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PENGARUH KEBAJIKAN, INTEGRITAS, KOMPETENSI, DAN KUALITAS INFORMASI TERHADAP INTENSI MEMBELI PRODUK DI INSTAGRAM Purnama Jaya Susilo; Dwinita Laksmidewi
Ultima Management : Jurnal Ilmu Manajemen Vol 14 No 2 (2022): Ultima Management : Jurnal Ilmu Manajemen
Publisher : Universitas Multimedia Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31937/manajemen.v14i2.1737

Abstract - The Instagram application is currently a popular application for selling products, including fashion products, by young people in Indonesia society. This study aims to examine the effect of perceived benevolence or the perception that stores on Instagram do good things, the integrity or honesty of stores, the competence, and the quality of the information provided by stores on Instagram, on purchase intentions. The research was conducted using a survey method, with consumer respondents who shop online for fashion products on Instagram. Hypothesis testing using mediation test with SPSS macros. The results show that perceived benevolence, integrity, and competence have a positive effect on purchase intention and are significantly mediated by consumer trust. Keywords: Perceived Benevolence; Integrity; Competence; Quality of Information; Trust; Instagram

A Mixed-Method Study on Effect of Celebrity Endorsement towards Purchase Intention with Mediating Roles: Quality Perception and Brand Attitude Estri Cinta Tyas Gusti; Dwinita Laksmidewi
Business Management Journal Vol 19, No 1 (2023): Business Management Journal
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/bmj.v19i1.3681

In the case of Samsung Smartphone and celebrity Dian Sastrowardoyo in the Indonesian context, the study attempts to clarify the impact of celebrity endorsers on consumers' purchase intentions through the mediation of customer's perception of quality and customer's attitude towards the brand. Due to the pandemic's requirement that numerous activities be done online, the intensity of mobile phone use has also increased. Samsung capitalized on this trend by employing celebrity endorsements to flood various social media, particularly YouTube, with commercials. The results reveal that not all elements of a celebrity’s endorsement impact purchase intention. Perception of quality and attitude towards brand only mediate some elements. This mixed method study employed survey data from 252 people living or working in Jakarta, analyzed statistically using SEM-PLS and proceeded with the interview process. The study indicates that, aside from focusing on the qualities of celebrity endorsers, smartphone companies in particular need to anticipate some potential substitutes. Limitations of the study are also outlined, and directions for future research are considered too.

Web Design and Web Brand Image of Online Travel Agent: Its Effect on Purchase Intention Mediated by Trust Putri Daniela Christine Farida Uli; Dwinita Laksmidewi
International Journal of Science and Society Vol 5 No 1 (2023): International Journal of Science and Society (IJSOC)
Publisher : GoAcademica Research & Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54783/ijsoc.v5i1.665

E-ticketing and online booking have transformed the aviation industry, hospitality, travel agencies and consumer behavior by providing new ways of communication and service support. Hence, the quality of e-ticketing and online booking websites is an important factor to drive the business. This study aims to analyze the effect of web information design, web visual design, and web brand image on purchase intentions mediated by trust. The data were obtained by conducting a survey to the community using the Online Travel Agent (OTA) website in the DKI Jakarta area. Hypothesis testing uses Structural Equation Model (SEM) analysis with SmartPLS. The results show that web information design has a direct effect on trust but has no significant effect on purchase intention either directly or mediated by the trust variable, web brand image has an effect on purchase intention mediated by trust, while web visual design has no effect on trust or purchase intention.

Pelatihan Pemahaman Konsep Bisnis bagi Siswa Menengah Atas dengan Metode Pendekatan Partisipatif dan Tindakan Rakhdiny Sustaningrum; Dwinita Laksmidewi; Stefano Capriati Winarno
I-Com: Indonesian Community Journal Vol 4 No 2 (2024): I-Com: Indonesian Community Journal (Juni 2024)
Publisher : Fakultas Sains Dan Teknologi, Universitas Raden Rahmat Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33379/icom.v4i2.4337

Entrepreneurship is considered a primary driver of economic growth, as entrepreneurs possess innovative, proactive, and risk-taking spirits. Instilling entrepreneurial character from an early age is crucial in shaping strong mindsets and intentions. Thus, an outreach was conducted using the Participatory Learning and Action (PLA) method in high schools, where students often have limited understanding beyond basic buying and selling concepts. The outreach involved practical activities and interactive discussions, introducing entrepreneurial characteristics, motivation, and elements of the business model canvas. The results indicate an improvement in entrepreneurial understanding, reflected in the creativity of products generated by students, yet there remains a need to enhance entrepreneurial motivation. This outreach underscores the importance of an entrepreneurial approach in education to support economic advancement.

