publisher : Sharia Economics Department Universitas KH. Abdul Chalim, Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v7i2.5010

Abstract

This research was conducted at Universitas Pelita Bangsa, Bekasi City Branch, using a sample of 90 respondents from students at Universitas Pelita Bangsa, Bekasi City Branch. This research aims to partially determine the Korean Wave of K-Pop, Lifestyle, and Fanaticism of K-Pop Fans regarding consumer behavior. The method used in this research is quantitative. The results of this research show that the Korean Wave K-Pop partially has a significant effect on consumer behavior with a t-count value of 4.101 > t-table 1.662 and sig < 0.05. Lifestyle partially has a significant effect on consumer behavior with a t-count value of 2.558 > t-table 1.662 and sig 0.05. Fanaticism partially has a significant effect on consumer behavior with a t-count value of 5.182 > t-table 1.662 and sig < 0.05. The magnitude of the influence of the Korean Wave K-Pop, Lifestyle, and Fanaticism of K-Pop Fans on consumer behavior is 86.3%, then the remaining 13.7% is influenced by other independent factors and variables.
Co-Authors Andiar, Greeceka Sekar Cecep Hilman Diva Sabila, Neng Fauziah, Raden Risma Husnul Husnul, Husnul Kamaliah, Nabila Laeli, Sobrul Sri Langgeng Ratnasari Supartono - Yusuf Safari Zahro, Ummu Atiya