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All Journal Jurnal Manajemen Pendidikan Journal of Economic, Bussines and Accounting (COSTING) Jurnal Pengabdian Masyarakat MIPA dan Pendidikan MIPA J-MAS (Jurnal Manajemen dan Sains) Jurnal Pendidikan Ekonomi (JURKAMI) JURNAL PRODUKTIVITAS JURNAL PEMASARAN KOMPETITIF MANAJEMEN DEWANTARA Jurnal MEBIS (Manajemen dan Bisnis) Jurnal STEI Ekonomi Management Studies and Entrepreneurship Journal (MSEJ) Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah JPEKBM (Jurnal Pendidikan Ekonomi, Kewirausahaan, Bisnis dan Manajemen) Cakrawala Repositori Imwi Journal of Management and Bussines (JOMB) Nusantara Science and Technology Proceedings Jurnal Pengabdian Masyarakat Indonesia International Journal of Economy, Education and Entrepreneurship (IJE3) KARYA: Jurnal Pengabdian Kepada Masyarakat Jurnal Ekonomi dan Bisnis Digital (MINISTAL) Indonesian Journal of Business Analytics (IJBA) Sejahtera: Jurnal Inspirasi Mengabdi Untuk Negeri Mestaka: Jurnal Pengabdian Kepada Masyarakat Social Engagement: Jurnal Pengabdian Kepada Masyarakat Journal of Community Service (JCOS) IIJSE Journal of Innovative and Creativity Advance Sustainable Science, Engineering and Technology (ASSET) Jati Emas (Jurnal Aplikasi Teknik dan Pengabdian Masyarakat)
Supriyono Supriyono
Universitas Pembangunan Nasional Veteran Jawa Timur
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The Effect of Product Quality and Brand Image on Xiaomi Smartphone Purchase Decisions Yollanda Ayu Saputri; Supriyono
Indonesian Journal of Business Analytics Vol. 3 No. 3 (2023): June 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijba.v3i3.4837

Abstract

This study aims to determine the effect of product quality and brand image on purchasing decision Xiaomi smartphone. The population in this study are Xiaomi smartphone consumers in the region of Rungkut Surabaya. The sampling method use is non-probability so that results obtained were 80 respondents. The measurement scale used in this studies is the Skala Likert scale. The data used is primary data, namely questionnaire data from answers to respondents and secondary data, namely data obtained from sales data and supporting sources for the research topic. The analysis used is partial least square (PLS)with validity test, reliability test, and hypothesis test. The result of the study, it was found that product quality and brand image has a positive and significant on purchasing decision smartphone Xiaomi.
ANALISIS PENGARUH STRES MAHASISWA YANG MENGERJAKAN SKRIPSI Supriyono Supriyono; Luqita Romaisyah; Alfiandi Imam Mawardi
Jurnal Mebis Vol. 4 No. 2 (2019): December 2019
Publisher : Jurnal Mebis

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Permintaan akan kualitas pendidikan terus meningkat, pemerintah memunculkan standar tinggi untuk menghadapi industri 4.0. Mahasiswa sebagai instrumen pendidikan khususnya pendidikan tinggi diharapkan dapat menghasilkan lulusan yang kompetitif. Salah satu masalah dalam fase pendidikan tinggi adalah penyelesaian skripsi yang dapat memicu stres mahasiswa. Penelitian ini bertujuan untuk menghubungkan variabel endogen yaitu Self-Efficacy, Self-Disclosure dan Emotional Quotient (EQ) yang juga menjadikan EQ sebagai variabel moderator kepada variabel eksogen yaitu Stres Mahasiswa. Penelitian ini menggunakan metode Structural Equation Modeling (SEM) dengan menggunakan alat analisis Partial Least Square (PLS). Populasi dari penelitian ini adalah mahasiswa yang telah mengambil skripsi lebih dari satu tahun. Hasil penelitian ini menunjukan bahwa (1) Self-Efficacy, Self-Disclosure dan EQ mempunyai pengaruh signifikan pada stres mahasiswa (2) EQ mempunyai pengaruh moderator negatif pada Self-Efficacy dan pengaruh moderator positif pada Self-Disclosure (3) Peran dosen sebagai pembimbing mahasiswa sangat penting untuk mempengarhui stres mahasiswa
PENINGKATAN PENGETAHUAN DAN PENDAMPINGAN PEMBUATAN NIB MELALUI APLIKASI ONLINE SINGLE SUBMISSION UMKM DESA BARENG Muhammad Sabil Ghifarian; Supriyono Supriyono
Sejahtera: Jurnal Inspirasi Mengabdi Untuk Negeri Vol. 2 No. 2 (2023): April : Jurnal Inspirasi Mengabdi Untuk Negeri
Publisher : Universitas Maritim AMNI Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58192/sejahtera.v2i2.1116

