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All Journal JURNAL ADMINISTRASI BISNIS JURNAL ILMIAH SOCIETY
Johny R. E. Tampi, Johny R. E.
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Economics, Econometrics & Finance Social Sciences

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Analisis Strategi Bauran Pemasaran Berdasarkan Posisi Siklus Hidup Produk Smartphone Samsung di Kota Manado Mamentu, Stacy V.; Tampi, Johny R. E.; Mukuan, Danny D. S.
JURNAL ADMINISTRASI BISNIS (JAB) Vol 7, No 001 (2018): JURNAL ADMINISTRASI BISNIS
Publisher : Sam Ratulangi University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35797/jab.7.001.2018.21119.15-23

Abstract

All companies either companies that produce goods or services want to always exist in the market in order to gain market share and of course to make a profit. Like living things undergo a life cycle which is a process from the beginning of living things are born, grow and develop, mature, and then die, so does a product. Therefore, we must plan the right strategy in managing or managing the business that we run. The purpose of this study is to determine the position of Samsung products in Manado City, in accordance with the product life cycle, and Samsung smartphone marketing mix strategy in Manado City based on the position of the product life cycle, and Samsung smartphone marketing mix strategy in Manado City is in accordance with the marketing mix strategy theory based on the product life cycle position. The product life cycle (PLC) graphically describes the sales history of a product or product class since it was first introduced to the market until it was withdrawn from the market (Tjiptono, 2015: 435). This study uses descriptive research with a quantitative approach with the data analysis method used is the Polli and Cook method and uses data collection techniques in the form of interviews and documentation. This study uses two independent variables set to be studied so that information can be obtained, namely the sale of Samsung products in Manado City in 2013-2017 and the marketing mix strategy of Samsung products in Manado City. The results of this study are based on the calculation of the Polli and Cook Method, it can be seen that the amount of the percentage change in sales is 2.11 (X = 2.11) with a growth limit value of 27.96 and a decrease limit value of -26.90. Thus because the number of percentage values of sales changes are between the growth limit value and the limit of decrease value, it can be concluded thatSamsung smartphones in Manado City are at maturity stage (mature). In general, the Samsung smartphone marketing mix strategy in the city of Manado which is run is in accordance with the marketing mix strategy theory based on the product life cycle position at the maturity stage. It is recommended that retaining customers at this time be the main focus for the company and distribution channels to be further expanded to strategic places and for the less profitable to be reduced. Keywords : marketing mix strategy, product life cycle
Pengaruh Hedonic Shopping Motives dan Promosi Penjualan Terhadap Impulse Buying Konsumen di Matahari Department Store Manado Town Square Poluan, Florensia Jovita; Tampi, Johny R. E.; Mukuan, Danny D. S.
JURNAL ADMINISTRASI BISNIS Vol 8, No 2 (2019): Marketing, Human Resources And Company Management
Publisher : Sam Ratulangi University

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Abstract

This study is to determine: partial influence of Hedonic Shopping Motives on Impulse Buying; Partial influence of Sales Promotion on Impulse Buying; simultaneous influence of Hedonic Shopping Motives and Sales Promotions on Impulse Buying. Type of Research is quantitative research. The sample that used in this research were 100 respondents who were consumers in Matahari Department Store Manado Town Square. The sampling technique using is probability sampling and the method that using is purposive sampling. Methods of data collection by questionnaire. Data analysis using is multiple linear regression. The results showed that: There is significant partial effect of Hedonic Shopping Motives on Impulse Buying. There is no partial effect of Sales Promotions on Impulse Buying. There is simultaneous effect between Hedonic Shopping Motives and Sales Promotions on Impulse Buying. Based on the result, it shows that Matahari Department Store Manado Town Square management can use the hedon motivation from their consumer to increase their sales. The company should increase their sales promotion to get consumer attention and to make compete ability in Indonesia retail business
Analisis Pelayanan Obat-Obatan Dalam Kepuasan Konsumen Pada Apotek Syalom Amurang Silalahi, Irene Sinta; Tampi, Johny R. E.; Punuindoong, Aneke Y.
JURNAL ADMINISTRASI BISNIS Vol 8, No 2 (2019): Marketing, Human Resources And Company Management
Publisher : Sam Ratulangi University

