Garuda - Garba Rujukan Digital

Edukasi Pemilahan Sampah Rumah Tangga di Dinas Lingkungan Hidup (DLHK) Badung-Bali Melalui Desain Komunikasi Visual Ari, Ida Ayu Dwita Krisna; Dewi, Alit Kumala; Nuriarta, I Wayan
Abdi Widya: Jurnal Pengabdian Masyarakat Vol 3 No 1 (2024): Abdi Widya: Jurnal Pengabdian Masyarakat
Publisher : UPT Pusat Penerbitan LP2MPP ISI Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59997/awjpm.v3i1.3574

Badung menghasilkan 281 ton sampah, 52 truk/ hari dengan rata-rata berisikan total 1,6 ton. Sampah yang diambil petugas dari rumah warga masih dalam kondisi tercampur (tidak dipilah sesuai dengan jenis sampahnya). Mengatasi permasalahn sampah, diperlukan penerapan skema pengelolaan sampah dengan mengembangkan prinsip dasar 3R (Reduce, Reuse, Recycle). Berdasarkan data-data serta keterangan langsung dari pihak DLHK, menunjukkan bahwa kesadaran warga khususnya sekitar Badung-Bali dalam memilah jenis sampah masih rendah, sehingga perlu dilakukan kegiatan edukasi kepada warga terkait pengelolaan sampah. Salah satu upaya yang dapat dilakukan untuk meningkatkan kesadaran masyarakat terkait pengelolaan sampah, adalah dengan cara perancangan komunikasi visual sebagai media edukasi pemilahan sampah rumah tangga. Tujuan kegiatan pengabdian masyarakat ini selain menghasilkan karya desain yang efektif sebagai media edukasi, juga untuk meningkatkan pengetahuan, pemahaman, yang berujung kepada aksi kepedulian masyarakat dalam mengelola sampah dimulai dari lingkup rumah tangga. Metode yang digunakan terdiri dari tiga tahapan: Observasi lapangan ke tempat pemilahan sampah untuk menentukan media edukasi yang tepat. Mendesain dan merealisasikan media komunikasi visual untuk edukasi pemilahan sampah rumah tangga. Setelah melalui beberapa tahapan, terealisasi 10 media komunikasi visual yang efektif, informatif dan persuasif terkait sampah. Desain yang dibuat diharapkan mampu berfungsi sebagai problem solver bagi pihak DLHK untuk memudahkan sosialisasi dan edukasi bagi masyarakat agar mulai mengolah sampahnya sendiri di rumah tangga.

KOMODIFIKASI BUDAYA LOKAL DALAM MEDIA PROMOSI KESEHATAN Dewi, Alit Kumala
TEXTURE Art and Culture Journal Vol. 7 No. 2 (2024)
Publisher : Fakultas Seni Rupa dan Desain, Institut Seni Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33153/texture.v7i2.6148

When associated with commodification, advertising significantly impacts everything by turning it into a commodity-oriented to profit or having economic value. Cultural commodification is a change in part or almost all parts of culture to make it more commercial and have a high selling value, with the main aim of attracting the public's interest as consumers. This research aims to understand and comprehensively describe the commodification of local culture in health promotion media. The object of study is local Balinese cultural wisdom, especially in the health sector. This research uses qualitative methods which can be interpreted as researchers describing research results descriptively, using observation data collection methods, literature studies, interviews, and online data search methods. The research results show that local Balinese cultural wisdom, including Balinese traditional medicine, Balinese spiritual traditions, and Balinese traditional medicinal products, has been identified as having been commodified. This can be known as changes or shifts in form, function, and meaning. At first, it was humanitarian-oriented, and there was a shift towards being profitable, although it cannot be generalized, some sacred traditions slowly became profane, and exclusive knowledge and skills that have local wisdom value can be possessed and learned through promotional courses and training

PERANCANGAN DESAIN KALENDER CAKA BALI SEBAGAI MERCHANDISE OBJEK AGNI DENGAN PENDEKATAN NEO INDONESIANA Prabawa, Widi; Dewi, Alit Kumala; Ida Ayu, Dwita Krisna Ari
AMARASI: JURNAL DESAIN KOMUNIKASI VISUAL Vol 6 No 1 (2025): Amarasi: Jurnal Desain Komunikasi Visual
Publisher : Program Studi Desain Komunikasi Visual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59997/amarasi.v6i1.4742

