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All Journal PIRAMIDA STUDIA ISLAMIKA JURNAL ILMIAH SOSIOLOGI (SOROT) Jurnal Kajian Bali Masyarakat, Kebudayaan dan Politik Udayana Journal of Social Sciences and Humanities (UJoSSH) Madani: Multidisciplinary Scientific Journal Triwikrama: Jurnal Ilmu Sosial Cendikia Pendidikan
I Gst. Pt. Bagus Suka Arjawa
Study Program Of Sociology, Faculty Of Social And Political Science, University Of Udayana
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Medicine & Pharmacology Physics Public Health Social Sciences Other

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FENOMENA KEDAI KOPI SEBAGAI GAYA HIDUP KONSUMTIF DI KALANGAN MAHASISWA UNIVERSITAS UDAYANA (STUDI KASUS PADA UMAH KOPI PUPUAN) Wiryana, Ni Luh Putu Kirana Wulandari; Arjawa, I Gusti Putu Bagus Suka; Aditya, I Gusti Ngurah Agung Krisna; Mahadewi, Ni Made Anggita Sastri
JURNAL ILMIAH SOSIOLOGI: SOROT Vol 4 No 2 (2024): JISSOROT
Publisher : Program Studi Sosiologi Fakultas Ilmu Sosial dan Ilmu Politik Universitas Udayana

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Abstract

Perkembangan dunia bisnis pada era globalisasi telah mengalami perubahan yang sangat signifikan, salah satunya yaitu bisnis kreatif. Bisnis kreatif semakin berhasil menggaet minat para penggiat usaha untuk bertransformasi dan memulai bisnisnya di bidang kreatif. Salah satu jenis bisnis kreatif yang sedang menjamur adalah bisnis kopi kekinian yang bernama kedai kopi. Kehadiran kedai kopi yang saat ini kerap dijadikan sebagai tempat berkumpul dan berdiskusi (nongkrong), namun secara tidak langsung mempengaruhi pola, kebiasaan, atau gaya hidup generasi muda. Tujuan penelitian ini yaitu untuk memberikan penjelasan sosiologis keterkaitan mengenai fenomena kedai kopi sebagai gaya hidup konsumsi di kalangan mahasiswa. Metode yang digunakan yaitu pendekatan kualitatif. Lokasi penelitian yaitu Umah Kopi Pupuan dan Universitas Udayana. Penentuan informan menggunakan teknik purposive, terdapat 3 jenis informan yaitu informan kunci (konsumen Umah Kopi Pupuan/mahasiswa Universitas Udayana), informan utama (pengelola) dan informan pelengkap (karyawan). Teknik pengumpulan data dilakukan dengan observasi, wawancara dan dokumentasi. Hasil penelitian menunjukkan bahwa pengaruh keberadaan kedai kopi saat ini digunakan sebagai “tanda” dan “identitas” gaya hidup konsumtif generasi muda khususnya kalangan mahasiswa Universitas Udayana dalam iklan dan pemasaran, dengan menonjolkan kedai kopi sebagai tempat yang nyaman untuk berkumpul, mencari hal-hal terbaru dan mengikuti trend zaman sekarang. Selain sebagai “tanda” dan “identitas” gaya hidup konsumtif, keberadaan kedai kopi juga menjadikannya sebagai sebuah budaya yaitu dengan istilah “nongkrong”. Kesimpulan penelitian ini bahwa keberadaan kedai kopi dijadikan sebagai strategi dalam gaya hidup konsumtif khas bagi anak muda khususnya di kalangan mahasiswa Universitas Udayana.
EKSISTENSI CONTENT CREATOR TIKTOK BERDASARKAN PERILAKU SOSIAL MAHASISWI FAKULTAS ILMU SOSIAL DAN ILMU POLITIK UNIVERSITAS UDAYANA Herdiansyah, Naufal Rafa; Arjawa, I Gusti Putu Bagus Suka; Aditya, I Gusti Ngurah Agung Krisna
Triwikrama: Jurnal Ilmu Sosial Vol. 7 No. 1 (2025): Triwikrama: Jurnal Ilmu Sosial
Publisher : Cahaya Ilmu Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.6578/triwikrama.v7i1.10553

