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All Journal Inersia : Jurnal Teknik Sipil dan Arsitektur Jurnal Ekonomi Jurnal Muara Ilmu Ekonomi dan Bisnis Jurnal Manajemen Bisnis dan Kewirausahaan Buletin Poltanesa Jurnal Manajerial Dan Kewirausahaan Eduvest - Journal of Universal Studies International Journal of Application on Economics and Business Journal of Indonesian Social Sciences and Humanities
Carunia Mulya Firdausy, Carunia Mulya
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Aerospace Engineering Agriculture, Biological Sciences & Forestry Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Neuroscience Social Sciences

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Pengaruh efikasi diri dan kualitas kehidupan kerja terhadap kinerja karyawan dengan mediasi keterikatan karyawan Jasim, Theresia Yosita; Firdausy, Carunia Mulya
Jurnal Manajemen Bisnis dan Kewirausahaan Vol 9 No 1 (2025): Jurnal Manajemen Bisnis dan Kewirausahaan
Publisher : Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jmbk.v9i1.33837

Abstract

Employee performance is one of the crucial elements in achieving company goals optimally and productively. This research aims to examine the influence of self-efficacy and quality of work life on employee performance with employee engagement as a mediating variable at PT XYZ. The approach used in this research is a quantitative method. The sample taken consisted of 104 respondents, who were employees of the construction sector of PT XYZ who has worked for at least 6 months. Data collection was carried out through a questionnaire distributed using Google Form. Data analysis was carried out using Structural Equation Modeling (SEM). The research results show that self-efficacy has a positive and significant effect on employee performance. Apart from that, self-efficacy also has a positive and significant effect on employee engagement. Quality of work life has been proven to have a positive and significant effect on employee performance, as well as a positive and significant effect on employee engagement. Employee engagement has been proven to have a positive and significant effect on employee performance, and can mediate the relationship between self-efficacy, quality of work life and employee performance. Kinerja karyawan adalah salah satu elemen krusial dalam mencapai tujuan perusahaan secara optimal dan produktif.. Penelitian ini bertujuan untuk mengkaji pengaruh efikasi diri dan kualitas kehidupan kerja terhadap kinerja karyawan dengan keterikatan karyawan sebagai variabel mediasi di PT XYZ. Pendekatan yang digunakan dalam penelitian ini adalah metode kuantitatif. Sampel yang diambil terdiri dari 104 responden, yang merupakan karyawan sektor konstruksi PT XYZ yang telah bekerja minimal selama 6 bulan. Pengumpulan data dilakukan melalui kuesioner yang disebarkan menggunakan Google Form. Analisis data dilakukan dengan menggunakan Structural Equation Modeling (SEM). Hasil penelitian menunjukkan bahwasanya efikasi diri berpengaruh positif dan signifikan terhadap kinerja karyawan. Selain itu, efikasi diri juga berpengaruh positif dan signifikan terhadap keterikatan karyawan. Kualitas kehidupan kerja terbukti berpengaruh positif dan signifikan terhadap kinerja karyawan, serta berpengaruh positif dan signifikan terhadap keterikatan karyawan. Keterikatan karyawan terbukti berpengaruh positif dan signifikan terhadap kinerja karyawan, serta dapat memediasi hubungan antara efikasi diri, kualitas kehidupan kerja, dan kinerja karyawan.
Pengaruh kepemimpinan terhadap kepuasan kerja karyawan dengan kepercayaan kepada pemimpin sebagai variabel mediasi pada PT ABC Pamungkas, Hendrikus Atmanda Dwi; Firdausy, Carunia Mulya
Jurnal Manajemen Bisnis dan Kewirausahaan Vol 9 No 1 (2025): Jurnal Manajemen Bisnis dan Kewirausahaan
Publisher : Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jmbk.v9i1.33840

