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PENGARUH KUALITAS PRODUK, INOVASI PRODUK, CITRA MEREK DAN DIGITAL MARKETING TERHADAP KEPUTUSAN PEMBELIAN Ma’ruf, Nasir; Alfalisyado, Alfalisyado; Purwidianti, Wida; Randikaparsa, Irawan
Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA) Vol 8 No 2 (2024): Edisi Mei - Agustus 2024
Publisher : LPPM STIE Muhammadiah Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31955/mea.v8i2.4106

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh kualitas produk, inovasi produk, citra merek dan digital marketing terhadap keputusan pembelian pada konsumen mie Gaga di kota Cilacap. Penelitian ini menggunakan metode kuantitatif. Populasi dalam penelitian ini adalah konsumen mie Gaga di kota Cilacap dengan menggunakan rumus roscoe sehingga didapati jumlah responden sebesar 100. Data penelitian ini diperoleh dengan penyebaran kuisioner dengan teknik purposive sampling. Olah data penelitian ini menggunakan SPSS 26. Hasil penelitian ini menunjukkan kualitas produk, citra merek, digital marketing berpengaruh positif dan signifikan terhadap keputusan pembelian. Sedangkan inovasi produk tidak berpengaruh terhadap keputusan pembelian. Adjusted R2 dalam penelitian ini sebesar 0,438%, hal ini menunjukkan terdapat 56% variabel di luar penelitian ini yang mempengaruhi keputusan pembelian Mie Gaga. Penelitian ini diharapkan dapat menyumbangkan kontribusi akademis dalam bidang yang diteliti agar bisa menjadi referensi peneliti lain untuk melanjutkan atau mengembangkan penelitian yang sama dibidang manajemen pemasaran.
The Influence of Company Growth, Capital Structure, Company Size, Profitability and Liquidity on Company Value Rohmah, Aulia Nur; Rahmawati, Ika Yustina; Tubastuvi, Naelati; Alfalisyado, Alfalisyado
Journal of Finance and Business Digital Vol. 3 No. 1 (2024): March 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/jfbd.v3i1.8499

Abstract

This research aims to examine the relationship between Company Growth, Capital Structure, Company Size, Profitability and Liquidity on Company Value in the 2019 - 2022 period. The population used was cyclical companies and sampling used a purposive sampling technique with a total of 27 companies. The statistical analysis techniques used are Descriptive Test, Classic Assumption Test and Multiple Linear Regression Test which uses the t test to test the hypothesis. The method of collecting data was by determining the population used and obtaining 104 data from 26 cyclical companies that had positive profits in their financial reports. From the results of the tests that have been carried out, the growth and capital structure variables have a positive and significant effect on company value. Meanwhile, the variables company size, profitability and liquidity have no significant effect on company value.
The Effect of Profitability, Growth Opportunity and Capital Structure on Firm Value with Good Corporate Governance as Moderation Rahmawati, Meyssy Trisa; Rahmawati, Ika Yustina; Tubastuvi, Naelati; Alfalisyado, Alfalisyado
Jurnal Manajemen Bisnis, Akuntansi dan Keuangan Vol. 3 No. 2 (2024): November 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/jambak.v3i2.10821

Abstract

The business world is growing. The birth of small and large companies has become a common phenomenon. This study was conducted with the aim of testing income, growth opportunities and capital structures on the value of haha and with good corporate governance as moderation variables. Research in quantitative research terms. The population used is the primary consumer goods sector company listed on the Indonesia Stock Exchange for the period 2019-2022. The analysis method used is data panel regression and processing using Eviews software version 10. Research results show that profitability affects corporate value. However, growth opportunities and capital structures do not improve the value of the company. Good Corporate Governance is unable to accelerate profitability, growth opportunities and capital structure to corporate value.
The Impact of Employee Satisfaction on Customer Service Quality in Islamic Bank Alfalisyado, Alfalisyado
Jurnal Bingkai Ekonomi (JBE) Vol 5 No 2 (2020): Jurnal Bingkai Ekonomi (JBE)
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat (LPPM) - Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jbe.v5i2.87

Abstract

The aim of this study is to examine the impact of employee satisfaction on customer service quality. The subject of this research is Islamic banks in Indonesia with two variables are employee satisfaction and customer service quality. The results of this study is shown that there is a relationship between employee satisfaction and customer service quality. The degree of influence of employee satisfaction to customer service quality is 13.1% which mean there are many variables can be determined for the next research.
The Influence of Service Quality, Price Perceptions and Taste on Consumer Satisfaction of Mie Gacoan Among Purwokerto Students Amalia, Nabila Ayu; Hidayah, Arini; Widhiandono, Hengky; Alfalisyado, Alfalisyado
Jurnal Ekonomi Vol. 13 No. 01 (2024): Jurnal Ekonomi, Edition January - March 2024
Publisher : SEAN Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study examines the complex relationships that influence the satisfaction of Purwokerto students who are consumers of Mie Gacoan. Within the framework of correlation studies, this research plays a crucial role in revealing the complex and comprehensive interactions between various variables in the field. By using a quantitative approach, this research identifies the nature and extent of the relationship between two or more variables. The main findings of this research include: 1) Service quality has an influence on consumer satisfaction. 2) Price perceptions have an impact on consumer satisfaction. 3) Taste influences consumer satisfaction.