Garuda - Garba Rujukan Digital

Prinsip dan Etika Komunikasi dalam Penggunaan Media Baru Aditya Eka Putra; Yohannes Don Bosco Doho; Galuh Ayu Savitri; Latif Fianto
Jurnal Nomosleca Vol 9, No 2 (2023): Oktober, 2023
Publisher : Universitas Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/nomosleca.v9i2.9815

This research aims to describe communication principles and ethics in the use of new media. Currently, in the digital era and increasingly advanced technological developments, it has an impact on all people's lives which have now shifted and become dependent on the use of new media. The qualitative descriptive method was carried out using interview, FGD and documentation data collection techniques. Next, data analysis was carried out using Miles and Huberman analysis starting from data collection, display, verification and conclusion. The results of the research show that communication ethics is very necessary for every human being, where someone's polite and/or impolite ethics can be seen from the way they communicate with other people, not only directly in the real world but also in the virtual world. In this article, the author finds several phenomena and cases to prove how important communication principles and ethics are in the use of new media.

Maintaining Online Media Amidst the Aggressive Determinism of Social Media Fianto, Latif; Ghofur, M. Abdul; Fauzuna, Hafidlatul; Kusufa, Fendiyatmi
Jurnal Mediakita : Jurnal Komunikasi dan Penyiaran Islam Vol. 8 No. 1 (2024): Jurnal Mediakita : Jurnal Komunikasi dan Penyiaran Islam
Publisher : Fakultas Usluhuddin dan Dakwah IAIN Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30762/mediakita.v8i1.1532

Online media is the new face of the existence of mass media, which enjoyed its heyday as a medium of information for society. However, this heyday did not last long, because social media is not only a threat but has also shifted the position of mass media as an information medium. This research aims to determine the extent of efforts made by online media to maintain its existence amidst the aggressive determinism of social media. This research was carried out using a qualitative approach with the method used being a case study. The research was conducted on the online media Jatimtimes.com and Tugumalang.id. The research results show that Jatimtimes.com specifically targets young people as an audience segmentation because young people are very familiar with and cannot even be separated from the existence of technology and social media. This encourages Jatimtimes.com to present news that suits the needs of young people as their main audience. Meanwhile, Tugumalang.id places more emphasis on writing news straightforwardly and clearly as it should be presented in writing journalistic works. Writing news in straightforward and clear language will be easier for readers to understand.

PENERAPAN APLIKASI P-WEC PLANT LOCATOR UNTUK MENGOPTIMALKAN KEGIATAN EKSPLORASI TUMBUHAN LIAR BAGI PENGUNJUNG KAWASAN KONSERVASI P-WEC Aldya, Riantina Fitra; Febrianto, Rio; Fianto, Latif
Prosiding Seminar Nasional Pengabdian Kepada Masyarakat Vol. 4 (2023): PROSIDING SEMINAR NASIONAL PENGABDIAN KEPADA MASYARAKAT - SNPPM2023
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Universitas Negeri Jakarta

