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MOTIF PENGGUNAAN MEDIA CETAK PADA MAHASISWA DI KOTA MALANG Fathul Qorib; Maria Graselia Woli Kello; Rochmad Effendy

Publisher : Program Studi Ilmu Komunikasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35891/heritage.v8i1.1874

Abstract : Newspapers are getting worse in Indonesia. Nielsen's survey in 2014 and 2017 showed the decline. This research wants to know the interest of student's consumption towards print media. The qualitative method was chosen because it can describe the choice of informants deeply. Data collection techniques used in this research are documentation and interviews with journalism students in Malang with Uses and Gratification Theory. The results revealed that Malang journalism students' interest in reading print was low. Student motives which include information needs and diversity are not met. Likewise in print media usage part is very rarely because of the difficulties in gaining access and having to buy or subscribe. The effect is most of the informants say that print media cannot fill their needs, so they turn to online media. Keywords : Motive, Print Media, Journalism Student, Uses and Gratification Abstrak : Surat kabar kian terpuruk di Indonesia. Survei Nielsen pada tahun 2014 dan 2017 menunjukkan penurunan tersebut. Penelitian ini ingin mengetahui minat konsumsi mahasiswa terhadap media cetak. Metode kualitatif dipilih karena bisa menggambarkan pilihan informan secara mendalam. Teknik pengumpulan data menggunakan dokumentasi dan wawancara pada mahasiswa jurnalistik di Kota Malang dengan Teori Usess and Gratification. Hasil penelitian mengungkapkan bahwa minat baca media cetak pada mahasiswa jurnalistik di Kota Malang rendah. Motif mahasiswa yang meliputi kebutuhan informasi maupun diversitas tidak terpenuhi. Begitupula di bidang penggunaan media cetak sangat jarang karena kesulitan mendapatkan akses serta harus membeli atau berlangganan. Efeknya, sebagian besar informan mengatakan media cetak tidak dapat memenuhi kebutuhan mereka sehingga beralih ke media online. Kata Kunci : Motif, Media Cetak, Mahasiswa Jurnalistik, Uses and Gratification

THE UTILIZATION OF DIGITAL INFLUENCERS AS A PROMOTION STRATEGY FOR THE KAYUTANGAN HERITAGE AREA OF MALANG CITY Yulistiowati, Irma Mufita; Aditya, Feriz Rizki; Effendy, Rochmad
Progress In Social Development Vol. 6 No. 1 (2025): January 2025
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30872/psd.v6i1.145

Kayutangan Heritage in Malang City is one of the historical tourist destinations that has great potential to attract tourists, especially millennials and Gen Z who are active on social media. This paper aims to provide a strategy scheme for the manager of Kayutangan Heritage tourist area, to be more active in utilizing the role of digital influencers as part of the strategy to attract tourists, based on the content they share on social media. The purpose of this study is to analyze strategies in establishing relationships with digital influencers in the Kayutangan Heritage area. Using a qualitative approach, this research involved in-depth interviews with influencers, area managers, and tourism industry experts. The results showed that collaboration with digital influencers can increase visibility and build a positive image of the area through creative content that is authentic and relevant to the target audience. The research also revealed that an effective relationship with influencers requires open communication, a deep understanding of each party's values and characteristics, and a clear agreement on goals and expectations. By establishing strong and sustainable relationships, Kayutangan Heritage area can strengthen its appeal and achieve broader promotional goals in today's digital era.

Mendambakan Kecantikan Ideal Sebagai Penindasan: Analisis Resepsi Iklan ImPerfect Beauty Elshe Skin Effendy, Rochmad; Damayanti, Meirina Aulia; Widayati, Sri; Setiyaningsih, Lian Agustina
Jurnal Komunikasi Nusantara Vol 6 No 1 (2024)
Publisher : Unitri Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33366/jkn.v6i1.471

Involving down syndrome model, Imperfect Beauty ad is called pro-women's advertising. Reception analysis was carried out by employing critical perspective aimed at not only finding dominant meaning, negotiation and opposition but also trying to build audience’s agency to involve them in forming participatory culture. Through interview, focus group discussions and literature searches methods with informants who have backgrounds as student organization activists and are familiar with the entertainment and fashion development, this research found informants who rejected this pro-women advertisement; feelings of psychological insecurity, low self-esteem since they cannot meet ideal beauty standards which leads to self-oppression. Poor media representation of women which prioritizes their physical bodies over their political power leads to symbolic annihilation. Beautifying oneself has become a national and global political matter involving producers, the state and the media. Media naturalized beauty myths as if it were innocent and natural. Abstrak Dilihat dari tajuk dan pelibatan model penyandang down syndrome, reklame Imperfect Beauty merupakan iklan pemberdayaan perempuan. Analisis resepsi terhadap iklan ini dilakukan dengan menerapkan perspektif kritis yang diarahkan tidak hanya menemukan pemaknaan dominan, negosiasi dan oposisi tapi berusaha membangun agensi khalayak demi melibatkan mereka dalam membentuk budaya popular partisipatif. Lewat metode wawancara, diskusi kelompok terarah serta penelurusan pustaka dengan informan berlatarbelakang pegiat organisasi kemahasiswaan dan akrab dengan dunia entertainment dan fashion model, penelitian ini menemukan informan yang menolak iklan pro-perempuan ini (makna oposisi). Mereka merasakan ketidaknyamanan aman psikologis, harga diri yang rendah karena tidak bisa memenuhi standar kecantikan ideal. Dampaknya, mereka menindas diri. Representasi wanita di media yang lebih mengedepankan tubuh fisik daripada kekuatan sosial politiknya dapat mengarah kepada pemusnahan simbolik. Mempercantik diri menjadi masalah politik nasional dan global yang melibatkan produsen, negara dan media. Mitos kecantikan ciptaan industri oleh media dinaturalisasi; seolah alami dan memang demikian seharusnya.