Abstract

The purpose of this study is to empirically test the influence of leadership on employee job satisfaction with trust in leaders as a mediating variable at PT ABC. This study was conducted using a quantitative survey using a questionnaire as a data collection tool. Data analysis was carried out using the Partial Least Square - Structural Equation Model (PLS - SEM) method. The number of samples selected was 132 respondents who worked at PT ABC. Each respondent who was a sample of this study was given a questionnaire directly. The results of the study showed that Leadership can have a positive and significant effect on job satisfaction in PT ABC employees. Leadership can affect employee trust in leaders at PT ABC. employee trust in leaders can affect employee job satisfaction at PT ABC. Employee trust in leaders can mediate leadership in influencing job satisfaction. From the results of this study, it is recommended that PT ABC pay more attention to the leadership implemented in the company so that every employee is expected to feel satisfied in doing their work. Tujuan penelitian ini adalah ntuk menguji secara empiris pengaruh kepemimpinan terhadap kepuasan kerja karyawan dengan kepercayaan kepada pemimpin sebagai variable mediasi pada PT ABC. Penelitian ini dilakukan dengan menggunakan survei kuantitatif dengan menggunakan kuesioner sebagai alat pengambilan data. Analisis data dilakukan dengan metode Partial Least Square - Structural Equation Model (PLS - SEM). Jumlah sampel yang dipilih sebanyak 132 responden yang bekerja di PT ABC. Tiap responden yang menjadi sampel penelitian ini dibagikan kuesioner secara langsung. Hasil penelitian menunjukan bahwa Kepemimpinan dapat mempengaruhi secara positif dan signifikan terhadap kepuasan kerja pada karyawan PTABC. Kepemimpinan dapat mempengaruhi kepercayaan karyawan kepada pemimpin di PTABC. kepercayaan karyawan kepada pemimpin dapat mempengaruhi kepuasan Kerja karyawan PTABC. Kepercayaan karyawan kepada pemimpin dapat memediasi kepemimpinan dalam memberikan pengaruh terhadap kepuasan kerja. Dari hasil penelitian ini, disarankan PT ABC untuk lebih memperhatikan kepemimpinan yang dilaksanakan diperusahaan tersebut agar setiap karywan diharapkan dapat merasa puas dalam melakukan pekerjaannya.
Pengaruh penggunaan media sosial, sikap konsumen terhadap media sosial, dan online review terhadap niat beli food and beverage pada usaha kecil di Jakarta Natanael, Andrew Leonardi; Firdausy, Carunia Mulya
Jurnal Manajemen Bisnis dan Kewirausahaan Vol 9 No 2 (2025): Jurnal Manajemen Bisnis dan Kewirausahaan
Publisher : Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jmbk.v9i2.33893

Abstract

Small businesses in Jakarta, especially in the food and beverage sector, continue to develop, but most of them have problems that threaten development and growth. Of the various problems faced, one of the problems small businesses focus on how to improve purchase intention of consumers using digital technology. This research was conducted with the aim of examining the influence of social media use, consumer attitudes towards social media, and online reviews on consumer purchasing intentions in the food and beverage sector with a focus on small businesses in Jakarta. A non-probability sampling method with convenience sampling approach was used in this research. Instrument to collect the data was by distributing questionnaires via Google Form. 502 respondents were successfully collected with 466 respondents meeting the research criteria. Data testing and analysis was carried out by using PLS-SEM. The findings reveal that there is a significant influence between social media use, consumer attitudes towards social media, and online reviews on consumer purchasing intentions. The results of this research show the important role of the relationship between social media use, consumer attitudes towards social media, and online reviews in influencing consumers' choice of purchasing intentions. This study provides a valuable suggestion for future researchers who are expected to study in more depth the importance of digitalization and effective use of social media to increase customer engagement and encourage sales. Bisnis kecil di Jakarta, khususnya di sektor makanan dan minuman, terus berkembang, tetapi sebagian besar menghadapi masalah yang mengancam perkembangan dan pertumbuhan mereka. Dari berbagai masalah yang dihadapi, salah satu fokus utama bisnis kecil adalah bagaimana meningkatkan niat beli konsumen dengan memanfaatkan teknologi digital. Penelitian ini dilakukan dengan tujuan untuk mengkaji pengaruh penggunaan media sosial, sikap konsumen pada media sosial, dan ulasan online terhadap niat beli konsumen di sektor makanan dan minuman dengan fokus pada bisnis kecil di Jakarta. Metode pengambilan sampel yang digunakan adalah metode non-probabilitas dengan pendekatan convenience sampling. Instrumen pengumpulan data dilakukan dengan menyebarkan kuesioner melalui Google Form. Sebanyak 502 responden berhasil dikumpulkan, dengan 466 responden memenuhi kriteria penelitian. Pengujian dan analisis data dilakukan menggunakan PLS-SEM.Hasil penelitian menunjukkan adanya pengaruh signifikan antara penggunaan media sosial, sikap konsumen terhadap media sosial, dan ulasan online terhadap niat beli konsumen. Temuan penelitian ini menyoroti pentingnya hubungan antara penggunaan media sosial, sikap konsumen terhadap media sosial, dan ulasan online dalam memengaruhi pilihan niat beli konsumen. Studi ini memberikan saran berharga bagi peneliti selanjutnya untuk lebih mendalami pentingnya digitalisasi dan penggunaan media sosial yang efektif guna meningkatkan keterlibatan pelanggan dan mendorong penjualan.
Pengaruh Citra Merek, Persepsi Harga, dan Word of Mouth terhadap Keputusan Pembelian Produk Kopi Janji Jiwa Leonardo, Charles; Firdausy, Carunia Mulya
Jurnal Manajerial Dan Kewirausahaan Vol. 7 No. 2 (2025): Jurnal Manajerial dan Kewirausahaan
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jmk.v7i2.34007

