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All Journal Jurnal ASPIKOM JURNAL MUQODDIMAH : Jurnal Ilmu Sosial, Politik dan Hummaniora KABILAH : Journal of Social Community MUHARRIK: JURNAL DAKWAH DAN SOSIAL Community Development Journal: Jurnal Pengabdian Masyarakat LEGAL BRIEF Jurnal Indonesia : Manajemen Informatika dan Komunikasi Sibatik Journal : Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan JISOS: Jurnal ilmu sosial Gudang Jurnal Multidisiplin Ilmu
Muhammad Alfikri
Universitas Islam Negeri Sumatera Utara
Religion Aerospace Engineering Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Environmental Science Health Professions Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Journal : LEGAL BRIEF

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The Company Practice Strategy In Developing Work Relationships With Employees At PT. Bakrie North Sumatra Plantations Asahan District Nurul Putri Tantina; Muhammad Alfikri
LEGAL BRIEF Vol. 11 No. 3 (2022): August: Law Science and Field
Publisher : IHSA Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (483.225 KB) | DOI: 10.35335/legal.v11i3.382

Abstract

The purpose of this research is to determine the effectiveness of the company's public relations strategy in fostering working relationships with employees at PT. Bakrie Sumatera Utara Plantations in Asahan Regency. In this study, the author employs Thomas L. Harris's theory of communication strategy from his book Crisis Public Relations, which proposes that public relations strategies include publications, events, news and information or image, lobbying and negotiations, and social responsibility. The descriptive qualitative research method was used. The findings revealed that PT. Bakrie Sumatera Utara Plantations' Public Relations had implemented communication strategies such as communicating and accommodating all employee complaints and appealing to all employees to help each other, holding entertainment, awards, and social events, and collaborating with both electronic and print media as media. a location for developing positive relationships with both internal and external parties
The Influence of the Company's Environment With Marketing Communications on Consumer Subscription Behavior at PT. Tri Putra Erguna Fauzan Adli; Muhammad Alfikri
LEGAL BRIEF Vol. 11 No. 4 (2022): October: Law Science and Field
Publisher : IHSA Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (274.792 KB) | DOI: 10.35335/legal.v11i4.430

Abstract

This article discusses the marketing communication strategy used by PT Tri Putra Erguna in its consumer goods marketing activities. The author will observe how PT Tri Putra Erguna's marketing communication strategy in marketing activities, and what is interesting in this research is that the company's marketing communication activities have received a lot of support from the brand owner or principal. The research paradigm employed is constructivist, and the research method employed is case study research with a qualitative approach. In this study, data was gathered through observation and interviews. This study aims to discover empirical evidence from the research object, how to reveal marketing communication strategies in the marketing activities of consumer goods products at PT Tri Putra Erguna, and to construct meaning on the implementation of marketing communication activities.
Co-Authors Abdul Rasyid Ahmad Affandi Alwi Hanapi Hasibuan Amelia Hanifa Rahmadani Arnal Panadoli Siregar Ayu Ratna Hidayati Azizul Nazri Daulay Bintang Zalukhu Dea Amelia Rahmawati Dina Ika Sintia Erwin Kartinawati Fauzan Adli Fika Suci Ramadhani Galang Rivaldy Harahap Hakim Martua Lubis Imam Jasri Nasution Khoirul Jamil Khoirul Umri Hasibuan Laila Afriyani Hsb Laila Rohani M. Yoserijal Saragih Meiliana Dwie Tamie Mhd Syarifuddin Muhammad Ihza Hutajulu Muhammad Jailani Nurul Putri Tantina Putri Ashikin Riri Stepani Shopia Anwar Siringo ringo Solihah Titin Sumanti Trisnina Luthfi Aisyah Yulan Savina Zuhriah Zuhriah Zuhriah