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All Journal Jurnal Manajemen Pendidikan Journal of Economic, Bussines and Accounting (COSTING) Jurnal Pengabdian Masyarakat MIPA dan Pendidikan MIPA J-MAS (Jurnal Manajemen dan Sains) Jurnal Pendidikan Ekonomi (JURKAMI) JURNAL PRODUKTIVITAS JURNAL PEMASARAN KOMPETITIF MANAJEMEN DEWANTARA Jurnal MEBIS (Manajemen dan Bisnis) Jurnal STEI Ekonomi Management Studies and Entrepreneurship Journal (MSEJ) Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah JPEKBM (Jurnal Pendidikan Ekonomi, Kewirausahaan, Bisnis dan Manajemen) Cakrawala Repositori Imwi Journal of Management and Bussines (JOMB) Nusantara Science and Technology Proceedings Jurnal Pengabdian Masyarakat Indonesia International Journal of Economy, Education and Entrepreneurship (IJE3) KARYA: Jurnal Pengabdian Kepada Masyarakat Jurnal Ekonomi dan Bisnis Digital (MINISTAL) Indonesian Journal of Business Analytics (IJBA) Sejahtera: Jurnal Inspirasi Mengabdi Untuk Negeri Mestaka: Jurnal Pengabdian Kepada Masyarakat Social Engagement: Jurnal Pengabdian Kepada Masyarakat Journal of Community Service (JCOS) IIJSE Journal of Innovative and Creativity Advance Sustainable Science, Engineering and Technology (ASSET) Jati Emas (Jurnal Aplikasi Teknik dan Pengabdian Masyarakat)
Supriyono Supriyono
Universitas Pembangunan Nasional Veteran Jawa Timur
Religion Agriculture, Biological Sciences & Forestry Humanities Chemical Engineering, Chemistry & Bioengineering Chemistry Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Mathematics Mechanical Engineering Medicine & Pharmacology Public Health Social Sciences Other

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The Influence of Influencer Marketing and Lifestyle on Purchase Decisions of Virtual Game Product Mobile Legends: Bang Bang Elsa Nabella; Supriyono; Wilma Cordelia Izaak
Jurnal Ekonomi dan Bisnis Digital Vol. 2 No. 3 (2023): August 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ministal.v2i3.4739

Abstract

Understanding the impact of Influencer Marketing and Lifestyle on the Purchase Decisions of the online virtual game Mobile Legends: Bang Bang is the primary objective of this research. The population under research consists of Mobile Legends players who are students in Surabaya and have purchased a skin hero in the game Mobile Legends: Bang Bang and used it during gameplay. This research utilized a non-probability sampling method with a purposive sampling technique. The sample size for this research was 110 respondents. Data for this research was collected through questionnaire responses from the respondents as well as from various sources such as books, articles, and journals. The analytical tool employed in this research was Partial Least Squares (PLS). The findings of the research indicated that both Influencer Marketing and Lifestyle had a significant impact on the Purchase Decision for Mobile Legends: Bang Bang.
Analisis Pengaruh Budaya Organisasi Terhadap Strategi Peningkatan Kualitas Sumber Daya Manusia Pada Persebaya Amatir Elly Kharisma; Supriyono Supriyono
MESTAKA: Jurnal Pengabdian Kepada Masyarakat Vol. 3 No. 1 (2024): Februari 2024
Publisher : Pakis Journal Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58184/mestaka.v3i1.240

Abstract

Abstract Organizational culture is a set of established norms that constitute the values or characteristics of a company. Organizational culture can shape, influence, and even reflect the quality of human resources. Employee orientation can create effective strategies to enhance development within it. This journal discusses the analysis of the influence of organizational culture on the improvement of Human Resources Quality, also known as resources, in Persebaya Amateur. The quality of human resources can experience improvement due to the influence of the organizational culture created within it. This research uses a direct survey method involving interviews with relevant parties. Data are analyzed using organizational culture as a crucial factor influencing the improvement of human resource quality in the company. The creation of quality human resources is a significant impact of a positive organizational culture. In general, this research aims to analyze the influence of organizational culture on the strategies used to improve human resource quality. This is also to measure the strategies and roles in regression techniques to assess the extent to which organizational culture influences the internal club development strategy. The research results indicate that a positive and strong contribution of organizational culture can enhance effectiveness in strategies and roles in improving human resource quality, which can be utilized for the internal development of the Persebaya Amateur Club. The implications of these findings create a foundation for amateur football clubs to enhance performance and its positive impact on overall club development. This study can provide guidance for other amateur football clubs that seek to strengthen key aspects within their organizations.
Pengaruh Kualitas Sumber Daya Pelatih Dan Admin Klub Terhadap Motivasi Pengembangan Pemain Internal Persebaya Amatir Meisya Rahmatia Zefania; Supriyono Supriyono
MESTAKA: Jurnal Pengabdian Kepada Masyarakat Vol. 3 No. 1 (2024): Februari 2024
Publisher : Pakis Journal Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58184/mestaka.v3i1.244