Abstract

Penelitian ini bertujuan untuk menginvestigasi pengaruh citra merek, persepsi harga, dan Word of Mouth (WOM) terhadap keputusan pembelian konsumen kopi di Janji Jiwa, Jakarta Barat. Dengan menggunakan rancangan cross-sectional, data dikumpulkan melalui kuesioner terhadap 179 responden. Desain penelitian dengan kuantitatif-deskriptif. Metode analisis data menggunakan SEM-PLS (Partial Least Square). Teknik pemilihan sampel berdasarkan metode non-probability sampling dilakukan dengan teknik purposive sampling. Hasil analisis menunjukkan bahwa citra merek, persepsi harga, dan WOM berpengaruh signifikan terhadap keputusan pembelian produk Janji Jiwa. Implikasi penelitian ini adalah pentingnya memperkuat citra merek dan memanfaatkan WOM sebagai strategi pemasaran efektif produk kopi Janji Jiwa. This study aims to investigate the influence of brand image, price perception, and Word of Mouth (WOM) on coffee consumers' purchasing decisions in Janji Jiwa, West Jakarta. Using a cross-sectional design, data were collected through a questionnaire of 179 respondents. The research design is quantitative-descriptive. The data analysis method was SEM-PLS (Partial Least Square). The sample selection technique based on the non-probability sampling method was carried out by the purposive technique. The results of the analysis show that brand image, price perception, and WOM have a significant influence on purchasing decisions for Janji Jiwa products. The implication of this research is the importance of strengthening brand image and utilizing WOM as an effective marketing strategy for Janji Jiwa coffee products.
Pengaruh Brand Image, Brand Ambassador dan Brand Awareness terhadap Purchase Decision Smartphone Xiaomi di Jakarta Utara William, Ricky; Firdausy, Carunia Mulya
Jurnal Manajerial Dan Kewirausahaan Vol. 7 No. 2 (2025): Jurnal Manajerial dan Kewirausahaan
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jmk.v7i2.34040

Abstract

Penelitian ini bertujuan untuk menguji pengaruh brand image, brand ambassador, dan brand awareness terhadap purchase decision smartphone Xiaomi di Jakarta Utara. Sampel yang diambil merupakan 152 responden sebagai pengguna dan pernah melakukan pembelian terhadap produk smartphome Xiaomi. Metode yang digunakan adalah non-probability sampling, kemudian data yang didapatkan dengan cara menyebarkan kuesioner yang diolah menggunakan PLS-SEM. Hasil dari penelitinan ini adalah brand image dan brand ambassador memiliki pengaruh terhadap purchase decision produk smartphone Xiaomi di Jakarta Utara. Akan tetapi, brand awareness tidak memiliki pengaruh terhadap purchase decision produk smartphone Xiaomi di Jakarta Utara. This study aims to analyze the influence of brand image, brand ambassador, as well as brand awareness on consumer’s decision to purchase Xiaomi smartphones in North Jakarta. The samples were 152 Xiaomi’s Smartphone users and those who have made purchases of Xiaomi’s smartphone product. The method used was non-probability sampling and questionnaires were distributed among people. The questionnaires were then processed using PLS-SEM. The research has shown that brand images and brand ambassadors have an influence affecting purchase decisions on Xiaomi’s smartphone product in North Jakarta. However, research has found little to no evidence that brand awareness has an influence on people’s purchase decisions on Xiaomi’s smartphone product in North Jakarta.
THE INFLUENCE OF INFORMATION TECHNOLOGY, INFORMATION SYSTEM, AND INFORMATION MANAGEMENT CAPABILITY ON ORGANIZATIONAL PERFORMANCE OF PT. XYZ Yoga, Nyoman Alit Suciatiningrum; Firdausy, Carunia Mulya
International Journal of Application on Economics and Business Vol. 2 No. 2 (2024): May 2024
Publisher : Graduate Program of Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/ijaeb.v2i2.3464-3473

