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Donny Avianto
Universitas Teknologi Yogyakarta
Aerospace Engineering Automotive Engineering Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Library & Information Science Materials Science & Nanotechnology Mathematics Mechanical Engineering Social Sciences

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Journal : Jurnal Pilar Nusa Mandiri

 1 
CLASSIFICATION OF CUSTOMERS’ REPEAT ORDER PROBABILITY USING DECISION TREE, NAÏVE BAYES AND RANDOM FOREST Dewi, Amelia Citra; Hermawan, Arief; Avianto, Donny
Jurnal Pilar Nusa Mandiri Vol. 20 No. 1 (2024): Pilar Nusa Mandiri : Journal of Computing and Information System Publishing Pe
Publisher : LPPM Universitas Nusa Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33480/pilar.v20i1.5243

Abstract

Limited customer information in sales data on e-commerce in Indonesia hinders companies in determining targeted marketing strategies, especially in targeting groups of potential customers to make repeat purchases. Sales data in the form of customers' names and cellphone numbers has been hidden by e-commerce, and only data is available in the form of products purchased, number of purchases, and customer addresses. So far, the methods used to determine potential customers mostly use more complete data features. Research that uses limited e-commerce data to determine potential customers is scarce. Several algorithms for predicting repeat purchases in e-commerce also have been widely used. However, the comparison of the performance of these methods in the context of e-commerce in Indonesia with limited data has yet to be discovered. In this research, the Decision Tree, Naive Bayes, and Random Forest methods were compared to classify potential customers using Maschere brand sales data from two e-commerce sites, namely Tokopedia and Shopee. The research results show that the Decision Tree algorithm achieved an accuracy of 90.91%, Naive Bayes achieved an accuracy of 37.50%, and Random Forest achieved the best level of accuracy, namely 93.94%. These results show that the Random Forest method is the best method for classifying customers' probability of repeat purchases. In the future, the results of this research can be developed again as a decision-making system to determine potential customers.
Co-Authors Adhitama, Satriya Adicahya, Bina Sukma Adityo Permana Wibowo Alfin Syarifuddin Syahab Alwani, Adie G. Amalia Rizki Wulandari Apriansyah, Ferryma Arba Ardiansyah, Diky Aribowo Aribowo Arief Budiyanto Arief Hermawan Arieska Restu Harpian Dwika Arif Hermawan, Arif Ashari, Nadia Aziz Perdana Baiq Nurul Azmi Bowo Hirwono Budiyanto, Irfan Budiyanto, Irffan Dewi, Amelia Citra Dian Wijayanti Dimas Dwi Kurniawan Dwi Ratnawati, Dwi Edi Priyanto Enggar Novianto Enggar Novianto Erfin Nur Rohma Khakim Fadhila, Arifa Farras Fadilah, Faiz Fahri Putra Herlambang Fakharudin, Panji Rangga Adzan Fajar Faqih, Allan Bil Febiansyah Annaufal Ahnaf Fauzi Ferdinandus Edwin Penalun Gumilang, Muhammad Satrio Gunawan, Asrul Hanif, Rifqi Fadhlurrahman Hardiyantari, Oktavia Herdy Andriksen Ilmy Eka Handayani Imantoko Imantoko Iqbal, Muhammad Izza Jagad Raya Ramadhan Kusban, Muhammad Kusumastuti, Asriana Dyah Maulana, Adha Muh Arifandi Muhammad Irsyad Indra Fata Muhammad Rizki Muhammad Rizki Muhammad Rizki Nasmah Nur Amiroh Nazar Iqbal Bimantoro Novaldy, Olwin Kirab Nur Widiastuti Nurazila, Siti Octavianus, Yonathan Perdana, Aziz Purba, Yurjaa Ghoniyyan Putra, Kristianto Pratama Dessan Reski Noviana Rian Oktafiani Rian Oktafiani Rianto Rianto Rizarta, Rusma Eko Fiddy Rizky Samudra Falasyfa Roy Fasti Rubangi Rubangi Rudi, Rudiono Rusma Eko Fiddy Rizarta Saputra, Candra Heru Setiawan, Muhhamad Ajun Siti Rokhanah Soraya Fatmawati Sri Wulandari SRI WULANDARI Sutarman Sutarman Syahab, Alfin Syarifuddin Tri Untoro, Iwan Hartadi Tri Widodo Vivianti Wahid, Ach. Nur Aqil Widyastuti, Evi