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Pelatihan dan Pendampingan Penggunaan QRIS Pada Pedagang Dan Pelaku Usaha Di Salatiga Wahyudi, Yustinus; Sasongko, Gatot; Fevriera, Sotya; Saraswati, Birgitta Dian; Pertiwi, Angelita Titis
Jurnal Pengabdian Masyarakat Indonesia Vol 4 No 1 (2024): JPMI - Februari 2024
Publisher : CV Infinite Corporation

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52436/1.jpmi.1960

Abstract

Kegiatan pengabdian masyarakat ini bertujuan, pertama: mengidentifikasi pedagang, pelaku usaha UMKM dan masyarakat yang telah menggunakan QRIS dan yang belum menggunakan; Kedua: meningkatkan literasi keuangan pedagang, pelaku usaha UMKM dan masyarakat melalui pengetahuan penggunaan QRIS sebagai alat pembayaran digital; Ketiga meningkatkan pendapatan pedagang dan pelaku usaha UMKM melalui pendampingan penggunaan QRIS sebagai alat pembayaran digital. Dengan semakin meratanya penggunaan alat pembayaran digital oleh masyarakat secara umum akan mempercepat pemulihan ekonomi pasca pandemi di Kota Salatiga. Metode yang digunakan adalah pendekatan kuantitatif. Kegiatan pengabdian masyarakat ini menghasilkan temuan bahwa kegiatan sosialisasi dan pelatihan penggunaan QRIS sebagai alat pembayaran digital memberikan dampak positif yaitu mampu meningkatkan jumlah pelaku UMKM untuk menggunakan pembayaran digital QRIS atau sebesar 11,9%. Meskipun demikian masih banyak pelaku UMKM yang tetap belum menggunakan QRIS (79,7%), meskipun sudah mengikuti pelatihan yang disebabkan oleh tidak memiliki rekening perbankan.
KEPUASAN KONSUMEN DESTINASI WISATA TAMAN TEBING BREKSI MELALUI KUALITAS PELAYANAN SEBAGAI VARIABEL MEDIASI Pertiwi, Angela Titis; Saraswati, Birgitta Dian; Fevriera, Sotya; Siwi, Virgiana Nugransih; Agilita, Yuliana
Dinamika Ekonomi: Jurnal Ekonomi dan Bisnis Vol 17 No 1 (2024): DINAMIKA EKONOMI Jurnal Ekonomi dan Bisnis Vol.17 No.1 Maret 2024
Publisher : Sekolah Tinggi Ilmu Ekonomi Nasional (STIENAS) Banjarmasin

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53651/jdeb.v17i1.472

Abstract

Research on consumer behavior is important in the world of business, including in the filed of tourism business. One of the tourism objects that is relatively new so that it still needs suggestions from researches for its development is Breksi Cliff in Sleman Regency. This research aims to study the effect of personal value on service quality and the effects of personal value and service quality on the satisfaction of Breksi Cliff tourists. This research used Partial Least Squares-Structural Equation model approach which was built from a sample of 200 tourists which was collected through a survey in Breksi Cliff. This research found that personal value affects service quality, that service quality affects tourist satisfaction and that personal value influences tourist satisfaction both directly and indirectly through service quality.
PENGARUH PEMASARAN DIGITAL TERHADAP OMZET USAHA PADA MASA PANDEMI COVID 19 (STUDI PADA UMK DI KOTA SALATIGA) Fevriera, Sotya; Saraswati, Birgitta Dian; Adhitya, Dhian; Siwi, Virgiana Nugransih; Wahyudi, Yustinus
ANALISIS Vol. 13 No. 2 (2023): ANALISIS VOL. 13 NO. 2 TAHUN 2023
Publisher : FACULTY OF ECONOMICS AND BUSINESS FLORES UNIVERSITY

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37478/als.v13i2.2592

Abstract

This study aims to identify the effect of using digital marketing on MSME business turnover in Salatiga City before and during the Covid-19 pandemic. The research sample is 134 businesses representing all small and medium enterprises in Salatiga City. The research uses data on the use of digital marketing by business actors in Salatiga City. The analysis technique uses descriptive statistics, qualitative analysis and regression models. The results show that the use of digital marketing has proven to have an effect on the turnover of SMEs during the Covid-19 pandemic. SMEs who did not use digital marketing during the Covid-19 pandemic had a lower turnover than SMEs who used digital marketing during the Covid-19 pandemic.
Analisis Pengaruh Aktivitas Ekonomi terhadap Volume Sampah di Kota Salatiga Noviana, Devi; Dewi, Aprilliya; Fevriera, Sotya; Djati, Setia Tjandra
Ekopedia: Jurnal Ilmiah Ekonomi Vol. 1 No. 4 (2025): OKTOBER-DESEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/ywprra75