Abstract

One of the problems faced by the pharmaceutical company in Indonesia is how to improve organizational performance. This research seeks to analyze the influence of information technology, information systems, and information management capability on organizational performance by taking into account a pharmaceutical company PT XYZ. The source of data was obtained from questionnaires. The total number of respondents sampled by non-probability sampling method was 135 respondents as Area Managers spread throughout Indonesia. The method to analyze the data was by employing Partial Least Square-Structural Equation Modeling (PLS-SEM). The results show that information technology, information systems, and information management capability have a positive and significant influence on the organizational performance of PT XYZ. These suggest that PT XYZ needs to give attention on how using an integrated information system which supported by information technology, and equipped with good data or information management capabilities to improve its organizational performance. This can be done by easing access, presenting data that summarizes all information correctly, and correcting the format to assist decision-making as well as management's commitment to continuing to develop information systems to improve the organizational performance of PT. XYZ.
INVESTIGATING HOW PERCEIVED BENEFIT, EASE OF USE, AND RISK AFFECT FINTECH USAGE ADOPTION Wijaya, Henryanto; Firdausy, Carunia Mulya; Widjaja, Indra
International Journal of Application on Economics and Business Vol. 3 No. 1 (2025): February 2025
Publisher : Graduate Program of Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/ijaeb.v3i1.480-494

Abstract

This research aims to investigate the impact of perceived benefits, perceived ease of use, and perceived risks on Fintech usage adoption among Fintech users in Indonesia. This study employs a quantitative analysis method using primary data collected through questionnaires. The sample size was obtained through non-probability sampling, consisting of 246 Fintech service users. The data analysis method used partial least squares-structural modeling (PLS-SEM) with Smart PLS 4.0 application. The research findings indicate that perceived benefits and perceived ease of use have a positive and significant impact on Fintech usage adoption among Fintech users. On the other hand, perceived risk shows a positive but non-significant impact on the Fintech user adoption. Therefore, perceived benefits and perceived ease of use are crucial and must be considered in supporting Fintech usage adoption among Fintech users.
The Influence of Brand Equity, Brand Ambassador, and Brand Trust on Purchase Decisions of Somethinc Consumers in Jakarta Tanujaya , Jessicha; Firdausy, Carunia Mulya
Poltanesa Vol 26 No 1 (2025): June 2025
Publisher : P3KM Politeknik Pertanian Negeri Samarinda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51967/tanesa.v25i2.2966

Abstract

The demand for local skincare products in Jakarta has grown significantly, with Somethinc emerging as a key player in 2024. This study examines the impact of brand equity, brand ambassador, and brand trust on consumer purchase decisions for Somethinc products in Jakarta. A quantitative approach was employed, with data collected through an online questionnaire distributed to 384 respondents selected via purposive sampling (criteria: Jakarta residents aged 17–40 who purchased Somethinc products in the past year). The data were analyzed using partial least squares structural equation modeling (PLS-SEM) in SmartPLS 4 to assess the relationships between variables. The results reveal that all three factors—brand equity (β = 0.28, p < 0.01), brand ambassador (β = 0.22, p < 0.05), and brand trust (β = 0.35, p < 0.01)—positively and significantly influence purchase decisions, with brand trust exhibiting the strongest effect. These findings align with prior research emphasizing trust as a critical driver in the beauty industry, where perceived reliability and product efficacy are paramount. The study also highlights the role of local brand ambassadors in enhancing credibility and emotional connection with younger consumers. Practical implications suggest that Somethinc should prioritize long-term trust-building (e.g., transparency in ingredients, post-purchase engagement) and leverage ambassador partnerships to strengthen equity. Future research could explore cultural or generational moderators in other Indonesian regions.
Pengaruh brand ambassador, E-WOM, dan brand image terhadap purchasing decision melalui purchasing intention pada konsumen Shopee di Jakarta Timur Setiawan, Ade Jordy; Firdausy, Carunia Mulya
Jurnal Manajemen Bisnis dan Kewirausahaan Vol 9 No 3 (2025): Jurnal Manajemen Bisnis dan Kewirausahaan
Publisher : Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jmbk.v9i3.34341

