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All Journal MANAJEMEN IKM: Jurnal Manajemen Pengembangan Industri Kecil Menengah Syntax Literate: Jurnal Ilmiah Indonesia Community Empowerment Kompleksitas: Jurnal Ilmiah Manajemen, Organisasi, dan Bisnis Jurnal Bisnis Mahasiswa Co-Value : Jurnal Ekonomi, Koperasi & Kewirausahaan

Innas Rovino Katuruni

Politeknik Negeri Jakarta

Author-ID : 5288648

Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

Published : 9 Documents Claim Missing Document

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Articles

Renstra Bisnis Spare Parts Otomotif Berbahan Karet di CV Regina Eka Pratiwi Innas Rovino Katuruni; Arief Daryanto; Agus Maulana
MANAJEMEN IKM: Jurnal Manajemen Pengembangan Industri Kecil Menengah Vol. 10 No. 2 (2015): MANAJEMEN IKM
Publisher : Institut Pertanian Bogor

Automotive industry is one of the rapidly-growing industry in Indonesia. According to statistical data, sold vehicles per annum are growing more. The increasing demand of vehicles can be able to influence the demand of spare parts. One of the operating company that produces made of rubber-spare parts is CV Regina Eka Pratiwi. The growth of automotive environment in Indonesia doesn’t support the growth of company organization of CV Regina. It is shown by the company performance that can be said as unsatisfactory. This research aimed at analyzing the business condition of CV Regina Eka Pratiwi, formulating the business strategic of CV Regina Eka Pratiwi, recommending the strategic policy and action plan on the strategic business of CV Regina Eka Pratiwi. This research was conducted at CV Regina Eka Pratiwi on April and May 2015. The sample on this research used purposive sampling on the managerial board that is supposed to understand the company condition using support of questionnaire and descriptive-qualitative approach. The step and method used namely to analyze the main cause of company problem, to do Internal Factor evaluation (IFE) and External Factor Evaluation (EFE) analysis, Internal External (IE) matrix and Strengths, Weakneses, opportunities, dan Threats (SWOT) analysis, to formulate priority strategy of the company through Quantitative Strategic Planning Matrix (QSPM) method, and to evaluate the company strategies. By the analysis output, it is obtained that the company still has many weaknesses. The high opportunity causes the company still able to operate with the existing power. The obtained score in IFE is greater than the strength, the opportunity score in EFE is greater than the threat. Obtained strategy is defense and attack characteristic and the strategy on IE matrix that is harvest and divest strategy. QSPM is used to gain priority strategy that will firstly appplied bu CV Regina

RENCANA STRATEGI PENGEMBANGAN PROGRAM STUDI (STUDI KASUS: PRODI D3 MP-WNBK PNJ) Innas Rovino Katuruni
KOMPLEKSITAS: JURNAL ILMIAH MANAJEMEN, ORGANISASI DAN BISNIS Vol 10, No 2 (2021): KOMPLEKSITAS EDISI DESEMBER 2021
Publisher : ITB Swadharma

The world of education is still growing and is one of the main pillars of support for human life, including Education for Citizens with Special Needs. One of the institutions that organizes education for Citizens with Special Needs is the MP-WNBK PNJ Diplome-3 Study Program. The making of this strategic plan is in order to provide input and views for the academic community of the Study Program regarding the current internal and external conditions of the study program. This plan is made using a strategic management approach at the institutional scale. This research was conducted at the MP-WNBK Diplome-3 Study Program PNJ during May to October 2021. Internal respondents in this study were the Head of the Study Program, Teaching Staff, Administrative Staff, and Study Program Students. External respondents in this study were the Alumni of the Study Program. The data used in this study are primary data and secondary data. Primary data in the form of direct observation data in the form of interviews conducted by Focus Group Discussion (FGD) with each respondent. From the results of the study, it was concluded that the results of the IE matrix analysis showed that the MP-WNBK Study Program occupies cell II. This Growth position is in accordance with the condition of the MP-WNBK Study Program which can still continue to grow and develop. The strategy needed according to the IE matrix is in accordance with what the MP-WNBK Study Program should do now, namely penetration and developing the study program internally and externally

Enhancing entrepreneurial capacity through screen printing competencies Sri Isti Untari; Innas Rovino Katuruni; Rahma Nur Praptiwi; Anita Rahmawati; Fedly Herdiansyah
Community Empowerment Vol 6 No 10 (2021)
Publisher : Universitas Muhammadiyah Magelang

Due to the impact of COVID-19, the D-3 Marketing Management Study Program for Citizens with Special Needs (MP WNBK) Accounting Department at the Jakarta State Polytechnic, was moved to carry out service activities related to screen printing training to increase the entrepreneurial capacity of alumni. This activity aims to help alumni affected by the COVID-19 pandemic to get alternative businesses in the screen-printing sector such as t-shirts, mugs and goody bags. In an effort to improve the competence of screen printing, the team conducts training in collaboration with partners as observers of disability. Through intensive mentoring by a trainer, 17 training participants have produced screen printing products in the form of t-shirts, goody bags, and mugs.

