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All Journal Interaksi : Jurnal Ilmu Komunikasi Jurnal The Messenger Jurnal SOLMA Jurnal Dinamika Sosial Budaya Aptisi Transactions on Management Abditeknika - Jurnal Pengabdian Kepada Masyarakat Jurnal Ilmu Komunikasi Dan Media JURNAL ABDIKARYASAKTI Tematik Jurnal DIMASTIK
Fajriannoor Fanani, Fajriannoor
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Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Law, Crime, Criminology & Criminal Justice Social Sciences Other

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PELATIHAN PENYUSUNAN SCRIPT PROMOSI BAGI UMKM KECAMATAN TEMBALANG Watie, Errika Dwi Setya; Fanani, Fajriannoor; Saptiyono, Ami
TEMATIK Vol. 2 No. 1 (2022): Januari
Publisher : Universitas Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26623/tmt.v2i1.3152

Abstract

Tantangan persaingan   di dunia Usaha Mikro, Kecil dan Menengah (UMKM) saat ini makin meningkat, apalagi dengan adanya pandemi covid-19 di Indonesia saat ini berimbas pada makin menjamurnya usaha kecil baru yang muncul. Menghadapi hal tersebut, UMKM telah berusaha   menggunakan berbagai media iklan, namun sayangnya banyak yang belum bisa memamnfaatkan secara   optimal mengingat belum bisa mengelola script promosi agara tampil berbeda dari pesaingnya.Pelatihan   ini   dilaksanakan   dengan   tim   terdiri   dari   Errika   D.S.W (advertising),   Fajriannoor     Fanani (komunikasi massa), Ami Saptiyono (komunikasi massa). Susunan tim pengabdian tersebut mampu menyusun dan memberikan materi yang tepat bagi sasaran.   Antusiasme sasaran   juga tampak baik yang dibuktikan dengan interaksi yang terjadi selama pelatihan yang masing masing mengkonsultasikan produknya.
PENINGKATAN KEMAMPUAN DIGITAL MARKETING UNTUK PESERTA DIDIK KOMPETENSI KEAHLIAN KULINER DI SMK NU 01 KENDAL Jannah, Desika Nur; Fanani, Fajriannoor; Rahmah, Hilda
TEMATIK Vol. 3 No. 1 (2023): Januari
Publisher : Universitas Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26623/tmt.v3i1.5675

Abstract

Pelatihan Digital Marketing merupakan suatu kegiatan pemasaran atau promosi sebuah brand atau produk menggunakan media  digital  atau  internet, untuk menjangkau dan mendapatkan customer lebih banyak, dari pada menggunakan strategi secara konvensional. Keberhasilan digital marketing menjadikan cara ini banyak dipilih oleh para pelaku usaha untuk memperluas jangkauan dan meningkatkan target penjualan. SMK NU 01 Kendal menjadi salah satu lembaga pendidikan yang turut melibatkan peserta didik sebagai bagian dari pelaku usaha, salah satunya melalui kompetensi Keahlian Kuliner. Sebagai salah satu bagian dari pelaku usaha, pengetahuan peserta didik kompetensi Keahlian Kuliner SMK NU 01 Kendal masih sangat terbatas, sehingga hal ini menghambat peserta didik untuk memasarkan produknya secara lebih luas.Tujuan dari pengabdian kepada masyarakat ini adalah peningkatan kemampuan digital marketing untuk peserta didik kompetensi Keahlian Kuliner. Kegiatan ini dilakukan dengan memberikan materi dan pelatihan digital marketing tentang cara bagaimana membuat brand dan konten promosi, menentukan serta memperluas target pasar. Hasil dalam kegiatan ini diharapkan peserta didik mampu melakukan promosi, menjangkau pasar yang lebih luas dan tepat sasaran, dapat meningkatkan penjualan dan menjaga komunikasi antara penjual dan pelanggan secara digital, memanfaatkan media handphone dan laptop yang dimiliki oleh peserta didik  
Enhancing Organizational Resilience through Digital Innovation in Manufacturing Fanani, Fajriannoor; Maratis, Jerry; Saiful Hadi, Muhammad; Magdalena, Lena; Ramirez, Santiago
APTISI Transactions on Management (ATM) Vol 8 No 3 (2024): ATM (APTISI Transactions on Management: September)
Publisher : Pandawan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33050/atm.v8i3.2362

Abstract

This study explores the role of digital innovation in strengthening organizational resilience within the manufacturing sector. By analyzing the integration of advanced technologies such as AI, IoT, and automation, the research investigates how these innovations improve operational flexibility, risk management, and adaptability to disruptions. A qualitative approach, including interviews with industry leaders, is employed to assess the impact. Findings demonstrate that digital innovation significantly enhances resilience, allowing manufacturers to respond efficiently to market volatility and operational challenges. The study concludes with recommendations for strategic implementation of digital tools.
Pendampingan Pembuatan Foto Produk sebagai Strategi Promosi untuk Meningkatkan Brand dari Produk UMKM di Kelurahan Sendangmulyo Pamungkas, Yoma Bagus; Fanani, Fajriannoor; Setiawan, Yuliyanto Budi; Hapsari, Richiana
Jurnal SOLMA Vol. 13 No. 3 (2024)
Publisher : Universitas Muhammadiyah Prof. DR. Hamka (UHAMKA Press)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22236/solma.v13i3.15907

