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All Journal Journal of Economic, Bussines and Accounting (COSTING) Jurnal Pengabdian Masyarakat MIPA dan Pendidikan MIPA J-MAS (Jurnal Manajemen dan Sains) Jurnal Pendidikan Ekonomi (JURKAMI) JURNAL PRODUKTIVITAS JURNAL PEMASARAN KOMPETITIF Jurnal MEBIS (Manajemen dan Bisnis) Jurnal STEI Ekonomi Management Studies and Entrepreneurship Journal (MSEJ) Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah JPEKBM (Jurnal Pendidikan Ekonomi, Kewirausahaan, Bisnis dan Manajemen) Cakrawala Repositori Imwi Journal of Management and Bussines (JOMB) Nusantara Science and Technology Proceedings KARYA: Jurnal Pengabdian Kepada Masyarakat Jurnal Ekonomi dan Bisnis Digital (MINISTAL) Indonesian Journal of Business Analytics (IJBA) Mestaka: Jurnal Pengabdian Kepada Masyarakat IIJSE Journal of Innovative and Creativity Advance Sustainable Science, Engineering and Technology (ASSET)
Supriyono Supriyono
Department Of Management, Faculty Of Economics And Business, Universitas Pembangunan Nasional “Veteran” Surabaya, East Java
Agriculture, Biological Sciences & Forestry Humanities Chemical Engineering, Chemistry & Bioengineering Chemistry Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Mathematics Mechanical Engineering Medicine & Pharmacology Public Health Social Sciences Other

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ANALISIS PENGARUH STRES MAHASISWA YANG MENGERJAKAN SKRIPSI Supriyono Supriyono; Luqita Romaisyah; Alfiandi Imam Mawardi
Jurnal Mebis Vol. 4 No. 2 (2019): December 2019
Publisher : Jurnal Mebis

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Permintaan akan kualitas pendidikan terus meningkat, pemerintah memunculkan standar tinggi untuk menghadapi industri 4.0. Mahasiswa sebagai instrumen pendidikan khususnya pendidikan tinggi diharapkan dapat menghasilkan lulusan yang kompetitif. Salah satu masalah dalam fase pendidikan tinggi adalah penyelesaian skripsi yang dapat memicu stres mahasiswa. Penelitian ini bertujuan untuk menghubungkan variabel endogen yaitu Self-Efficacy, Self-Disclosure dan Emotional Quotient (EQ) yang juga menjadikan EQ sebagai variabel moderator kepada variabel eksogen yaitu Stres Mahasiswa. Penelitian ini menggunakan metode Structural Equation Modeling (SEM) dengan menggunakan alat analisis Partial Least Square (PLS). Populasi dari penelitian ini adalah mahasiswa yang telah mengambil skripsi lebih dari satu tahun. Hasil penelitian ini menunjukan bahwa (1) Self-Efficacy, Self-Disclosure dan EQ mempunyai pengaruh signifikan pada stres mahasiswa (2) EQ mempunyai pengaruh moderator negatif pada Self-Efficacy dan pengaruh moderator positif pada Self-Disclosure (3) Peran dosen sebagai pembimbing mahasiswa sangat penting untuk mempengarhui stres mahasiswa
Analysis of Brand Image, Brand Trust, and Brand Awareness of Brand Loyalty for Sweetened Condensed Milk Products Frisian Flag in Surabaya City Siti Nur Laras Ati; Reiga Ritomiea Ariescy; Supriyono
Indonesian Journal of Business Analytics Vol. 3 No. 4 (2023): August 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijba.v3i4.5196

Abstract

The increasingly fierce competition encourages companies to spark a good brand image through goods that are aligned with the guidelines so that consumers will trust and effectively remember the brand from the experience of buying goods. This research is expected to be able to dissect the influence of brand image, brand trust, and brand awareness of sweetened condensed milk products on Frisian Flag brand loyalty in the city of Surabaya. The distribution of online questionnaires is a way of collecting data. This data collection strategy is quantitative with a sample of 119 respondents using an accidental sampling technique. The sample is composed of respondents who have purchased Frisian Flag sweetened condensed milk products at least 2 (two) times, are domiciled in the city of Surabaya and are around 17 years old. Primary and secondary data are the sources of data used. The analysis technique applied is PLS with validity test, reliability test, and hypothesis testing. From the results of the study, it can be concluded that brand image, brand trust, and brand awareness have a positive and significant effect on brand loyalty variables.
The Influence of Product Difference, Price Determination, and Brand Image on the Purchase Decision of KFC Fast Food (Kentucky Fried Chicken) in Surabaya City Desy Windi Prawita; Wilma Cordelia Izaak; Supriyono
Indonesian Journal of Business Analytics Vol. 3 No. 4 (2023): August 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijba.v3i4.5197

