Article Per Year (5 Year)
p-Index From 2021 - 2026
1.037
P-Index
This Author published in this journals
All Journal Interaksi : Jurnal Ilmu Komunikasi Jurnal SOLMA Aptisi Transactions on Management Abditeknika - Jurnal Pengabdian Kepada Masyarakat JURNAL ABDIKARYASAKTI
Fajriannoor Fanani, Fajriannoor
Unknown Affiliation
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Law, Crime, Criminology & Criminal Justice Other

Published : 5 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 5 Documents
Search

 1 
Enhancing Organizational Resilience through Digital Innovation in Manufacturing Fanani, Fajriannoor; Maratis, Jerry; Saiful Hadi, Muhammad; Magdalena, Lena; Ramirez, Santiago
APTISI Transactions on Management (ATM) Vol 8 No 3 (2024): ATM (APTISI Transactions on Management: September)
Publisher : Pandawan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33050/atm.v8i3.2362

Abstract

This study explores the role of digital innovation in strengthening organizational resilience within the manufacturing sector. By analyzing the integration of advanced technologies such as AI, IoT, and automation, the research investigates how these innovations improve operational flexibility, risk management, and adaptability to disruptions. A qualitative approach, including interviews with industry leaders, is employed to assess the impact. Findings demonstrate that digital innovation significantly enhances resilience, allowing manufacturers to respond efficiently to market volatility and operational challenges. The study concludes with recommendations for strategic implementation of digital tools.
Pendampingan Pembuatan Foto Produk sebagai Strategi Promosi untuk Meningkatkan Brand dari Produk UMKM di Kelurahan Sendangmulyo Pamungkas, Yoma Bagus; Fanani, Fajriannoor; Setiawan, Yuliyanto Budi; Hapsari, Richiana
Jurnal SOLMA Vol. 13 No. 3 (2024)
Publisher : Universitas Muhammadiyah Prof. DR. Hamka (UHAMKA Press)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22236/solma.v13i3.15907

Abstract

Background: UMKM di Indonesia menyumbang sekitar 60% dari PDB dan menyerap lebih dari 97% angkatan kerja, namun banyak di antaranya masih menghadapi tantangan dalam pemasaran digital, khususnya di Kelurahan Sendangmulyo, Kota Semarang. Pelaku UMKM di wilayah ini belum maksimal memanfaatkan media sosial dan fotografi produk yang berkualitas untuk promosi. Pengabdian ini bertujuan untuk memberikan pendampingan kepada UMKM dalam pembuatan foto produk menarik sebagai bagian dari strategi pemasaran digital. Metode: Metode yang digunakan meliputi analisis situasi, pemaparan materi, pendampingan foto dan editing, serta evaluasi hasil. Kegiatan ini dilaksanakan pada 25-26 Mei 2024 dengan peserta sebanyak 15 orang dari pelaku UMKM Kelurahan Sendangmulyo, Kecamatan Tembalang, Kota Semarang. Hasil: Hasil pendampingan menunjukkan peningkatan signifikan dalam kualitas foto produk, dengan perbaikan pada pencahayaan, komposisi, dan ketajaman gambar. Feedback dari peserta positif, menunjukkan peningkatan kemampuan dan hasil yang lebih baik dalam promosi melalui media sosial.memotivasi mitra untuk menjalankan usaha mandiri di bidang ini. Kesimpulan: Kegiatan ini berhasil meningkatkan pemahaman dan keterampilan UMKM dalam fotografi produk, membantu mereka lebih kompetitif di pasar digital, dan diharapkan pelatihan digital marketing lainnya seperti desain kemasan, konten video, dan periklanan juga dilakukan untuk memperkuat kompetensi UMKM di era digital.
PRESENTASI DIRI DAN HYPERREALITAS PADA ERA KENORMALAN BARU PANDEMI COVID-19 DI INDONESIA Watie, Errika Dwi Setya; Fanani, Fajriannoor
Interaksi: Jurnal Ilmu Komunikasi Vol 11, No 1 (2022): June 2022
Publisher : Master of Communication Science Program, Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/interaksi.11.1.73-83