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Abstract

This study aims to determine customer satisfaction with drug services at the Syalom Amurang Pharmacy. The focus of the research is, product quality, service quality, Emotional, Cost, and Price. The theory used in this study is the theory of Consumer Satisfaction by Lupyoadi. In this study using qualitative methods, data collection techniques are carried out through observation, interviews and documentation. The informants in this study were the Amurang City Community who had bought medicine at the Syalom Pharmacy. Location research at Syalom Amurang Pharmacy, with the basis used in law No. 25 of 2009 concerning the standard of public service, the standard of service that has been determined by the service unit, working to serve every citizen and resident to fulfill their rights is not the need for basic needs within the framework of service. Pharmacy units the importance of the service of medicines in community satisfaction can be measured by a predetermined standard, namely, service satisfaction for the services of the Syalom Pharmacy in Amurang in terms of service requirements, product quality, price, service quality, emotional, cost. From the 5 service standards there are results that state that they are not satisfied with the quality of service, product quality emotionally satisfied to eat a short service time, customer fees or rates according to and satisfied with service, price and cost, product quality, Syalom pharmacy Amurang field observation.
Pengaruh Iklan Terhadap Keputusan Pembelian Produk Smartphone Oppo Di IT Center Manado Moloku, Serina O.; Tampi, Johny R. E.; Walangitan, Olivia Ch. F.
JURNAL ADMINISTRASI BISNIS Vol 8, No 2 (2019): Marketing, Human Resources And Company Management
Publisher : Sam Ratulangi University

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The purpose of this study is to find out whether there is an influence of advertising on the decision to buy oppo smartphone products at the Manado IT Center. The approach of this research is a quantitative approach. The independent variable is advertising and the dependent variable is a purchasing decision. The population in this study were oppo smartphone users in the city of Manado who had bought Oppo smartphone products at the Manado IT Center. The population in this study is infinite. Sampling uses probability sampling. The sampling technique uses incidental sampling techniques. The total sample of respondents is 100 people. The method of data collection is through questionnaires, observation and documentation. The research instrument uses a Likert scale. Test instruments used validity test and reliability test. Data analysis used using simple linear regression analysis. Data processing is used by the SPSS 25 program. The results of the study are obtained is the value of the coefficient between advertising and purchasing decisions including low of 0.394, The effect of advertising on purchasing decisions is very low at 0.1555 and the results of simple linear regression analysis obtained a positive regression coeficient so that the direction of the influence of advertising variables on the variable buying decision is positive.
Pengaruh Kualitas Pelayanan Terhadap Kepuasan Pelanggan Jasa Service Pada PT. Astra International Tbk. – Daihatsu Malalayang Angely, Gisyel; Tampi, Johny R. E.; Mukuan, Danny D. S.
JURNAL ADMINISTRASI BISNIS Vol 8, No 2 (2019): Marketing, Human Resources And Company Management
Publisher : Sam Ratulangi University

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The purpose of this study was to study the effect of service quality consisting of tangible, reliability, responsiveness, assurance, and empathy strengthening towards customer satisfaction. Regarding the problem in this study, whether the service quality offered to customer satisfaction services at PT. Astra International Tbk. - Daihatsu Malalayang. This type of research is quantitative research with descriptive research. The populations in this study were all service customers at PT. Astra International Tbk. - Daihatsu Malalayang, with a sample of 99 respondents. Technique analysis data uses multiple linear regression, t test, f test, and test coefficient of determination (R2). Based on the results of multiple linear regression analysis that includes simultaneous tangible, reliability, responsiveness, assurance, and empathy strengthen the service satisfaction of customers at PT. Astra International Tbk. - Daihatsu Malalayang by 54.0%. While the variables of reliability, responsiveness, and assurance are not partial to customer service satisfaction at PT. Astra International Tbk. - Daihatsu Malalayang. And the most dominant service quality variable is empathy.
Analisis Pelayanan Obat-Obatan Dalam Kepuasan Konsumen Pada Apotek Syalom Amurang Silalahi, Irene Sinta; Tampi, Johny R. E.; Punuindoong, Aneke Y.
JURNAL ADMINISTRASI BISNIS (JAB) Vol 8, No 2 (2019): Jurnal Administrasi Bisnis
Publisher : Sam Ratulangi University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35797/jab.8.2.2019.23564.67-74