Abstract

Penelitian ini bertujuan mempelajari pengaruh perkembangan ekonomi terhadap volume sampah di Kota Salatiga dengan menggunakan tiga indikator perkembangan ekonomi, yaitu pertumbuhan ekonomi tahunan, PDRB riil dan PDRB rill per kapita. Hasil penelitian ini menemukan pengaruh positif PDRB riil dan PDRB riil per kapita tidak signifikan, tetapi pertumbuhan ekonomi berpengaruh signifikan positif terhadap volume sampah. Karena aktivitas ekonomi selalu diharapkan mengalami pertumbuhan dan jumlah penduduk yang merupakan produsen sampah juga selalu bertumbuh, maka satu-satunya cara untuk meredam volume sampah adalah melalui penerapan teknologi ramah lingkungan. Hal itu harus dilakukan bukan hanya melalui gerakan untuk mengurangi atau mendaur ulang sampah plastik, tetapi juga melalui pengelolaan sampah. Pemerintah salatiga harus berani merancang kebijakan untuk mengubah perilaku masyarakat melalui kebijakan yang bersifat insentif maupun disinsentif.
Korelasi antara Kuantitas Manusia dengan Volume Sampah di Kota Salatiga Fizayanti, Diar Afif; Saputri, Florensia Evi; Fevriera, Sotya; Djati, Setia Tjandra
Journal of Environmental Economics and Sustainability Vol. 3 No. 1 (2025): November
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/jees.v3i1.996

Abstract

Studi ini bertujuan mempelajari hubungan antara kuantitas manusia dengan volume sampah di Salatiga, menggunakan tiga indikator kuantitas manusia, yaitu jumlah penduduk, jumlah rumah tangga, dan rata-rata anggota per rumah tangga. Penelitian ini menggunakan data volume sampah dan jumlah penduduk dalam periode 2005-2024 dan data jumlah rumah tangga serta rata-rata anggota rumah tangga dalam periode 2017-2024. Metode yang digunakan adalah analisis korelasi Pearson dan Spearman. Penelitian ini tidak menemukan korelasi positif yang signifikan antara jumlah penduduk dan volume sampah, tetapi menemukan korelasi signifikan positif antara jumlah rumah tangga dengan volume sampah serta korelasi signifikan negatif antara rata-rata anggota rumah tangga dengan volume sampah. Pemerintah Salatiga perlu mencari terobosan kebijakan untuk mengubah perilaku rumah tangga dan anggotanya dalam mengelola sampah melalui kebijakan yang bersifat insentif maupun disinsentif.
Merchant Education and Digital Marketing Guidance for SM Snacks and Ribs Corner in Salatiga City Gunarto, Alexandra Nesta Levina; Ardana, Alfario David; Fevriera, Sotya; Pertiwi, Angelita Titis; Putri, Christina Ari Pramono
Bakti Cendana Vol 9 No 1 (2026): Bakti Cendana: Jurnal Pengabdian Masyarakat
Publisher : LPPM Universitas Timor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32938/bc.v9i1.10136

Abstract

This community service activity aims to provide digital marketing training to traders mentored by the Trade Office of Salatiga, offer digital marketing assistance, and create a minimum of 3 digital marketing contents for 2 traders fostered by the Trade Office of Salatiga. This activity was carried out in 3 stages (training, socialization, and mentoring). Digital marketing training activities have been done for all traders fostered by the Salatiga Trade Office. The socialization of mentoring activities was carried out through WhatsApp chat, and then followed up by visiting traders who responded positively. The results of the mentoring successfully encouraged the SM Snacks owner to try digital marketing using Business WhatsApp, and the manager of the Ribs Corner food outlet wanted to try the boost feature on her Business Instagram. Community service activities also help complement SM's Business WhatsApp snack with product catalog features, Anyflip-based digital catalog, and promotional posters, as well as creating 2 video contents to be uploaded to the Ribs Corner business Instagram. Because the team in the mentoring process has developed two social medias, each with minimum of 2 contents for two traders, then it can be concluded that the team has achieved the objectives of the activity.
DETERMINAN PENYERAPAN TENAGA KERJA DI INDONESIA: MODEL EFEK TETAP DENGAN PENDEKATAN SEKTORAL Fevriera, Sotya; Edison, Theofillus Nicholas
Elastisitas : Jurnal Ekonomi Pembangunan Vol. 8 No. 1 (2026): Elastisitas, Maret 2026
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303.e-jep.v8i1.03

