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All Journal Komunikator Komunikasi : Jurnal Komunikasi JOURNAL OF INFORMATION SYSTEM RESEARCH (JOSH) Akrab Juara : Jurnal Ilmu-ilmu Sosial Buletin Poltanesa Jurnal Public Relations (J-PR) Jurnal Abdimas Komunikasi dan Bahasa Jurnal Ilmiah Manajemen Informasi dan Komunikasi Journal of Innovative and Creativity
ASRIYANI SAGIYANTO, ASRIYANI
Akademi Komunikasi BSI Jakarta. Jl. Batas Paninggilan No. 79, Peninggilan Utara Ciledug Tangerang. Phone: 0856 8628133 Email: achieho@yahoo.com
Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Education Languange, Linguistic, Communication & Media Library & Information Science Mathematics Medicine & Pharmacology Social Sciences Other

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Strategi Rebranding Melalui Pemanfaatan Website Untuk Meningkatkan Citra PT Lumos Inisiatif Indonesia Azizah, Nurmaya; Sagiyanto, Asriyani; Astuti, Fajar Diah
Journal of Innovative and Creativity Vol. 5 No. 3 (2025)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to analyze the rebranding strategy implemented by PT Lumos Inisiatif Indonesia through the utilization of the company’s official website, lumoshive.com, as an effort to enhance its corporate image. In the digital era, a website serves as one of the main representations of a company's identity, as well as a strategic communication channel to shape public perception. PT Lumos Inisiatif Indonesia redesigned the layout and content of its website as an initiative to project a more modern, professional, and relevant image for today’s audience. This research uses a descriptive qualitative approach with data collection techniques including interviews, observation, and documentation. The results show that changes in visual appearance, navigation structure, and content presentation on the new website are capable of delivering a more professional and innovative impression. The latest website presents branding elements such as color tones, logos, layout, and language style that are more consistent with the company's values and mission. This has a positive impact on the perception of external audiences, including partners and potential clients. However, challenges were also found, such as limited human resources for content management and the need for regular updates to keep the website relevant and engaging. In conclusion, utilizing the website as the primary medium in the rebranding strategy has proven to contribute to building a stronger image for PT Lumos Inisiatif Indonesia. Nevertheless, a more structured and responsive digital management strategy is still needed to achieve more optimal and sustainable results.
Strategi Komunikasi dalam Industri Pariwisata Pasca Pandemi Covid-19 Suryani, Ita; Sagiyanto, Asriyani; Leliana, Intan
Jurnal Public Relations (J-PR) Vol. 3 No. 1 (2022): April 2022
Publisher : LPPM Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/jpr.v3i1.1177

Abstract

In Indonesia, the tourism sector is better known to the world because it has many tourist destinations spread across the country. Natural aesthetics and customs are an attraction for tourists to visit Indonesia. Since the announcement of the Covid-19 pandemic as a national disaster, forcing governments around the world to take policies and actions to temporarily stop activities by implementing Lockdown. The implementation of the lockdown has greatly impacted various sectors, both the economic, social and tourism sectors. Entering the new normal era, the Indonesian government provides the tourism sector with the flexibility to recover by operating again in accordance with the implementation of health protocols. The purpose of this study is to find out how the communication management strategy is carried out by the Ministry of Tourism and Creative Economy/Tourism and Creative Economy Agency of the Republic of Indonesia to restore the tourism sector after the pandemic. The method used in this research, namely the case study method, is a research method that uses different data sources that can be used to comprehensively explain various aspects of an individual, group, program, organization or event systematically. The conclusion shows that the post-pandemic communication management strategy is carried out with a centralized internal and external communication strategy by determining a spokesperson, improving the quality of human resources, creating a special channel for pandemic information on the internet site, providing the latest information regularly to the company's crisis team, submitting related policies/SOPs. handling pandemics, conducting virtual activities with related divisions. Keywords: Communications Strategi, Communication Tourism, Tourist Destination, Pandemic Covid-19
Communication Strategy Customer Relations Officer PT Dwitunggal Putra Pegadai Tangerang Branch in Handling Customer Complaints Sagiyanto, Asriyani; Mawadda, Ayu Andini; Rahmah, Ade; Utomo, Ardian Setio
Poltanesa Vol 25 No 1 (2024): June 2024
Publisher : P3KM Politeknik Pertanian Negeri Samarinda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51967/tanesa.v25i1.3050

