Garuda - Garba Rujukan Digital

Demonstrasi Mahasiswa “Tolak Reformasi Dikorupsi” Dalam Agenda Media Tirto.Id Muchammad Abdul Ghofur; Herru Prasetya Widodo; Asra Bulla Junga Jara Jara; Fathul Qorib
KOMUNIDA : Media Komunikasi dan Dakwah Vol 11 No 01 (2021): Komunida: Media Komunikasi dan Dakwah
Publisher : Fakultas Ushuluddin, Adab, dan Dakwah IAIN Parepare

ABSTRACT The online media Tirto.id presents a new face for reporting in Indonesia as relaxed, in-depth, and full of data. As a new media, Tirto.id has become one of the media that counts in Indonesia. Its peculiarity can be seen from its various news related to the government, including the news about student actions rejecting the KPK Law and the revision of the KUHP Law. This study aimed to reveal the media agenda of Tirto.id in reporting the demonstration titled #ReformasiDikorupsi and #GejayanMemal using the Agenda Setting theory. There were 14 news on Tirto.id from 18 September 2019 to 30 September 2019 were analyzed using the concepts of the Setting Agenda, namely visibility, audience salience, and valence. As a result, Tirto.id showed its support for the #ReformasiDikorupsi demonstration in various news sections, from the title, photo captions, and the content of the news. Tirto.id showed in its reporting that the government was negligent and so it was opposed by students who are positioned as 'people's representatives'. This research concluded that Tirto has a special agenda to reject the KPK Law and the amendments to the Criminal Code Law (KUHP) through news dictions to the selection of news sources. Tirto tried to monitor the government through his in-depth coverage Keywords: Media Agenda, Corruption Reform, Tirto.id, Student Demonstrations

PENGARUH KULIAH BERBASIS ONLINE TERHADAP TINGKAT KEEFEKTIFAN KOMUNIKASI DI UNIVERSITAS NEGERI TIMOR SELAMA PANDEMI COVID-19 Maria Noventa Uskono; Herru Prasetya Widodo; M Abdul Ghofur
Jurnal Ilmu Sosial dan Ilmu Politik (JISIP) Vol 11, No 2 (2022)
Publisher : Universitas Tribhuwana Tunggadewi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33366/jisip.v11i2.2514

Information and communication technology in education can be understood as a complex and integrated process that involves people, ideas, equipment, and organizations to analyze problems and manage problem solving that includes all aspects of learning. The purpose of this study was to determine the effect of online-based lectures on the level of effectiveness of communication during the Covid-19 pandemic at Timor State University. The method used in this study is a quantitative method and uses a simple regression analysis technique with an independent or independent variable (X) which in this study is the effect of online lectures while the dependent or dependent variable (Y) is the level of communication effectiveness. The data collection technique used is using a questionnaire or questionnaire. The results of this study are online lectures applied at the State University of Timor have an influence of 52.4% on the level of communication effectiveness, while the rest is influenced by other factors that are not included in this study of 47.6%.Keywords : Technology and Communication, Online Lecture, SignificantTeknologi informasi dan komunikasi dalam pendidikan bisa dipahami sebagai suatu proses yang kompleks dan terpadu yang melibatkan orang, ide, peralatan, dan organisasi untuk menganilisis masalah dan mengelola pemecahan masalah tersebut yang mencakup semua aspek belajar. Tujuan dalam penelitian ini adalah untuk mengetahui pengaruh kuliah berbasis online terhadap tingkat keefektifan komunikasi selama Pandemi Covid-19 di Universitas Negeri Timor. Metode yang digunakan dalam penelitian ini adalah metode kuantitatif dan menggunakan teknik analisis regresi sederhana dengan variabel independen atau bebas (X) yang mana dalam penelitian ini yaitu pengaruh kuliah online sedangkan variabel dependen atau terikat (Y) yaitu tingkat keefektifan komunikasi. Teknik pengumpulan data yang digunakan adalah menggunakan angket atau kuesioner. Hasil dari penelitian ini adalah kuliah online yang diterapkan di Universitas Negeri Timor memberikan pengaruh sebesar 52,4% terhadap tingkat keefektifan komunikasi, sedangkan sisanya dipengaruhi oleh faktor-faktor lainyang tidak dimaksukkan dalam penelitian ini sebesar 47,6%.Kata Kunci : Teknologi dan Komunikasi, Kuliah Online, Signifikan