Abstract

Riset ini bertujuan untuk menganalisis faktor-faktor yang mempengaruhi penyerapan tenaga kerja di Indonesia dengan pendekatan sektoral. Data utama riset ini adalah PDB ADHK tahun 2010, realisasi PMDN, realisasi PMA, PMTB, rata-rata upah sebulan pada bulan Agustus dan jumlah angkatan kerja yang bekerja selama seminggu yang lalu. Data yang digunakan merupakan data panel menurut 9 sektor ekonomi untuk periode tahun 2011-2022. Selain itu riset ini juga menggunakan PDRB ADHB dan nilai tukar yang digunakan untuk mengkonversi nilai dolar Amerika menjadi rupiah dan untuk menghitung rata-rata upah riil sebulan. Hampir semua data diambil dari BPS, kecuali nilai tukar yang diambil dari World Development Indicator, World Bank. Riset ini menggunakan Model Efek Tetap yang diestimasi dengan standar kesalahan Driscoll-Kraay untuk mengatasi masalah ketergantungan antar sektor ekonomi dan agar model tahan terhadap masalah heteroskedastisitas dan autokorelasi. Riset ini menemukan PDB dan PMA berpengaruh signifikan positif, dan upah riil berpengaruh signifikan negatif, tetapi PMDN dan PMTB tidak berpengaruh signifikan terharap penyerapan tenaga kerja.
Pelatihan dan pendampingan pemasaran digital bagi Apotek Taman Sari dan Toko Rindang Pasar Raya 1 Salatiga Triananda, Elisa Amalia; Batubara, Jerry Christian; Fevriera, Sotya; Pertiwi, Angelita Titis; Putri, Christina Ari Pramono
Tintamas: Jurnal Pengabdian Indonesia Emas Vol. 3 No. 1 (2026): Tintamas: Jurnal Pengabdian Indonesia Emas
Publisher : Nur Science Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53088/tintamas.v3i1.2846

Abstract

MSMEs play a vital role in the economy. However, the number of MSMEs in Salatiga that have adopted digital marketing is still not comparable to the number of consumers who have adopted digital payments. This community service activity aims to provide digital marketing training to merchants mentored by the Salatiga Trade Office, assist two merchants in developing their digital marketing through social media, and help them create at least three pieces of digital marketing content. The activity consists of four stages: training, activity socialization, merchant profiling, and digital marketing development. The final two stages were conducted using a Participatory Action Research approach. The mentoring resulted in the creation of a professional Instagram account for the business, a Google Maps, a booklet, and two videos to be uploaded to Instagram. The mentoring also taught merchants how to upload photos and provide price tags to promote their products. Thus, the objectives of the community service activity have been achieved.
Dampak anggaran pendidikan terhadap perekonomian Indonesia: Analisis input-output Wijayanti, Sintiana; Kristiahadi, Ariella; Anggereni, Belinda Fiona; Ritma, Ritma; Fevriera, Sotya
Journal of Economics Research and Policy Studies Vol. 6 No. 1 (2026): Journal of Economics Research and Policy Studies
Publisher : Nur Science Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53088/jerps.v6i1.2657

Abstract

This research analyzes the impact of the 2025 education budget on Indonesian economic activity using Input-Output (IO) analysis. This research utilized data from the Indonesia IO Table for 2020 on 17 products, on the population aged 15 years and over who worked in the past week by main job field, and on the GDP deflator. This research finds that the relationship between the Education Service and other sectors is weak. It makes a significant difference in the magnitude of the Education Service’s impact compared to other sectors. Outside the Education Service, the two sectors that are always among the top four in terms of impact on output, gross value added, labor income, and labor absorption are the Manufacturing Industry and the Trade and Vehicle Repair. This research finds that sectors experiencing a small change in the absolute value of output may experience a big percentage change in output. The relatively low impact of the education budget on other sectors confirms that it will have a significant effect on the economy over the long term.
Income Inequality in the Expanded BRICS: A Panel Analysis with Indonesia as a New Entrant Octavidya, Ayuningtyas Puri; Fevriera, Sotya
Journal of Enterprise and Development (JED) Vol. 7 No. 2 (2025)
Publisher : Faculty of Islamic Economics and Business of Universitas Islam Negeri Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20414/jed.v7i2.13607

Abstract

Purpose: This paper investigates the effect of GDP per capita, foreign direct investment (FDI), government expenditure, and inflation on income inequality in BRICS countries.Method: This research utilized a random effects model (REM) estimated using generalized least squares (GLS) with an autoregressive (AR(1)) disturbance to analyze panel data from six BRICS member countries from 1992 to 2017.Results: The findings indicate that GDP per capita has a significant negative influence on income inequality, while government expenditure has a significant positive impact on income inequality. However, FDI and inflation do not significantly affect income inequality.Practical Implications for Economic Growth and Development: The results suggest that the governments of Brazil, Russia, India, Indonesia, China, and South Africa should maintain their policies on micro, small, and medium enterprises (MSMEs) and develop strategies for the informal sector. This can be achieved by employing programs from the BRICS Bank that support sustainable development with a focus on inclusive economic growth. Encouraging non-governmental organizations (NGOs) that work in poverty alleviation, education, health, and the environment to secure funding from the New Development Bank could optimize expenditure directed towards sectors that enhance the income of impoverished populations, particularly in education and health.Originality/Value: This study contributes to the existing literature on the dominant BRICS countries, including Indonesia, by employing a new indicator for per capita income based on purchasing power parity and applying a GLS estimation specifically for addressing first-order autoregressive issues.