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All Journal Jurnal Dinamika Ekonomi dan Bisnis Journal on Education Jurnal Ekonomi, Manajemen, dan Akuntansi Universitas Ngudi Waluyo Jurnal Kependidikan: Jurnal Hasil Penelitian dan Kajian Kepustakaan di Bidang Pendidikan, Pengajaran dan Pembelajaran Jurnal Ekonomi Bisnis, Manajemen dan Akuntansi (JEBMA) Jurnal Ekonomi Jurnal Manajemen Jurnal Ilmu Hukum, Humaniora dan Politik (JIHHP) Jurnal Ekonomi, Bisnis dan Manajemen Journal of Student Research Jurnal Riset dan Inovasi Manajemen Jurnal Abdimas Indonesia Jurnal IlmiahManajemen, Bisnis dan Ekonomi Kreatif Jurnal Ilmiah Bisnis, Manajemen, dan Akuntansi
Bayu Kurniawan
Fakultas Ekonomi Dan Bisnis, Universitas PGRI Semarang
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Public Health Social Sciences Other

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Pengaruh Brand Awareness Terhadap Purchase Decision Pada Marketplace Tokopedia Mindi Permata; Bayu Kurniawan; Noni Setyorini
Jurnal Ilmiah Manajemen Bisnis dan Ekonomi Kreatif Vol. 2 No. 2 (2023): Jurnal Ilmiah Manajemen, Bisnis dan Ekonomi Kreatif
Publisher : Fakultas Ekonomi dan Bisnis Universitas PGRI Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to determine the effect of Brand Awareness on purchase decision in the Tokopedia Marketplace. The population of researchers is all employees of PT Pan Pacific Jakarta Semarang Branch with a total of 2060 employees, the sample that has been determined in this study is 335 employees using probability sampling techniques with simple random sampling methods using the slovinh formula. Data analysis in this study used the SPSS AMOS 24 program. Hypothesis testing with the SEM AMOS approach. The results of the analysis and discussion show that partially the Brand Awareness variable has a positive effect on Purchase Decision in the Tokopedia Marketplace for Employees of PT.Pan Pacific Jakarta Semarang Branch
Peningkatan Pemahaman Tentang Promosi Dan Pemanfaatan Aplikasi Editing Di Smartphone Untuk Konten Promosi Digital Heri Prabowo; Bayu Kurniawan; Sutrisno Sutrisno; Henry Casandra Gultom
jurnal ABDIMAS Indonesia Vol. 1 No. 3 (2023): September: Jurnal ABDIMAS Indonesia
Publisher : STIKes Ibnu Sina Ajibarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59841/jurai.v1i3.357

Abstract

Promotion is a marketing activity that can increase buying interest or influence someone to buy a product and can be an important part of branding a product. One of the products that needs to be increased in promotion is the product of peep craftsmen in Nyatnyono village. Service activities carried out by conducting outreach about promotions and the use of technology in creating promotional content. The activities that have been carried out show that there is an understanding of promotion and use of smartphones for creating content and carrying out promotional activities on social media.
Pengaruh Brand Trust, Brand Awareness Terhadap Purchase Intention Melalui Brand Satisfaction Sebagai Variabel Intervening Tasbicha Nur Fitriani; Bayu Kurniawan; Henry C Goeltom
Jurnal Ekonomi Bisnis, Manajemen dan Akuntansi (JEBMA) Vol. 3 No. 3 (2023): Artikel Riset Volume 3 Issue 3, November 2023
Publisher : ITScience (Information Technology and Science)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47709/jebma.v3i3.3214

Abstract

Penelitian ini bertujuan untuk mengevaluasi pengaruh kepercayaan merek dan kesadaran merek terhadap kecenderungan konsumen melakukan pembelian dengan menggunakan kepuasan merek sebagai variabel intervening. Konsumen yang pernah menggunakan atau membeli produk Skincare K-Beauty di Kabupaten Bekasi merupakan populasi yang digunakan untuk penelitian ini. Informasi primer dikumpulkan dengan cara pembagian Google form kepada konsumen yang pernah menggunakan atau membeli produk Skincare K-Beauty di wilayah Kabupaten Bekasi. Purposive sampling dengan pengukuran skala likert merupakan metode pilihan untuk mengumpulkan sampel. Pengolahan data mengunakan program PLS-SEM versi 3. Temuan Penelitian ini menunjukkan bahwa kepercayaan vendor mempengaruhi kepuasan vendor, kepercayaan vendor mempengaruhi kepuasan vendor, kepuasan vendor mempengaruhi niat pembelian vendor, kepercayaan vendor tidak mempengaruhi kepercayaan vendor, dan kepercayaan vendor mempengaruhi kepuasan vendor
The Effect of Entrepreneurship Education and Social Media on Student's Entrepreneurial Intention : The Perspective of Theory of Planned Behaviour and Social Media Use Theory Sutrisno Sutrisno; Heri Prabowo; Bayu Kurniawan
Jurnal Kependidikan: Jurnal Hasil Penelitian dan Kajian Kepustakaan di Bidang Pendidikan, Pengajaran dan Pembelajaran Vol 9, No 4 (2023): December
Publisher : Universitas Pendidikan Mandalika (UNDIKMA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33394/jk.v9i4.9044

