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All Journal Jurnal Ekonomi Pembangunan Jurnal Pembangunan Wilayah dan Kota Jurnal Ekonomi Pembangunan: Kajian Masalah Ekonomi dan Pembangunan JURNAL PENDIDIKAN EKONOMI: Jurnal Ilmiah Ilmu Pendidikan, Ilmu Ekonomi dan Ilmu Sosial Jurnal Ekonomi dan Bisnis Dinamika Ekonomi - Jurnal Ekonomi dan Bisnis JURISMA: Jurnal Riset Bisnis & Manajemen JAE (Jurnal Akuntansi dan Ekonomi) JIMEK : Jurnal Ilmiah Mahasiswa Ekonomi Ecces: Economics, Social, and Development Studies ANALISIS - SCIENTIFIC JOURNAL OF ECONOMICS, MANAGEMENT, BUSINESS, AND ACCOUNTING Bakti Cendana: Jurnal Pengabdian Masyarakat Jurnal Pengabdian Masyarakat Indonesia Bina Ekonomi: Majalah Ilmiah Fakultas Ekonomi Universitas Katolik Parahyangan Journal of Economics Development Issues Journal of Economics Research and Policy Studies Jurnal Bisnis dan Kewirausahaan Ekombis Sains: Jurnal Ekonomi, Keuangan dan Bisnis Jurnal Pengabdian Masyarakat - Teknologi Digital Indonesia Transformatif: Ekonomi, Bisnis dan Kewirausahaan Ekopedia: Jurnal Ilmiah Ekonomi Tintamas: Jurnal Pengabdian Indonesia Emas
Sotya Fevriera
Universitas Kristen Satya Wacana-Indonesia
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Law, Crime, Criminology & Criminal Justice Nursing Public Health Social Sciences Other

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KEPUASAN KONSUMEN DESTINASI WISATA TAMAN TEBING BREKSI MELALUI KUALITAS PELAYANAN SEBAGAI VARIABEL MEDIASI Pertiwi, Angela Titis; Saraswati, Birgitta Dian; Fevriera, Sotya; Siwi, Virgiana Nugransih; Agilita, Yuliana
Dinamika Ekonomi: Jurnal Ekonomi dan Bisnis Vol 17 No 1 (2024): DINAMIKA EKONOMI Jurnal Ekonomi dan Bisnis Vol.17 No.1 Maret 2024
Publisher : Sekolah Tinggi Ilmu Ekonomi Nasional (STIENAS) Banjarmasin

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53651/jdeb.v17i1.472

Abstract

Research on consumer behavior is important in the world of business, including in the filed of tourism business. One of the tourism objects that is relatively new so that it still needs suggestions from researches for its development is Breksi Cliff in Sleman Regency. This research aims to study the effect of personal value on service quality and the effects of personal value and service quality on the satisfaction of Breksi Cliff tourists. This research used Partial Least Squares-Structural Equation model approach which was built from a sample of 200 tourists which was collected through a survey in Breksi Cliff. This research found that personal value affects service quality, that service quality affects tourist satisfaction and that personal value influences tourist satisfaction both directly and indirectly through service quality.
PENGARUH PEMASARAN DIGITAL TERHADAP OMZET USAHA PADA MASA PANDEMI COVID 19 (STUDI PADA UMK DI KOTA SALATIGA) Fevriera, Sotya; Saraswati, Birgitta Dian; Adhitya, Dhian; Siwi, Virgiana Nugransih; Wahyudi, Yustinus
ANALISIS Vol. 13 No. 2 (2023): ANALISIS VOL. 13 NO. 2 TAHUN 2023
Publisher : FACULTY OF ECONOMICS AND BUSINESS FLORES UNIVERSITY