Abstract

This research aims to investigate the influence of the quality of coach and football club administration resources. A qualitative method with a descriptive approach is used to gain in-depth insights into the factors affecting player development. The study involves participants from several football clubs, utilizing in-depth interview techniques, observations, and document analysis. Data analysis is conducted by identifying patterns of findings, comparing interview results, and compiling detailed descriptions. The main findings indicate that the quality of coach resources, including tactical and technical knowledge, communication skills, and leadership, significantly impacts player motivation. Additionally, the quality of club administration, encompassing effective management, providing adequate facilities, and team coordination, also plays a crucial role in player development. This study provides a better understanding of the complex dynamics among these factors and highlights the importance of human resource management in the context of football player development. Practical implications of this research include recommendations for improving training quality, administrative management, and psychological support to enhance motivation and success in player development within football clubs.
Pemanfaatan Media Sosial Instagram Dalam Membangun Brand Image Pada Klub Internal Persebaya Amatir Idris Ariyanto; Supriyono Supriyono
MESTAKA: Jurnal Pengabdian Kepada Masyarakat Vol. 3 No. 1 (2024): Februari 2024
Publisher : Pakis Journal Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58184/mestaka.v3i1.251

Abstract

This research provides in-depth insight into optimizing the use of Instagram as an effective branding tool, with an emphasis on high-quality visual content to maintain brand consistency that is able to stimulate more active consumer interaction. As a football club, Persebaya Amateur feels the need to expand its reach and interaction with its audience, especially through social media as the main communication channel. The main focus of this research is on the Instagram platform, which is the main media used by the club. To obtain accurate data and information, careful research methods are used. The findings from this research can provide a deeper insight into the club, especially within the internal scope of Persebaya Amateur, to understand consumer behavior on social media and design branding strategies that are more targeted. This strategy involves consistent branding activities, focuses on the club's identity values, and can increase audience interaction and engagement. Practically, the results of this research can guide amateur football clubs and similar organizations in designing more effective branding strategies through social media, with the aim of increasing audience interaction and involvement, as well as strengthening the club's identity and image.
Strategi Konten Kreatif Pada Media Sosial Instagram Untuk Meningkatkan Popularitas Klub Internal Persebaya Amatir Sabila Amara Rachma; Supriyono Supriyono
MESTAKA: Jurnal Pengabdian Kepada Masyarakat Vol. 3 No. 1 (2024): Februari 2024
Publisher : Pakis Journal Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58184/mestaka.v3i1.254

Abstract

The widespread use of the internet accessed by the public makes communication via social media an effective way to increase the popularity or fame of an account on social media. The important role of account managers on social media, especially Instagram, is one strategy for forming social media branding for a company, one of which is the football industry. This research aims to determine creative content strategies in increasing the popularity of a club on Instagram social media. The method or approach used in writing this journal is the qualitative descriptive method, where this method has a main focus that uses data acquisition that is as it is. The results of this research journal were obtained from uploading creative content on Instagram social media belonging to the Persebaya internal club in order to increase popularity among social media users, especially Instagram.
Pengaruh Kualitas Pelayanan dan Kepuasan Pelanggan terhadap Loyalitas Pelanggan pada PT. Niki Intermoda Sejahtera Sidoarjo Aanisah Yumnaa Lubis; Supriyono Supriyono
Cakrawala Repositori IMWI Vol. 7 No. 3 (2024): Cakrawala Repositori IMWI
Publisher : Institut Manajemen Wiyata Indonesia & Asosiasi Peneliti Manajemen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52851/cakrawala.v7i3.679