Entrepreneurial assistance for down syndrome children and caregivers in the DSI community Innas Rovino Katuruni; Rahma Nur Praptiwi; Sri Isti Untari; Iftita Rahmi; Tika Dwi Ariyanti
Community Empowerment Vol 7 No 12 (2022)
Publisher : Universitas Muhammadiyah Magelang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31603/ce.8138

A vulnerable population, people with disabilities frequently face discrimination in the workplace. They frequently struggle to find employment in the formal sector because there aren't enough workplace amenities to support them and there aren't enough positions that match their skills. Because there aren't many jobs available in Indonesia for those with disabilities, starting a business is an excellent career option. This community service program aims to provide training and assistance for people with disabilities, especially people with Down syndrome and their caregiver who are members of the Down Syndrome Indonesia (DSI) community. This activity was conducted in three stages, including webinars, psychological testing to identify participants' strengths, workshops, and entrepreneurship mentoring. The results of this program were increased knowledge and skills of people with Down syndrome and their caregivers regarding interests and talents and the process of starting and developing a business. Thus, it is hoped that businesses built by people with Down syndrome and their caregivers can last a long time so that they can achieve economic independence.

Adapting to change: Empowering MSMEs in Tasik Said Naum Market through digital marketing strategies Rahma Nur Praptiwi; M. Jamal Al Bakrie; Iftita Rahmi; Innas Rovino Katuruni; Anita Rahmawati
Community Empowerment Vol 9 No 1 (2024)
Publisher : Universitas Muhammadiyah Magelang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31603/ce.10887

Another effect of the pandemic is a shift in people's shopping habits over time. Nowadays, people prefer to shop online due to its practicality and often lower prices. This trend has led to complaints from Micro, Small, and Medium Enterprises (MSMEs) players at Tasik Tanah Abang Market, citing continuous declines in sales. Increasing sales and income requires knowledge and understanding that align with the needs and challenges faced by traders at Tasik Said Na'um Market. The goal is to equip traders to compete in the digital market post-pandemic. The implementation of these community service activities includes Focus Group Discussions (FGD) and education on basic marketing concepts. The results of the activities undertaken include an improved understanding of problems and potential solutions for traders, along with increased knowledge about digital marketing. The required digital marketing skills include sales assistance through live selling, providing traders with a better understanding of how to utilize live selling platforms effectively to market their products.

Persepsi Konsumen terhadap Produk Distro XXX Melalui Survei Kepuasan Pelanggan Innas Rovino Katuruni; Davin Yaqhzan Bintang Abditya
Co-Value Jurnal Ekonomi Koperasi dan kewirausahaan Vol. 15 No. 4 (2024): Co-Value: Jurnal Ekonomi, Koperasi & Kewirausahaan
Publisher : Program Studi Manajemen Institut Manajemen Koperasi Indonesia Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/covalue.v15i4.4735

Produk XXX adalah usaha yang bergerak di bidang kaos istro. Usaha ini bertujuan untuk menyediakan produk kaos berkualitas dengan desain terkini. Penelitian ini bertujuan untuk menganalisis kepuasan pelanggan terhadap berbagai aspek produk dan layanan kaos XXX, termasuk diantaranya kualitas bahan, ketahanan, desain, harga, dan pelayanan pelanggan. Metode yang digunakan dalam penelitian ini adalah survei online menggunakan platform Google Forms dengan skala Likert. Pengumpulan data yang digunakan adalah dengan survei online menggunakan platform Google Forms. Data yang diperoleh menunjukkan bahwa mayoritas responden sangat puas dengan kualitas bahan dan ketahanan produk setelah beberapa kali dicuci, serta variasi desain yang menarik dan mengikuti tren mode. Harga produk dianggap sebanding dengan kualitas yang ditawarkan, meskipun terdapat beberapa responden yang merasa harga produk kurang kompetitif dibandingkan produk serupa di pasaran. Pelayanan pelanggan dan kecepatan respon terhadap pertanyaan atau keluhan mendapat penilaian sangat tinggi, menunjukkan bahwa kaos XXX memberikan perhatian khusus pada pengalaman pelanggan. Saran diberikan untuk memperkuat program keberlanjutan, memperkenalkan fitur interaktif di platform online, mengembangkan program edukasi pelanggan, dan meningkatkan distribusi serta aksesibilitas produk. Implementasi saran-saran ini diharapkan dapat membantu XXX terus berinovasi, memenuhi kebutuhan pelanggan, dan memperkuat posisinya di pasar. Urgensi penelitian ini terletak pada pentingnya memahami persepsi pelanggan untuk meningkatkan kualitas produk dan strategi pemasaran, serta mempertahankan loyalitas pelanggan.