Abstract

Delsa Barelng adalah delsa yang telrleltak di Kelcamatan Barelng, Kablpateln Jombang. Delsa Barelng melmiliki belrbagai macam potelnsi yang dapat dikelmbangkan. Salah satlnya adalah lMKM. Belrdasarkan data yang didapatkan mellalli slrveli, telrdapat selkitar 45 lMKM yang belropelrasi. lsaha Mikro, Kelcil dan Melnelngah (lMKM) melrlpakan salah satl ellelmeln pelrelkonomian di Delsa Barelng yang melmiliki pelranan pelnting dalam pelrkelmbangannya. Pelningkatan jlmlah pellakl lMKM belrdampak pada pelrelkonomian Indonelsia. masih banyak pellakl lMKM yang melngalami problelmatika dalam proselsnya. Selbagian belsar pellakl lMKM yang melngalami kelndala telrselblt adalah melrelka yang belrada dalam rlang lingklp delsa. Dimana masih telrdapat belbelrapa keltelrbatasan pada ellelmeln-ellelmeln pelnlnjang yang melnjadikannya belrkelmbang. Salah satl dari selkian pelnlnjang kelgiatan lMKM adalah adanya lelgalitas lsaha, branding, dan laporan kellangan. Delngan adanya pelnlnjang lMKM telrselblt, lMKM dapat melningkatkan dan melngelmbangkan lsahanya. Dari total selkitar 45 lMKM di delsa barelng hanya seldikit pellakl lsaha yang tellah melndaftarkan izin lsaha karelna selbagian belsar pellakl lsaha melnjalankan aktivitas jlal belli di hari kelrja, belllm mampl melngglnakan telknologi intelrnelt, selrta belllm melndapat informasi dan melngeltahli lrgelnsi pelmblatan izin lsaha. tim pelngabdian masyarakat tellah mellaksanakan sosialisasi dan pelndampingan selcara langslng pelmblatan nomor indlk belrlsaha (NIB) mellalli onlinel singlel slbmission (OSS) di Kantor balai delsa barelng dan selcara door to door kel rlmah masyarakat yang melmiliki lsaha mikro. Tljlan kelgiatan pelngabdian masyarakat ini adalah melmbelrikan pelmahaman telntang pelntingnya NIB dan OSS digital lntlk melndapatkan kelmldahan lelgalitas lsaha selrta doklmeln lainnya selpelrti NPWP badan atal pelrorangan. Kelgiatan pelngabdian masyarakat dilaklkan delngan meltodel sosialisasi dan pelndampingan, selrta melmiliki sasaran khlsls bagi masyarakat yang belllm melmiliki nomor indlk belrlsaha (NIB) teltapi sldah melmiliki atal melnjalankan lsaha mikro. Delsa Barelng adalah delsa yang telrleltak di Kelcamatan Barelng, Kablpateln Jombang. Delsa Barelng melmiliki belrbagai macam potelnsi yang dapat dikelmbangkan. Salah satlnya adalah lMKM. Belrdasarkan data yang didapatkan mellalli slrveli, telrdapat selkitar 45 lMKM yang belropelrasi. lsaha Mikro, Kelcil dan Melnelngah (lMKM) melrlpakan salah satl ellelmeln pelrelkonomian di Delsa Barelng yang melmiliki pelranan pelnting dalam pelrkelmbangannya. Pelningkatan jlmlah pellakl lMKM belrdampak pada pelrelkonomian Indonelsia. masih banyak pellakl lMKM yang melngalami problelmatika dalam proselsnya. Selbagian belsar pellakl lMKM yang melngalami kelndala telrselblt adalah melrelka yang belrada dalam rlang lingklp delsa. Dimana masih telrdapat belbelrapa keltelrbatasan pada ellelmeln-ellelmeln pelnlnjang yang melnjadikannya belrkelmbang. Salah satl dari selkian pelnlnjang kelgiatan lMKM adalah adanya lelgalitas lsaha, branding, dan laporan kellangan. Delngan adanya pelnlnjang lMKM telrselblt, lMKM dapat melningkatkan dan melngelmbangkan lsahanya. Dari total selkitar 45 lMKM di delsa barelng hanya seldikit pellakl lsaha yang tellah melndaftarkan izin lsaha karelna selbagian belsar pellakl lsaha melnjalankan aktivitas jlal belli di hari kelrja, belllm mampl melngglnakan telknologi intelrnelt, selrta belllm melndapat informasi dan melngeltahli lrgelnsi pelmblatan izin lsaha. tim pelngabdian masyarakat tellah mellaksanakan sosialisasi dan pelndampingan selcara langslng pelmblatan nomor indlk belrlsaha (NIB) mellalli onlinel singlel slbmission (OSS) di Kantor balai delsa barelng dan selcara door to door kel rlmah masyarakat yang melmiliki lsaha mikro. Tljlan kelgiatan pelngabdian masyarakat ini adalah melmbelrikan pelmahaman telntang pelntingnya NIB dan OSS digital lntlk melndapatkan kelmldahan lelgalitas lsaha selrta doklmeln lainnya selpelrti NPWP badan atal pelrorangan. Kelgiatan pelngabdian masyarakat dilaklkan delngan meltodel sosialisasi dan pelndampingan, selrta melmiliki sasaran khlsls bagi masyarakat yang belllm melmiliki nomor indlk belrlsaha (NIB) teltapi sldah melmiliki atal melnjalankan lsaha mikro.
Pendampingan Penggunaan Instagram sebagai Sarana Promosi Produk UMKM Dapur Keysha Di Desa Mranggonlawang Diyah Sugiarti; Supriyono Supriyono
Social Engagement: Jurnal Pengabdian Kepada Masyarakat Vol 1 No 3 (2023): Juni 2023
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat Universitas Internasional Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37253/se.v1i3.7829