Abstract

Tujuan penelitian ini adalah untuk mengetahui kualitas pelayanan dan kepuasan pelanggan terhadap loyalitas pelanggan pada PT. Niki Intermoda Sejahtera di Sidoarjo. Loyalitas pelanggan merupakan salah satu tujuan bisnis dari Perusahaan yang bisa berdampak pada keberlangsungan operasional perusahaan. Metode penelitian ini menggunakan penelitian kuantitatif yaitu variabel independen adalah kualitas pelayanan dan kepuasan pelanggan kemudian variabel dependen adalah loyalitas pelanggan. Pengambilan sampel menggunakan teknik Purposive Sampling terdapat 55 responden dan analisis data dilakukan dengan metode Part Least Square (PLS). Hasil analisis penelitian ini bahwa kualitas pelayanan berpengaruh terhadap loyalitas pelanggan PT. Niki Intermoda Sejahtera Surabaya dengan Kualitas Pelayanan (X1) berpengaruh positif terhadap Loyalitas Pelanggan (Y) dapat diterima, dengan path coefficients sebesar 0,587 dan nilai T-Statistic sebesar 5.657 > 1,96 (dari nilai tabel Za = 0,05). Kemudian Kepuasan Pelanggan (X2) berpengaruh positif terhadap Loyalitas Pelanggan (Y) dapat diterima, dengan path coefficients sebesar 0,297 dan nilai T- Statistic sebesar 2,154 > 1,96 (dari nilai tabel Za = 0,05).
Pengaruh Citra Merek Dan Kepercayaan Merek Terhadap Keputusan Pembelian Garnier Micellar Water Di Gresik Dea Naurotul Jannah; Supriyono Supriyono; Wilma Cordelia Izaak
Journal of Economic, Bussines and Accounting (COSTING) Vol 7 No 5 (2024): Journal of Economic, Bussines and Accounting (COSTING)
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v7i5.12141

Abstract

Penting bagi perusahaan untuk menetapkan strategi dalam menghadapi kompetisi persaingan yang kian kompetitif, khususnya strategi untuk menarik konsumen dalam membuat keputusan pembelian. Penelitian ini dilakukan dengan tujuan yaitu mengetahui dan menganalisis pengaruh citra merek dan kepercayaan merek terhadap keputusan pembelian Garnier micellar water di Gresik. Penelitian ini merupakan penelitian kuantitatif yang melibatkan 99 responden masyarakat di Kabupaten Gresik yang pernah membeli produk Garnier micellar water. Kuesioner dan studi kepustakaan merupakan metode yang diterapkan untuk pengumpulan data dalam penelitian. Dilakukan analisis data pada software SmartPLS 4 dengan mengunakan teknik analisis yakni Structural Equation Modeling (SEM) dengan metode Partial Least Square (PLS). Diperoleh hasil pada penelitian bahwasanya citra merek dan kepercayaan merek berkontribusi terhadap keputusan pembelian Garnier micellar water di Gresik.
PENGARUH PRODUCT KNOWLEDGE DAN BRAND IMAGE TERHADAP KEPUTUSAN PEMBELIAN PRODUK PONDS FACIAL WASH DI SHOPEE KOTA SURABAYA Silviana Rahmawati; Supriyono Supriyono
Journal of Economic, Bussines and Accounting (COSTING) Vol 7 No 5 (2024): Journal of Economic, Bussines and Accounting (COSTING)
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v7i5.12290

Abstract

The rapid development of technology requires companies to continuously innovate to ensure their products stand out compared to competitors and align with market demands. This research examines the influence of Product Knowledge and Brand Image on Purchase Decisions for Ponds Facial Wash products on Shopee. The study is quantitative in nature, employing non-probability sampling and purposive sampling techniques for sample selection. The population in this study consists of residents of Surabaya who have used or purchased Ponds facial wash products through the Shopee application, with a total of 96 respondents. The data analysis technique used is Partial Least Square (PLS). The results of this study indicate that Product Knowledge and Brand Image have a positive and significant influence on Purchase Decisions on Shopee. Keywords: Product Knowledge; Brand Image; Purchase Decision.
Pengaruh Viral Marketing, Online Customer Review Dan Persepsi Harga Terhadap Keputusan Pembelian Produk Nivea Body Lotion Di Surabaya Perdana Argi Annan Putri; Supriyono Supriyono
Journal of Economic, Bussines and Accounting (COSTING) Vol 7 No 5 (2024): Journal of Economic, Bussines and Accounting (COSTING)
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v7i5.12294

