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All Journal Jurnal Jendela Hukum Wahana Akademika: Jurnal Studi Islam dan Sosial Profetika PEDAGOGIA Al-Jinayah: Jurnal Hukum Pidana Islam Nun : Jurnal Studi Alquran dan Tafsir di Nusantara IKRA-ITH EKONOMIKA Wahana Akademika: Jurnal Studi Islam dan Sosial Aliansi : Jurnal Manajemen dan Bisnis Journal of Computer Science and Information Systems (JCoInS) Legal Studies Journal Jurnal Bakti Nusa Journal MISSY (Management and Business Strategy) JIM: Jurnal Ilmiah Mahasiswa Pendidikan Sejarah Contemporary Quran Journal of Shariah Economic Law Jurnal Ekonomi, Manajemen, Akuntansi Jurnal Informatika dan Komputer
Anshori Anshori, Anshori
Intellegent System Research Group, Computer Sciences, FMIPA UGM
Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Social Sciences Other

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PENGARUH KENAIKAN HARGA KOMODITAS SEMBAKO TERHADAP DAYA BELI KONSUMEN KELURAHAN PONDOK LABU KECAMATAN CILANDAK JAKARTA SELATAN Zahro, Erlina Laila; Wahyuningsih, Sri; Anshori, Anshori
Journal MISSY (Management and Business Strategy) Vol 6 No 2 (2025): MISSY
Publisher : Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Wiraraja

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Abstract

The problem in this study is the increase in basic food (sembako) prices that pressures the purchasing power of middle-to-lower-income households in Kelurahan Pondok Labu, South Jakarta. The purpose of this research is to analyze the effect of rising food commodity prices on consumer purchasing power. The study applied a quantitative approach with a survey method and simple linear regression analysis. Data were obtained from 58 housewives through questionnaires. The instruments were declared valid, reliable, and fulfilled classical assumption tests. The results show that the increase in sembako prices has a significant effect on consumer purchasing power (sig. 0.000 < 0.05; t-count 5.245 > t-table 1.673). Shallots were identified as the most affected commodity, followed by garlic, chili, and eggs. The discussion reveals that households respond by reducing purchase volumes, seeking cheaper alternatives, and adjusting their budgets to maintain economic stability.
Co-Authors Arif Yosodipuro Aris Rakhmadi Hidayat, Muhammad Ramadhani Irnawati, Hanifah Isa, Faiq Rahman Joko Budiraharjo M. Yogi Riyantama Isjoni Moh. Ali Fadillah, Moh. Ali Muzaki, Naufal Rizki Nafiki, Nafiki Nazella Efri Yolianda Nginayaturrohmah, Nginayaturrohmah Nila Kurniasih, Novi Widiastuti Erni Puji Astuti Nugroho Reformis Santono, Agung Nurajizah, Fitri Pratama, Gantas Prayoga, Hendra Rahmiani, Nur Rifa’i, M. Ali Salman, Moh. Samsul Falah Sukamto, Ika Sumiyarsi Sukarni, Febri Syahbudi, Syahbudi Yusuf Setyadi Zahro, Erlina Laila