Abstract

Customer Relations Officers are a bridge between customers and the company, especially in handling customer complaints. This research aims to determine the company customer relations office strategy PT Dwitunggal Putra Pegadai Tangerang branch in handling customer complaints. This study used a descriptive qualitative method. This research shows that Customer Relations Officers are essential in handling customer complaints and creating customer satisfaction. The Customer Relations Officer's process in resolving customer complaints can be carried out from the start, namely identifying existing problems, what complaints the customer is complaining about, developing a plan to resolve the complaint, and then acting and communicating efforts to improve customer complaints. Moreover, this is the re-evaluation stage of whether the Customer Relations Officer has resolved the problem. Apart from that, it also carries out several strategic steps in relations with customers namely Fact-finding which is it appears that accurate data and evidence support problems, Planning and Programming which  the company creates a way that can connect between companies with customers, Taking Action and Communicating which  the company prioritizes a personal approach to consumers and Evaluation which the company gets a good score from CSI in terms of customer satisfaction. The company can resolve the problems included in the service mechanism.
Literasi Media Digital Pada Anak-Anak Majelis Talim Hidayatul Mubtadiin Sagiyanto, Asriyani; Lancia, Ferrari; Liliyana, Liliyana; Syahlani, Achmad
Jurnal Abdimas Komunikasi dan Bahasa Vol. 1 No. 1 (2021): Juni 2021
Publisher : LPPM Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/abdikom.v1i1.316

Abstract

Digital media literacy is “the ability to access, analyze, evaluate and communicate content from media messages. Digital media literacy also means the ability to understand, analyze, and deconstruct media imagery. The ability to do this is aimed at making viewers as consumers of mass media - including children become aware or literate about the way media is constructed / made and accessed. In short, this literacy is often called "media literacy". These community service partners are children of the recitation of the Hidayatul Mubtadiin Talim Council, located in Ciledug District, Peninggilan Utara Village, Tangerang City. The Talim Council has members consisting mostly of children from 7 years to 17 years of age. This partner has several problems including: First, many children of the talim council have received and consumed hoax news from the Whatsapp group and also social media. Second, the children of the talim assembly are less able to maintain their own privacy on social media, where there was once a case of children running away from their homes because they were friends with people they knew through their social media. The solution in this community service is by providing training on digital media literacy which can be achieved through things such as: a. how to filter good information from social media, b. how to process good information from social media, c. How to safeguard and protect personal data in a digital environment.
Pelatihan Public Speaking Bagi Gerakan Pemuda Ansor Ciledug Sagiyanto, Asriyani; Liliyana; Lancia, Ferari; Pratama, Muhammad Anggi Azhar
Jurnal Abdimas Komunikasi dan Bahasa Vol. 4 No. 2 (2024): Desember 2024
Publisher : LPPM Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/abdikom.v4i2.2995