Abstract

Perkembangan teknologi mempengaruhi semua bidang kehidupan salah satunya pola interaksi masyarakat termasuk komunikasi yang dapat dilakukan via sosial media. Penelitian ini bertujuan untuk mengetahui pengaruh Viral Marketing, Online Customer Review Dan Persepsi Harga Terhadap Keputusan Pembelian Produk Nivea Body Lotion di Surabaya. Metode yang digunakan dalam penelitian ini ialah non probability sampling dengan teknik pengambilan sampel convenience sampling, sampel yang digunakan pada penelitian ini sejumlah 85 responden. Metode pengumpulan data melalui kuesioner berbentuk tautan Google Form yang dibagikan kepada sampel penelitian. Analisis data menggunakan metode Structural Equation Modelling (SEM) berbasis komponen alat analisis Partial Least Square (PLS). Hasil penelitian ini menunjukkan bahwa Viral Marketing dan Online Customer Review berpengaruh terhadap Keputusan Pembelian pada Nivea Body Lotion di Surabaya, sedang Persepsi Harga tidak berpengaruh terhadap Keputusan Pembelian Nivea Body Lotion di Surabaya.
Comparative Analysis of Formwork Systems: Cost Efficiency and Time Management in Construction Projects Auliyah Shabirah Supriyono; I Nyoman Dita Pahang Putra; Bambang Trigunarsyah
Advance Sustainable Science Engineering and Technology Vol. 7 No. 2 (2025): February-April
Publisher : Science and Technology Research Centre Universitas PGRI Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26877/asset.v7i2.1320

Abstract

Formwork systems are essential for achieving efficiency and sustainability in multi-story construction. This study compares the cost and time efficiency of multiplex and aluminum formwork systems for constructing beams and slabs on the 6th to 13th floors. Field observations and a literature review were employed to gather data using a mixed-methods approach. This study adopts a mixed-methods approach, combining quantitative and qualitative methods. The findings reveal that aluminum formwork requires 60 days to complete, compared to 112 days for multiplex formwork, saving 52 days. Regarding cost, aluminum formwork amounts to IDR 1,805,910,198, offering savings of IDR 159,540,423 compared to multiplex formwork at IDR 1,965,450,621. Graphical analysis highlights the advantages of aluminum formwork in optimizing project workflows and reducing delays. These results demonstrate aluminum formwork potential to enhance efficiency, minimize material waste, and support sustainable construction practices. Future research is encouraged to explore alternative materials and labor strategies to further advance sustainability in the construction industry.
Co-Authors - Kustini Aanisah Yumnaa Lubis Aghita Reza Meita Putri Ajimas Pascaning Setiohadiwibowo Alfiandi Imam Mawardi Almas Nisaul Fauziah Ammara Putri Ainayah Anandah Amirah Arif Nor Aminah Asna Noor Fadhilah Audrey Fairuz Herdiana Aurizka Fadia Siwi Bambang Trigunarsyah Beti Mei Setiyaningrum Cindy Januaristin Suryani Dea Naurotul Jannah Desy Windi Prawita Dhani Khasbul Wafi Dian Novia Listiarini Diyah Sugiarti Elly Kharisma Elsa Nabella Enike Novilia Shafitri Evelina Dewi Mahatvani Gilang Adi Pratama Gilang Firmansyah Gracela Sarah Fanuel Hayati, Kinanti Resmi Idris Ariyanto Indriati Retno Palupi, Indriati Retno Intan Sri Lestari Iola Riris Simanjuntak Izaak, Wilma Cordelia J.A. Jelita Srikandi Pertiwi Masum Johari Meisya Rahmatia Zefania Mia Anggraini Eka Putri Muchamad Ilham Nazarudin Muhammad David Khalik Muhammad Sabil Ghifarian Mulya Hasudungan Napitupulu Nanik Hariyana Nuuru Rizky Ammalia NYOMAN DITA PAHANG PUTRA, NYOMAN Perdana Argi Annan Putri Reiga Ritomiea Ariescy Ricky Johan Rima Meiliana Rahmah Romaisyah, Luqita Rynaldi Pratama Nur Maulana Rynaldi Pratama Nur Maulana Sabila Amara Rachma Sekar Arum Tian Maulidya Shafira Salsabilla Shally Urfa Ramadhania Sheily Novitasari Sherly Anindhya Meyra Love Tiananta Silviana Rahmawati Siti Nur Laras Ati Sri Winarti Sugito Sugito Tsabita Cendikia Susanto Wiji Raharjo Yollanda Ayu Saputri