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PENGARUH TINGKAT FINANCIAL LITERACY DAN FAKTOR SOSIODEMOGRAFI TERHADAP PERILAKU KEPUTUSAN INVESTASI INDIVIDU Ni Made Dwiyana Rasuma Putri; Henny Rahyuda
E-Jurnal Ekonomi dan Bisnis Universitas Udayana VOLUME.06.NO.09.TAHUN 2017
Publisher : Fakultas Ekonomi dan Bisnis Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (672.406 KB) | DOI: 10.24843/EEB.2017.v06.i09.p09

Abstract

The purpose of this study is to explain the influence level of financial literacy and sociodemographic factors on behavior of individual investment. Respondents are unmarried employees in Denpasar with a sample of 83 peoples. Determination of sample using non-probability sampling with accidental sampling approach.Data were analyzed by using Multiple Linear Regression Analysis. The results of this study indicate that the level of financial literacy has a positive effect on the behavior of individual investment decisions, whereas the differences in influence between men and women on the behavior of individual investment decisions and income negatively affect the behavior of individual investment decisions. Based on the results of statistical data financial literacy variables have the greatest influence in determining the behavior of individual investment decisions compared with sociodemographic factors. This explains that a person's knowledge of managing his personal finances is a key factor in determining an investment decision.
Does Dummy Food Display Effect on Food Purchase Decisions? (A Case Study of Coco Ichibanya Neo Soho Jakarta) Ni Made Dwiyana Rasuma Putri; Reni Sulistiyowati; Pamela
International Journal of Travel, Hospitality and Events Vol. 1 No. 1 (2022): International Journal of Travel, Hospitality and Events
Publisher : The Postgraduate School of Tourism Sahid Polytechnic

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (207.825 KB) | DOI: 10.56743/ijothe.v1i1.8

Abstract

ABSTRACT Purpose: This research aims to determine the effect of dummy food displays on the food purchasing decision at Coco Ichibanya Neo Soho, West Jakarta, Indonesia. Research methods: This research has a dummy food display as an independent variable and a purchasing decision as to the dependent variable. The measurement of variables used in this research is a Likert scale. The population is consumers who have visited Coco Ichibanya Neo Soho West Jakarta. This research used 96 respondents who were sampled because they met the specified criteria. The accidental sampling method is the method applied in this research. This research used questionnaires as primary data and websites, journals, books, and others related to the research as secondary data. The analyzing method used in this research is a simple regression test method with the help of an SPSS 25 computerized program. Results and discussion: The validity test results state the dummy food display (0.368-0.662 > 0.1) and purchasing decisions (0,400-0,621 > 0.1) so that it is claimed as valid. T-test results conclude that the dummy food display has a positive effect on purchasing decisions because the significance value of 0,000 is less than the value of 0.05. Implication: The dummy food display has a positive and significant effect on purchasing decisions. It can be useful to answer the problem regarding the purchasing decision of Coco Ichibanya Neo Soho based on the dummy food display. Keywords: product display, dummy food display, purchase decision.
Degradasi Budaya Betawi pada Atraksi Ondel-Ondel Jalanan Derinta Entas; Ni Made Dwiyana Rasuma Putri; Heru Suheryadi; Mochammad Aliff
Tourism Scientific Journal Vol. 7 No. 2 (2022): Vol 7 No 2 Juni 2022
Publisher : STIEPAR YAPARI Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32659/tsj.v7i2.183

Abstract

The purpose of this study was to find factors that indicate the cause of betawi cultural degradation in ondel-ondel street attractions in the cities of Jakarta and South Tangerang. Qualitative and interpretive descriptive research methods with three key informants, namely Betawi community leaders, communities who are members of local cultural observers and Ondel-ondel parade/buskers. The result of this study is the shift of belief in ondel-ondel which raises pros and cons in the betawi ethnic community. This condition is believed to be a consequence of the social, economic and cultural changes of the Betawi ethnic community itself. Identification of factors that support this shift includes: (1) The struggle for the meaning of tradition and religion; (2) The struggle for economic significance; and (3) The struggle for the meaning of globalization.  Of these three factors, economic factors are the main ones due to the demands for a better economic life. The tendencies mentioned are empirical facts that cannot be ignored for the phenomenon of betawi cultural degradation, especially in the ondel-ondel attractions of the streets.
Perceived Restaurant Food Healthiness on Consumer Satisfaction at Burgreens Menteng Resto Ni Made Dwiyana Rasuma Putri; Jessica Tritanya; Rieke Rinova
International Journal of Travel, Hospitality and Events Vol. 2 No. 1 (2023): International Journal of Travel, Hospitality and Events
Publisher : The Postgraduate School of Tourism Sahid Polytechnic