Pengambilan Keputusan Pembelian Produk Hasil Kewirausahaan Mahasiswa Program Studi Manajemen Pemasaran Warga Negara Berkebutuhan Khusus di Lingkungan Politeknik Negeri Jakarta Innas Rovino Katuruni; Rahma Nur Praptiwi; Kristin Lukitaningrum
Syntax Literate Jurnal Ilmiah Indonesia
Publisher : Syntax Corporation

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36418/syntax-literate.v10i2.20411

The Marketing Management Study Program for Citizens with Special Needs (MP-WNBK) at Politeknik Negeri Jakarta (PNJ) facilitates individuals with disabilities in obtaining vocational education at the diploma level. The current students of the MP-WNBK Study Program at PNJ consist of 70 active students with various disabilities, including hearing impairments (deaf), physical disabilities, Down syndrome, slow learners, Autism Spectrum Disorder (ASD), and Attention Deficit Hyperactivity Disorder (ADHD). One of the courses in the curriculum of MP-WNBK PNJ is the sales course in the 3rd semester, and Entrepreneurship 1 and 2 courses in the 5th and 6th semesters. In these three courses, students are encouraged to directly engage in business activities and have specific sales targets. Some students were able to generate profits exceeding IDR 2,000,000 in two months. This data sparked the author's curiosity to explore the decision-making process of buyers of products from MP-WNBK PNJ students. The data collection for this research was conducted from April to August 2024, located at the PNJ campus. This study used a survey method with a Likert-scale questionnaire. The sample size was 65 respondents, determined through purposive sampling. The research was conducted using a quantitative descriptive method. The conclusion of this study is that the reasons respondents purchased the products included attractive product appearance, recommendations from others, and immediate need. Support from the surrounding environment is strongly believed to be a major factor in their financial independence. Feedback from respondents for future product improvements includes enhancing promotions, increasing product variety, and improving labels and packaging to make them more appealing.

Digital transformation of SMEs: Leveraging social media to market mangrove-based products Tika Dwi Ariyanti; Innas Rovino Katuruni; Rahma Nur Praptiwi; Sri Isti Untari; Nur Hasyim; Kristin Lukitaningrum; Maria Nino Istia; Anita Rahmawati; M. Jamal Al Bakri
Community Empowerment Vol 9 No 11 (2024)
Publisher : Universitas Muhammadiyah Magelang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31603/ce.12191

This community service activity aimed to enhance the sales of mangrove-based products produced by the Tanjung Jalakarya SMEs group through the utilization of social media. Prior to the program, the group faced challenges in promoting and selling their products. Through the community service program, the team provided equipment, training on labeling and packaging, and mentorship on social media usage. As a result, within six months, there was a 30% increase in sales. This demonstrates the effectiveness of empowering SMEs groups with knowledge and skills in utilizing social media to expand their market reach and increase their income.

Management of Inclusive Education Based on Special Classes and Entrepreneurship at Politeknik Negeri Jakarta Hasyim, Nur; Arifin, Zainal Nur; Katuruni, Innas Rovino; Nurjanah, Darul; Supriatnoko, Supriatnoko
Jurnal Bisnis Mahasiswa Vol 5 No 3 (2025): Jurnal Bisnis Mahasiswa
Publisher : PT Aksara Indo Rajawali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60036/jbm.637

The implementation of inclusive education at Politeknik Negeri Jakarta (PNJ) through a special class model based on entrepreneurship has not been thoroughly studied. This research aims to: (i) describe the management of inclusive education at PNJ through a special class model, and (ii) analyze strategies to strengthen students' entrepreneurial capacity. The research employed a descriptive qualitative approach, involving interviews with the Head of the Marketing Management D-3 Study Program for PNJ Special Needs Citizens, observation at PNJ, a literature study, and a documentation study. The data were then analysed qualitatively, including domain analysis, taxonomy analysis, componential analysis, and the drawing of conclusions. The results showed that: (i) the management of inclusive education is carried out through the use of special buildings and classes, with students with special needs grouped based on disability categories - including physical disabilities, sensory disabilities, and intellectual-mental-developmental disabilities, and (ii) strengthening entrepreneurship is carried out through sales practices based on conventional and digital marketing models. This research emphasises the importance of adaptive curriculum development and entrepreneurship integration as part of the strategy to empower students with special needs in higher education.

Co-Authors Agus Maulana Anita Rahmawati Arief Daryanto Arifin, Zainal Nur Darul Nurjanah Davin Yaqhzan Bintang Abditya Fedly Herdiansyah Kristin Lukitaningrum Kristin Lukitaningrum M. Jamal Al Bakri M. Jamal Al Bakrie Maria Nino Istia Nur Hasyim Nur Hasyim Rahma Nur Praptiwi Rahma Nur Praptiwi Rahmi, Iftita Sri Isti Untari Supriatnoko Supriatnoko Tika Dwi Ariyanti

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