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Journal : Journal Publicuho

ILLEGAL ENTREPRENEUR: NECESSITY BASE ENTREPRENEUR OR OPPORTUNITY BASE ENTREPRENEUR (Exploratory Study of Illegal Entrepreneurship in Padang City) Riko Putra; Hafiz Rahman; Alfitman
Journal Publicuho Vol. 7 No. 3 (2024): August - October - Journal Publicuho
Publisher : Halu Oleo University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35817/publicuho.v7i3.495

Abstract

The development of business opportunities and life demands have led many entrepreneurs to operate illegally, including those in Padang City, West Sumatra. This study aims to understand the motivations behind illegal entrepreneurs in Padang City, West Sumatra, for starting their businesses. The research employs a qualitative method using thematic analysis with NVivo 12 Plus software for data processing. The findings reveal that the motivations for illegal entrepreneurship in Padang City are driven partly by necessity (Necessity-Based Entrepreneur) and partly by the recognition of business opportunities (Opportunity-Based Entrepreneur). Necessity-based illegal entrepreneurship is observed in the sand mining sector and the counterfeit products sector. Conversely, opportunity-based entrepreneurship is identified in the thrifting sector and also in the counterfeit products sector. Additionally, the study finds that some illegal entrepreneurs are driven by personal interests or comfort, particularly in the thrifting and sand mining sectors. Generally, illegal businesses in Padang City operate without permits and do not pay taxes. A portion of these entrepreneurs are unaware of the legal consequences of their activities, while others are cognizant of the potential repercussions of engaging in illegal businesses.
PENGARUH CUSTOMER EXPERIENCE DAN CUSTOMER ENGAGEMENT TERHADAP CONTINUED ENGAGEMENT INTENTION MELALUI CUSTOMER SATISFACTION PADA PENGGUNA CHATBOT SABRINA BANK BRI REGIONAL OFFICE PADANG Macelina Shally Ardias; Eri Besra; Alfitman
Journal Publicuho Vol. 8 No. 3 (2025): August - October - Journal Publicuho
Publisher : Halu Oleo University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35817/publicuho.v8i3.891

Abstract

This research explores the impact of customer experience and engagement on the continued intention to use the service, highlighting the mediating role of customer satisfaction. The study was conducted among users of Chatbot Sabrina at Bank BRI Regional Office Padang, employing a quantitative approach with a survey of 210 respondents and analysis using structural equation modelling. Results show that both customer experience and engagement significantly enhance satisfaction, which subsequently drives the ongoing intention to use the chatbot. Customer satisfaction also mediates the relationship between experience, engagement, and continued use intention. Adopting the Service-Dominant Logic perspective, this research underscores the importance of value co-creation through customer-chatbot interaction as a critical source of competitive advantage. The findings emphasise the need for strategies focused on experience and engagement to boost satisfaction and loyalty among chatbot users, providing practical insights for financial institutions implementing this technology.