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All Journal Journal of Economic, Bussines and Accounting (COSTING) Jurnal Pengabdian Masyarakat MIPA dan Pendidikan MIPA J-MAS (Jurnal Manajemen dan Sains) Jurnal Pendidikan Ekonomi (JURKAMI) JURNAL PRODUKTIVITAS JURNAL PEMASARAN KOMPETITIF Jurnal MEBIS (Manajemen dan Bisnis) Jurnal STEI Ekonomi Management Studies and Entrepreneurship Journal (MSEJ) Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah JPEKBM (Jurnal Pendidikan Ekonomi, Kewirausahaan, Bisnis dan Manajemen) Cakrawala Repositori Imwi Journal of Management and Bussines (JOMB) Nusantara Science and Technology Proceedings KARYA: Jurnal Pengabdian Kepada Masyarakat Jurnal Ekonomi dan Bisnis Digital (MINISTAL) Indonesian Journal of Business Analytics (IJBA) Mestaka: Jurnal Pengabdian Kepada Masyarakat IIJSE Journal of Innovative and Creativity Advance Sustainable Science, Engineering and Technology (ASSET)
Supriyono Supriyono
Department Of Management, Faculty Of Economics And Business, Universitas Pembangunan Nasional “Veteran” Surabaya, East Java
Agriculture, Biological Sciences & Forestry Humanities Chemical Engineering, Chemistry & Bioengineering Chemistry Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Mathematics Mechanical Engineering Medicine & Pharmacology Public Health Social Sciences Other

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Pengaruh Kualitas Pelayanan dan Kepuasan Pelanggan terhadap Loyalitas Pelanggan pada PT. Niki Intermoda Sejahtera Sidoarjo Aanisah Yumnaa Lubis; Supriyono Supriyono
Cakrawala Repositori IMWI Vol. 7 No. 3 (2024): Cakrawala Repositori IMWI
Publisher : Institut Manajemen Wiyata Indonesia & Asosiasi Peneliti Manajemen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52851/cakrawala.v7i3.679

Abstract

Tujuan penelitian ini adalah untuk mengetahui kualitas pelayanan dan kepuasan pelanggan terhadap loyalitas pelanggan pada PT. Niki Intermoda Sejahtera di Sidoarjo. Loyalitas pelanggan merupakan salah satu tujuan bisnis dari Perusahaan yang bisa berdampak pada keberlangsungan operasional perusahaan. Metode penelitian ini menggunakan penelitian kuantitatif yaitu variabel independen adalah kualitas pelayanan dan kepuasan pelanggan kemudian variabel dependen adalah loyalitas pelanggan. Pengambilan sampel menggunakan teknik Purposive Sampling terdapat 55 responden dan analisis data dilakukan dengan metode Part Least Square (PLS). Hasil analisis penelitian ini bahwa kualitas pelayanan berpengaruh terhadap loyalitas pelanggan PT. Niki Intermoda Sejahtera Surabaya dengan Kualitas Pelayanan (X1) berpengaruh positif terhadap Loyalitas Pelanggan (Y) dapat diterima, dengan path coefficients sebesar 0,587 dan nilai T-Statistic sebesar 5.657 > 1,96 (dari nilai tabel Za = 0,05). Kemudian Kepuasan Pelanggan (X2) berpengaruh positif terhadap Loyalitas Pelanggan (Y) dapat diterima, dengan path coefficients sebesar 0,297 dan nilai T- Statistic sebesar 2,154 > 1,96 (dari nilai tabel Za = 0,05).
Pengaruh Citra Merek Dan Kepercayaan Merek Terhadap Keputusan Pembelian Garnier Micellar Water Di Gresik Dea Naurotul Jannah; Supriyono Supriyono; Wilma Cordelia Izaak
Journal of Economic, Bussines and Accounting (COSTING) Vol 7 No 5 (2024): Journal of Economic, Bussines and Accounting (COSTING)
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v7i5.12141