Abstract

This study aims to determine customer satisfaction with drug services at the Syalom Amurang Pharmacy. The focus of the research is, product quality, service quality, Emotional, Cost, and Price. The theory used in this study is the theory of Consumer Satisfaction by Lupyoadi. In this study using qualitative methods, data collection techniques are carried out through observation, interviews and documentation. The informants in this study were the Amurang City Community who had bought medicine at the Syalom Pharmacy. Location research at Syalom Amurang Pharmacy, with the basis used in law No. 25 of 2009 concerning the standard of public service, the standard of service that has been determined by the service unit, working to serve every citizen and resident to fulfill their rights is not the need for basic needs within the framework of service. Pharmacy units the importance of the service of medicines in community satisfaction can be measured by a predetermined standard, namely, service satisfaction for the services of the Syalom Pharmacy in Amurang in terms of service requirements, product quality, price, service quality, emotional, cost. From the 5 service standards there are results that state that they are not satisfied with the quality of service, product quality emotionally satisfied to eat a short service time, customer fees or rates according to and satisfied with service, price and cost, product quality, Syalom pharmacy Amurang field observation.
Pengaruh Iklan Terhadap Keputusan Pembelian Produk Smartphone Oppo Di IT Center Manado Moloku, Serina O.; Tampi, Johny R. E.; Walangitan, Olivia F. C.
JURNAL ADMINISTRASI BISNIS (JAB) Vol 8, No 2 (2019): Jurnal Administrasi Bisnis
Publisher : Sam Ratulangi University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35797/jab.8.2.2019.23568.98-106

Abstract

The purpose of this study is to find out whether there is an influence of advertising on the decision to buy oppo smartphone products at the Manado IT Center. The approach of this research is a quantitative approach. The independent variable is advertising and the dependent variable is a purchasing decision. The population in this study were oppo smartphone users in the city of Manado who had bought Oppo smartphone products at the Manado IT Center. The population in this study is infinite. Sampling uses probability sampling. The sampling technique uses incidental sampling techniques. The total sample of respondents is 100 people. The method of data collection is through questionnaires, observation and documentation. The research instrument uses a Likert scale. Test instruments used validity test and reliability test. Data analysis used using simple linear regression analysis. Data processing is used by the SPSS 25 program. The results of the study are obtained is the value of the coefficient between advertising and purchasing decisions including low of 0.394, The effect of advertising on purchasing decisions is very low at 0.1555 and the results of simple linear regression analysis obtained a positive regression coeficient so that the direction of the influence of advertising variables on the variable buying decision is positive.
Pengaruh Digital Marketing Terhadap Keputusan Pembelian Pada Matahari Department Store Manado Town Square Mewoh, Fransilia Marsilina; Tampi, Johny R. E.; Mukuan, Danny D. S.
JURNAL ADMINISTRASI BISNIS (JAB) Vol 9, No 1 (2019): Jurnal Administrasi Bisnis
Publisher : Sam Ratulangi University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35797/jab.9.1.2019.23529.35-42

Abstract

The purpose of this study was to determine the effect of digital marketing on purchasing decisions at Matahari Department Store Manado Town Square. The method used in this study is quantitative research methods and instruments used, namely questionnaires measured using a Likert scale. The analysis used in this study is simple linear regression analysis. The number of respondents in this study were 100 respondents consisting of men and women of various ages and occupations. From the results of data analysis obtained the coefficient of determination (R Square) of 0.194, so that it can be interpreted that E-commerce has a very low influence on purchasing decisions at Matahari Department Store Manado Town Square outlets. The results of the simple linear regression analysis, a positive regression coefficients is obtained so it can be said that the direction of the influence E-Commerce variables on the purchasing decision variable positive.
Pengaruh Hedonic Shopping Motives dan Promosi Penjualan Terhadap Impulse Buying Konsumen di Matahari Department Store Manado Town Square Poluan, Florensia Jovita; Tampi, Johny R. E.; Mukuan, Danny D. S.
JURNAL ADMINISTRASI BISNIS (JAB) Vol 8, No 2 (2019): Jurnal Administrasi Bisnis
Publisher : Sam Ratulangi University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35797/jab.8.2.2019.23627.113-120