Abstract

The impact of the ongoing Covid 19 pandemic which entering the beginning of 2021 has leads to changes the way humans interact. Previously interaction was done directly face to face, but now the pandemic forced affected humans to interact more using social media. This condition leads to the question of how the human self looks in it. Is there any changing or not? How they were change? And how it potentially creates a symbolic world with artificial behavior that we knew as hyperreality? The research was conducted using a qualitative descriptive method, with purposive sampling, between March 2020 and August 2020 which was the initial period of pandemic quarantine. It was assume that in this period social media users started to shape their appearance on social media. Based on the results of the conducted research, three types of self-appearance emerged, they were the social interaction appearance; Personal appearance; and Busy appearance. All the types of selfappearance created a world that we knew as hyperreality. In this world, the office workers dedicated themself to be at their best in social media appearance while the reality behavior was not always the same. It then creates a notion that social media appearance were far more important and meaningful then the everyday reality
Pelatihan Peningkatan Kompetensi Pembuatan Video Iklan Bagi UMKM Kelurahan Gebangsari Kecamatan Genuk Semarang Ersyad, Firdaus Azwar; Fanani, Fajriannoor; Suhariyanto, Suhariyanto
Abditeknika Jurnal Pengabdian Masyarakat Vol. 1 No. 1 (2021): April 2021
Publisher : LPPM Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/abditeknika.v1i1.269

Abstract

Kegiatan pengabdian ini bertujuan untuk meningkatkan komptensi pelaku UMKM di Kelurahan Gebangsari, Semarang. Era perkembangan teknologi digital yang terus maju tak terbendung ini, aktivitas mempromosikan brand atau melakukan marketing campaign dapat dilakukan dengan berbagai macam cara dan kreativitas sesuai kadar kebutuhan dan kemampuan mereka. Terlebih disaat ini di berbagai media massa bebas tanpa batas sebagai media periklanan, salah satunya adalah media social/Cyber seperti WhatsApp, Facebook, Email, Youtube dan masih banyak aplikasi lain, semua ini sebagai sarana promosi dengan berbagai konten sebagai ajang iklan geratis guna meningkatkan penjualan produk mereka. Dengan demikian, tantangan pemasar saat ini adalah menentukan bentuk konten yang paling efektif berdasarkan sasaran konsumen. Dan salah satu bentuk konten yang kini sedang digemari adalah video iklan singkat dengan komunikasi sederhana dan tak sedikit pula video iklan di media Cyber viral karena sentuhan kreatifitas. UMKM Kelurahan Gebangsari, Kecamatan Genuk Semarang merupakan salah satu wilayah dengan jumlah pelaku usaha yang cukup banyak di kota Semarang. Untuk meningkatkan penjualan maka pelaku usaha membutuhkan strategi pemasaran yang efektif melalui media massa Cyber untuk dapat meningkatkan target penjualan produk mereka.
PEMBUATAN KONTEN INSTAGRAM OSIS SMK WALISONGO SEMARANG BERBANTUAN CAPCUT Laksono, Agus Edy; Watie, Errika Dwi Setya; Fanani, Fajriannoor; Rahmah, Hilda
Jurnal Abdikaryasakti Vol. 5 No. 2 (2025): Oktober
Publisher : Universitas Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25105/ja.v5i2.23940

Abstract

Instagram utilization is able to meet followers’ information needs, provide both social and commercial benefits for users, and serve as a medium to attract public interest in better understanding the user or content provider. In the field of education, Instagram can also be used for various purposes such as learning media and promotional tools. SMK Walisongo Semarang, the partner in this community service program, already manages two Instagram accounts: @smkwalisongoofficial and @osis_skawas. The @smkwalisongoofficial account is managed by teachers and staff, while @osis_skawas is managed by student council (OSIS) members. The focus of this program is the @osis_skawas account, which was created in 2023 and currently has 93 posts and 170 followers. Unfortunately, within approximately two years, the account has only published that number of posts, consisting of 81 photos with captions and 12 reels. According to one of the community service team members, the account’s content has remained limited and monotonous since last year, indicating low activity and lack of development from the administrators. Based on interviews with the Vice Principal of Student Affairs, the administrators faced challenges in content creation, both technically and in terms of ideas. Through lecture, discussion, and hands-on practice methods, this training had a positive impact on the students of SMK Walisongo Semarang. Knowledge and skills related to the types of content, ways to create and edit, motivation enhancement, and effective content creation strategies were provided to the target audience, enabling them to understand how to increase engagement in each post. In addition, the use of CapCut in video production was also discussed, equipping them with sufficient skills to edit videos and develop the @osis_skawas account.
Co-Authors Errika Dwi Setya Watie, Errika Dwi Setya Firdaus Azwar Ersyad Hapsari, Richiana Hilda Rahmah, Hilda Laksono, Agus Edy Lena Magdalena, Lena Maratis, Jerry Pamungkas, Yoma Bagus Ramirez, Santiago Saiful Hadi, Muhammad Suhariyanto Suhariyanto Yuliyanto Budi Setiawan