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Abstract P-WEC (Petungsewu Wildlife Education Center) area is an informal educational study center about nature and wild life conservation. One of the programs offered to visitors is Nature Education in the form of exploring wild plants. However, this exploration activity has not been carried out optimally because the plants are still presented directly to visitors so that exploration was not carried out widely, besides that there’s still lack of information regarding existing plants. For this reason, efforts were needed to maximize plant exploration, which is by implementing the Android-based P-WEC Plant Locator application from the collaboration of the lecturer and P-WEC Conservation team so that exploration activities can be carried out independently using visitors’ Android in the conservation area. To determine the effectiveness of implementing the application, a focus group discussion (FGD) was conducted with partners and visitors who used the application during plant exploration activities. The FGD results show that partners and visitors can use the P-WEC Plant Locator application easily and feel they can explore wild plants easily while implementing the P-WEC Plant Locator application. This shows that implementing the P-WEC Plant Locator application can optimize wild plant exploration activities for visitors to the P-WEC conservation area. Abstrak Kawasan konservasi P-WEC (Petungsewu Wildlife Education Center) merupakan pusat studi pendidikan informal tentang konservasi alam dan kehidupan liar (wildlife). Salah satu program yang ditawarkan kepada pengunjung adalah Edukasi Alam dengan kegiatan berupa eksplorasi tumbuhan liar. Namun kegiatan eksplorasi ini belum secara optimal dilakukan karena tumbuhan masih disajikan secara langsung kepada pengunjung sehingga eksplorasi tidak dilakukan secara luas, selain itu masih minimnya informasi terkait tumbuhan yang ada. Untuk itu, diperlukan upaya untuk memaksimalkan kegiatan eksplorasi tumbuhan tersebut, salah satunya dengan menerapkan aplikasi P-WEC Plant Locator berbasis android yang dikembangkan dari hasil kolaborasi tim dosen dan Konservasi P-WEC agar kegiatan eksplorasi dapat dilakukan secara mandiri melalui android masing-masing pengunjung kawasan konservasi. Untuk mengetahui keefektifan penerapan aplikasi tersebut maka dilakukan focus group discussion (FGD) dengan mitra dan pengunjung yang menggunakan aplikasi tersebut selama kegiatan eksplorasi tumbuhan. Hasil FGD menunjukkan bahwa mitra dan pengunjung dapat menggunakan aplikasi P-WEC Plant Locator dengan mudah dan merasa dapat melakukan eksplorasi tumbuhan liar dengan mudah selama menerapkan aplikasi P-WEC Plant Locator. Hal ini menunjukkan bahwa penerapan aplikasi P-WEC Plant Locator dapat mengoptimalkan kegiatan eksplorasi tumbuhan liar bagi pengunjung kawasan konservasi P-WEC

Commodification of Religion: Disruption and Shallowing of Religious Values in the Digital Era Fianto, Latif; Ghofur, M. Abdul
The Sunan Ampel Review of Political and Social Sciences Vol. 3 No. 1 (2023): November
Publisher : UIN Sunan Ampel Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15642/sarpass.2023.3.1.33-44

The phenomenon of widespread and massive use of social media TikTok has changed the social order and even religious values in society. TikTok, which was originally used as a social media, quickly turned into a platform used for purposes such as political economy and religion. Religious activities distributed on social media experience disruption and shallowing of values, because these activities are carried out solely to pursue economic needs. This research aims to find out comprehensively and analytically the extent to which disruption and shallowing of religious values occur on TikTok social media. The method used in this research is a qualitative method using Clifford Greetz's Thick Description theory approach, where the theory focuses on studying the in-depth meaning of cultural symbols. This research data was obtained through documentary data collection techniques in the form of videos of lectures or religious preaching on TikTok social media. The research results show that the presence of social media and its rapidly growing use has encouraged the commodification of religion, where religion is constructed and reduced in such a way that religion that was originally sacred becomes profane. Religious preaching is not only driven and constructed by the interests of the religion itself but also by market interests so that spiritual values in religion become increasingly shallow and uprooted.

Dynamic Content Analysis: Psychological Main Actor in the Film "Ku Kira Kau Rumah" Via Structure Three Acts Moh Kholid; Mochammad Abdul Ghofur; Asfira Rachmad Rinata; Latif Fianto
Cakra Communico: Journal of Communication Science Vol 1 No 1 (2024)
Publisher : Universitas Negeri Malang

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Film is one of the media communication mass To use convey message to viewer . The messages conveyed give meaning and power pull separately . Films with the drama genre are one of them most types of films interested by a number of people circles . There are many drama genres interested Because the story there is in the film use approach to reality social. The film "Ku Kira Kau Rumah " is one of the popular films in Indonesia with the drama genre. Issues raised in this film about mental health . This movie give description about survivor deep bipolar disorder undergo his life . This matter interesting attention For Then researched about change behavior or dynamics psychology that happens to the characters cast main in the film. So that can know How condition psychological can change behavior someone . Study This use method qualitative descriptive with analysis fill in and through approach psychoanalysis . Result of study This show that in the film "Ku Kira Kau Rumah " there is a number of change psychological can concluded as change emotions are not stable , too sensitive in respond environment and depression face family and friends near . The hope Hopefully study This can give addition knowledge about bipolar disorder and for study furthermore can more details and can see from more perspective wide.