Abstract

This study is to determine: partial influence of Hedonic Shopping Motives on Impulse Buying; Partial influence of Sales Promotion on Impulse Buying; simultaneous influence of Hedonic Shopping Motives and Sales Promotions on Impulse Buying. Type of Research is quantitative research. The sample that used in this research were 100 respondents who were consumers in Matahari Department Store Manado Town Square. The sampling technique using is probability sampling and the method that using is purposive sampling. Methods of data collection by questionnaire. Data analysis using is multiple linear regression. The results showed that: There is significant partial effect of Hedonic Shopping Motives on Impulse Buying. There is no partial effect of Sales Promotions on Impulse Buying. There is simultaneous effect between Hedonic Shopping Motives and Sales Promotions on Impulse Buying. Based on the result, it shows that Matahari Department Store Manado Town Square management can use the hedon motivation from their consumer to increase their sales. The company should increase their sales promotion to get consumer attention and to make compete ability in Indonesia retail business
Pengaruh Kualitas Pelayanan Terhadap Kepuasan Pelanggan Jasa Service Pada PT. Astra International Tbk. – Daihatsu Malalayang Angely, Gisyel; Tampi, Johny R. E.; Mukuan, Danny D. S.
JURNAL ADMINISTRASI BISNIS (JAB) Vol 8, No 2 (2019): Jurnal Administrasi Bisnis
Publisher : Sam Ratulangi University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35797/jab.8.2.2019.23562.51-59

Abstract

The purpose of this study was to study the effect of service quality consisting of tangible, reliability, responsiveness, assurance, and empathy strengthening towards customer satisfaction. Regarding the problem in this study, whether the service quality offered to customer satisfaction services at PT. Astra International Tbk. - Daihatsu Malalayang. This type of research is quantitative research with descriptive research. The populations in this study were all service customers at PT. Astra International Tbk. - Daihatsu Malalayang, with a sample of 99 respondents. Technique analysis data uses multiple linear regression, t test, f test, and test coefficient of determination (R2). Based on the results of multiple linear regression analysis that includes simultaneous tangible, reliability, responsiveness, assurance, and empathy strengthen the service satisfaction of customers at PT. Astra International Tbk. - Daihatsu Malalayang by 54.0%. While the variables of reliability, responsiveness, and assurance are not partial to customer service satisfaction at PT. Astra International Tbk. - Daihatsu Malalayang. And the most dominant service quality variable is empathy.
Co-Authors Angely, Gisyel Benaino, Christian Almendo DAHLAN, PUTRI WINDARWATI M. Danny D. S. Mukuan, Danny D. S. Frets Melope, Frets Herry Wiliam Achmad, Herry Wiliam Igir, Friani Gloria Irjayanti, Endah LALOMA, VINNITA Mamentu, Stacy V. Manemba, Iranzo Lorenzo Markus Kaunang, Markus Mewoh, Fransilia Marsilina Moloku, Serina O. PAPUTUNGAN, DESIASTUTY Poluan, Florensia Jovita Punuindoong, Aneke Punuindoong, Anneke Y. RUMIMPUNU, SOFANY RUSSO Silalahi, Irene Sinta Simboh, Kevin F. Tamengkel, Lucky F. Taroreh, Henny TINNEKE TUMBEL Tinungki, Deysy Deyby Tirtaatmaja, Dais Iis VERY LONDA Very Y. Londa, Very Y. Walangitan, Olivia Walangitan, Olivia F. C. Walangitan, Olivia F. C.