The Caka Bali Calendar is a cultural heritage rich in traditional and spiritual values but often perceived as complex and difficult to understand by the modern audience. To address this, the calendar was redesigned using the Neo-Indonesiana approach, combining traditional elements with contemporary design. This project focuses on simplifying calendar components such as tri wara, panca wara, full moon, new moon, and sasih, creating an accessible and user-friendly calendar for the younger generation. Employing cultural research and visual exploration methods, the project delivers a minimalist, aesthetic, and functional design. The creative process incorporates modern digital techniques with the philosophy of Cipta, Rasa, and Karsa, emphasizing a balance between tradition and innovation. This calendar serves not only as a time marker but also as a medium for cultural education and preservation.

Computational Aesthetics in Improving Regional Election Mascot Branding Using Hue Saturation Value Method Hasbullah, Hasbullah; Swandi, I Wayan; Udayana, Anak Agung Gde Bagus; Dewi, Alit Kumala
International Journal of Engineering and Computer Science Applications (IJECSA) Vol. 4 No. 2 (2025): September 2025
Publisher : Universitas Bumigora Mataram-Lombok

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30812/ijecsa.v4i2.5159

The digital era has a visual appeal that plays a crucial role in strengthening identity and public involvement in political campaigns, particularly in the election of the regional head of Mataram City. The role of visual mascots is important in attracting public attention. Through the intensity of color in digital media, it can attract attention and persuade the public to like it, thus building trust in the branding of the Mataram city election. However, the deviation value from the dominant color intensity in the Mataram City election mascot on the computer screen remains unclear. The core issue lies in identifying the exact value of the color intensity in the mascot design, which serves as a digital aesthetic element in strengthening the branding identity of the Mataram City election. This study aims to analyze the color intensity of the mascot design as a reflective attraction in the regional political campaign in Mataram City. The method used is Hue, Saturation, Value (HSV), with cultural and psychological color analysis image processing techniques to attract public participation and perception. The results of the study indicate that the color intensity based on HSV segmentation increases. The average color Hue has a deviation of 0.0319, Saturation has a deviation of 0.0255, and Value has a deviation of 0.9409, all of which are attributed to the dominant color in the mascot design on the computer screen. The HSV color intensity in the design of the Mataram city election mascot, especially on the screen, has an average value that intersects with each other, resulting in unity and forming an aesthetically pleasing visual. In conclusion, the brightness of the dominant color is a crucial aspect of creating aesthetic elements that capture the audience's attention. The implications of the study's results serve as a basic reference for creating graphic designs using computer technology.

Pelatihan Desain T’shirt Bertema Stop bullying Untuk Peserta Didik SD-SMU di Denpasar-Bali Kumala Dewi, Alit; Krisna Ari, Ida Ayu Dwita; Nuriarta, I Wayan
Bakti Budaya: Jurnal Pengabdian kepada masyarakat Vol 8 No 2 (2025): 2025: Edisi 2
Publisher : Faculty of Cultural Sciences, Universitas Gadjah Mada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22146/bakti.19320

Bullying khususnya di lingkungan sekolah merupakan masalah serius yang dapat berdampak negatif pada mental dan fisik peserta didik. Kampanye terkait bullying dapat dilakukan dengan cara yang kreatif dan menarik, salah satunya dengan pelatihan desain t’shirt digital printing bertema stop bullying. Kegiatan ini tidak hanya meningkatkan kesadaran, tetapi juga melibatkan peserta didik secara aktif dalam upaya pencegahan bullying, sehingga dapat menciptakan lingkungan belajar yang aman dan nyaman. Peserta didik akan dibimbing untuk berkreativitas, bebas berekspresi dan berimajinasi, merepresentasikan ungkapan penolakan bullying dalam bentuk desain t’shirt. Kegiatan pelatihan menggunakan metode service learning dengan pendekatan partisipatif, tahapan dari service learning meliputi investigation, preparation, action, reflection, dan demonstration. Hasil dari kegiatan pelatihan dapat mengembangkan keterampilan, kreativitas, serta membangun karakter yang kuat (character building) bagi peserta didik penerus bangsa. Melalui desain, sebagai sarana kreatif, peserta didik menjadi makin terampil dalam mengekspresikan diri, solutif dalam melihat dan menyikapi fenomena dan isu-isu sosial (bullying) yang berdampak buruk dalam lingkungan sekolah.