Abstract

Lifestyle changes can occur as a result of people becoming more pragmatic and instant in their thinking as a result of technological advances. The purpose of this study is to dissect the ways in which consumers in Surabaya City, Indonesia make judgments about whether or not to buy fast food from KFC (Kentucky Fried Chicken). Customers who have purchased and eaten at KFC restaurants in Surabaya City are included in the sample population. Purposive sampling was used, resulting in a total of 108 responses. A questionnaire or Likert scale was distributed as a tool to collect data. Quantitative methods and primary and secondary sources of information are used in this kind of study. PLS was the method used to analyze the data. Purchasing decisions were found to be positively and significantly influenced by factors including product differentiation, pricing, and brand image.
Positive Emotional Attachment Influences Hedonic Shopping Motivation and Celebrity Endorsement on Impulse Purchase of Fashion Products on E-commerce in Java Island Intan Sri Lestari; Supriyono; Reiga Ritomiea Ariescy
Indonesian Journal of Business Analytics Vol. 3 No. 4 (2023): August 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijba.v3i4.5223

Abstract

Many factors can lead to impulsive buying actions. This study aims to analyze the effect of hedonic shopping motivation and celebrity endorsement on impulse buying with positive emotional attachment.This study uses primary data obtained from respondents' answers, namely consumers of fashion products in e-commerce on the island of Java. All existing respondents are stratified based on the region which includes: Banten, DKI Jakarta, D.I.Yogyakrta, West Java, Central Java, East Java. To fulfill the research objectives, the hypothesis was tested with SEM PLS. From the SEM PLS test, it can be concluded that: (1) Hedonic Shopping Motivation contributes to Impulse Buying, (2) Celebrity Endorsement contributes to Impulse Buying, (3) Hedonic Shopping Motivation generates positive emotions that contribute to Impulse Buying, (4) Celebrity Endorsement does not generate positive emotions that do not contribute to Impulse Buying, (5) Positive Emotions contribute to Impulse Buying.
The Effect of Product Quality and Price Perceptions on Purchase Decisions of Scarlett Body Lotion at Vilshop, Madiun City Almas Nisaul Fauziah; Supriyono
Jurnal Ekonomi dan Bisnis Digital Vol. 2 No. 3 (2023): August 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ministal.v2i3.4688

Abstract

This research was conducted to analyze and determine the effect of product quality on purchasing decisions for Scarlett Body Lotion at Vilshop, Madiun City. The data analysis technique used is Partial Least squares (PLS). The results showed that product quality had a positive effect on purchasing decisions for Scarlett body lotion at Vilshop, Madiun City, which was acceptable, with a path coefficient of 0.503052 and a T-statistic value of 5.551291 > 1.96 (from table Zα = 0.05) or P-Value 0.000 <0.05, with a significant (positive) result. Then, price perception has a positive effect on purchasing decisions for Scarlett body lotion at Vilshop, Madiun City, with a path coefficient of 0.412970 and a T-statistic value of 4.207986 > 1.96 (from table value Zα = 0.05) or P-value 0.000 <0.05, with significant (positive) results.
The Influence of Influencer Marketing and Lifestyle on Purchase Decisions of Virtual Game Product Mobile Legends: Bang Bang Elsa Nabella; Supriyono; Wilma Cordelia Izaak
Jurnal Ekonomi dan Bisnis Digital Vol. 2 No. 3 (2023): August 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ministal.v2i3.4739

Abstract

Understanding the impact of Influencer Marketing and Lifestyle on the Purchase Decisions of the online virtual game Mobile Legends: Bang Bang is the primary objective of this research. The population under research consists of Mobile Legends players who are students in Surabaya and have purchased a skin hero in the game Mobile Legends: Bang Bang and used it during gameplay. This research utilized a non-probability sampling method with a purposive sampling technique. The sample size for this research was 110 respondents. Data for this research was collected through questionnaire responses from the respondents as well as from various sources such as books, articles, and journals. The analytical tool employed in this research was Partial Least Squares (PLS). The findings of the research indicated that both Influencer Marketing and Lifestyle had a significant impact on the Purchase Decision for Mobile Legends: Bang Bang.
Analisis Pengaruh Budaya Organisasi Terhadap Strategi Peningkatan Kualitas Sumber Daya Manusia Pada Persebaya Amatir Elly Kharisma; Supriyono Supriyono
MESTAKA: Jurnal Pengabdian Kepada Masyarakat Vol. 3 No. 1 (2024): Februari 2024
Publisher : Pakis Journal Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58184/mestaka.v3i1.240

Abstract

Abstract Organizational culture is a set of established norms that constitute the values or characteristics of a company. Organizational culture can shape, influence, and even reflect the quality of human resources. Employee orientation can create effective strategies to enhance development within it. This journal discusses the analysis of the influence of organizational culture on the improvement of Human Resources Quality, also known as resources, in Persebaya Amateur. The quality of human resources can experience improvement due to the influence of the organizational culture created within it. This research uses a direct survey method involving interviews with relevant parties. Data are analyzed using organizational culture as a crucial factor influencing the improvement of human resource quality in the company. The creation of quality human resources is a significant impact of a positive organizational culture. In general, this research aims to analyze the influence of organizational culture on the strategies used to improve human resource quality. This is also to measure the strategies and roles in regression techniques to assess the extent to which organizational culture influences the internal club development strategy. The research results indicate that a positive and strong contribution of organizational culture can enhance effectiveness in strategies and roles in improving human resource quality, which can be utilized for the internal development of the Persebaya Amateur Club. The implications of these findings create a foundation for amateur football clubs to enhance performance and its positive impact on overall club development. This study can provide guidance for other amateur football clubs that seek to strengthen key aspects within their organizations.
Pengaruh Kualitas Sumber Daya Pelatih Dan Admin Klub Terhadap Motivasi Pengembangan Pemain Internal Persebaya Amatir Meisya Rahmatia Zefania; Supriyono Supriyono
MESTAKA: Jurnal Pengabdian Kepada Masyarakat Vol. 3 No. 1 (2024): Februari 2024
Publisher : Pakis Journal Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58184/mestaka.v3i1.244