The Influence of Social Media Influencer Endorsement on Purchase Intention With The Mediating Roles of Parasocial Interaction and Possession Envy Mathea, Nessa; Laksmidewi, Dwinita
International Journal of Applied Business and International Management Vol 9, No 2 (2024): August 2024
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijabim.v9i2.2732

This study investigates the impact of social media influencer endorsements on purchase intention while examining the mediating roles of parasocial interaction, possession envy, brand credibility, and brand attractiveness. Social media influencer endorsements have become a prominent marketing strategy for influencing consumer buying decisions, yet there is limited research on the intermediary factors involved. The research employs surveys targeting social media users experienced in influencer endorsements who regularly purchase influencer-recommended products or services. The sample includes diverse respondents across age groups and demographics. Structural Equation Modelling - Partial Least Squares (SEM-PLS) with SmartPLS software is utilized for data analysis. Findings reveal that social media influencer endorsements significantly enhance purchase intention. Parasocial interaction is identified as a mediator in the relationship between influencer endorsements and purchase intention. However, possession envy does not serve as a mediator for social media interactions' influence on purchase intention. In essence, perceived interactions with influencers and feelings of possession envy play pivotal roles in explaining the link between influencer endorsements and purchase intention. Additionally, brand attractiveness and brand credibility act as intermediaries in the impact of social media interactions on purchase intention. This study contributes valuable insights into the dynamics of influencer marketing and its effects on consumer behavior.Keywords: social media influencer endorsements, purchase intention, parasocial interaction, possession envy, brand credibility.

Pengaruh Persepsi Risiko terhadap Intensi Menggunakan E-wallet di Jabodetabek dengan Mediasi Persepsi Kegunaan dan Persepsi Kemudahan Penggunaan Laksmidewi, Dwinita; Kumara, Kairos
Journal of Business Studies and Management Review Vol. 8 No. 1 (2024): JBSMR, Vol 8 No.1 December 2024
Publisher : Management Department, Faculty of Economics and Business, Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jbsmr.v8i1.38259

This study aims to determine the influence of Perceived Risk, Perceived Usefulness and Perceived Ease of Use on Intention to use and to see the role of Perceived Usefulness and Perceived Ease of Use as Mediating variables. The researcher used purposive sampling to 125 e-wallet user respondents. This study used the Partial Least Square Structural Equation Model (PLS-SEM). The Perceived Risk variable was analyzed using outer loading first order to determine the role of its dimensions consisting of Privacy risk, financial risk, Time risk, psychological risk, and security risk. The results of the study showed that Perceived Risk had a significant negative effect on Perceived Usefulness and Perceived Ease of Use. The study also showed that the Perceived Usefulness and Perceived Ease of Use variables had a positive and significant effect on intention to use E-wallet. Furthermore, Perceived Usefulness and Perceived Ease of Use significantly mediated the influence of perceived risk on intention to use e-wallet.

The Role of Customer Satisfaction in Improving Pharmacy Performance" Johnson; Laksmidewi, Dwinita
Jurnal Manajemen Vol. 21 No. 2 (2024): Jurnal Manajemen
Publisher : Fakultas Ekonomi dan Bisnis Universitas Katolik Indonesia Atma Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25170/jm.v21i2.6052

This study aims to analyze the influence of pharmacist attitude, medication supply, pharmacy location, and price fairness on customer satisfaction and its impact on pharmacy performance in independent pharmacies. In conducting testing of these variables, the researcher distributed questionnaires to 345 respondents who had visited, consulted with pharmacists or pharmacy staff, and purchased medication at the pharmacy, using a Modified Likert scale. The sample was collected using a purposive sampling method. Data analysis was conducted using the Structural Equation Model (SEM) Smart PLS. The results of the study indicate that pharmacist attitude, medication supply, pharmacy location, and price fairness have a significant direct impact on pharmacy performance. Furthermore, pharmacist attitude, medication supply, pharmacy location, and price fairness have a significant direct impact on customer satisfaction. Customer satisfaction has a significant direct impact on pharmacy performance. Customer satisfaction also mediates the effect of pharmacist attitude, medication supply, pharmacy location, and price fairness on pharmacy performance.

