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All Journal Delta-Pi : Jurnal Matematika dan Pendidikan Matematika Desimal: Jurnal Matematika Jurnal Pendidikan Matematika dan Integrasinya Academy of Education Journal M A T H L I N E : Jurnal Matematika dan Pendidikan Matematika Jurnal Ilmiah Padma Sri Kreshna Journal La Sociale Prosiding Seminar Nasional Pengabdian Kepada Masyarakat Jurnal Pengabdian Masyarakat Fakultas Teknik: Jurnal Abditek YASIN: Jurnal Pendidikan dan Sosial Budaya Innovative: Journal Of Social Science Research El-Mujtama: Jurnal Pengabdian Masyarakat Jurnal VARIDIKA
Nurina Ayuningtyas, Nurina
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Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Mathematics Mechanical Engineering Public Health Social Sciences Other

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The Relationship Between Digital Marketing of Brand X and Purchase Interest Putri, Ratu Natasya Alyssia; Ayuningtyas, Nurina; Jubaedah, Lilis
Journal La Sociale Vol. 6 No. 6 (2025): Journal La Sociale
Publisher : Borong Newinera Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37899/journal-la-sociale.v6i6.2458

Abstract

This study aims to examine the relationship between digital marketing of Brand X and the purchase intention of female students participating in the 2024 Indonesian International Student Mobility Awards (IISMA) vocational program who studied in the United Kingdom. Brand X is a UK-based cosmetic brand that actively utilizes various digital marketing channels, including social media, websites, search engine optimization, pay-per-click advertising, affiliate marketing, and online public relations. This research employs a quantitative approach with data collected through questionnaires distributed to 37 respondents. The analysis was conducted using the Spearman correlation test since the data did not follow a normal distribution. The results show a strong and significant positive relationship between digital marketing and purchase intention, with a correlation coefficient of 0.630 and a significance value below 0.001. Additionally, the coefficient of determination indicates that 39.69 percent of the variance in purchase intention is explained by digital marketing. These findings suggest that higher perceptions of Brand X's digital marketing are associated with higher purchase intention among the IISMA students in the United Kingdom.
Design of Quantum Learning-Based Numeracy Worksheet on Uncertainty and Data Content Maulidiyah, Fathimatuz Zahro; Nuriyatin, Siti; Ayuningtyas, Nurina
Jurnal VARIDIKA Volume 36 No 1, June 2024
Publisher : Faculty of Teacher Training and Education, Universitas Muhammadiyah Surakarta, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/varidika.v36i1.5149

Abstract

Previous study attempted to create worksheets to boost students' comprehension and numeracy skills. However, there is little research on designing numeracy worksheets using Quantum Learning. This study intends to provide uncertainty-and-data-content-of-numeracy worksheets using Quantum Learning to help students enhance their grasp of probability material and numeracy skills. The incorporation of Numeracy into the uncertainty and data content worksheet distinguishes this study from past research. This is supported by earlier research, which suggests that incorporating Numeracy in worksheets can help pupils improve their numeracy skills. Furthermore, Numeracy, which is concerned with problem solving in a variety of real-world scenarios, adheres to Quantum Learning, whose learning stages connect the content to real life. This study employs the 4D development paradigm, which has been condensed into 3D: define, design, and develop. Data gathering methods include questionnaires, observation of learning implementation, and testing. The analysis is both descriptively qualitative and descriptively quantitative. This study involved 31 kids from one of Indonesia's junior high schools. The findings of this study show that the worksheet is valid, practical, and successful, indicating that it was doable. The study found that students' grasp of probability material improved, as did their numeracy skills. The worksheet creation will assist instructors to construct excellent mathematics learning combined with numeracy.
PEMBUATAN DAN PERAWATAN RAMBUT DENGAN RATUS RAMBUT Ayuningtyas, Nurina; Armandari, Mari Okatini; Silfi Ambarwati, Neneng Siti
Jurnal Pengabdian Masyarakat Fakultas Teknik : Jurnal Abditek Vol. 1 No. 02 (2021): Jurnal Pengabdian Masyarakat Fakultas Teknik : Jurnal Abditek
Publisher : LPPM Universitas Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (801.916 KB) | DOI: 10.21009/Abditek.012.06