Abstract

Background: UMKM di Indonesia menyumbang sekitar 60% dari PDB dan menyerap lebih dari 97% angkatan kerja, namun banyak di antaranya masih menghadapi tantangan dalam pemasaran digital, khususnya di Kelurahan Sendangmulyo, Kota Semarang. Pelaku UMKM di wilayah ini belum maksimal memanfaatkan media sosial dan fotografi produk yang berkualitas untuk promosi. Pengabdian ini bertujuan untuk memberikan pendampingan kepada UMKM dalam pembuatan foto produk menarik sebagai bagian dari strategi pemasaran digital. Metode: Metode yang digunakan meliputi analisis situasi, pemaparan materi, pendampingan foto dan editing, serta evaluasi hasil. Kegiatan ini dilaksanakan pada 25-26 Mei 2024 dengan peserta sebanyak 15 orang dari pelaku UMKM Kelurahan Sendangmulyo, Kecamatan Tembalang, Kota Semarang. Hasil: Hasil pendampingan menunjukkan peningkatan signifikan dalam kualitas foto produk, dengan perbaikan pada pencahayaan, komposisi, dan ketajaman gambar. Feedback dari peserta positif, menunjukkan peningkatan kemampuan dan hasil yang lebih baik dalam promosi melalui media sosial.memotivasi mitra untuk menjalankan usaha mandiri di bidang ini. Kesimpulan: Kegiatan ini berhasil meningkatkan pemahaman dan keterampilan UMKM dalam fotografi produk, membantu mereka lebih kompetitif di pasar digital, dan diharapkan pelatihan digital marketing lainnya seperti desain kemasan, konten video, dan periklanan juga dilakukan untuk memperkuat kompetensi UMKM di era digital.
PRESENTASI DIRI DAN HYPERREALITAS PADA ERA KENORMALAN BARU PANDEMI COVID-19 DI INDONESIA Watie, Errika Dwi Setya; Fanani, Fajriannoor
Interaksi: Jurnal Ilmu Komunikasi Vol 11, No 1 (2022): June 2022
Publisher : Master of Communication Science Program, Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/interaksi.11.1.73-83

Abstract

The impact of the ongoing Covid 19 pandemic which entering the beginning of 2021 has leads to changes the way humans interact. Previously interaction was done directly face to face, but now the pandemic forced affected humans to interact more using social media. This condition leads to the question of how the human self looks in it. Is there any changing or not? How they were change? And how it potentially creates a symbolic world with artificial behavior that we knew as hyperreality? The research was conducted using a qualitative descriptive method, with purposive sampling, between March 2020 and August 2020 which was the initial period of pandemic quarantine. It was assume that in this period social media users started to shape their appearance on social media. Based on the results of the conducted research, three types of self-appearance emerged, they were the social interaction appearance; Personal appearance; and Busy appearance. All the types of selfappearance created a world that we knew as hyperreality. In this world, the office workers dedicated themself to be at their best in social media appearance while the reality behavior was not always the same. It then creates a notion that social media appearance were far more important and meaningful then the everyday reality
Bias Gender Dalam Cerita Rakyat: (Analisis Naratif pada folklore Eropa, Cinderella, dengan Cerita Rakyat Indonesia, Bawang Merah Bawang Putih) Setiawan, Yuliyanto Budi; Fanani, Fajriannoor; Julianto, Edy Nurwahyu
Jurnal The Messenger Vol. 5 No. 2 (2013): July-December
Publisher : Universitas Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26623/themessenger.v5i2.145

Abstract

Any interesting to compare the phenomenon of European folklore and Indonesian folklore. This study uses narrative analysis techniques. For research purposes, such as: the gender bias describes the structure presented in the story of Indonesian folklore (Bawang Merah Bawang Putih) and European folklore (Cinderella). Then, to describe the gender bias presented in the discourse structure from the story of Indonesian folklore and European folklore. Meanwhile, the results of this study can be drawn some important points encountered in both the folklore. First, the women s attitudes are passive, forgiving, not aggressive, and accept whatever ( nrimo ) is a good female figures. Second, the women s attitudes are active, ambitious, and aggressive is a bad woman figures. Third, the good woman attitudes can not changes the fate of their own, without the help of a miracle or the help of a man.
Harian Kuning dan Media Sensasional Islam Fanani, Fajriannoor
Jurnal The Messenger Vol. 4 No. 2 (2012): July-December
Publisher : Universitas Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26623/themessenger.v4i2.148