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37478/als.v13i2.2592

Abstract

This study aims to identify the effect of using digital marketing on MSME business turnover in Salatiga City before and during the Covid-19 pandemic. The research sample is 134 businesses representing all small and medium enterprises in Salatiga City. The research uses data on the use of digital marketing by business actors in Salatiga City. The analysis technique uses descriptive statistics, qualitative analysis and regression models. The results show that the use of digital marketing has proven to have an effect on the turnover of SMEs during the Covid-19 pandemic. SMEs who did not use digital marketing during the Covid-19 pandemic had a lower turnover than SMEs who used digital marketing during the Covid-19 pandemic.
Analisis Pengaruh Aktivitas Ekonomi terhadap Volume Sampah di Kota Salatiga Noviana, Devi; Dewi, Aprilliya; Fevriera, Sotya; Djati, Setia Tjandra
Ekopedia: Jurnal Ilmiah Ekonomi Vol. 1 No. 4 (2025): OKTOBER-DESEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/ywprra75

Abstract

Penelitian ini bertujuan mempelajari pengaruh perkembangan ekonomi terhadap volume sampah di Kota Salatiga dengan menggunakan tiga indikator perkembangan ekonomi, yaitu pertumbuhan ekonomi tahunan, PDRB riil dan PDRB rill per kapita. Hasil penelitian ini menemukan pengaruh positif PDRB riil dan PDRB riil per kapita tidak signifikan, tetapi pertumbuhan ekonomi berpengaruh signifikan positif terhadap volume sampah. Karena aktivitas ekonomi selalu diharapkan mengalami pertumbuhan dan jumlah penduduk yang merupakan produsen sampah juga selalu bertumbuh, maka satu-satunya cara untuk meredam volume sampah adalah melalui penerapan teknologi ramah lingkungan. Hal itu harus dilakukan bukan hanya melalui gerakan untuk mengurangi atau mendaur ulang sampah plastik, tetapi juga melalui pengelolaan sampah. Pemerintah salatiga harus berani merancang kebijakan untuk mengubah perilaku masyarakat melalui kebijakan yang bersifat insentif maupun disinsentif.
Dampak anggaran pendidikan terhadap perekonomian Indonesia: Analisis input-output Sintiana Wijayanti; Ariella Kristiahadi; Belinda Fiona Anggereni; Ritma Ritma; Sotya Fevriera
Journal of Economics Research and Policy Studies Vol. 6 No. 1 (2026): Journal of Economics Research and Policy Studies
Publisher : Nur Science Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53088/jerps.v6i1.2657

Abstract

This research analyzes the impact of the 2025 education budget on Indonesian economic activity using Input-Output (IO) analysis. This research utilized data from the Indonesia IO Table for 2020 on 17 products, on the population aged 15 years and over who worked in the past week by main job field, and on the GDP deflator. This research finds that the relationship between the Education Service and other sectors is weak. It makes a significant difference in the magnitude of the Education Service’s impact compared to other sectors. Outside the Education Service, the two sectors that are always among the top four in terms of impact on output, gross value added, labor income, and labor absorption are the Manufacturing Industry and the Trade and Vehicle Repair. This research finds that sectors experiencing a small change in the absolute value of output may experience a big percentage change in output. The relatively low impact of the education budget on other sectors confirms that it will have a significant effect on the economy over the long term.
Pelatihan dan pendampingan pemasaran digital bagi Apotek Taman Sari dan Toko Rindang Pasar Raya 1 Salatiga Elisa Amalia Triananda; Jerry Christian Batubara; Sotya Fevriera; Angelita Titis Pertiwi; Christina Ari Pramono Putri
Tintamas: Jurnal Pengabdian Indonesia Emas Vol. 3 No. 1 (2026): Tintamas: Jurnal Pengabdian Indonesia Emas
Publisher : Nur Science Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53088/tintamas.v3i1.2846