Abstract

Di era digital ini, pengguna media sosial di Indonesia mengalami peningkatan yang pesat. Hal ini dilakukan secara daring sehingga memungkinkan penggunanya untuk saling berinteraksi tanpa terhalang oleh ruang dan waktu. Tren jual beli media sosial sudah menjadi gaya hidup masyarakat saat ini. (Arifianto et al., 2020). Namun tidak semua pedagang memahami cara memasarkan produknya di media sosial, khususnya warga Desa Mranggonlawang yang mayoritas mata pencahariannya berasal dari petani bawang merah. Salah satunya adalah UMKM Dapur Keysha. Produk utamanya adalah Bawang Goreng. Namun, pemasarannya hanya dilakukan dari mulut ke mulut atau sebatas kenalannya saja, sehingga Dapur Keysha kurang dikenal masyarakat. Tujuan pengabdian kepada masyarakat ini diharapkan membuat warga Desa Mranggonlawang untuk dapat mempromosikan produk mereka melalui media social Instagram sehingga mudah dikenal oleh masyarakat luas. Metode yang digunakan dengan memberikan sosialisasi terlebih dahulu untuk memberikan pemahaman kepada pihak UMKM terkait tentang pentingnya teknologi untuk mendukung strategi pemasaran. Dilanjut dengan pembuatan akun instagram dan pembuatan konten produk. Hasil dari kegiatan ini adalah Dapur Keysha menggunakan beberapa strategi untuk mengimplementasikan penawaran melalui pemanfaatan media sosial Instagram, yaitu Penggunaan Fitur Bio Pada Akun Instagram Sebagai Identitas Akun; testimoni dari selebgram; penanyangan konten interaktif; Ini kemudian dilakukan dengan mengoptimalkan fitur Instagram seperti reels, penandaan dan penyebutan, serta tagar.
Analysis of Brand Image, Brand Trust, and Brand Awareness of Brand Loyalty for Sweetened Condensed Milk Products Frisian Flag in Surabaya City Siti Nur Laras Ati; Reiga Ritomiea Ariescy; Supriyono
Indonesian Journal of Business Analytics Vol. 3 No. 4 (2023): August 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijba.v3i4.5196