Abstract

Yellow press or yellow journalism is types of journalism that have little concern to accuracy and impartiality. This kind of journalism usually used in many metropolitan newspaper that heavily sensationalized crime, sex, and metaphysical news. This kind of newspaper allegedly also found in some Islamic magazine with its own characteristic, in this case Sabili Magazine. These magazines have some unique journalism characteristic that could be compared to yellow journalism. This is including sensationalist, bombastic, and partisan. This writing tries to show how Sabili magazine used types of journalism that have similarities with yellow journalism.
Semiotika Strukturalisme Saussure Fanani, Fajriannoor
Jurnal The Messenger Vol. 5 No. 1 (2013): January-June
Publisher : Universitas Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26623/themessenger.v5i1.149

Abstract

Ferdinand de Saussure is widely known as one of the prominent contributor to the theories of sign and language in semiotic. His theory in semiotic create a mark in the history of semiology. His semiotic was also known as one of the foundation of structuralism that growth in France. Structuralism, later become a movement that widespread not only in the field of linguistic but to the field of humanities and social sciences in general. How his semiotic works and how his view on structuralism applied in world of sign and language are interesting object. This writing try to overview all this in a simple and understandable way
Mitologi Dalam Video Game: Pesan-pesan Politik Dalam Video Games Amerika Serikat Fanani, Fajriannoor
Jurnal The Messenger Vol. 3 No. 1 (2011): January-June
Publisher : Universitas Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26623/themessenger.v3i1.180

Abstract

Video Game, especially in Indonesia, has been long seeing as kid toy with minimum or no psychological impact to the player. This view is a serious mistake since video game able to transmit violence message to political message into their audience or player. Political message especially is very omnipresent in such game as Red Alert, Generals and others FPS or RTS games. The message on these games is higly political and contains political views the developer has. This writing tries to read the political messages on games like Red Alert and Counter Strike to find myth the developer create or believe and search out why these myths is present. Barthes analysis on semiotics were used to read not only the denotative meaning of the message, but also find the connotative message and finaly find the myths wrapped around the games.
Analisis Kebijakan Redaksional Harian Republika pada Pemberitaan Religio-Politik Masa Kampanye Presiden Tahun 2009 Fanani, Fajriannoor
Jurnal The Messenger Vol. 3 No. 2 (2011): July-December
Publisher : Universitas Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26623/themessenger.v3i2.269

Abstract

Presidential Election in 2009 has gives us some negative phenomenon. The Hijab Campaign, Boediono Wife s Religion, and other religio-politics issues were annoyingly interpolating the better campaigns. In one hand this is a bad phenomenon, but on the other hand this phenomenon also gives us some interesting questions about political tolerance in Indonesia. Mass media as the fourth estate surely can t get away from their responsibility. Uniquely many of big mass media in Indonesia have affiliations with certain religions. The example is Republika with their Muslim affiliations. This phenomenon become interesting to study, moreover Indonesia is one of the biggest democratic countries in the world that surely need political tolerance to strengthen their democratic system. It s become interesting to inquire the editorial policy in Republika in their news on religio-politic in presidential campaign. It s also become interesting to understand the Islamic model that Republika adopted that maybe affected their editorial policy. Last, it s become interesting to find out Republika s political tolerance, especially in the presidential campaign. All of this inquiry could be found using the gatekeeping analysis from Pamela Shoemaker that map out factors that could affect media content from five levels. Those levels are individual, organizational, communication routine, extra-media, and social system.This research is use post-positivistic paradigm. The theories used here is gatekeeping from Pamela Shoemaker, political tolerance, and moderate Islamic concepts. After analyze using the gatekeeping Analysis, this research found that Republika s policy for the religio-politics issues have vision of moderat Islamic model that generally careful but will be serious and sensasional if when dealing with syariah policy issues. Last, Republika have a limited political tolerance policy that have tendency to be exclusive and difficult to accommodate the aspiration of non-Muslim peoples.   The final conclusion for this research is that Republika have an editorial policy that creates public space for Indonesian Muslim that has vision of Islamic moderate and limited political tolerance.
Co-Authors Edy Nurwahyu Julianto, Edy Nurwahyu Errika Dwi Setya Watie, Errika Dwi Setya Firdaus Azwar Ersyad, Firdaus Azwar Hapsari, Richiana Hilda Rahmah, Hilda Jannah, Desika Nur Kharisma Ayu Febriana Laksono, Agus Edy Latif, Mochamad Chaerul Lena Magdalena, Lena Maratis, Jerry Nattaly, Anggiena Pamungkas, Yoma Bagus Pranata, Eka Wijaya Pujiastuti, Natalia Sari Ramirez, Santiago Saiful Hadi, Muhammad Saptiyono, Ami Suhariyanto Suhariyanto Yuliyanto Budi Setiawan