Abstract

This research aims to analyze the existence of TikTok creator content based on the social behavior of students at the Faculty of Social and Political Sciences, Udayana University. The research method used is a qualitative approach with a descriptive - explanatory type and is dissected by learning theory with the social behavior paradigm of B.F. Skinner. This research describes the activities of female students using the TikTok application and female students as content creators. The activity of accessing social media, especially TikTok, has become very popular among female students because the activities carried out only rely on playing social media. A number of students from the Faculty of Social and Political Sciences admit that spending time on social media, especially TikTok, can take up 6 to 7 hours a day. Then, female students as content creators admitted that this application can be easily watched by many people if we follow what is currently popular at that time, such as dance shows, daily shows and can use background sound which is also widely used by other users at that time.
HABITUS MEMBACA SISWA SMAN 2 DENPASAR Fadhil, M Hasan; Arjawa, I Gusti Putu Bagus Suka; Kamajaya, Gede
Sindoro: Cendikia Pendidikan Vol. 13 No. 6 (2025): Sindoro Cendikia Pendidikan
Publisher : Cahaya Ilmu Bangsa Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9644/sindoro.v13i6.12065

Abstract

This study aims to examine students' reading habits in schools using the concepts of agents, structures, capital, realms of practice, and efforts made by the school. Students' reading habits are influenced by interactions between agents, such as students, teachers, and parents, as well as social and cultural structures in the school environment. The social, cultural, and economic capital possessed by students plays an important role in shaping their reading habits. In addition, the realm of reading practices formed in schools, through literacy programs and facilities provided, also plays a role in influencing these habits. Thus, these factors are interrelated and shape the reading habitus that exists in students. In addition, this study is expected to provide deeper insight into the factors that shape students' reading habits. The role of efforts that can be made by schools in fostering positive reading habits among students. Schools have an important role in creating an environment that supports students' reading habits through various policies and initiatives. One effort that can be made by schools is to create a structure that supports reading habits through targeted policies, innovative reading programs, and the provision of adequate facilities. The results of this study are expected to not only provide a deeper understanding of how students' reading habits can be formed, but also provide practical suggestions for schools to improve students' reading habits. These steps are expected to help schools in creating a better literacy culture among students.
Co-Authors Aditya, I Gusti Ngurah Agung Krisna Aditya, Wasu Agustina, Ni Made Dwi Alfiani, Unila Ulfa Anies Yuni Lestari, Anies Yuni Aprildo, Albert Aroyani, Aspi Nur Balbed, Faris Chalid M Baskara, I Made Cahya Candra Kartika Pratiwi, Anak Agung Putu Darmayoga Kantina, I Komang Agus Dewi, Ni Komang Triska Vania Cahya Fadhil, M Hasan Fadhilah, Erysa Ayu Findiarni, Natasha Althea Gede Kamajaya, Gede H. Djawa, Renais Rambu Herdiansyah, Naufal Rafa I Gusti Agung Mas Rwa Jayantiari, I Gusti Agung I Gusti Ngurah Agung Krisna Aditya I Made Nopa Beni Setiawan, I Made Nopa Beni I Nengah Punia I Putu Suadityawan, I Putu Ida Bagus Wicaksana Herlambang, Ida Bagus Imron Hadi Tamim, Imron Hadi Jaya Negara, Ida Bagus Ngurah Jovianto, Fakhri Ketut Sudhana Astika, Ketut Sudhana Kirma Sihite, Ricky Aries Kudu, Umbu Lawalata, Giralda Martje Maya Aritonang, Nadya Trisha Muhammad Ali Azhar Nazrina Zuryani Ni Luh Nyoman Kebayantini Ni Made Anggita Sastri Mahadewi Nugraha Hanaya, Putu Satya Nurul Inayati Prabasari, Ni Putu Yulinda Pradhananta, Rizki Fajri Pricahyono, Moh Rizal Primayuli Mahayani, Ni Wayan Ayu Purnami Azhari, Dewa Ayu Safingin, Agus Santika Dewi, Luh Ayu Ari Sari, Meryyana Puspita Sri Wiguna, Ni Made Melin Sudarmana, Ida Bagus Made Trisna Sugiarti, Ni Kadek Vanny, Putriana Septy Wadu, Febryanto Wahyu Budi Nugroho Widiyanti, Puri Rachma Wirasmara, I Gede Bayu Wiryana, Ni Luh Putu Kirana Wulandari Yohans, Jordy Alexi Zannah, Yulfa Miftahul Zulkifli Zulkifli