Abstract

Penting bagi perusahaan untuk menetapkan strategi dalam menghadapi kompetisi persaingan yang kian kompetitif, khususnya strategi untuk menarik konsumen dalam membuat keputusan pembelian. Penelitian ini dilakukan dengan tujuan yaitu mengetahui dan menganalisis pengaruh citra merek dan kepercayaan merek terhadap keputusan pembelian Garnier micellar water di Gresik. Penelitian ini merupakan penelitian kuantitatif yang melibatkan 99 responden masyarakat di Kabupaten Gresik yang pernah membeli produk Garnier micellar water. Kuesioner dan studi kepustakaan merupakan metode yang diterapkan untuk pengumpulan data dalam penelitian. Dilakukan analisis data pada software SmartPLS 4 dengan mengunakan teknik analisis yakni Structural Equation Modeling (SEM) dengan metode Partial Least Square (PLS). Diperoleh hasil pada penelitian bahwasanya citra merek dan kepercayaan merek berkontribusi terhadap keputusan pembelian Garnier micellar water di Gresik.
Pengaruh Viral Marketing, Online Customer Review Dan Persepsi Harga Terhadap Keputusan Pembelian Produk Nivea Body Lotion Di Surabaya Perdana Argi Annan Putri; Supriyono Supriyono
Journal of Economic, Bussines and Accounting (COSTING) Vol 7 No 5 (2024): Journal of Economic, Bussines and Accounting (COSTING)
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v7i5.12294

Abstract

Perkembangan teknologi mempengaruhi semua bidang kehidupan salah satunya pola interaksi masyarakat termasuk komunikasi yang dapat dilakukan via sosial media. Penelitian ini bertujuan untuk mengetahui pengaruh Viral Marketing, Online Customer Review Dan Persepsi Harga Terhadap Keputusan Pembelian Produk Nivea Body Lotion di Surabaya. Metode yang digunakan dalam penelitian ini ialah non probability sampling dengan teknik pengambilan sampel convenience sampling, sampel yang digunakan pada penelitian ini sejumlah 85 responden. Metode pengumpulan data melalui kuesioner berbentuk tautan Google Form yang dibagikan kepada sampel penelitian. Analisis data menggunakan metode Structural Equation Modelling (SEM) berbasis komponen alat analisis Partial Least Square (PLS). Hasil penelitian ini menunjukkan bahwa Viral Marketing dan Online Customer Review berpengaruh terhadap Keputusan Pembelian pada Nivea Body Lotion di Surabaya, sedang Persepsi Harga tidak berpengaruh terhadap Keputusan Pembelian Nivea Body Lotion di Surabaya.
Comparative Analysis of Formwork Systems: Cost Efficiency and Time Management in Construction Projects Auliyah Shabirah Supriyono; I Nyoman Dita Pahang Putra; Bambang Trigunarsyah
Advance Sustainable Science Engineering and Technology Vol. 7 No. 2 (2025): February-April
Publisher : Science and Technology Research Centre Universitas PGRI Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26877/asset.v7i2.1320

Abstract

Formwork systems are essential for achieving efficiency and sustainability in multi-story construction. This study compares the cost and time efficiency of multiplex and aluminum formwork systems for constructing beams and slabs on the 6th to 13th floors. Field observations and a literature review were employed to gather data using a mixed-methods approach. This study adopts a mixed-methods approach, combining quantitative and qualitative methods. The findings reveal that aluminum formwork requires 60 days to complete, compared to 112 days for multiplex formwork, saving 52 days. Regarding cost, aluminum formwork amounts to IDR 1,805,910,198, offering savings of IDR 159,540,423 compared to multiplex formwork at IDR 1,965,450,621. Graphical analysis highlights the advantages of aluminum formwork in optimizing project workflows and reducing delays. These results demonstrate aluminum formwork potential to enhance efficiency, minimize material waste, and support sustainable construction practices. Future research is encouraged to explore alternative materials and labor strategies to further advance sustainability in the construction industry.
The Influence of Experiential Marketing and Store Atmosphere on Customer Loyalty for Fore Coffee G-Walk Citraland Surabaya Shafira Salsabilla; Supriyono Supriyono
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 2 (2025): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i2.6004

Abstract

In the current era, the development of coffee shops is taking place very rapidly, so companies are required to innovate so that their products are superior to other competitors, following market desires. This research examines the influence of experiential marketing and store atmosphere on customer loyalty. This research is quantitative, using non-probability sampling and purposive sampling techniques in sampling. The population studied was customers of Fore Coffee G-Walk Citraland Surabaya, with a total of 112 respondents. The data analysis technique used is partial least squares (PLS). The research results show that experiential marketing and store atmosphere positively and significantly influence customer loyalty.
The Effect of Halal Label, Brand Image, and Product Quality on the Purchase Decision of Wardah Exclusive Matte Lip Cream Products in Sidoarjo J.A. Jelita Srikandi Pertiwi; Supriyono Supriyono
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 2 (2025): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i2.6086

