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All Journal Jurnal Sosial Ekonomi Pertanian Among Makarti INFOKAM IJIBE (International Journal of Islamic Business Ethics) Jurnal Manajemen Dayasaing Jurnal Ekonomi Syariah Teori dan Terapan Benefit: Jurnal Manajemen dan Bisnis Al-Amwal : Jurnal Ekonomi dan Perbankan Syari\'ah Al Tijarah Khasanah Ilmu - Jurnal Pariwisata Dan Budaya Syntax Literate: Jurnal Ilmiah Indonesia JMM (Jurnal Masyarakat Mandiri) Shirkah: Journal of Economics and Business Magisma: Jurnal Ilmiah Ekonomi dan Bisnis MANAZHIM INTEGRITAS : Jurnal Pengabdian Jurnal Manajemen Universitas Bung Hatta El-Qist : Journal of Islamic Economics and Business (JIEB) Jurnal Ilmiah Wahana Pendidikan Islamic Banking : Jurnal Pemikiran dan Pengembangan Perbankan Syariah Journal of Islamic Economics and Finance Jurnal Pariwisata Indonesia Labatila: Jurnal Ilmu Ekonomi Islam Jurnal Akuntansi dan Keuangan Wadiah : Jurnal Perbankan Syariah Abdi Makarti Journal of Islamic Economics and Finance Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Shahih : journal of islamicate multidisciplinary Journal of Finance and Islamic Banking Jurnal Manajemen Dayasaing Jurnal Kajian Ekonomi dan Perbankan Syariah
Yulfan Arif Nurohman
Universitas Islam Negeri Raden Mas Said Surakarta
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Library & Information Science Social Sciences Other

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BRAND ENGAGEMENT IN SELF CONCEPT PADA PEMBELIAN FASHION MUSLIM GENERASI Z DI JAWA TENGAH Qurniawati, Rina Sari; Rukmi, Indah Setiyo; Nurohman, Yulfan Arif
Jurnal Manajemen Dayasaing Vol 25, No 2 (2023): Jurnal Manajemen Dayasaing
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/dayasaing.v25i2.23498

Abstract

This research aims to examine and explain the role of Social Media Marketing and Brand Love on Brand Engagement in Self-Concept and brand loyalty. The number of samples in this study was 230 respondents who were generation Z users of Muslim fashion products in Central Java using a purposive sampling method. The analysis technique used is Path Analysis using SmartPLS version 3. The research results show that Social Media Marketing and Brand Love influence Brand engagement in self-concept and Brand Loyalty. Brand engagement in self-concept is not proven to have an effect on brand loyalty. Therefore, it is important for companies to run effective social media campaigns so that Generation Z loyalty can increase and company revenues can increase.
Peran Islamic Green Banking terhadap Sustainable Development Goals di Indonesia Candra Ningluthfi, Arseha; Arif Nurohman, Yulfan
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 6 No. 5 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v6i5.1182

Abstract

Several countries are faced with a trade-off between economic growth and environmental degradation, including Indonesia. This problem then encourages stakeholders to create financial instruments that focus on project funding that is in accordance with the principles of Environment, Social, and Governance (ESG) and Sustainable Development Goals (SDGs). This is in line with sharia banking principles which can be a driving force for economic, social and environmental sustainability. This research aims to discuss the concept of Islamic Green Banking as a new sharia banking paradigm that integrates the roles of Islamic Banking and Green Banking in operational activities and their contribution to achieving Sustainable Development Goals in Indonesia. This research uses a literature review approach by compiling journal articles using Publish or Perish software and analyzing data using content analysis techniques. The result of this research is the concept of Islamic Green Banking which is divided into 5 perspectives, namely (a) Islamic Green Banking from the perspective of Sustainable Development Goals (SDGs) (b) Islamic Green Banking from a Technology perspective (c) Islamic Green Banking from a Green Finance perspective: ( d) Islamic Green Banking from a Company Operational perspective (e) Islamic Green Banking from a Maqasid Syariah perspective. Able to have an impact and contribution to Sustainable Development Goals (SDGs) in Indonesia. This has an impact on various Sustainable Development Goals (SDGs).
Penggunaan Theory Of Planned Behavior Untuk Memprediksi Investasi Emas Di Bank Syariah Winda Ayu Rahmawati; Yulfan Arif Nurohman
WADIAH Vol. 9 No. 1 (2025): Wadiah: Jurnal Perbankan Syariah
Publisher : Program Studi Perbankan Syariah Fakultas Ekonomi dan Bisnis Islam IAIN Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30762/wadiah.v9i1.1808

Abstract

Penelitian ini bertujuan untuk menganalisis penggunaan theory of planned behavior (TPB) terhadap investasi emas di bank syariah. Masalah utama yang dihadapi adalah kurangnya pemahaman yang memengaruhi nasabah dalam minat untuk keputusan investasi emas di bank syariah. Tujuan penelitian ini adalah untuk mengevaluasi pengaruh sikap, norma subjektif, kontrol, serta pengetahuan investasi dan risiko investasi terhadap investasi emas melalui bank syariah di Solo Raya. Metode analisis yang digunakan adalah metode kuantitatif, pada penelitian ini analisis yang digunakan meliputi : uji validitas dan reliabilitas, uji asumsi klasik, analisis regresi linier berganda dan uji hipotesis yang pengolahan datanya dilakukan dengan bantuan software SPSS 26. Sampel yang digunakan di dalam penelitian sebanyak 100 responden. Hasil penelitian bahwa sikap investasi berpengaruh signifikan terhadap keputusan investasi, dengan nilai signifikan 0,004 < 0,05, kontrol perilaku berpengaruh signifikan dengan nilai 0,031 < 0,05, norma subjektif berpengaruh signifikan dengan nilai 0,045 < 0,05, dan pengetahuan investasi berpengaruh signifikan dengan nilai 0,000 < 0,05 terhadap keputusan investasi. Sedangkan variable risiko investasi tidak berpengaruh signifikan terhadap keputusan investasi dengan nilai 0,857 < 0,05.
Co-Authors Adjil Izzii Agus Setiawan Agus Setiawan Ahmad Indarta Aisyah Aisyah Aisyah Nurul Sakinah Alif Waluyo Alifka Farisa Putri Alvin Yahya Alvin Yahya, Alvin Anggraini, Vivin Puji Armida Sari Lubis Aulia Fatharani Candra Ningluthfi, Arseha Danang Kurniawan Devi Narulitasari Dewi Wulansari Dhandy Rachmat Andreyan Dhandy Rachmat Andreyan Fahri Ali Ahzar Fahri Ali Ahzar Fahri Ali Ahzar Fahri Ali Ahzar, Fahri Ali Fatharani, Aulia Fuad Hasyim Hasyim, Fuad Imronudin, Imronudin Indah Setiyo Rukmi Indriastuti, Adelia Ita Rahmawati Khoirunnisa, Kholifatun Kusuma, Melia Kusuma, Melia Lina Ayu Safitri Melia Kusuma Muzakar Isa Nur Wicaksono Permadi, Dina Trifiana Pratama, Andira Putri Putra, Ircham Suwarsang Rina Sari Qurniawati Rina Sari Qurniawati, Rina Sari Rukmi, Indah Setiyo Sholahuddin, Muhammad Suparwi Suparwi Suparwi Suryana, Alean Kistiani Hegy Susanti, Nani Irma Waluyo Waluyo Waluyo Waluyo Waluyo, Alif Winda Ayu Rahmawati Yuni Astuti