Abstract

This research aims to investigate the influence of the quality of coach and football club administration resources. A qualitative method with a descriptive approach is used to gain in-depth insights into the factors affecting player development. The study involves participants from several football clubs, utilizing in-depth interview techniques, observations, and document analysis. Data analysis is conducted by identifying patterns of findings, comparing interview results, and compiling detailed descriptions. The main findings indicate that the quality of coach resources, including tactical and technical knowledge, communication skills, and leadership, significantly impacts player motivation. Additionally, the quality of club administration, encompassing effective management, providing adequate facilities, and team coordination, also plays a crucial role in player development. This study provides a better understanding of the complex dynamics among these factors and highlights the importance of human resource management in the context of football player development. Practical implications of this research include recommendations for improving training quality, administrative management, and psychological support to enhance motivation and success in player development within football clubs.
Pemanfaatan Media Sosial Instagram Dalam Membangun Brand Image Pada Klub Internal Persebaya Amatir Idris Ariyanto; Supriyono Supriyono
MESTAKA: Jurnal Pengabdian Kepada Masyarakat Vol. 3 No. 1 (2024): Februari 2024
Publisher : Pakis Journal Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58184/mestaka.v3i1.251

Abstract

This research provides in-depth insight into optimizing the use of Instagram as an effective branding tool, with an emphasis on high-quality visual content to maintain brand consistency that is able to stimulate more active consumer interaction. As a football club, Persebaya Amateur feels the need to expand its reach and interaction with its audience, especially through social media as the main communication channel. The main focus of this research is on the Instagram platform, which is the main media used by the club. To obtain accurate data and information, careful research methods are used. The findings from this research can provide a deeper insight into the club, especially within the internal scope of Persebaya Amateur, to understand consumer behavior on social media and design branding strategies that are more targeted. This strategy involves consistent branding activities, focuses on the club's identity values, and can increase audience interaction and engagement. Practically, the results of this research can guide amateur football clubs and similar organizations in designing more effective branding strategies through social media, with the aim of increasing audience interaction and involvement, as well as strengthening the club's identity and image.
Strategi Konten Kreatif Pada Media Sosial Instagram Untuk Meningkatkan Popularitas Klub Internal Persebaya Amatir Sabila Amara Rachma; Supriyono Supriyono
MESTAKA: Jurnal Pengabdian Kepada Masyarakat Vol. 3 No. 1 (2024): Februari 2024
Publisher : Pakis Journal Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58184/mestaka.v3i1.254

Abstract

The widespread use of the internet accessed by the public makes communication via social media an effective way to increase the popularity or fame of an account on social media. The important role of account managers on social media, especially Instagram, is one strategy for forming social media branding for a company, one of which is the football industry. This research aims to determine creative content strategies in increasing the popularity of a club on Instagram social media. The method or approach used in writing this journal is the qualitative descriptive method, where this method has a main focus that uses data acquisition that is as it is. The results of this research journal were obtained from uploading creative content on Instagram social media belonging to the Persebaya internal club in order to increase popularity among social media users, especially Instagram.
Co-Authors - Kustini Aanisah Yumnaa Lubis Aghita Reza Meita Putri Ajimas Pascaning Setiohadiwibowo Alfiandi Imam Mawardi Almas Nisaul Fauziah Ariescy, Reiga Ritomiea Arif Nor Aminah Audrey Fairuz Herdiana Aurizka Fadia Siwi Bambang Trigunarsyah Beti Mei Setiyaningrum Dea Naurotul Jannah Desy Windi Prawita Dhani Khasbul Wafi Dian Novia Listiarini Elly Kharisma Elsa Nabella Gilang Adi Pratama Gilang Firmansyah Idris Ariyanto Indriati Retno Palupi, Indriati Retno Intan Sri Lestari Izaak, Wilma Cordelia J.A. Jelita Srikandi Pertiwi Masum Johari Meisya Rahmatia Zefania Mia Anggraini Eka Putri Mulya Hasudungan Napitupulu Nuuru Rizky Ammalia NYOMAN DITA PAHANG PUTRA, NYOMAN Perdana Argi Annan Putri Ricky Johan Rima Meiliana Rahmah Romaisyah, Luqita Rynaldi Pratama Nur Maulana Rynaldi Pratama Nur Maulana Sabila Amara Rachma Shafira Salsabilla Sheily Novitasari Siti Nur Laras Ati Sri Winarti Wiji Raharjo Yollanda Ayu Saputri