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Dynamic Content Analysis: Psychological Main Actor in the Film "Ku Kira Kau Rumah" Via Structure Three Acts Moh Kholid; Mochammad Abdul Ghofur; Asfira Rachmad Rinata; Latif Fianto
Cakra Communico: Journal of Communication Science Vol 1 No 1 (2024)
Publisher : Universitas Negeri Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar

Film is one of the media communication mass To use convey message to viewer . The messages conveyed give meaning and power pull separately . Films with the drama genre are one of them most types of films interested by a number of people circles . There are many drama genres interested Because the story there is in the film use approach to reality social. The film "Ku Kira Kau Rumah " is one of the popular films in Indonesia with the drama genre. Issues raised in this film about mental health . This movie give description about survivor deep bipolar disorder undergo his life . This matter interesting attention For Then researched about change behavior or dynamics psychology that happens to the characters cast main in the film. So that can know How condition psychological can change behavior someone . Study This use method qualitative descriptive with analysis fill in and through approach psychoanalysis . Result of study This show that in the film "Ku Kira Kau Rumah " there is a number of change psychological can concluded as change emotions are not stable , too sensitive in respond environment and depression face family and friends near . The hope Hopefully study This can give addition knowledge about bipolar disorder and for study furthermore can more details and can see from more perspective wide.

Women in Sexual Harassment News in Indonesian Online Media Fianto, Latif; Kusufa, Fendiyatmi; Ghofur, M. Abdul; Askiyanto, Mohammad
Jurnal Komunikasi Nusantara Vol 6 No 2 (2024)
Publisher : Unitri Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33366/jkn.v6i2.2221

Sexual violence experienced by women is nothing new. However, reports in various mass media have left women in an increasingly worse position. This research is intended to uncover and analyze in depth the position of women in online media news texts. This research was operated using quality research, which specifically uses the discourse analysis method which was coined or developed by Sara Mills. The research results explain that the subject position explains the event or thing that is the object. Different from the subject-object position, the writer-reader position explains the writer's position when writing news text and the reader's position when reading the news text that has been written. The reader's position describes what kind of position the author wants to control the reader when reading the text. From this analysis it emerged that the position of women in the subject-object relationship in news texts is still placed as an object, where the existence of women is still ignored. Their existence in the text is represented by other parties who are men, so that women cannot represent themselves, either in social reality or in the text. Abstrak Kekerasan seksual yang dialami perempuan sudah bukan hal baru. Akan tetapi pemberitaan di berbagai media massa telah menyebabkan perempuan berada di posisi yang semakin buruk. Penelitian ini dimaksudkan untuk membongkar sekaligus mengalisa secara mendalam posisi perempuan dalamm teks berita media online. Penelitian ini dioperasikan dengan menggunakan penelitian kaulitas, yangs ecara khusus menggunakan metode analisis wacana yang dicetuskan atau dikembangkan oleh Sara Mills. Hasil penelitian menjelaskan bahwa posisi subjek menjelaskan peristiwa atau sesuatu hal yang menjadi objek. Berbeda dengan posisi subjek-objek, posisi penulis-pembaca menjelaskan bagaimana posisi penulis ketika menulis teks berita dan bagaimana posisi pembaca ketika membaca teks berita yang sudah ditulis tersebut. Posisi pembaca menggambarkan posisi seperti apa yang ingin dikendalikan oleh penulis terhadap pembaca ketika membaca teks. Dari analisis ini kemudian dihasilkan bahwa posisi Perempuan dalam relasi subjek-objek dalam teks berita masih ditempatkan sebagai objek, di mana keberadaan Perempuan masih terabaikan. Keberadaannya di dalam teks diwakili oleh pihak lain yang notabene laki-laki, sehingga Perempuan tidak bisa merepresentasikan diri mereka sendiri, baik di realitas sosial maupun di dalam teks.

Women in Sexual Harassment News in Indonesian Online Media Fianto, Latif; Kusufa, Fendiyatmi; Ghofur, M. Abdul; Askiyanto, Mohammad
Jurnal Komunikasi Nusantara Vol 6 No 2 (2024)
Publisher : Unitri Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33366/jkn.v6i2.2221