Memaknai Nilai Spiritualitas dalam Film The Unholy Riki Bastian; Muchammad Abdul Ghofur; Herru Prasetya Widodo
Lenvari: Journal of Social Science Vol. 1 No. 1 (2023)
Publisher : Yayasan Lentera Avanya Nagari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61105/jss.v1i1.2

Films can affect social life, lifestyle and morals. One of them is human spirituality. The purpose of this research is to find out how spiritual values are expressed in the film The Unholy. Spiritual values are according to Roland Barthes' semiotic theory which includes denotation, connotation and myth. This research uses descriptive qualitative method and Roland Barthes semiotic analysis method. The subject of research is the film The Unholy which was released on March 31, 2021, produced by Screen Gems and Ghost House Pictures, and directed by Evan Spiliotopoulos. These spiritual values are then analyzed through the signs and symbols found in selected scenes through stills from the film The Unholy. The results showed that, from 7 scenes in The Unholy, based on an analysis based on denotations and connotations in The Unholy, it was found that the spiritual values contained in The Unholy represent loyalty, trust and belief, the ability to find meaning in life, harmony, truth, hope and faith. The value of spirituality is reflected in the attitude, dialogue and facial expressions between the players, as well as the tone of voice displayed by the characters in The Unholy. This research is expected to be useful for many parties, namely the film industry, society and researchers related to spiritual concepts.

Pemanfaatan Media Sosial Oleh Dinas Pariwisata dan Kebudayaan Kabupaten Malang dalam Meningkatkan Jumlah Kunjungan Wisatawan Di Kabupaten Malang Herru Prasetya Widodo
Jurnal Spektrum Komunikasi Vol 8 No 1 (2020): Jurnal Spektrum Komunikasi
Publisher : LPPM Stikosa - AWS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37826/spektrum.v8i1.71

This study aims to determine how the use of social media by the Department of Tourism and Malang Regency in increasing the number of tourists in Malang Regency and to find out the obstacles in the use of social media by the tourism and cultural department of Malang in increasing the number of tourist visits in Malang Regency. This study uses qualitative research by analyzing the use of social media by the Department of Tourism and Malang Regency. Data collection techniques are carried out on research to obtain data information through interviews and documentation. The results of this study indicate that the use of social media conducted by the Department of Tourism and Culture of Malang Regency is quite helpful in increasing the number of tourist visits in Malang Regency. By paying attention to several factors that affect the effectiveness of the message conveyed through social media, the factor is the content of photos and videos that are interesting, easy to understand and right on target, according to the needs of the audience and provide a suggestion and get responses. The obstacles encountered by the Malang Regency Tourism and Culture Office in utilizing social media to increase the number of tourists coming to Malang Regency are the lack of specialized human resources to fill their social media content. Another obstacle is that sometimes the data obtained from others does not match the facts in the field.