The Influence of Hospital Services, Quality Of Hospital and Medical Personnel Toward Patient's Intentions on Treatment in Malaysia For Hospital Policy in Indonesia and Malaysia Purwatiningsih, Annisa; Fianto, Latif; Masykur, Lisa Dhuhaniyati
REFORMASI Vol 14, No 2 (2024)
Publisher : Universitas Tribhuwana Tunggadewi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33366/rfr.v14i2.6395

Health is a basic need for people from the lower classes to the upper classes. Health services by private hospitals, especially both in Indonesia and abroad, are a factor in the success of the hospital in providing medical services for patients. With the best hospital services in Indonesia, it reduces the patient's desire to seek treatment abroad. This is a form of competition for hospital services between Indonesia and Malaysia. Continuously, hospital services and professional medical personnel with international standard training in Malaysia have increased every year following the development of health problems and medical technology. The promotion of hospitals in Malaysia is increasing for the care of Indonesian patients and an increase in the number of Indonesian patients who are recommended to seek treatment in Malaysia. The results showed that the quality factor of medical personnel in Malaysia had the greatest influence on the perception of hospital services and the quality of the hospital on the intention to seek treatment in Malaysia.AbstrakKesehatan merupakan kebutuhan dasar bagi masyarakat dari lapisan bawah hingga lapisan atas. Pelayanan kesehatan yang dilakukan oleh rumah sakit swasta khususnya baik di Indonesia maupun di luar negeri menjadi salah satu faktor keberhasilan rumah sakit dalam memberikan pelayanan medis kepada pasien. Dengan adanya pelayanan rumah sakit terbaik di Indonesia mengurangi keinginan pasien untuk berobat ke luar negeri. Hal ini merupakan bentuk persaingan pelayanan rumah sakit antara Indonesia dan Malaysia. Pelayanan rumah sakit dan tenaga medis profesional dengan pelatihan berstandar internasional di Malaysia terus meningkat setiap tahunnya seiring dengan perkembangan permasalahan kesehatan dan teknologi kedokteran. Promosi rumah sakit di Malaysia semakin meningkat untuk perawatan pasien Indonesia dan peningkatan jumlah pasien Indonesia yang direkomendasikan untuk berobat di Malaysia. Hasil penelitian menunjukkan bahwa faktor kualitas tenaga medis di Malaysia mempunyai pengaruh paling besar terhadap persepsi pelayanan rumah sakit dan kualitas rumah sakit terhadap niat berobat di Malaysia.

Pengaruh Pesan Kampanye #FORESPONSIBLE Terhadap Brand Image Fore Coffee Pada Followers Instagram @FORE.COFFEE Putra, Aditya Eka; Sembiring, Yosua; Fianto, Latif
Jurnal Komunikasi Nusantara Vol 6 No 2 (2024)
Publisher : Unitri Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33366/jkn.v6i2.2239

According to Good Stats 2023 data, Fore Coffee ranked third among the most popular local coffee shops in 2023 with 7.5%. In contrast, its competitors, Kopi Kenangan and Janji Jiwa, ranked first and second with 39.7% and 39.5%, respectively. This significant gap in popularity indicates that Fore Coffee still lacks public attention. Despite this low level of attention, Fore Coffee launched the #FOREsponsible campaign, which promotes environmental sustainability. This research aims to examine the influence of the #FOREsponsible campaign on Fore Coffee's brand image as an environmentally conscious company and the extent of this influence. This research employs a quantitative explanatory causal method by distributing questionnaires to 100 respondents. The data was analyzed using the coefficient of determination test, Pearson Product Moment correlation test, and simple linear regression analysis. The analysis revealed a moderately strong positive influence (31.4%) of the #FOREsponsible campaign message on Fore Coffee's brand image as an environmentally conscious company. Abstrak Berdasarkan data dari Good Stats 2023, Fore Coffee menempati urutan ketiga kedai kopi lokal terpopuler 2023 dengan 7.5%. Sedangkan kompetitornya, Kopi Kenangan berada diurutan teratas dengan 39.7% dan Janji Jiwa diurutan kedua dengan 39.5%. Dapat dilihat terdapat perbandingan angka yang jauh antara Fore Coffee dengan kedua brand lokal tersebut, oleh karena itu bisa disimpulkan bahwa atensi publik terhadap Fore Coffee masih sangat kurang karena memiliki popularitas yang rendah. Ditengah kurangnya atensi masyarakat Indonesia yang dapat dibuktikan dari tingkat popularitas yang rendah, Fore Coffee membentuk kampanye #FOREsponsible yang memliki pesan pelestarian lingkungan. Akan tetapi apakah pesan kampanye tersebut bisa membawa pengaruh terhadap brand image Fore Coffee ditengah atensi publik yang masih rendah. Penelitian ini bertujuan untuk mengetahui apakah pengaruh antara pesan kampanye #FOREsponsible terhadap brand image Fore Coffee yang peduli terhadap lingkungan dan seberapa pesar pengaruhnya. Penelitian ini disusun menggunakan metode kuantitatif eksplanatif kausalitas dengan menyebarkan kuesioner kepada 100 responden. Data yang dianalisis dengan menggunakan uji koefisien determinasi, uji korelasi Pearson Product Moment, dan uji regresi linier sederhana. Dari hasil analisis, dapat disimpulkan bahwa terdapat pengaruh positif yang cukup kuat sebesar 31,4% antara pesan kampanye #FOREsponsible terhadap brand image Fore Coffee yang peduli terhadap lingkungan.

