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All Journal Interaksi : Jurnal Ilmu Komunikasi Jurnal Representamen J-ADIMAS (Jurnal Pengabdian kepada Masyarakat) Al-Ijtima: Jurnal Pengabdian Kepada Masyarakat Jurnal Pengabdian Masyarakat Bangsa THE COMMERCIUM Pesona Nusantara

Fitri Norhabiba, Fitri

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Author-ID : 517295

Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Medicine & Pharmacology Nursing Physics Public Health Social Sciences Other

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HUBUNGAN AKSES SOSIAL MEDIA DENGAN PERILAKU PEMILIH DALAM PILKADA SERENTAK 2018 PADA MAHASISWA UNTAG SURABAYA Norhabiba, Fitri
representamen Vol 4 No 01 (2018)
Publisher : Universitas 17 Agustus 1945 Surabaya

Social media access is increasingly mushrooming among the students into a uniquething to be studied. Of these habits of students are still considered less concerned with theenvironment, especially for the election of regional heads. Students who are a reflection ofthe current generation are expected to remain one of the indicators of change agents.The type of research is descriptive quantitative. This study will examine aspects ofthe aspects in the uses and gratification associated with voter behavior. The results showedthat there was a negative relationship between the intensity of social media access and voterbehavior. The media still has a role to play as a source of political information for voters butdoes not really affect the attitude of students in their choice.Keywords: voter behavior, social media, current generation, uses gratifications

PENGARUH TAYANGAN MODERN MOMS TRANS7 TERHADAP POLA ASUH DEMOKRATIS PADA IBU RUMAH TANGGA Fadilah, Nur; Sudaryanto, Edy; Norhabiba, Fitri
representamen Vol 4 No 02 (2018)
Publisher : Universitas 17 Agustus 1945 Surabaya

Research seems to aim to find out the influence of the Modern Momsh program on the television station Trans7with the pololawasuhw democratic. The results showed the influence of the Trans7 Modern Mom variable on democratic parenting in housewives which was shown from the sig t test value under the real 0.05 rate, which means that there was a significant effect of Modern Moms impressions on the democratic parenting of research respondents. Correlation test results indicate a relationship of 0.896 which means there is a relationship of 89.6% of Modern Moms shows with democratic parenting.Based on the results of the study, it appears that television, especially the modern film, can give influence to viewers, so that it can be concluded that television is an effective medium in influencing viewers.Keywords: democratic parenting, impressions, cultivation

Pengaruh Endorsement terhadap Sikap Konsumen dan Minat Pembelian Produk Lipstik Pada Online Shop dengan Media Sosial Instagram Pradewi, Ratih Galuh; Yuliyanti, Tri; Norhabiba, Fitri
representamen Vol 5 No 1 (2019)
Publisher : Universitas 17 Agustus 1945 Surabaya

New media has made a significant impact on past media because new media or internet media aremore accessible and used as social media today and are used as a tool to promote goods to be soldonline.This type of research is quantitative. This research was conducted using path analysis with theStatistical Package for Social Sciences (SPSS) program Ver. 23.00 Sample data of 100 respondents tofemale students of SMK 1 Buduran Sidoarjo.The sampling technique used purposive sampling, namelyfor female students of SMK 1 Buduran Sidoarjo because of the technique of determining the samplewith certain considerations. The researcher only conducted a study on Buduran 1 Sidoarjo VocationalHigh School students who have active Instagram users and follow lipstick seller accounts onInstagram social media.The results of this study with the independent variables of consumer attitudesand purchase interest significantly influence the dependent variable, namely endorsement. This showsthat between consumer attitudes and purchase interest is influenced by endorsement.Keywords: endorsement, consumer attitudes, purchase interest, Instagram social media.

Pengaruh Komunikasi Organisasi Terhadap Kinerja Karyawan Richeese Factory Cabang Surabaya Wibowo, Judhi Hari; Norhabiba, Fitri; Perkasa, M Ariananda
representamen Vol 4 No 02 (2018)
Publisher : Universitas 17 Agustus 1945 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30996/representamen.v4i02.1736

This study aims to examine and analyze the effect of organizational communication on employee performance in Surabaya factory branch. Data collection was carried out through questionnaires and carried out on 90 employees at Richeese Factory located in Surabaya namely Richeese Factory Royal Plaza, Masqueion Square Richeese Factory, Richeese Factory Cito, Richeese Factory Spazio, Richeese Factory Plaza Surabaya and Richeese Factory Tunjungan Plaza 2. The sampling technique in this study was total sampling. Data analysis in this study uses SPSS version 24. This study uses hypothesis testing with ordinal regression method. Before being tested with this method the researcher conducted a descriptive analysis, validity test and reliability. Based on the parameter estimate table, organizational communication variables are 8,213 with sig. 0,04 (<0,05). If the significance level obtained is less than 0.05, then the variable regression coefficient is significant, and states that the independent variable is significant in influencing the dependent variable. The results of the analysis show that organizational communication has a significant positive effect on employee performance.Keywords: Organizational Communication, Organizational Communication Performance, Employee Performance, Leadership Style

Pengaruh Brand Ambassador EXO Melalui Media Sosial Instagram terhadap Gaya Hidup Konsumtif di Kalangan Pembeli Produk Nature Republic (Studi pada Komunitas EXO-L Surabaya) Septiani, Adist; Sumarah, Noorshanti; Norhabiba, Fitri
representamen Vol 7 No 01 (2021): Jurnal Representamen Volume 7 No 01 April 2021
Publisher : Universitas 17 Agustus 1945 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30996/representamen.v7i01.5128

This research aimed to determine the influence of EXO's Brand Ambassador which was analyzed by using AIDDA (Attentions theory, Interest, Desire, Decision and Action)s towards the consumptive lifestyle of the buyer of Nature Republic products.This research used quantitative methods with descriptive data types. The number of samples for this study was 67 respondents. Sampling techniques used was probability sampling. Data collection technique used was an online questionnaire for the EXO-L Surabaya community.The data analysis used was a simple linear analysis using SPSS 20 program.Based on the results it showed that the influence of the variable Brand Ambassador EXO (X) In this study towards the consumptive lifestyle (Y) buyers of Nature Republic products was 31.4%. While the remaining 68.6% could be explained by other causes.Keywords: Brand Ambassador, Consumptive Lifestyle, Nature Republic, AIDDA Theory

Co-Authors Abiyozza, Joean Agus Eko Sujianto alhawa miadinar, nabilla arianto, oni dwi Arjana, Rama Febryanta Dhama Nismara, Narendradhipa Eprilianto, Deby Febrian Firmannandya, Ade Lina, Hasna Nur Mutiah Mutiah Nabila, Athiyya Novaria, Rachmawati NUR FADILAH Perkasa, M Ariananda Pradewi, Ratih Galuh Putri, Erza Angelia Rohimah, Afifatur Septiani, Adist Setiadi, Tatak Setianingrum, Vinda Maya sri murtini . Sudaryanto, Edy Sukardani, Puspita Sari Sukma Ari Ragil Putri, Sukma Ari Sumarah, Noorshanti Tansen, Robert Tri Yuliyanti Wahyuni, Jauhar Wibowo, Judhi Hari Wiwin Widiasih Yulinda

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