Abstract

This research aims to examine the influence of brand ambassador, E-WOM, and brand image to purchasing decision with purchasing intention as mediation for Shopee consumers in East Jakarta. This research method uses descriptive quantitative research, with data collection from questionnaires and data analysis using SEM-PLS. The results of this research show 1) Brand ambassador positive and significant effect on purchasing intention 2) E-WOM positive and significant effect on purchasing intention 3) Brand image positive and significant effect on purchasing decision 4) Purchasing intention positive and insignificant effect on purchasing decision 5) Brand ambassador positive and significant effect on purchasing decision 6) E-WOM positive and significant effect on purchasing decision 7) Brand image positive and significant effect on purchasing decision. The conclusion of this research shows that there is a positive influence on brand ambassador, E-WOM, and brand image to purchasing intention and purchasing decision and the positive effect is not significant purchasing intention to purchasing decision. This research suggestion is aimed at companies to pay more attention to the selection of brand ambassadors, reviews and reputation improvement and it is hoped that academics can continue this research with other methods and variables. Penelitian ini bertujuan untuk mengkaji pengaruh dari brand ambassador, E-WOM, dan brand image terhadap purchasing decision dengan purchasing intention sebagai mediasi pada konsumen Shopee di Jakarta Timur. Metode penelitian ini menggunakan jenis penelitian kuantitatif deskriptif, dengan pengumpulan data dari kuesioner dan analisis data menggunakan SEM-PLS. Hasil penelitian ini mennunjukkan 1) Brand ambassador berpengaruh positif dan signifikan terhadap purchasing intention 2) E-WOM berpengaruh positif dan signifikan terhadap purchasing intention 3) Brand image berpengaruh positif dan signifikan terhadap purchasing decision 4) Purchasing intention berpengaruh positif dan tidak signifikan terhadap purchasing decision 5) Brand ambassador berpengaruh positif dan signifikan terhadap purchasing decision 6) E-WOM berpengaruh positif dan signifikan terhadap purchasing decision 7) Brand image berpengaruh positif dan signifikan terhadap purchasing decision. Kesimpulan penelitian ini menunjukkan adanya pengaruh yang positif pada brand ambassador, E-WOM, dan brand image terhadap purchasing intention dan purchasing decision serta pengaruh positif tidak signifikan purchasing intention terhadap purchasing decision. Saran penelitian ini ditujukan pada perusahaan agar lebih memperhatikan pemilihan brand ambassador, ulasan dan review serta peningkatan reputasi dan kepada akademisi diharap dapat melanjutkan penelitian ini dengan metode dan variabel yang lain.
Factors Influencing The Decision To Buy Cigarettes In South Tangerang Zardiana, Zardiana; Firdausy, Carunia Mulya
Eduvest - Journal of Universal Studies Vol. 5 No. 7 (2025): Eduvest - Journal of Universal Studies
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/eduvest.v5i7.51430

Abstract

This study aims to analyze the influence of television advertising, price, and product quality on the purchase decisions of SM cigarette consumers in South Tangerang City. The three variables were selected based on observations of the dynamics of the cigarette market in urban areas which have a high level of spending on tobacco products, as well as diverse consumer characteristics in terms of age, occupation, and income. This study uses a quantitative approach with a survey method of 200 respondents who are active consumers of SM cigarettes. The sampling technique used purposive sampling, with respondent criteria including domiciled in South Tangerang, at least 18 years old, and having purchased cigarettes in the last three months. Data analysis was carried out using the Structural Equation Modeling model based on Partial Least Squares (PLS-SEM). The results of the analysis show that television advertising has a positive and significant influence on purchasing decisions. This indicates that clear television advertisements, attractive messages, and giving trust play a role in encouraging consumers to choose cigarette brands. The price of cigarettes has also been proven to have a significant influence on the decision to buy cigarettes, especially if the price of the cigarettes is worth the value of the cigarettes offered. Product quality is the third significant factor that influences consumer decisions, particularly in terms of packaging, clarity of information, and taste excellence.
Co-Authors Ananda, Ruth Andreas Andreas Budiman, Grisvian Irvan Carbella, Gita Citamani, Nikita Louis Delvina, Shasya Ezra, Anggriana Fortuna, Clarissa Gunawan, Chendra Handoyo , Sarwo Edy Handoyo, Mishelly Sherina Henryanto Wijaya Ida Puspitowati Indra Widjaja Ismunarbowo, Damar Wisang Jasim, Theresia Yosita Jayapradesta, Jordi Jonathan, Mario Natanael Kinasih, Cyntia Amilia Kusuma, Christian Chandra Leonardo, Charles Liem, Caroline Jesica Emily Making, Andreas Richardus Najid Najid, Najid Natanael, Andrew Leonardi Pamungkas, Hendrikus Atmanda Dwi Pulu, Meidy Rosalie Putri, Linda Bahari Richard Andrew Rumiris, Rumiris ryan, ryan Safaria, Fery Sarwo Edy Handoyo, Sarwo Edy Setiawan, Ade Jordy Siregar, Lita Amanah Suci, Michelle Kristina Tanujaya , Jessicha tri wahyuni Wacana, Joshua Duta Wijaya, Michael Hansen William, Ricky Yoga, Nyoman Alit Suciatiningrum Zardiana, Zardiana