Pengaruh Pesan Kampanye #FORESPONSIBLE Terhadap Brand Image Fore Coffee Pada Followers Instagram @FORE.COFFEE Putra, Aditya Eka; Sembiring, Yosua; Fianto, Latif
Jurnal Komunikasi Nusantara Vol 6 No 2 (2024)
Publisher : Unitri Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33366/jkn.v6i2.2239

According to Good Stats 2023 data, Fore Coffee ranked third among the most popular local coffee shops in 2023 with 7.5%. In contrast, its competitors, Kopi Kenangan and Janji Jiwa, ranked first and second with 39.7% and 39.5%, respectively. This significant gap in popularity indicates that Fore Coffee still lacks public attention. Despite this low level of attention, Fore Coffee launched the #FOREsponsible campaign, which promotes environmental sustainability. This research aims to examine the influence of the #FOREsponsible campaign on Fore Coffee's brand image as an environmentally conscious company and the extent of this influence. This research employs a quantitative explanatory causal method by distributing questionnaires to 100 respondents. The data was analyzed using the coefficient of determination test, Pearson Product Moment correlation test, and simple linear regression analysis. The analysis revealed a moderately strong positive influence (31.4%) of the #FOREsponsible campaign message on Fore Coffee's brand image as an environmentally conscious company. Abstrak Berdasarkan data dari Good Stats 2023, Fore Coffee menempati urutan ketiga kedai kopi lokal terpopuler 2023 dengan 7.5%. Sedangkan kompetitornya, Kopi Kenangan berada diurutan teratas dengan 39.7% dan Janji Jiwa diurutan kedua dengan 39.5%. Dapat dilihat terdapat perbandingan angka yang jauh antara Fore Coffee dengan kedua brand lokal tersebut, oleh karena itu bisa disimpulkan bahwa atensi publik terhadap Fore Coffee masih sangat kurang karena memiliki popularitas yang rendah. Ditengah kurangnya atensi masyarakat Indonesia yang dapat dibuktikan dari tingkat popularitas yang rendah, Fore Coffee membentuk kampanye #FOREsponsible yang memliki pesan pelestarian lingkungan. Akan tetapi apakah pesan kampanye tersebut bisa membawa pengaruh terhadap brand image Fore Coffee ditengah atensi publik yang masih rendah. Penelitian ini bertujuan untuk mengetahui apakah pengaruh antara pesan kampanye #FOREsponsible terhadap brand image Fore Coffee yang peduli terhadap lingkungan dan seberapa pesar pengaruhnya. Penelitian ini disusun menggunakan metode kuantitatif eksplanatif kausalitas dengan menyebarkan kuesioner kepada 100 responden. Data yang dianalisis dengan menggunakan uji koefisien determinasi, uji korelasi Pearson Product Moment, dan uji regresi linier sederhana. Dari hasil analisis, dapat disimpulkan bahwa terdapat pengaruh positif yang cukup kuat sebesar 31,4% antara pesan kampanye #FOREsponsible terhadap brand image Fore Coffee yang peduli terhadap lingkungan.