Sexual violence experienced by women is nothing new. However, reports in various mass media have left women in an increasingly worse position. This research is intended to uncover and analyze in depth the position of women in online media news texts. This research was operated using quality research, which specifically uses the discourse analysis method which was coined or developed by Sara Mills. The research results explain that the subject position explains the event or thing that is the object. Different from the subject-object position, the writer-reader position explains the writer's position when writing news text and the reader's position when reading the news text that has been written. The reader's position describes what kind of position the author wants to control the reader when reading the text. From this analysis it emerged that the position of women in the subject-object relationship in news texts is still placed as an object, where the existence of women is still ignored. Their existence in the text is represented by other parties who are men, so that women cannot represent themselves, either in social reality or in the text. Abstrak Kekerasan seksual yang dialami perempuan sudah bukan hal baru. Akan tetapi pemberitaan di berbagai media massa telah menyebabkan perempuan berada di posisi yang semakin buruk. Penelitian ini dimaksudkan untuk membongkar sekaligus mengalisa secara mendalam posisi perempuan dalamm teks berita media online. Penelitian ini dioperasikan dengan menggunakan penelitian kaulitas, yangs ecara khusus menggunakan metode analisis wacana yang dicetuskan atau dikembangkan oleh Sara Mills. Hasil penelitian menjelaskan bahwa posisi subjek menjelaskan peristiwa atau sesuatu hal yang menjadi objek. Berbeda dengan posisi subjek-objek, posisi penulis-pembaca menjelaskan bagaimana posisi penulis ketika menulis teks berita dan bagaimana posisi pembaca ketika membaca teks berita yang sudah ditulis tersebut. Posisi pembaca menggambarkan posisi seperti apa yang ingin dikendalikan oleh penulis terhadap pembaca ketika membaca teks. Dari analisis ini kemudian dihasilkan bahwa posisi Perempuan dalam relasi subjek-objek dalam teks berita masih ditempatkan sebagai objek, di mana keberadaan Perempuan masih terabaikan. Keberadaannya di dalam teks diwakili oleh pihak lain yang notabene laki-laki, sehingga Perempuan tidak bisa merepresentasikan diri mereka sendiri, baik di realitas sosial maupun di dalam teks.

The Influence of Hospital Services, Quality Of Hospital and Medical Personnel Toward Patient's Intentions on Treatment in Malaysia For Hospital Policy in Indonesia and Malaysia Purwatiningsih, Annisa; Fianto, Latif; Masykur, Lisa Dhuhaniyati
REFORMASI Vol 14, No 2 (2024)
Publisher : Universitas Tribhuwana Tunggadewi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33366/rfr.v14i2.6395

Health is a basic need for people from the lower classes to the upper classes. Health services by private hospitals, especially both in Indonesia and abroad, are a factor in the success of the hospital in providing medical services for patients. With the best hospital services in Indonesia, it reduces the patient's desire to seek treatment abroad. This is a form of competition for hospital services between Indonesia and Malaysia. Continuously, hospital services and professional medical personnel with international standard training in Malaysia have increased every year following the development of health problems and medical technology. The promotion of hospitals in Malaysia is increasing for the care of Indonesian patients and an increase in the number of Indonesian patients who are recommended to seek treatment in Malaysia. The results showed that the quality factor of medical personnel in Malaysia had the greatest influence on the perception of hospital services and the quality of the hospital on the intention to seek treatment in Malaysia.AbstrakKesehatan merupakan kebutuhan dasar bagi masyarakat dari lapisan bawah hingga lapisan atas. Pelayanan kesehatan yang dilakukan oleh rumah sakit swasta khususnya baik di Indonesia maupun di luar negeri menjadi salah satu faktor keberhasilan rumah sakit dalam memberikan pelayanan medis kepada pasien. Dengan adanya pelayanan rumah sakit terbaik di Indonesia mengurangi keinginan pasien untuk berobat ke luar negeri. Hal ini merupakan bentuk persaingan pelayanan rumah sakit antara Indonesia dan Malaysia. Pelayanan rumah sakit dan tenaga medis profesional dengan pelatihan berstandar internasional di Malaysia terus meningkat setiap tahunnya seiring dengan perkembangan permasalahan kesehatan dan teknologi kedokteran. Promosi rumah sakit di Malaysia semakin meningkat untuk perawatan pasien Indonesia dan peningkatan jumlah pasien Indonesia yang direkomendasikan untuk berobat di Malaysia. Hasil penelitian menunjukkan bahwa faktor kualitas tenaga medis di Malaysia mempunyai pengaruh paling besar terhadap persepsi pelayanan rumah sakit dan kualitas rumah sakit terhadap niat berobat di Malaysia.