The Role of Customer Satisfaction in Improving Pharmacy Performance" Johnson; Laksmidewi, Dwinita
Jurnal Manajemen Vol. 21 No. 2 (2024): Jurnal Manajemen
Publisher : Fakultas Ekonomi dan Bisnis Universitas Katolik Indonesia Atma Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25170/jm.v21i2.6052

This study aims to analyze the influence of pharmacist attitude, medication supply, pharmacy location, and price fairness on customer satisfaction and its impact on pharmacy performance in independent pharmacies. In conducting testing of these variables, the researcher distributed questionnaires to 345 respondents who had visited, consulted with pharmacists or pharmacy staff, and purchased medication at the pharmacy, using a Modified Likert scale. The sample was collected using a purposive sampling method. Data analysis was conducted using the Structural Equation Model (SEM) Smart PLS. The results of the study indicate that pharmacist attitude, medication supply, pharmacy location, and price fairness have a significant direct impact on pharmacy performance. Furthermore, pharmacist attitude, medication supply, pharmacy location, and price fairness have a significant direct impact on customer satisfaction. Customer satisfaction has a significant direct impact on pharmacy performance. Customer satisfaction also mediates the effect of pharmacist attitude, medication supply, pharmacy location, and price fairness on pharmacy performance.

Faktor-faktor pendorong intensi membeli produk vegan Brian Jordy; Dwinita Laksmidewi
Jurnal Manajemen Maranatha Vol 22 No 1 (2022): Jurnal Manajemen Maranatha
Publisher : Universitas Kristen Maranatha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28932/jmm.v22i1.5162

Vegetarianism is a healthy lifestyle trend that is growing in recent years. This study aims to analyze the effect of environmental concern, healthy awareness, social influence, animal welfare, and attitude toward consumption as a mediating variable that can influence the purchase intention of vegan products in Jabodetabek. This study took a research sample of 130 vegetarian respondents living in Jabodetabek using the Purposive Sampling technique. The results showed that social influence and animal welfare had a significant effect on the intention to buy vegan products. Attitude toward consumption becomes a significant mediation in the influence of social influence and animal welfare on purchase intention. Meanwhile, environmental concern and healthy awareness have no significant effect on the intention to buy vegan products. And attitude toward consumption cannot be a significant mediation in the influence of environmental concern and healthy awareness on purchase intention. For marketers in the vegan industry, the results of this study have implications for the importance of consumer education regarding the correlation between consumer health and animal welfare with vegan products.

PENGARUH KEBAJIKAN, INTEGRITAS, KOMPETENSI, DAN KUALITAS INFORMASI TERHADAP INTENSI MEMBELI PRODUK DI INSTAGRAM Susilo, Purnama Jaya; Laksmidewi, Dwinita
ULTIMA Management Vol 14 No 2 (2022): Ultima Management : Jurnal Ilmu Manajemen
Publisher : Universitas Multimedia Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31937/manajemen.v14i2.1737

Abstract - The Instagram application is currently a popular application for selling products, including fashion products, by young people in Indonesia society. This study aims to examine the effect of perceived benevolence or the perception that stores on Instagram do good things, the integrity or honesty of stores, the competence, and the quality of the information provided by stores on Instagram, on purchase intentions. The research was conducted using a survey method, with consumer respondents who shop online for fashion products on Instagram. Hypothesis testing using mediation test with SPSS macros. The results show that perceived benevolence, integrity, and competence have a positive effect on purchase intention and are significantly mediated by consumer trust. Keywords: Perceived Benevolence; Integrity; Competence; Quality of Information; Trust; Instagram

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