Mendambakan Kecantikan Ideal Sebagai Penindasan: Analisis Resepsi Iklan ImPerfect Beauty Elshe Skin Effendy, Rochmad; Damayanti, Meirina Aulia; Widayati, Sri; Setiyaningsih, Lian Agustina
Jurnal Komunikasi Nusantara Vol 6 No 1 (2024)
Publisher : Unitri Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33366/jkn.v6i1.471

Involving down syndrome model, Imperfect Beauty ad is called pro-women's advertising. Reception analysis was carried out by employing critical perspective aimed at not only finding dominant meaning, negotiation and opposition but also trying to build audience’s agency to involve them in forming participatory culture. Through interview, focus group discussions and literature searches methods with informants who have backgrounds as student organization activists and are familiar with the entertainment and fashion development, this research found informants who rejected this pro-women advertisement; feelings of psychological insecurity, low self-esteem since they cannot meet ideal beauty standards which leads to self-oppression. Poor media representation of women which prioritizes their physical bodies over their political power leads to symbolic annihilation. Beautifying oneself has become a national and global political matter involving producers, the state and the media. Media naturalized beauty myths as if it were innocent and natural. Abstrak Dilihat dari tajuk dan pelibatan model penyandang down syndrome, reklame Imperfect Beauty merupakan iklan pemberdayaan perempuan. Analisis resepsi terhadap iklan ini dilakukan dengan menerapkan perspektif kritis yang diarahkan tidak hanya menemukan pemaknaan dominan, negosiasi dan oposisi tapi berusaha membangun agensi khalayak demi melibatkan mereka dalam membentuk budaya popular partisipatif. Lewat metode wawancara, diskusi kelompok terarah serta penelurusan pustaka dengan informan berlatarbelakang pegiat organisasi kemahasiswaan dan akrab dengan dunia entertainment dan fashion model, penelitian ini menemukan informan yang menolak iklan pro-perempuan ini (makna oposisi). Mereka merasakan ketidaknyamanan aman psikologis, harga diri yang rendah karena tidak bisa memenuhi standar kecantikan ideal. Dampaknya, mereka menindas diri. Representasi wanita di media yang lebih mengedepankan tubuh fisik daripada kekuatan sosial politiknya dapat mengarah kepada pemusnahan simbolik. Mempercantik diri menjadi masalah politik nasional dan global yang melibatkan produsen, negara dan media. Mitos kecantikan ciptaan industri oleh media dinaturalisasi; seolah alami dan memang demikian seharusnya.

The Role of Participatory Communication among PNPM Urban Facilitators in Sustaining Community Institutions After the Program’s Termination Rochmad Effendy; Dodot Sapto Adi; Aryo Prakoso Wibowo; Yuntawati Fristin
Jogjakarta Communication Conference (JCC) Vol. 4 No. 1 (2026): The 7th Jogjakarta Communication Conference (JCC)
Publisher : Jogjakarta Communication Conference (JCC)

Show Abstract | Download Original | Original Source | Check in Google Scholar

The post-Reformasi introduction of PNPM marked a shift in Indonesia’s development paradigm toward community-driven approaches. PNPM positioned citizens as active agents across planning, implementation, and evaluation, and framed poverty as rooted in the weakening of moral virtues within community life. Facilitators were therefore tasked with enabling social learning and internalizing PNPM’s values among residents. This literature-based qualitative study examines how participatory development communication contributed to behavioral change and institutional sustainability after PNPM ended in 2016. The findings show that facilitators employed participatory communication characterized by egalitarian dialogue, problem-posing methods, iterative reflection and action (praxis), the development of critical consciousness, and an ethical foundation built on trust and humility. They also practiced authentic communication emphasizing honesty, openness, and compassion. The integration of these approaches—participatory authentic communication—strengthened community empowerment by fostering sincerity, care, and solidarity. These moral foundations helped sustain community institutions such as the Lembaga Keswadayaan Masyarakat (LKM), even after PNPM’s formal termination.

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