Abstract

Gerakan Pemuda (GP) Ansor adalah organisasi kepemudaan kemasyarakatan, kebangsaan dan keagamaan yang berwatak kerakyatan. Gerakan Pemuda Ansor atau disingkat GP Ansor adalah badan otonom di bawah Nahdatul Ulama (NU). Organisasi ini awalnya bernama Gerakan Pemuda Ansor sebagai kelanjutan dari Ansoru Nahdlatul Oelama (ANO) yang berganti nama menjadi Gerakan Pemuda Ansor Nahdlatul Ulama pada AD/ART NU. GP Ansor berdiri di Banyuwangi, Jawa Timur pada 10 Muharram 1353 Hijriyah atau bertepatan tanggal 24 April 1934. Pada organisasi tersebut tentunya memiliki permasalahan yang dihadapi, salah satunya berkaitan dengan bagaimana berkomunikasi dengan teknik yang persuasif di depan umum. Dari salah satu permasalahan yang dihadapi oleh GP Ansor Ciledug, kami dosen-dosen dari Fakultas Komunikasi Bahasa Universitas Bina Sarana Informatika, mencoba menawarkan sebuah solusi untuk menyelesaikan permasalahan tersebut melalui kegiatan pengabdian kepada masyarakat ini, yaitu memberikan pelatihan public speaking kepada anggota GP Ansor Ciledug. Adapun pelatihan ini  dapat bermanfaat sebagai sarana pembelajaran bagaimana komunikasi yang baik dalam organisasi agar kegiatan yang dilaksanakan sesuai dengan program yang telah di rencanakan dan sesuai dengan target yang di harapakan. The Ansor Youth Movement (GP) is a social, national and religious youth organization with a populist character. The Ansor Youth Movement or abbreviated as GP Ansor is an autonomous body under Nahdatul Ulama (NU). This organization was originally called the Ansor Youth Movement as a continuation of Ansoru Nahdlatul Oelama (ANO) which changed its name to the Ansor Nahdlatul Ulama Youth Movement in the NU AD/ART. GP Ansor was founded in Banyuwangi, East Java on 10 Muharram 1353 Hijriyah or 24 April 1934. This organization certainly has problems it faces, one of which is related to how to communicate using persuasive techniques in public. Based on one of the problems faced by GP Ansor Ciledug, we lecturers from the Faculty of Language Communication, Bina Sarana Informatika University, tried to offer a solution to resolve this problem through this community service activity, namely providing public speaking training to members of GP Ansor Ciledug. This training can be useful as a means of learning how to communicate well within an organization so that the activities carried out are in accordance with the planned program and in accordance with the expected targets.
Model Komunikasi Keluarga dalam Membangun Resilensi Anak Korban Perundungan: Studi Kasus pada Siswa Wilayah Jakarta Selatan dan Tangerang Selatan Sagiyanto, Asriyani; Ita Suryani
Jurnal Public Relations (J-PR) Vol. 6 No. 2 (2025): Oktober 2025
Publisher : LPPM Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/jpr.v6i2.10304

Abstract

Komunikasi keluarga adalah proses pertukaran pesan, informasi, nilai, dan emosi yang terjadi antaranggota keluarga. Komunikasi ini memainkan peran penting dalam membentuk karakter, perilaku, serta kesehatan mental dan emosional anggota keluarga, khususnya anak-anak. Dalam konteks resiliensi anak korban perundungan, komunikasi keluarga menjadi sarana utama pembentukan dukungan emosional, pemberdayaan diri, dan pembelajaran sosial yang berfungsi sebagai fondasi ketahanan anak. Penelitian ini bertujuan mengkaji bagaimana menemukan pendekatan komunikasi keluarga yang paling efektif dan panduan komunikasi yang dapat membantu dalam membangun resiliensi anak korban perundungan. Menggunakan metode kualitatif dengan paradigma konstruktivis dan pendekatan studi kasus di wilayah Jakarta Selatan dan Tangerang Selatan, data dikumpulkan melalui wawancara mendalam, observasi partisipatif, dan dokumentasi. Analisis dilakukan dengan perspektif Teori Resiliensi yang dikembangkan oleh Patrice M. Buzzanell dan Teori Sistem Keluarga (Family System Theory) yang dikembangkan oleh Bateson dkk, analisis menggunakan kedua teori tersebut dikatakan bahwa resiliensi sebagai kapasitas atau kemampuan untuk beradaptasi secara positif dalam mengatasi permasalahan hidup yang signifikan, untuk menghadapi, mengatasi, belajar dari, serta bertahan ketika mendapatkan permasalahan dan kesulitan hidup atau keterpurukan yang membuatnya menjadi tak berdaya serta mampu untuk bangkit dari keterpurukan tersebut sehingga menjadi sebuah pribadi yang lebih baik dan keluarga dipandang sebagai suatu sistem yang berisi pola-pola interaksi antar anggota keluarga yang dinamis dalam upayanya memenuhi tujuan bersama.
Co-Authors Achmad Syahlani Astuti, Fajar Diah Azizah, Nurmaya Azzahra, Savira Nabila Fachri, Muhamad Ferrari Lancia Habibullah, Trio Intan Leliana Ita Suryani Ita Suryani Lancia, Ferari Liliyana Liliyana, Liliyana Mawadda, Ayu Andini Pratama, Muhammad Anggi Azhar Rahmah, Ade Ramadhani, Arya Riska Aryanti Shafira, Yasmine Dhea Titik Misriati Utomo, Ardian Setio Wijayanti, Melinda Yuniarti, Nisa Adisti