Pengaruh Pesan Kampanye #FORESPONSIBLE Terhadap Brand Image Fore Coffee Pada Followers Instagram @FORE.COFFEE Putra, Aditya Eka; Sembiring, Yosua; Fianto, Latif
Jurnal Komunikasi Nusantara Vol 6 No 2 (2024)
Publisher : Unitri Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33366/jkn.v6i2.2239

According to Good Stats 2023 data, Fore Coffee ranked third among the most popular local coffee shops in 2023 with 7.5%. In contrast, its competitors, Kopi Kenangan and Janji Jiwa, ranked first and second with 39.7% and 39.5%, respectively. This significant gap in popularity indicates that Fore Coffee still lacks public attention. Despite this low level of attention, Fore Coffee launched the #FOREsponsible campaign, which promotes environmental sustainability. This research aims to examine the influence of the #FOREsponsible campaign on Fore Coffee's brand image as an environmentally conscious company and the extent of this influence. This research employs a quantitative explanatory causal method by distributing questionnaires to 100 respondents. The data was analyzed using the coefficient of determination test, Pearson Product Moment correlation test, and simple linear regression analysis. The analysis revealed a moderately strong positive influence (31.4%) of the #FOREsponsible campaign message on Fore Coffee's brand image as an environmentally conscious company. Abstrak Berdasarkan data dari Good Stats 2023, Fore Coffee menempati urutan ketiga kedai kopi lokal terpopuler 2023 dengan 7.5%. Sedangkan kompetitornya, Kopi Kenangan berada diurutan teratas dengan 39.7% dan Janji Jiwa diurutan kedua dengan 39.5%. Dapat dilihat terdapat perbandingan angka yang jauh antara Fore Coffee dengan kedua brand lokal tersebut, oleh karena itu bisa disimpulkan bahwa atensi publik terhadap Fore Coffee masih sangat kurang karena memiliki popularitas yang rendah. Ditengah kurangnya atensi masyarakat Indonesia yang dapat dibuktikan dari tingkat popularitas yang rendah, Fore Coffee membentuk kampanye #FOREsponsible yang memliki pesan pelestarian lingkungan. Akan tetapi apakah pesan kampanye tersebut bisa membawa pengaruh terhadap brand image Fore Coffee ditengah atensi publik yang masih rendah. Penelitian ini bertujuan untuk mengetahui apakah pengaruh antara pesan kampanye #FOREsponsible terhadap brand image Fore Coffee yang peduli terhadap lingkungan dan seberapa pesar pengaruhnya. Penelitian ini disusun menggunakan metode kuantitatif eksplanatif kausalitas dengan menyebarkan kuesioner kepada 100 responden. Data yang dianalisis dengan menggunakan uji koefisien determinasi, uji korelasi Pearson Product Moment, dan uji regresi linier sederhana. Dari hasil analisis, dapat disimpulkan bahwa terdapat pengaruh positif yang cukup kuat sebesar 31,4% antara pesan kampanye #FOREsponsible terhadap brand image Fore Coffee yang peduli terhadap lingkungan.

Pengaruh Pesan Kampanye #FORESPONSIBLE Terhadap Brand Image Fore Coffee Pada Followers Instagram @FORE.COFFEE Putra, Aditya Eka; Sembiring, Yosua; Fianto, Latif
Jurnal Komunikasi Nusantara Vol 6 No 2 (2024)
Publisher : Unitri Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33366/jkn.v6i2.2239

According to Good Stats 2023 data, Fore Coffee ranked third among the most popular local coffee shops in 2023 with 7.5%. In contrast, its competitors, Kopi Kenangan and Janji Jiwa, ranked first and second with 39.7% and 39.5%, respectively. This significant gap in popularity indicates that Fore Coffee still lacks public attention. Despite this low level of attention, Fore Coffee launched the #FOREsponsible campaign, which promotes environmental sustainability. This research aims to examine the influence of the #FOREsponsible campaign on Fore Coffee's brand image as an environmentally conscious company and the extent of this influence. This research employs a quantitative explanatory causal method by distributing questionnaires to 100 respondents. The data was analyzed using the coefficient of determination test, Pearson Product Moment correlation test, and simple linear regression analysis. The analysis revealed a moderately strong positive influence (31.4%) of the #FOREsponsible campaign message on Fore Coffee's brand image as an environmentally conscious company. Abstrak Berdasarkan data dari Good Stats 2023, Fore Coffee menempati urutan ketiga kedai kopi lokal terpopuler 2023 dengan 7.5%. Sedangkan kompetitornya, Kopi Kenangan berada diurutan teratas dengan 39.7% dan Janji Jiwa diurutan kedua dengan 39.5%. Dapat dilihat terdapat perbandingan angka yang jauh antara Fore Coffee dengan kedua brand lokal tersebut, oleh karena itu bisa disimpulkan bahwa atensi publik terhadap Fore Coffee masih sangat kurang karena memiliki popularitas yang rendah. Ditengah kurangnya atensi masyarakat Indonesia yang dapat dibuktikan dari tingkat popularitas yang rendah, Fore Coffee membentuk kampanye #FOREsponsible yang memliki pesan pelestarian lingkungan. Akan tetapi apakah pesan kampanye tersebut bisa membawa pengaruh terhadap brand image Fore Coffee ditengah atensi publik yang masih rendah. Penelitian ini bertujuan untuk mengetahui apakah pengaruh antara pesan kampanye #FOREsponsible terhadap brand image Fore Coffee yang peduli terhadap lingkungan dan seberapa pesar pengaruhnya. Penelitian ini disusun menggunakan metode kuantitatif eksplanatif kausalitas dengan menyebarkan kuesioner kepada 100 responden. Data yang dianalisis dengan menggunakan uji koefisien determinasi, uji korelasi Pearson Product Moment, dan uji regresi linier sederhana. Dari hasil analisis, dapat disimpulkan bahwa terdapat pengaruh positif yang cukup kuat sebesar 31,4% antara pesan kampanye #FOREsponsible terhadap brand image Fore Coffee yang peduli terhadap lingkungan.