Implementasi Media Digital Marketing Communications Pada Pedagang Ikan Cupang Hias Herru Prasetya Widodo; Asfira Rachmad Rinata; M. Abdul Ghofur
Jurnal Komunikasi Nusantara Vol 5 No 2 (2023)
Publisher : Unitri Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33366/jkn.v5i2.417

This research aims to analyze and implement marketing strategies through digital media marketing communications for ornamental betta fish traders. Digital media marketing communications is an effective method for promoting products and building relationships with customers. which uses digital media to communicate with target markets. Ornamental Betta fish traders are a potential market segment for using digital media as a means of promotion and sales. The research method used is a case study, by collecting data through interviews, observations and documentation. In this research, it was found that ornamental Betta fish traders who implemented digital media marketing communications were successful. increase visibility and awareness of their products. They can also reach a wider target market through social media, websites and e-commerce platforms. Apart from that, traders can also take advantage of digital features. Some of the strategies implemented include: using social media to promote products, creating interesting and informative content, interacting with customers through comments and personal messages, and utilizing features such as live streaming and stories to provide a more interactive experience to customers. Apart from that, the results of this research show that ornamental betta fish traders can increase their sales and profits by implementing marketing strategies through digital media marketing communications. Abstrak Penelitian ini bertujuan untuk menganalisis dan mengimplementasikan strategi pemasaran melalui digital media marketing communications pada pedagang ikan cupang hias. Media digital marketing communications merupakan salah satu metode yang efektif dalam mempromosikan produk dan membangun hubungan dengan pelanggan. yang menggunakan media digital untuk berkomunikasi dengan target pasar. Pedagang ikan cupang hias merupakan segmen pasar yang potensial untuk menggunakan digital media sebagai sarana promosi dan penjualan. Metode penelitian yang digunakan adalah studi kasus, dengan mengumpulkan data melalui wawancara, observasi, dan dokumentasi. Dalam penelitian ini, ditemukan bahwa pedagang ikan cupang hias yang menerapkan digital media marketing communications berhasil meningkatkan visibilitas dan awareness produk mereka. Mereka juga dapat menjangkau target pasar yang lebih luas melalui media sosial, situs web, dan platform e-commerce. Selain itu, pedagang juga dapat memanfaatkan fitur-fitur digital. Beberapa strategi yang diterapkan antara lain: penggunaan media sosial untuk mempromosikan produk, membuat konten yang menarik dan informatif, berinteraksi dengan pelanggan melalui komentar dan pesan pribadi, dan memanfaatkan fitur-fitur seperti live streaming dan stories untuk memberikan pengalaman yang lebih interaktif kepada pelanggan. Selain itu, Hasil penelitian ini menunjukkan bahwa pedagang ikan cupang hias dapat meningkatkan penjualan dan keuntungan mereka dengan mengimplementasikan strategi pemasaran melalui media digital marketing communications.

Implementasi Media Digital Marketing Communications Pada Pedagang Ikan Cupang Hias Herru Prasetya Widodo; Asfira Rachmad Rinata; M. Abdul Ghofur
Jurnal Komunikasi Nusantara Vol 5 No 2 (2023)
Publisher : Unitri Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33366/jkn.v5i2.417