Abstract

MSMEs play a vital role in the economy. However, the number of MSMEs in Salatiga that have adopted digital marketing is still not comparable to the number of consumers who have adopted digital payments. This community service activity aims to provide digital marketing training to merchants mentored by the Salatiga Trade Office, assist two merchants in developing their digital marketing through social media, and help them create at least three pieces of digital marketing content. The activity consists of four stages: training, activity socialization, merchant profiling, and digital marketing development. The final two stages were conducted using a Participatory Action Research approach. The mentoring resulted in the creation of a professional Instagram account for the business, a Google Maps, a booklet, and two videos to be uploaded to Instagram. The mentoring also taught merchants how to upload photos and provide price tags to promote their products. Thus, the objectives of the community service activity have been achieved.
Merchant Education and Digital Marketing Guidance for SM Snacks and Ribs Corner in Salatiga City Alexandra Nesta Levina Gunarto; Alfario David Ardana; Sotya Fevriera; Angelita Titis Pertiwi; Christina Ari Pramono Putri
Bakti Cendana Vol 9 No 1 (2026): Bakti Cendana: Jurnal Pengabdian Masyarakat
Publisher : LPPM Universitas Timor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32938/bc.v9i1.10136

Abstract

This community service activity aims to provide digital marketing training to traders mentored by the Trade Office of Salatiga, offer digital marketing assistance, and create a minimum of 3 digital marketing contents for 2 traders fostered by the Trade Office of Salatiga. This activity was carried out in 3 stages (training, socialization, and mentoring). Digital marketing training activities have been done for all traders fostered by the Salatiga Trade Office. The socialization of mentoring activities was carried out through WhatsApp chat, and then followed up by visiting traders who responded positively. The results of the mentoring successfully encouraged the SM Snacks owner to try digital marketing using Business WhatsApp, and the manager of the Ribs Corner food outlet wanted to try the boost feature on her Business Instagram. Community service activities also help complement SM's Business WhatsApp snack with product catalog features, Anyflip-based digital catalog, and promotional posters, as well as creating 2 video contents to be uploaded to the Ribs Corner business Instagram. Because the team in the mentoring process has developed two social medias, each with minimum of 2 contents for two traders, then it can be concluded that the team has achieved the objectives of the activity.
Dampak Pengeluaran Wisman Borobudur terhadap Perekonomian Jawa Tengah: Analisis Input-Output Sanie Banjarnahor; Anggun Setiyaningsih; Sidney Alva Febri Br Peranginangin; Sotya Fevriera
JURNAL TRANSFORMATIF UNKRISWINA SUMBA Vol. 15 No. 1 (2026): Vol. 15 No. 1 (2026): Vol XIV No 1 (Mei) 2026
Publisher : Universitas Kristen Wira Wacana Sumba

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58300/ey65fp75

Abstract

Penelitian ini dilatarbelakangi pemulihan pariwisata pasca pandemi, melalui Candi Borobudur. Penelitian ini menganalisis keterkaitan antar sektor dan mengukur dampak pengeluaran wisman yang ditargetkan berkunjung ke Borobudur 2025 terhadap perekonomian Jawa Tengah menggunakan analisis IO. Penelitian ini menggunakan data berupa Tabel IO 2016, pengeluaran wisman, target wisman, kurs dan data pendukung untuk penyesuaian faktor inflasi. Penelitian ini menemukan sektor kunci berupa Industri Pengolahan serta Pengadaan Energi. Sektor dengan keterkaitan kuat ke depan, adalah Perdagangan-Reparasi Kendaraan, Agrikultur, serta Jasa Informasi-Komunikasi. Sektor dengan keterkaitan kuat ke belakang yaitu Hotel-Restoran, Konstruksi, Transportasi-Pergudangan, serta Pengadaan Air-Pengelolaan Sampah. Lima sektor dengan peningkatan output > Rp 500 miliar adalah Hotel-Restoran, Industri Pengolahan, Perdagangan-Reparasi Kendaraan, Jasa Lainnya, serta Transportasi-Pergudangan. Lima sektor dengan peningkatan nilai tambah bruto > Rp 300 miliar adalah Hotel-Restoran, Perdagangan-Reparasi Kendaraan, Industri Pengolahan, Jasa Lainnya, serta Agrikultur. Enam sektor dengan peningkatan pendapatan tenaga kerja > Rp 100 miliar, yaitu Hotel-Restoran, Perdagangan-Reparasi Kendaraan, Jasa Lainnya, Agrikultur, Industri Pengolahan, Transportasi-Pergudangan, serta empat sektor dengan tambahan tenaga kerja > 10.000 orang, yaitu Hotel-Restoran, Jasa Lainnya, Perdagangan-Reparasi Kendaraan, serta Agrikultur. Lima sektor dengan pertumbuhan output > 0,3% adalah Hotel-Restoran, Jasa Lainnya, Transportasi-Pergudangan, Jasa Keuangan-Asuransi, serta Perdagangan-Reparasi Kendaraan. Hasil simulasi menunjukkan sektor pariwisata memiliki peran strategis sebagai penggerak perekonomian Jawa Tengah.
PENDAMPINGAN EKONOMI DIGITAL UMKM BINAAN DINAS KOPERASI DAN UKM KOTA SALATIGA DENGAN PLATFORM ONLINE Ariella Kristiahadi; Dina Rohhiasta Purba; Gerald Chavien Chornelius Samaloysa; Sotya Fevriera; Angelita Titis Pertiwi
Jurnal Pengabdian Masyarakat - Teknologi Digital Indonesia. Vol 4, No 2 (2025): Oktober 2025
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat - Universitas Teknologi Digital Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26798/jpm.v4i2.1898