Abstract

The increasingly fierce competition encourages companies to spark a good brand image through goods that are aligned with the guidelines so that consumers will trust and effectively remember the brand from the experience of buying goods. This research is expected to be able to dissect the influence of brand image, brand trust, and brand awareness of sweetened condensed milk products on Frisian Flag brand loyalty in the city of Surabaya. The distribution of online questionnaires is a way of collecting data. This data collection strategy is quantitative with a sample of 119 respondents using an accidental sampling technique. The sample is composed of respondents who have purchased Frisian Flag sweetened condensed milk products at least 2 (two) times, are domiciled in the city of Surabaya and are around 17 years old. Primary and secondary data are the sources of data used. The analysis technique applied is PLS with validity test, reliability test, and hypothesis testing. From the results of the study, it can be concluded that brand image, brand trust, and brand awareness have a positive and significant effect on brand loyalty variables.
The Influence of Product Difference, Price Determination, and Brand Image on the Purchase Decision of KFC Fast Food (Kentucky Fried Chicken) in Surabaya City Desy Windi Prawita; Wilma Cordelia Izaak; Supriyono
Indonesian Journal of Business Analytics Vol. 3 No. 4 (2023): August 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijba.v3i4.5197

Abstract

Lifestyle changes can occur as a result of people becoming more pragmatic and instant in their thinking as a result of technological advances. The purpose of this study is to dissect the ways in which consumers in Surabaya City, Indonesia make judgments about whether or not to buy fast food from KFC (Kentucky Fried Chicken). Customers who have purchased and eaten at KFC restaurants in Surabaya City are included in the sample population. Purposive sampling was used, resulting in a total of 108 responses. A questionnaire or Likert scale was distributed as a tool to collect data. Quantitative methods and primary and secondary sources of information are used in this kind of study. PLS was the method used to analyze the data. Purchasing decisions were found to be positively and significantly influenced by factors including product differentiation, pricing, and brand image.
Positive Emotional Attachment Influences Hedonic Shopping Motivation and Celebrity Endorsement on Impulse Purchase of Fashion Products on E-commerce in Java Island Intan Sri Lestari; Supriyono; Reiga Ritomiea Ariescy
Indonesian Journal of Business Analytics Vol. 3 No. 4 (2023): August 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijba.v3i4.5223

Abstract

Many factors can lead to impulsive buying actions. This study aims to analyze the effect of hedonic shopping motivation and celebrity endorsement on impulse buying with positive emotional attachment.This study uses primary data obtained from respondents' answers, namely consumers of fashion products in e-commerce on the island of Java. All existing respondents are stratified based on the region which includes: Banten, DKI Jakarta, D.I.Yogyakrta, West Java, Central Java, East Java. To fulfill the research objectives, the hypothesis was tested with SEM PLS. From the SEM PLS test, it can be concluded that: (1) Hedonic Shopping Motivation contributes to Impulse Buying, (2) Celebrity Endorsement contributes to Impulse Buying, (3) Hedonic Shopping Motivation generates positive emotions that contribute to Impulse Buying, (4) Celebrity Endorsement does not generate positive emotions that do not contribute to Impulse Buying, (5) Positive Emotions contribute to Impulse Buying.
THE INFLUENCE OF BRAND AMBASSADOR AND BRAND IMAGE ON PURCHASE DECISIONS IN TOKOPEDIA E-COMMERCE Gracela Sarah Fanuel; Supriyono Supriyono
International Journal of Economy, Education and Entrepreneurship Vol. 3 No. 2 (2023): International Journal of Economy, Education and Entrepreneurship
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53067/ije3.v3i2.152

Abstract

In the digital era and advances in information technology, e-commerce has become a form of trade that is very popular and dominates the market. Consumers are increasingly turning to e-commerce platforms to purchase products and services online. In the increasingly fierce competition in the e-commerce market, companies must build a strong brand image and influence consumer purchasing decisions. This study explores the influence of brand ambassadors and brand image on purchasing decisions on the Tokopedia e-commerce platform. This study used a quantitative approach to collect the required data. Questionnaires were distributed to 100 respondents to collect the data needed in this study. The results of the study show that the brand ambassador variable has a significant impact on the respondents' purchasing decisions. In this context, transference from brand ambassadors has the most decisive influence among the other indicators considered. It shows that when consumers see brand ambassadors they like or trust, they are more likely to make profitable purchasing decisions for Tokopedia
THE INFLUENCE OF CELEBRITY ENDORSERS, BRAND IMAGE, AND BRAND TRUST ON PURCHASING DECISION OF WARDAH LIGHTENING SERUM AMPOULE PRODUCTS IN SURABAYA Sekar Arum Tian Maulidya; Supriyono Supriyono
International Journal of Economy, Education and Entrepreneurship Vol. 3 No. 2 (2023): International Journal of Economy, Education and Entrepreneurship
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53067/ije3.v3i2.159