This research aims to analyze and implement marketing strategies through digital media marketing communications for ornamental betta fish traders. Digital media marketing communications is an effective method for promoting products and building relationships with customers. which uses digital media to communicate with target markets. Ornamental Betta fish traders are a potential market segment for using digital media as a means of promotion and sales. The research method used is a case study, by collecting data through interviews, observations and documentation. In this research, it was found that ornamental Betta fish traders who implemented digital media marketing communications were successful. increase visibility and awareness of their products. They can also reach a wider target market through social media, websites and e-commerce platforms. Apart from that, traders can also take advantage of digital features. Some of the strategies implemented include: using social media to promote products, creating interesting and informative content, interacting with customers through comments and personal messages, and utilizing features such as live streaming and stories to provide a more interactive experience to customers. Apart from that, the results of this research show that ornamental betta fish traders can increase their sales and profits by implementing marketing strategies through digital media marketing communications. Abstrak Penelitian ini bertujuan untuk menganalisis dan mengimplementasikan strategi pemasaran melalui digital media marketing communications pada pedagang ikan cupang hias. Media digital marketing communications merupakan salah satu metode yang efektif dalam mempromosikan produk dan membangun hubungan dengan pelanggan. yang menggunakan media digital untuk berkomunikasi dengan target pasar. Pedagang ikan cupang hias merupakan segmen pasar yang potensial untuk menggunakan digital media sebagai sarana promosi dan penjualan. Metode penelitian yang digunakan adalah studi kasus, dengan mengumpulkan data melalui wawancara, observasi, dan dokumentasi. Dalam penelitian ini, ditemukan bahwa pedagang ikan cupang hias yang menerapkan digital media marketing communications berhasil meningkatkan visibilitas dan awareness produk mereka. Mereka juga dapat menjangkau target pasar yang lebih luas melalui media sosial, situs web, dan platform e-commerce. Selain itu, pedagang juga dapat memanfaatkan fitur-fitur digital. Beberapa strategi yang diterapkan antara lain: penggunaan media sosial untuk mempromosikan produk, membuat konten yang menarik dan informatif, berinteraksi dengan pelanggan melalui komentar dan pesan pribadi, dan memanfaatkan fitur-fitur seperti live streaming dan stories untuk memberikan pengalaman yang lebih interaktif kepada pelanggan. Selain itu, Hasil penelitian ini menunjukkan bahwa pedagang ikan cupang hias dapat meningkatkan penjualan dan keuntungan mereka dengan mengimplementasikan strategi pemasaran melalui media digital marketing communications.

Optimasi Media Sosial Instagram @kulinersby dalam Mempromosikan Wisata Kuliner Surabaya Qorib, Fathul; Widodo, Herru Prasetya; Rinata, Asfira Rachmad
Jurnal InterAct Vol. 10 No. 2 (2021): Jurnal InterAct
Publisher : School of Communication - Atma Jaya Catholic University of Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25170/interact.v10i2.3153

The Instagram @kulinersby social media account is one of the platforms that has been promoting culinary tourism in the city of Surabaya since 2014. This study aims to look at optimizing the @kulinersby Instagram account as one of the culinary tourism promotion media. Several social media marketing concepts are used to see how the optimization works, namely content creation, content sharing, connecting, and community building. All uploads and interactions of followers on the account become primary data sources, then compared with secondary data in interviews with the account manager, namely Syafira Defani Putri. The results of this study indicate that @kulinersby has implemented good management in several aspects, especially for content management, starting from its creation, content sharing such as consistently uploading content and sharing food themes, to connecting with followers through interaction and discussion, as well as collaborating with foodvloggers. Meanwhile, for community building, @kulinersby is still adapting with many communities to be uniform and work well together. This research suggests that @kulinersby owners take full advantage of Instagram by considering various new features and Instagram business insights as evaluation and development material.

Impelementasi Media Relations dalam Citra Positif Polres Batu Pada Pengamanan Wilayah Hukum Kota Wisata Batu Jeharut, Delagracia Monika; Rinata, Asfira Rachmad; Widodo, Herru Prasetya
Jurnal Komunikasi Nusantara Vol 6 No 2 (2024)
Publisher : Unitri Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33366/jkn.v6i2.2124