Political Gimmicks on Social Media in the 2024 Indonesian Presidential Election Aminulloh, Akhirul; Ananda, Kun Sila; Anzari, Prawinda Putri; Fianto, Latif; Qorib, Fathul
The Journal of Society and Media Vol. 9 No. 1 (2025): Social Media Bridged the Gap
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/jsm.v9n1.p74-96

Political gimmicks have become a trendy yet controversial term in the 2024 presidential election contest. Instead of conveying the vision and mission of presidential candidates, political gimmicks only present and show skin packaging rather than substance. This research aims to reveal the practices of political gimmicks on social media in the 2024 Indonesian presidential election contestation using critical discourse analysis as a method. This method is used to reveal ideology and power relations from gimmicks that appear on social media. Data collection in this study used documentation techniques, in the form of data collection from social media X during the period December 2023 - February 2024. The study's findings demonstrate that the Republic of Indonesia's 2024 presidential and vice-presidential candidates' political communication efforts on social media X are mired in creating symbols disconnected from meaningful and substantial ideas. Drawing on Erving Goffman’s dramaturgical theory, this study frames political gimmicks as "front stage" performances designed to manipulate voter perceptions, obscuring substantive political agendas. Political communication for presidential candidates has shifted from addressing social issues and strengthening democracy to becoming manipulative tactics aimed at winning votes

Strategi Integrated Marketing Communication (IMC) Café Pupuk Bawang dalam Memperkuat Positioning Merek Widodo, Herru Prasetya; Rinata, Asfira Rachmat; Fianto, Latif; Ghofur, Mochamad Abdul
Jurnal Komunikasi Nusantara Vol 7 No 1 (2025)
Publisher : Unitri Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33366/jkn.v7i1.2487

Integrated Marketing Communication (IMC) is crucial in the marketing world as it helps create a consistent and unified message for the audience. With IMC, companies can communicate their messages more effectively, through various mutually supporting channels, be it advertising, sales promotions, social media, public relations, and others. This study aims to determine the application of Integrated Marketing Communication (IMC) in strengthening the positioning of Café Pupuk Bawang in Batu City. The method used is a descriptive qualitative approach with data collection techniques in the form of observation, interviews, and documentation. The results of the study indicate that IMC is implemented through several aspects such as customer relations, direct promotions, social media, and strengthening brand image. Despite obstacles due to the Covid-19 pandemic, Café Pupuk Bawang was able to maintain its existence through consistent and integrated marketing communications. Pupuk Bawang Café needs to promote itself through various marketing communication activities summarized in Integrated Marketing Communication (IMC), as explained previously, namely the existence of marketing promotion activities in integrated elements, namely Relationships, Structures, Brands, Communication Tools, Messages, Employees, Technology, and Agencies in strengthening positioning. Pupuk Bawang Batu Cafe has performed its duties well, although not as well as possible due to the Covid-19 outbreak. Abstrak Integrated Marketing Communication (IMC) sangat penting dalam dunia pemasaran karena membantu menciptakan pesan yang konsisten dan terpadu untuk audiens. Dengan IMC, perusahaan dapat mengkomunikasikan pesan mereka secara lebih efektif, melalui berbagai saluran yang saling mendukung, baik itu iklan, promosi penjualan, media sosial, public relations, dan lainnya. Penelitian ini bertujuan untuk mengetahui penerapan Integrated Marketing Communication (IMC) dalam memperkuat positioning Café Pupuk Bawang di Kota Batu. Metode yang digunakan adalah pendekatan kualitatif deskriptif dengan teknik pengumpulan data berupa observasi, wawancara, dan dokumentasi. Hasil penelitian menunjukkan bahwa IMC dijalankan melalui beberapa aspek seperti hubungan pelanggan, promosi langsung, media sosial, dan penguatan citra merek. Meski terdapat kendala akibat pandemi Covid-19, Café Pupuk Bawang mampu mempertahankan eksistensinya melalui komunikasi pemasaran yang konsisten dan terintegrasi. Pupuk Bawang Café perlu mempromosikan diri melalui berbagai kegiatan komunikasi pemasaran yang terangkum dalam Integrated Marketing Communication (IMC), seperti pada penjelasan sebelumnya yaitu adanya kegiatan promosi pemasaran pada elemen yang terintegrasi yaitu Relationships, Structures, Brands, Communication Tools, Pesan, Karyawan, Teknologi, dan Instansi dalam memperkuat positioning. Kafe Pupuk Bawang Batu telah menjalankan tugasnya dengan baik, meski tidak sebaik mungkin karena wabah Covid-19.