Abstract

Having healthy and soft hair is everyone's dream that must be maintained and cared for. For a long time, Indonesian women have been known for their treatments with natural ingredients. The wealth of Indonesia's natural resources is very diverse. The empowerment of women in the economic sector is one indicator of increasing welfare. Women also have a big share in poverty reduction activities through community and group empowerment by carrying out household productive business activities. The problem with partners in this community service program is that the activities are not optimal, because of the members' limited ability and knowledge, and partners do not know how to treat hair using traditional ingredients such as hundred hairs. The implementation method in this training is 1) Field observation, 2) Identification of partner problems and weaknesses, 3) Offering solutions to partners, 4) Product implementation. Implementation is done online by providing knowledge and demonstration of material through video shows. The results of community service activities include several components such as the number of participants, goal achievement, material achievement, material mastery and video quality is very good. In addition, participants are ready to be involved again in similar activities. This partner coaching activity is expected to complement the knowledge and skills in various aspects of family life, as well as meet the needs so as to strengthen the family economy. Abstrak Memiliki rambut yang sehat dan lembut merupakan impian semua orang yang harus dijaga dan dirawat. Sejak dahulu, wanita Indonesia sudah terkenal dengan perawatan dengan bahan yang alami. Kekayaan sumber daya alam Indonesia sangatlah beragam. Keberdayaan perempuan di bidang ekonomi adalah salah satu indikator meningkatnya kesejahteraan. Perempuan juga mempunyai andil besar dalam kegiatan penanggulangan kemiskinan melalui pemberdayaan masyarakat dan kelompok dengan melakukan kegiatan usaha produktif rumah tangga. Permasalahan mitra pada program pengabdian kepada masyarakat ini adalah kegiatan belum optimal, karena keterbatasan kemampuan & keilmuan anggota, juga mitra belum mengetahui perawatan rambut menggunakan bahan tradisional seperti ratus rambut. Metode pelaksanaan dalam pelatihan ini ialah 1) Observasi lapangan, 2) Identifikasi permasalahan dan kelemahan mitra, 3) Penawaran solusi pada mitra, 4) Implementasi produk. Pelaksanaan dilalukan secara daring dengan pemberian pengetahuan dan demonstrasi materi melalui tayangan video. Hasil kegiatan pengabdian pada masyarakat mencakup beberpa komponen seperti jumlah peserta, ketercapaian tujuan, ketercapaian materi, penguasaan materi serta kualitas video sangatlah baik. Selain itu juga peserta siap terlibat kembali dalam kegiatan serupa. Kegitan pembinaan mitra ini diharapkan dapat melengkapi wawasan pengetahuan dan keterampilan dalam berbagai segi kehidupan keluarga, juga memenuhi kebutuhan sehingga memperkuat perkonomian keluarga.
Penyuluhan Manfaat Rumput Laut untuk Perawatan Kulit Wajah pada Masyarakat Kecamatan Muara Gembong Supiani, Titin; Ayuningtyas, Nurina
El-Mujtama: Jurnal Pengabdian Masyarakat  Vol. 4 No. 5 (2024): El-Mujtama: Jurnal Pengabdian Masyarakat
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmujtama.v4i5.5055

Abstract

Muara Gembong sub-district has a high level of suitability for seaweed cultivation because it is included in the category of areas with high salinity, currents, and sufficient substart. The people of Muara Gembong sub-district use it as a place to cultivate the seaweed species Gracilaria sp. The purpose of this service is to increase community knowledge and skills in utilizing seaweed as a facial skin beauty mask. The method used was counseling to teachers and guardians of SDN 03 Pantai Mekar students. The training was attended by 8 teachers and 5 student guardians. Evaluation was carried out to measure the satisfaction of service activities using a questionnaire containing 4 indicators, namely quality and productivity, material, instructor, and satisfaction. The overall results showed that 77% of participants were very satisfied with the service activities, and 23% were satisfied. It can be concluded that the participants were very satisfied with the service activities carried out by the lecturers of the Cosmetics and Beauty Care Study Program.
Co-Authors Armandari, Mari Okatini Atmanto, Dwi Awalia, Fadilla Putri Dewi Sukriyah, Dewi Eka Nurmala Sari Agustina, Eka Nurmala Sari Jubaedah, Lilis Khofiyyan, Aufa Nida Maulidiyah, Fathimatuz Zahro Meyliana, Tifani Nabila, Nabila Neneng Siti Silfi Ambarwati Puspa Arum, Aniesa Putri, Ratu Natasya Alyssia Risdiana Chandra Dhewy, Risdiana Chandra Romdhoni, Mohammad Rifqi Sartika, Dian Siti Nuriyatin, Siti Soffil Widadah, Soffil Suharno, YE Supiani, Titin