PERANCANGAN DESAIN KALENDER CAKA BALI SEBAGAI MERCHANDISE OBJEK AGNI DENGAN PENDEKATAN NEO INDONESIANA Prabawa, Widi; Dewi, Alit Kumala; Ida Ayu, Dwita Krisna Ari
AMARASI: JURNAL DESAIN KOMUNIKASI VISUAL Vol 6 No 1 (2025): Amarasi: Jurnal Desain Komunikasi Visual
Publisher : Program Studi Desain Komunikasi Visual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59997/amarasi.v6i1.4742

The Caka Bali Calendar is a cultural heritage rich in traditional and spiritual values but often perceived as complex and difficult to understand by the modern audience. To address this, the calendar was redesigned using the Neo-Indonesiana approach, combining traditional elements with contemporary design. This project focuses on simplifying calendar components such as tri wara, panca wara, full moon, new moon, and sasih, creating an accessible and user-friendly calendar for the younger generation. Employing cultural research and visual exploration methods, the project delivers a minimalist, aesthetic, and functional design. The creative process incorporates modern digital techniques with the philosophy of Cipta, Rasa, and Karsa, emphasizing a balance between tradition and innovation. This calendar serves not only as a time marker but also as a medium for cultural education and preservation.

THE VALUE OF SUBAHNALE IDENTITY IN THE DIGITAL DESIGN MATARAM CITY REGIONAL ELECTION MASCOT Hasbullah, Hasbullah; Swandi, I Wayan; Udayana, Anak Agung Gde Bagus; Dewi, Alit Kumala
Proceeding Bali-Bhuwana Waskita: Global Art Creativity Conference Vol. 4 (2024): Proceedings Bali-Bhuwana Waskita: Global Art Creativity Conference
Publisher : UPT Pusat Penerbitan LP2MPP ISI Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31091/bbwp.v4i1.489

Subahnale’s existence is not only in digital mascot designs but is widely used by the younger generation in illustration designs and others. However, what values are contained in Subahnale’s motives in communicating in the Mataram city elections? This research aims to examine the value of Subahnale’s identity in the digital design of the Mataram City Pilkada mascot. Using qualitative methods, data collection was carried out through interviews, visual analysis of Subahnale motifs, and literature reviews and was based on Roland Barthes' semiotic theory. The research results show that Subahnale’s mascot design will increase its aesthetic appeal. Subahnale is digitally relevant in modern visual communication, demonstrating emotional value that encourages community involvement and strengthens local identity. The implications of the results of this research strengthen the political value of branding in safe, honest, and fair regional election activities.

SEMIOTIC ANALYSIS OF THE AGA ROSÉ LABEL FROM HATTEN WINES BASED ON ROLAND BARTHES' THEORY Hanindharputri, Made Arini; Artayasa, I Nyoman; Remawa, Anak Agung Gede Rai; Dewi, Alit Kumala
Proceeding Bali-Bhuwana Waskita: Global Art Creativity Conference Vol. 4 (2024): Proceedings Bali-Bhuwana Waskita: Global Art Creativity Conference
Publisher : UPT Pusat Penerbitan LP2MPP ISI Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31091/bbwp.v4i1.600

This study examines the semiotic meanings in the label design of Aga Rosé, a wine product by Hatten Wines, through Roland Barthes' semiotic theory. It focuses on how the label's visual elements communicate cultural and branding messages. The purpose of this study is to explore the denotative and connotative meanings of the Aga Rosé wine label and how these elements contribute to brand image formation and consumer perception. This research employs a qualitative methodology, analyzing visual elements such as color, imagery, and text, which represent local cultural values, based on Roland Barthes' semiotic approach. The Aga Rosé label effectively incorporates cultural symbols and aesthetics, reflecting Indonesian cultural identity. This design strengthens consumers' emotional attachment to the brand and enhances loyalty. The findings underscore the importance of culturally inspired design as a strategy for building strong brand identities in competitive markets.

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