Article Per Year (5 Year)
p-Index From 2021 - 2026
4.594
P-Index
This Author published in this journals
All Journal Jurnal Ilmu Sosial dan Ilmu Politik (JISIP) Nomosleca Journal of Islamic World and Politics Reformasi : Jurnal Ilmiah Ilmu Sosial dan Ilmu Politik Avant Garde The Journal of Society and Media Jurnal Komunikasi Nusantara Jurnal Komunikasi Nusantara Journal of Research on Business and Tourism Prosiding Seminar Nasional Pengabdian Kepada Masyarakat JAPI: Jurnal Akses Pengabdian Indonesia Jurnal Mediakita : Jurnal Komunikasi dan Penyiaran Islam The Sunan Ampel Review of Political and Social Sciences Jurnal Bincang Komunikasi Cakra Communico: Journal of Communication Science Journal of Communication Research
Latif Fianto
Prodi Ilmu Komunikasi, Fakultas Ilmu Sosial Dan Ilmu Politik Universitas Tribhuwana Tunggadewi Malang
Religion Agriculture, Biological Sciences & Forestry Humanities Economics, Econometrics & Finance Education Energy Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Nursing Public Health Social Sciences Other

Published : 32 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 32 Documents
Search

 1   2   3   4 
Marketing Communication Strategy in Peer-to-Peer Lending for Indodana Online Loan Services to Appeal to Millennial Customers Putra, Aditya Eka; Husada, Safaruddin; Fianto, Latif
Journal of Research on Business and Tourism Vol. 4 No. 1 (2024): Journal of Research on Business and Tourism
Publisher : Lembaga Penelitian Publikasi dan Pengabdian Masyarakat LSPR

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37535/104004120243

Abstract

The impact of the internet on financial technology, or fintech, is evident in the marketing of various goods, particularly online loans through peer-to-peer lending platforms. Indodana, by leveraging advancements in information technology, has actively developed a marketing communication strategy to appeal to the millennial generation. This research employs qualitative methods to evaluate the marketing communication strategy applied to Indodana's online loan products, focusing on how the company develops and implements this strategy to attract millennial customers. Information was collected through interviews, observations, literature reviews, and online searches involving informants, including members of the marketing team, online loan clients, and potential customers. Utilizing a seven-stage marketing communication approach, encompassing goal setting, objective establishment, message content creation, media selection, development of the promotional mix, budgeting, and evaluation, the study found that Indodana's marketing communication strategy is highly advantageous. The use of innovative information technology and online media channels effectively attracts customers and potential clients with clear and appealing content. Furthermore, addressing the uneven access to information technology is crucial to ensuring the continued accessibility of offline services.  
Analisis Pembingkaian Kekerasan Seksual di Media Online Times Indonesia dan Tugumalang.id Bele, Yulia Melci; Fianto, Latif
Journal of Communication Research Vol. 1 No. 1 (2025): April
Publisher : Yayasan Lentera Avanya Nagari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61105/jcr.v1i1.164

Abstract

This study aims to identify and analyze how the reporting of sexual violence by Julianto Eka Putra in the online media Times Indonesia and Tugumalang.id frames the event, as well as how the news elements shape the audience's understanding. This study uses the framing theory of Zhongdang Pan and Gerald M. Kosicki, focusing on the analysis of syntactic, script, thematic, and rhetorical aspects in the news coverage. The method used is qualitative descriptive, with a framing analysis approach to news from both media. The results showed significant differences in the way the two media compiled the news. Times Indonesia did not fully use the 5W+1H news structure, while Tugumalang.id was more consistent in its completeness. Differences are also seen in the choice of words in the headline, where Times Indonesia uses the term “terdakwa” (defendant) and Tugumalang.id chooses “bos” (boss) to refer to the perpetrator. Emphasis on the background of the news and quotes from sources are framing strategies used to shape different narratives. This study concludes that even though both media discuss the same issue, the way they present information and frame events can influence the audience's view of the case. Penelitian ini bertujuan untuk mengidentifikasi dan menganalisis bagaimana pemberitaan kekerasan seksual oleh Julianto Eka Putra di media online Times Indonesia dan Tugumalang.id membingkai peristiwa tersebut, serta bagaimana elemen-elemen berita membentuk pemahaman audiens. Penelitian ini menggunakan teori framing dari Zhongdang Pan dan Gerald M. Kosicki, dengan fokus pada analisis aspek sintaksis, skrip, tematik, dan retoris dalam pemberitaan. Metode yang digunakan adalah deskriptif kualitatif, dengan pendekatan analisis framing pada berita dari kedua media tersebut. Hasil penelitian menunjukkan adanya perbedaan signifikan dalam cara kedua media menyusun berita. Times Indonesia tidak sepenuhnya menggunakan struktur berita 5W+1H, sementara Tugumalang.id lebih konsisten dalam kelengkapan tersebut. Perbedaan juga terlihat dalam pemilihan kata di headline, di mana Times Indonesia menggunakan istilah "terdakwa" dan Tugumalang.id memilih "bos" untuk merujuk pada pelaku. Penekanan pada latar belakang berita dan kutipan narasumber menjadi strategi framing yang digunakan untuk membentuk narasi berbeda. Penelitian ini menyimpulkan bahwa meskipun kedua media membahas isu yang sama, cara mereka menyajikan informasi dan membingkai peristiwa dapat mempengaruhi pandangan audiens terhadap kasus tersebut.
Co-Authors Aditya Eka Putra Aditya Eka Putra, Aditya Eka Akhirul Aminulloh Aldya, Riantina Fitra Ananda, Kun Sila Anzari, Prawinda Putri Askiyanto, Mohammad Bele, Yulia Melci Chun, Nasya Xaverie Liem Wie Doho, Yohannes Don Bosco Elang Bhaskoro Adi Emei Dwinanarhati Setiamandani Fathul Qorib Fauzuna, Hafidlatul Fendiyatmi Kusufa Galuh Ayu Savitri Ghofur, M. Abdul Herru Prasetya Widodo, Herru I Gusti Bagus Wiksuana Kusufa, Fendiyatmi Laksono Trisnantoro Martiniana Pasrin Masykur, Lisa Dhuhaniyati MOCHAMAD Abdul Ghofur, MOCHAMAD Abdul Mochammad Abdul Ghofur Moh Kholid Myrtati Dyah Artaria Purwatiningsih, Annisa Redi Panuju Riantina Fitra Aldya Rinata, Asfira Rachmad Rinata, Asfira Rachmat Rio Febrianto Arifendi, Rio Febrianto Rio Febrianto, Rio Safaruddin Husada Sembiring, Yosua Tony S Soekrani Yosephina Anchieta Barru Yuliana Moni