This research aims to analyze the media relations built by the Public Relations (PR) department of the Batu Police Resort (Polres Batu) with the mass media, particularly journalists. Media relations is a key function of public relations, aimed at maintaining good communication between an organization and the media. This relationship is not only focused on institutional image-building but must also consider the public interest. As a law enforcement institution, Polres Batu requires a strong relationship with the media to ensure that the information delivered to the public is accurate, appropriate, and well-received. Therefore, fostering good relations with journalists can positively impact the Batu Police Resort in rebuilding public trust in the police. This research uses a descriptive qualitative approach with a case study method, collecting data through interviews with the Public Relations department of Polres Batu and local media journalists. The results show that Polres Batu has established good relations with the media by implementing various forms and strategies needed to build relationships with the media, though there are challenges in maintaining the continuity of information and transparency. Trust and openness are essential elements in enhancing the effectiveness of media relations between the Public Relations department of Polres Batu and the mass media. Abstrak Penelitian ini bertujuan untuk menganalisis hubungan media (media relations) yang dibangun oleh Humas Kepolisian Resor (Polres) Batu dengan media massa, khususnya wartawan. Media relations merupakan salah satu fungsi penting dalam kehumasan yang bertujuan untuk menjaga komunikasi yang baik antara organisasi dan media. Hubungan ini tidak hanya berorientasi pada pencitraan lembaga, tetapi juga harus memperhatikan kepentingan publik. Polres Batu sebagai institusi penegak hukum membutuhkan hubungan yang baik dengan media untuk memastikan informasi yang disampaikan kepada publik tepat, akurat, dan dapat diterima dengan baik. Maka dari itu membangun hubungan yang baik dengan wartawan dapat memberikan dampak yang baik bagi kepolisian resor Kota Batu dalam hal membangun Kembali kepercayaan publik terhadap kepolisian. Penelitian ini menggunakan jenis penelitian deskriptif kualitatif dengan metode studi kasus, dengan pengumpulan data melalui wawancara dengan pihak Humas Polres Batu dan wartawan media lokal. Hasil penelitian menunjukkan bahwa Polres Batu telah membangun hubungan yang baik dengan media dengan menerapakn bentuk dan strategi apa saja yang harus dilakukan dalam membangun hubungan dengan media, meskipun terdapat beberapa tantangan dalam menjaga kesinambungan informasi dan transparansi. Faktor kepercayaan dan keterbukaan menjadi elemen penting dalam meningkatkan efektivitas media relations antara Humas Polres Batu dan media massa.

Impelementasi Media Relations dalam Citra Positif Polres Batu Pada Pengamanan Wilayah Hukum Kota Wisata Batu Jeharut, Delagracia Monika; Rinata, Asfira Rachmad; Widodo, Herru Prasetya
Jurnal Komunikasi Nusantara Vol 6 No 2 (2024)
Publisher : Unitri Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33366/jkn.v6i2.2124

This research aims to analyze the media relations built by the Public Relations (PR) department of the Batu Police Resort (Polres Batu) with the mass media, particularly journalists. Media relations is a key function of public relations, aimed at maintaining good communication between an organization and the media. This relationship is not only focused on institutional image-building but must also consider the public interest. As a law enforcement institution, Polres Batu requires a strong relationship with the media to ensure that the information delivered to the public is accurate, appropriate, and well-received. Therefore, fostering good relations with journalists can positively impact the Batu Police Resort in rebuilding public trust in the police. This research uses a descriptive qualitative approach with a case study method, collecting data through interviews with the Public Relations department of Polres Batu and local media journalists. The results show that Polres Batu has established good relations with the media by implementing various forms and strategies needed to build relationships with the media, though there are challenges in maintaining the continuity of information and transparency. Trust and openness are essential elements in enhancing the effectiveness of media relations between the Public Relations department of Polres Batu and the mass media. Abstrak Penelitian ini bertujuan untuk menganalisis hubungan media (media relations) yang dibangun oleh Humas Kepolisian Resor (Polres) Batu dengan media massa, khususnya wartawan. Media relations merupakan salah satu fungsi penting dalam kehumasan yang bertujuan untuk menjaga komunikasi yang baik antara organisasi dan media. Hubungan ini tidak hanya berorientasi pada pencitraan lembaga, tetapi juga harus memperhatikan kepentingan publik. Polres Batu sebagai institusi penegak hukum membutuhkan hubungan yang baik dengan media untuk memastikan informasi yang disampaikan kepada publik tepat, akurat, dan dapat diterima dengan baik. Maka dari itu membangun hubungan yang baik dengan wartawan dapat memberikan dampak yang baik bagi kepolisian resor Kota Batu dalam hal membangun Kembali kepercayaan publik terhadap kepolisian. Penelitian ini menggunakan jenis penelitian deskriptif kualitatif dengan metode studi kasus, dengan pengumpulan data melalui wawancara dengan pihak Humas Polres Batu dan wartawan media lokal. Hasil penelitian menunjukkan bahwa Polres Batu telah membangun hubungan yang baik dengan media dengan menerapakn bentuk dan strategi apa saja yang harus dilakukan dalam membangun hubungan dengan media, meskipun terdapat beberapa tantangan dalam menjaga kesinambungan informasi dan transparansi. Faktor kepercayaan dan keterbukaan menjadi elemen penting dalam meningkatkan efektivitas media relations antara Humas Polres Batu dan media massa.