Political Gimmicks on Social Media in the 2024 Indonesian Presidential Election Aminulloh, Akhirul; Ananda, Kun Sila; Anzari, Prawinda Putri; Fianto, Latif; Qorib, Fathul
The Journal of Society and Media Vol. 9 No. 1 (2025): Social Media Bridged the Gap
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/jsm.v9n1.p74-96

Political gimmicks have become a trendy yet controversial term in the 2024 presidential election contest. Instead of conveying the vision and mission of presidential candidates, political gimmicks only present and show skin packaging rather than substance. This research aims to reveal the practices of political gimmicks on social media in the 2024 Indonesian presidential election contestation using critical discourse analysis as a method. This method is used to reveal ideology and power relations from gimmicks that appear on social media. Data collection in this study used documentation techniques, in the form of data collection from social media X during the period December 2023 - February 2024. The study's findings demonstrate that the Republic of Indonesia's 2024 presidential and vice-presidential candidates' political communication efforts on social media X are mired in creating symbols disconnected from meaningful and substantial ideas. Drawing on Erving Goffman’s dramaturgical theory, this study frames political gimmicks as "front stage" performances designed to manipulate voter perceptions, obscuring substantive political agendas. Political communication for presidential candidates has shifted from addressing social issues and strengthening democracy to becoming manipulative tactics aimed at winning votes

Strategi Integrated Marketing Communication (IMC) Café Pupuk Bawang dalam Memperkuat Positioning Merek Widodo, Herru Prasetya; Rinata, Asfira Rachmat; Fianto, Latif; Ghofur, Mochamad Abdul
Jurnal Komunikasi Nusantara Vol 7 No 1 (2025)
Publisher : Unitri Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33366/jkn.v7i1.2487

Integrated Marketing Communication (IMC) is crucial in the marketing world as it helps create a consistent and unified message for the audience. With IMC, companies can communicate their messages more effectively, through various mutually supporting channels, be it advertising, sales promotions, social media, public relations, and others. This study aims to determine the application of Integrated Marketing Communication (IMC) in strengthening the positioning of Café Pupuk Bawang in Batu City. The method used is a descriptive qualitative approach with data collection techniques in the form of observation, interviews, and documentation. The results of the study indicate that IMC is implemented through several aspects such as customer relations, direct promotions, social media, and strengthening brand image. Despite obstacles due to the Covid-19 pandemic, Café Pupuk Bawang was able to maintain its existence through consistent and integrated marketing communications. Pupuk Bawang Café needs to promote itself through various marketing communication activities summarized in Integrated Marketing Communication (IMC), as explained previously, namely the existence of marketing promotion activities in integrated elements, namely Relationships, Structures, Brands, Communication Tools, Messages, Employees, Technology, and Agencies in strengthening positioning. Pupuk Bawang Batu Cafe has performed its duties well, although not as well as possible due to the Covid-19 outbreak. Abstrak Integrated Marketing Communication (IMC) sangat penting dalam dunia pemasaran karena membantu menciptakan pesan yang konsisten dan terpadu untuk audiens. Dengan IMC, perusahaan dapat mengkomunikasikan pesan mereka secara lebih efektif, melalui berbagai saluran yang saling mendukung, baik itu iklan, promosi penjualan, media sosial, public relations, dan lainnya. Penelitian ini bertujuan untuk mengetahui penerapan Integrated Marketing Communication (IMC) dalam memperkuat positioning Café Pupuk Bawang di Kota Batu. Metode yang digunakan adalah pendekatan kualitatif deskriptif dengan teknik pengumpulan data berupa observasi, wawancara, dan dokumentasi. Hasil penelitian menunjukkan bahwa IMC dijalankan melalui beberapa aspek seperti hubungan pelanggan, promosi langsung, media sosial, dan penguatan citra merek. Meski terdapat kendala akibat pandemi Covid-19, Café Pupuk Bawang mampu mempertahankan eksistensinya melalui komunikasi pemasaran yang konsisten dan terintegrasi. Pupuk Bawang Café perlu mempromosikan diri melalui berbagai kegiatan komunikasi pemasaran yang terangkum dalam Integrated Marketing Communication (IMC), seperti pada penjelasan sebelumnya yaitu adanya kegiatan promosi pemasaran pada elemen yang terintegrasi yaitu Relationships, Structures, Brands, Communication Tools, Pesan, Karyawan, Teknologi, dan Instansi dalam memperkuat positioning. Kafe Pupuk Bawang Batu telah menjalankan tugasnya dengan baik, meski tidak sebaik mungkin karena wabah Covid-19.

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