Strategi Integrated Marketing Communication (IMC) Café Pupuk Bawang dalam Memperkuat Positioning Merek Widodo, Herru Prasetya; Rinata, Asfira Rachmat; Fianto, Latif; Ghofur, Mochamad Abdul
Jurnal Komunikasi Nusantara Vol 7 No 1 (2025)
Publisher : Unitri Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33366/jkn.v7i1.2487

Integrated Marketing Communication (IMC) is crucial in the marketing world as it helps create a consistent and unified message for the audience. With IMC, companies can communicate their messages more effectively, through various mutually supporting channels, be it advertising, sales promotions, social media, public relations, and others. This study aims to determine the application of Integrated Marketing Communication (IMC) in strengthening the positioning of Café Pupuk Bawang in Batu City. The method used is a descriptive qualitative approach with data collection techniques in the form of observation, interviews, and documentation. The results of the study indicate that IMC is implemented through several aspects such as customer relations, direct promotions, social media, and strengthening brand image. Despite obstacles due to the Covid-19 pandemic, Café Pupuk Bawang was able to maintain its existence through consistent and integrated marketing communications. Pupuk Bawang Café needs to promote itself through various marketing communication activities summarized in Integrated Marketing Communication (IMC), as explained previously, namely the existence of marketing promotion activities in integrated elements, namely Relationships, Structures, Brands, Communication Tools, Messages, Employees, Technology, and Agencies in strengthening positioning. Pupuk Bawang Batu Cafe has performed its duties well, although not as well as possible due to the Covid-19 outbreak. Abstrak Integrated Marketing Communication (IMC) sangat penting dalam dunia pemasaran karena membantu menciptakan pesan yang konsisten dan terpadu untuk audiens. Dengan IMC, perusahaan dapat mengkomunikasikan pesan mereka secara lebih efektif, melalui berbagai saluran yang saling mendukung, baik itu iklan, promosi penjualan, media sosial, public relations, dan lainnya. Penelitian ini bertujuan untuk mengetahui penerapan Integrated Marketing Communication (IMC) dalam memperkuat positioning Café Pupuk Bawang di Kota Batu. Metode yang digunakan adalah pendekatan kualitatif deskriptif dengan teknik pengumpulan data berupa observasi, wawancara, dan dokumentasi. Hasil penelitian menunjukkan bahwa IMC dijalankan melalui beberapa aspek seperti hubungan pelanggan, promosi langsung, media sosial, dan penguatan citra merek. Meski terdapat kendala akibat pandemi Covid-19, Café Pupuk Bawang mampu mempertahankan eksistensinya melalui komunikasi pemasaran yang konsisten dan terintegrasi. Pupuk Bawang Café perlu mempromosikan diri melalui berbagai kegiatan komunikasi pemasaran yang terangkum dalam Integrated Marketing Communication (IMC), seperti pada penjelasan sebelumnya yaitu adanya kegiatan promosi pemasaran pada elemen yang terintegrasi yaitu Relationships, Structures, Brands, Communication Tools, Pesan, Karyawan, Teknologi, dan Instansi dalam memperkuat positioning. Kafe Pupuk Bawang Batu telah menjalankan tugasnya dengan baik, meski tidak sebaik mungkin karena wabah Covid-19.

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