Strategi Integrated Marketing Communication (IMC) Café Pupuk Bawang dalam Memperkuat Positioning Merek Widodo, Herru Prasetya; Rinata, Asfira Rachmat; Fianto, Latif; Ghofur, Mochamad Abdul
Jurnal Komunikasi Nusantara Vol 7 No 1 (2025)
Publisher : Unitri Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33366/jkn.v7i1.2487

Integrated Marketing Communication (IMC) is crucial in the marketing world as it helps create a consistent and unified message for the audience. With IMC, companies can communicate their messages more effectively, through various mutually supporting channels, be it advertising, sales promotions, social media, public relations, and others. This study aims to determine the application of Integrated Marketing Communication (IMC) in strengthening the positioning of Café Pupuk Bawang in Batu City. The method used is a descriptive qualitative approach with data collection techniques in the form of observation, interviews, and documentation. The results of the study indicate that IMC is implemented through several aspects such as customer relations, direct promotions, social media, and strengthening brand image. Despite obstacles due to the Covid-19 pandemic, Café Pupuk Bawang was able to maintain its existence through consistent and integrated marketing communications. Pupuk Bawang Café needs to promote itself through various marketing communication activities summarized in Integrated Marketing Communication (IMC), as explained previously, namely the existence of marketing promotion activities in integrated elements, namely Relationships, Structures, Brands, Communication Tools, Messages, Employees, Technology, and Agencies in strengthening positioning. Pupuk Bawang Batu Cafe has performed its duties well, although not as well as possible due to the Covid-19 outbreak. Abstrak Integrated Marketing Communication (IMC) sangat penting dalam dunia pemasaran karena membantu menciptakan pesan yang konsisten dan terpadu untuk audiens. Dengan IMC, perusahaan dapat mengkomunikasikan pesan mereka secara lebih efektif, melalui berbagai saluran yang saling mendukung, baik itu iklan, promosi penjualan, media sosial, public relations, dan lainnya. Penelitian ini bertujuan untuk mengetahui penerapan Integrated Marketing Communication (IMC) dalam memperkuat positioning Café Pupuk Bawang di Kota Batu. Metode yang digunakan adalah pendekatan kualitatif deskriptif dengan teknik pengumpulan data berupa observasi, wawancara, dan dokumentasi. Hasil penelitian menunjukkan bahwa IMC dijalankan melalui beberapa aspek seperti hubungan pelanggan, promosi langsung, media sosial, dan penguatan citra merek. Meski terdapat kendala akibat pandemi Covid-19, Café Pupuk Bawang mampu mempertahankan eksistensinya melalui komunikasi pemasaran yang konsisten dan terintegrasi. Pupuk Bawang Café perlu mempromosikan diri melalui berbagai kegiatan komunikasi pemasaran yang terangkum dalam Integrated Marketing Communication (IMC), seperti pada penjelasan sebelumnya yaitu adanya kegiatan promosi pemasaran pada elemen yang terintegrasi yaitu Relationships, Structures, Brands, Communication Tools, Pesan, Karyawan, Teknologi, dan Instansi dalam memperkuat positioning. Kafe Pupuk Bawang Batu telah menjalankan tugasnya dengan baik, meski tidak sebaik mungkin karena wabah Covid-19.

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