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56743/ijothe.v2i1.224

Abstract

This research aims to look for the significance of the effect of perceived restaurant food healthiness on consumer satisfaction at Resto Burgreens Menteng. The respondents of this research are consumers of the Burgreens Menteng restaurant using a sample of 318 people. The sampling technique used was non-probability sampling with an accidental sampling approach. Data analysis using IBM SPSS application ver. 25 for Windows, using the technique of Simple Linear Regression Analysis. The results of this research indicate that perceived restaurant food healthiness is proven to have a positive and significant effect on consumer satisfaction. The role of perceived restaurant food healthiness is directly proportional to consumer satisfaction. The implications of this research support the results of previous research and strengthen the theory related to perceived restaurant food healthiness and consumer satisfaction. Perceived restaurant food healthiness has an important role in consumer satisfaction in a restaurant. changing views about eating. Besides to fulfill the daily needs of humans, food also must make the body healthy. So, avoid being overweight and avoid various types of diseases. Keywords: perceived food healthiness, restaurant, consumer satisfaction.
Pengaruh Green Marketing Terhadap Green Consumer Behavior Fore Coffee Di Jakarta Ni Made Dwiyana Rasuma Putri; Reza Imani Syawal; Novi Handayani; Asmawih; M Zacky Faluti; Bella Marsha
Jurnal Sains Terapan Pariwisata Vol. 6 No. 2 (2021): Jurnal Sains Terapan Pariwisata
Publisher : Politeknik Sahid

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Abstract

Tujuan penelitian ini untuk mengetahui pengaruh dari green marketing terhadap green consumer behaviour di Fore Coffee Emporium Pluit Jakarta. Variabel yang digunakan dalam penelitian ini adalah green marketing (X) dan green consumer behaviour (Y). Populasi dalam penelitian ini menggunakan populasi tidak terbatas dengan sampel kebetulan (incidental sampling). Total sampel dalam penelitian ini adalah sebanyak 96 orang responden yang membeli produk Fore Coffee dan memenuhi beberapa kriteria. Metode pengumpulan data mengunakan kuisioner atau angket dengan 5 poin skala likert yang disebarkan melalui google forms. Teknik analisis yang digunakan dalam penelitian ini adalah regresi linear sederhana. Hasil penelitian menunjukkan bahwa green marketing berpengaruh secara positif dan signifikan terhadap green consumer behaviour yang berarti semakin baik strategi green marketing yang ditawarkan semakin baik pula tingkah laku konsumen hijau.
Pelatihan Pengemasan Produk Pangan Olahan di Desa Sukamahi Kabupaten Bogor Dewi Ayu Kusumaningrum; Ramon Hurdawaty; Heru Suheryadi; Maryetti; Ni Made Dwiyana Rasuma Putri
WAHATUL MUJTAMA': Jurnal Pengabdian Masyarakat Vol 5 No 1 (2024): WAHATUL MUJTAMA': Jurnal Pengabdian Masyarakat
Publisher : Pusat Penelitian dan Pengabdian Masyarakat (P3M) Sekolah Tinggi Ilmu Islam dan Bahasa Arab (STIBA) Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36701/wahatul.v5i1.1442

Abstract

Sukamahi Village is located in Megamendung District, Bogor Regency, West Java, one of the pilot villages for the One Billion One Village (SaMiSaDe) program in 2021. Sukamahi Village has agricultural and plantation potential. Most of the village residents have professions as farmers and own businesses such as food businesses and grocery stores in Sukamahi Village. Most of the women in Sukamahi Village are involved in PKK activities, farming and are housewives. Currently, there are no profitable business activities among the group of women residents of Sukamahi village. There are problems in various regions where local food businesses are generally less attractive, innovative, creative, and the majority are only wrapped in transparent plastic without any labels or information. The aim of organizing this community service is to provide knowledge about packaging processed food products that comply with good food packaging rules and can attract consumers' attention. The implementation method consists of initial observations and training activities. Initial observations include licensing, mapping communities that need training, and formulating appropriate training. The training activity provided material and direct practice in making appropriate products and packaging, ended with a question and answer session regarding what had been provided. Overall, the training on packaging processed food products went well and was beneficial for improving the skills and business marketing of the Sukamahi Village community. With more attractive and quality packaging, processed food business products from Sukamahi Village have a better opportunity to penetrate a wider market to help improve the economic level of business actors.
ANALISIS PERBEDAAN TINGKAT KEPUASAN KERJA AUDITOR PADA LOCUS OF CONTROL INTERNAL DAN EKSTERNAL Ni Made Dwiyana Rasuma Putri
E-Jurnal Akuntansi Vol 13 No 1 (2015)
Publisher : Accounting Department, Economic and Business Faculty of Universitas Udayana in collaboration with the Association of Accounting Department of Indonesia, Bali Region

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Abstract

Tujuan dari penelitian ini adalah untuk menganalisis perbedaan tingkat kepuasan kerja pada perbedaan locus of control yaitu internal dan eksternal. Data penelitian ini diperoleh dari auditor yang bekerja pada Kantor Akuntan Publik wilayah Provinsi Bali yang telah mengisi dan mengembalikan kuesioner. Kuesioner yang telah dibagikan sebanyak 67 buah yang dapat digunakan sebagai sampel untuk analisis sebanyak 46 buah. Uji t-test dua sampel independen merupakan teknik analisis data yang digunakan dalam penelitian ini. Auditor yang memiliki locus of control internal memiliki kepuasan kerja yang lebih baik dibandingkan dengan auditor yang memiliki locus of control eksternal merupakan hasil dari penelitian ini yang dilihat secara statistik.