Abstract

In an increasingly competitive marketing era, cosmetic companies must have an effective marketing strategy to win the competition and achieve success. One strategy that cosmetic companies often use is the use of celebrity endorsers, messengers who are well-known and have a strong influence on consumers. This study aims to determine the influence of Celebrity endorsers, Brand Image, and Brand trust on Purchase Decisions at Wardah Lightening Serum Ampoule in Surabaya City. This type of research is quantitative, with sampling techniques using non-probability and purposive sampling techniques. The population and sample in this study were women aged at least 17 years in the East Surabaya City area who had used or purchased Wardah Lightening Serum Ampoule, with 105 respondents. This study uses the Smart-PLS programs. The results of the study show that: 1) Celebrity Endorser influences Purchase Decisions, 2) Brand Image influences Purchase Decisions, and 3) Brand Trust influences Purchase Decisions
The Effect of Product Quality and Price Perceptions on Purchase Decisions of Scarlett Body Lotion at Vilshop, Madiun City Almas Nisaul Fauziah; Supriyono
Jurnal Ekonomi dan Bisnis Digital Vol. 2 No. 3 (2023): August 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ministal.v2i3.4688

Abstract

This research was conducted to analyze and determine the effect of product quality on purchasing decisions for Scarlett Body Lotion at Vilshop, Madiun City. The data analysis technique used is Partial Least squares (PLS). The results showed that product quality had a positive effect on purchasing decisions for Scarlett body lotion at Vilshop, Madiun City, which was acceptable, with a path coefficient of 0.503052 and a T-statistic value of 5.551291 > 1.96 (from table Zα = 0.05) or P-Value 0.000 <0.05, with a significant (positive) result. Then, price perception has a positive effect on purchasing decisions for Scarlett body lotion at Vilshop, Madiun City, with a path coefficient of 0.412970 and a T-statistic value of 4.207986 > 1.96 (from table value Zα = 0.05) or P-value 0.000 <0.05, with significant (positive) results.
Co-Authors - Kustini Aanisah Yumnaa Lubis Aghita Reza Meita Putri Ajimas Pascaning Setiohadiwibowo Alfiandi Imam Mawardi Almas Nisaul Fauziah Ammara Putri Ainayah Anandah Amirah Arif Nor Aminah Asna Noor Fadhilah Audrey Fairuz Herdiana Aurizka Fadia Siwi Bambang Trigunarsyah Beti Mei Setiyaningrum Cindy Januaristin Suryani Dea Naurotul Jannah Desy Windi Prawita Dhani Khasbul Wafi Dian Novia Listiarini Diyah Sugiarti Elly Kharisma Elsa Nabella Enike Novilia Shafitri Evelina Dewi Mahatvani Gilang Adi Pratama Gilang Firmansyah Gracela Sarah Fanuel Hayati, Kinanti Resmi Idris Ariyanto Indriati Retno Palupi, Indriati Retno Intan Sri Lestari Iola Riris Simanjuntak Izaak, Wilma Cordelia J.A. Jelita Srikandi Pertiwi Masum Johari Meisya Rahmatia Zefania Mia Anggraini Eka Putri Muchamad Ilham Nazarudin Muhammad David Khalik Muhammad Sabil Ghifarian Mulya Hasudungan Napitupulu Nanik Hariyana Nuuru Rizky Ammalia NYOMAN DITA PAHANG PUTRA, NYOMAN Perdana Argi Annan Putri Reiga Ritomiea Ariescy Ricky Johan Rima Meiliana Rahmah Romaisyah, Luqita Rynaldi Pratama Nur Maulana Rynaldi Pratama Nur Maulana Sabila Amara Rachma Sekar Arum Tian Maulidya Shafira Salsabilla Shally Urfa Ramadhania Sheily Novitasari Sherly Anindhya Meyra Love Tiananta Silviana Rahmawati Siti Nur Laras Ati Sri Winarti Sugito Sugito Tsabita Cendikia Susanto Wiji Raharjo Yollanda Ayu Saputri