Abstract

Optimalisasi penjualan Usaha Mikro, Kecil, dan Menengah (UMKM) melalui ekonomi digital dengan memanfaatkan platform online telah menjadi strategi penting dalam meningkatkan daya saing dan keberlanjutan bisnis di era digital saat ini. Dengan mengadopsi teknologi digital, UMKM dapat mengakses berbagai alat pemasaran, seperti media sosial dan marketplace yang memungkinkan mereka untuk berinteraksi langsung dengan konsumen serta mempromosikan produk secara lebih efektif. Pengabdian masyarakat ini ditujukan untuk 3 UMKM binaan Dinas Koperasi Kota Salatiga dengan tujuan untuk membantu promosi penjualan produk UMKM tersebut secara optimal, baik melalui media sosial maupun marketplace. Hasilnya, ketiga UMKM menunjukan peningkatan keterampilan dalam hal pemasaran digital. Program ini diharapkan mampu membantu para UMKM mengembangkan bisnis UMKM dan pada akhirnya mendukung perekonomian yang ada di Salatiga.
Co-Authors Agilita, Yuliana Alexandra Nesta Levina Gunarto Alfario David Ardana Anak Agung Gede Sugianthara Angelita Titis Pertiwi Angelita Titis Pertiwi Angelita Titis Pertiwi Angelita Titis Pertiwi Anggun Setiyaningsih Anna Wijayanti Ariella Kristiahadi Ariella Kristiahadi Bagas Kusuma Tjandra Belinda Fiona Anggereni Bima, Hosiana Albertin Angu Birgitta Dian Saraswati Christina Ari Pramono Putri Christina Ari Pramono Putri Devi, Fhrista Safara Dewi, Aprilliya Dhian Adhitya Dina Rohhiasta Purba Djati, Setia Tjandra Dwike Chandraderia Efita Pataniho Elisa Amalia Triananda Faranisa, Ariadna Aqila Gatot Sasongko Gerald Chavien Chornelius Samaloysa Hanafi, Rifki Ega Hartatdji, Sheilla Istiarsi Saptuti Sri Kawuryan Jerry Christian Batubara Nadia Marettania Noviana, Devi Pertiwi, Angelita Titis Putra, Devan Setya Putra, Sandi Hema Reindra Prastiwa Melania Ritma Ritma Samsubar Saleh Sanie Banjarnahor Sefira Archintia Sidney Alva Febri Br Peranginangin Sintiana Wijayanti Siska Ardi Cahyanti Virgiana Nugransih Siwi Yayuk Ariyani, Yayuk Yustinus Wahyudi