Abstract

Technology, globalization, and social media have changed modern lifestyles, including the need for body care which is now important, especially for women who prioritize a beautiful and confident appearance. This has driven an increase in demand for cosmetics, especially matte lip cream which is popular because of its soft texture and long-lasting. Realizing this trend, Wardah presents an Exclusive Matte Lip Cream with competitive advantages. Sidoarjo, with a Muslim majority and high interest in cosmetics, is an ideal location to study the influence of Halal Label, Brand Image, and Product Quality on Purchasing Decisions. This study aims to determine the influence of the halal label, brand image, and product quality on purchasing decisions for Wardah Exclusive Matte Lip Cream products in Sidoarjo. This type of research is quantitative. Sampling using the purposive sampling method, and the number of samples used was 100 respondents the method used to analyze was the Structural Equation Model (SEM) with the Smart-PLS version 3.0 tool. The tests used were the outer model test, the inner model test, and the hypothesis test. It can be concluded that the halal label (X1), brand image (X2), and product quality (X3) on purchasing decisions (Y) partially have a positive and significant influence.
Peran Berita Fundamental Terhadap Personal Selling Oleh Account Executive pada PT Agrodana Futures Gilang Adi Pratama; Supriyono Supriyono
Journal of Innovative and Creativity Vol. 6 No. 1 (2026)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v6i1.6318

Abstract

Latar Belakang: Industri perdagangan berjangka komoditi Indonesia tumbuh pesat karena minat masyarakat pada instrumen berisiko tinggi seperti forex dan komoditas, yang sangat dipengaruhi berita fundamental global dan domestik. Account executive (AE) di PT Agrodana Futures Surabaya memanfaatkannya untuk personal selling, namun integrasinya pada tahapan penjualan belum tereksplorasi secara mendalam.Tujuan: Penelitian ini mendeskripsikan peran berita fundamental dalam meningkatkan efektivitas personal selling AE. Metode : Pendekatan kualitatif deskriptif dengan wawancara semi-terstruktur, observasi partisipatif, dan analisis dokumen.Populasi dan Sampel: Seluruh AE aktif dan nasabah PT Agrodana Futures Surabaya, dipilih purposive sampling hingga saturasi data. Instrumen dan Teknik Analisis Data: Pedoman wawancara, lembar observasi, buletin perusahaan; analisis interaktif melalui reduksi data, penyajian, dan penarikan kesimpulan (model Miles & Huberman). Hasil: Berita fundamental mendukung seluruh tahapan personal selling (prospekting sebagai pembuka, presentasi untuk relevansi, handling objection berbasis data, follow-up untuk urgensi), mendidik nasabah tentang dinamika pasar, meningkatkan kredibilitas AE, serta mengelola ekspektasi risiko. Kesimpulan: Integrasi berita fundamental menciptakan personal selling edukatif dan berbasis kepercayaan, dengan rekomendasi pelatihan AE dan buletin terintegrasi untuk hubungan nasabah berkelanjutan.
Co-Authors - Kustini Aanisah Yumnaa Lubis Aghita Reza Meita Putri Ajimas Pascaning Setiohadiwibowo Alfiandi Imam Mawardi Almas Nisaul Fauziah Ariescy, Reiga Ritomiea Arif Nor Aminah Audrey Fairuz Herdiana Aurizka Fadia Siwi Bambang Trigunarsyah Beti Mei Setiyaningrum Dea Naurotul Jannah Desy Windi Prawita Dhani Khasbul Wafi Dian Novia Listiarini Elly Kharisma Elsa Nabella Gilang Adi Pratama Gilang Firmansyah Idris Ariyanto Indriati Retno Palupi, Indriati Retno Intan Sri Lestari Izaak, Wilma Cordelia J.A. Jelita Srikandi Pertiwi Masum Johari Meisya Rahmatia Zefania Mia Anggraini Eka Putri Mulya Hasudungan Napitupulu Nuuru Rizky Ammalia NYOMAN DITA PAHANG PUTRA, NYOMAN Perdana Argi Annan Putri Ricky Johan Rima Meiliana Rahmah Romaisyah, Luqita Rynaldi Pratama Nur Maulana Rynaldi Pratama Nur Maulana Sabila Amara Rachma Shafira Salsabilla Sheily Novitasari Siti Nur Laras Ati Sri Winarti Wiji Raharjo Yollanda Ayu Saputri