Abstract

This study aims to investigate the effect of entrepreneurship education and social media use on students' entrepreneurial interest using the Theory of Planned Behaviour and Social Media Use Theory approaches. This study used a survey method with a quantitative research approach, involving 139 student respondents from Semarang City, Indonesia, through an online questionnaire. The data analysis techniques used were Structural Equation Modeling (SEM) and Partial Least Square (PLS). The results of this study indicated a positive and significant relationship between entrepreneurship education, social media, and students' entrepreneurial intention. Thus, based on the principles of the Theory of Planned Behaviour and Social Media Use Theory, entrepreneurship education provided understanding, skills, and support to consider self-employment as a career. In contrast, social media provides access to information, social interaction, motivation, role model influence, and norms that support entrepreneurship, creating an ecosystem that supports students' entrepreneurial intentions.
Pengaruh Career Stage, Tenure dan Expectancy yang Dimediasi oleh Pengembangan Karir terhadap Kepuasan Kerja Pegawai Negeri Sipil di Polrestabes Semarang Qristin Violinda; Alfionita Cindy Shelena; Bayu Kurniawan
Jurnal Dinamika Ekonomi dan Bisnis Vol 20, No 2 (2023)
Publisher : Universitas Islam Nahdlatul Ulama Jepara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34001/jdeb.v20i2.4592

Abstract

This study aims to examine the effect of career stage, tenure and expectancy mediated by career development on job satisfaction of Civil Servants at Semarang Polrestabes. This type of research uses quantitative research and uses PLS-SEM data analysis techniques with the help of SmartPLS 3.0 software. The sample used was 99 respondents of Semarang Polrestabes. The results showed that: (1) Career stage has no effect on job satisfaction. (2) Tenure has a positive and significant effect on job satisfaction. (3) Expectancy has no effect on job satisfaction. (4) Career development has a positive and significant effect on job satisfaction. (5) Career stage has no effect on career development. (6) Tenure has a positive and significant effect on career development. (7) Expectancy has a positive and significant effect on career development. (8) Career development does not mediate the career stage against job satisfaction. (9) Career development does not mediate tenure against job satisfaction. (10) Career development mediates expectancy towards job satisfaction
Pengaruh Online Customer Reviews Dan Rating Terhadap Minat Pembelian Di Lazada Bayu Kurniawan
Jibaku: Jurnal Ilmiah Bisnis, Manajemen dan Akuntansi Vol. 1 No. 2 (2021)
Publisher : Universitas Ngudi Waluyo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35473/.v1i2.1076

Abstract

Penelitian ini bertujuan untuk menguji pengaruh online customer reviews, rating terhadap minat pembelian. Metode yang digunakan dalam penelitian ini dengan kuisioner. Sampel dari penelitian ini berjumlah 88 responden. Uji statistik dilakukan dengan menggunakan Structurel Equation Modelling berbasis PLS. Uji validitas menggunakan nilai faktor loading, sedangkan uji reabilitas menggunakan nilai Cronbach’s alpha, reliabilitas komposit dan Average Variance Extracted (AVE). Semua hipotesis yang diajukan terdukung dan signifikan. Kesimpulan dari penelitian ini adalah pengaruh online customer reviews, rating dan diskon berpengaruh signifikan terhadap minat pembeliaan di Lazada.
The Influence of Motivation, Performance Appraisal, and Work Environment on Employee Performance at the Kecamatan Semarang Barat Office Hendro Cahyono; Bayu Kurniawan; Hawik Ervina Indiworo
Journal on Education Vol 7 No 1 (2024): Journal on Education: Volume 7 Nomor 1 Tahun 2024
Publisher : Departement of Mathematics Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joe.v7i1.6909

Abstract

This study aims to analyze the effect of work motivation and work environment on employee performance at the West Semarang District Office. The research method used is a quantitative approach with regression analysis. The population in this study is all employees in the West Semarang District Office, which amounts to 170 people. The sampling technique uses a saturated sample method, where all members of the population are used as research samples. The results showed that Work motivation has a negative and significant effect on employee performance. Any increase in work motivation actually has the potential to reduce employee performance. Performance appraisal has a positive and significant impact on employee performance. When the value of performance appraisal increases, employee performance also tends to increase, although not too strongly. The work environment has a negative but not significant effect on employee performance. There is not enough statistical evidence to suggest the work environment affects performance. Work motivation, performance appraisal, and work environment simultaneously have a significant effect on employee performance. In conclusion, to improve employee performance, organizations need to pay attention to employee motivation factors and an effective performance appraisal system. Although the work environment is partially not proven to be influential, simultaneously with other factors, it still has an impact on employee performance at the West Semarang District Office.
Daya Tarik Konten Media Sosial Dalam Menumbuhkan Online Engagement Yang Berdampak Pada Minat Memilih Heri Prabowo; Bayu Kurniawan; Prianka Ratri Nastiti; Henry Casandra Gultom
Jurnal Ilmu Hukum, Humaniora dan Politik Vol. 5 No. 3 (2025): (JIHHP) Jurnal Ilmu Hukum, Humaniora dan Politik
Publisher : Dinasti Review Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jihhp.v5i3.3490

Abstract

Tingkat partisipasi pemilih di Kota Semarang masih memiliki bervariasi jika dikaitkan dengan jenis pemilihan. Hal ini tentu menjadi perhatian, mengingat pentingnya pemilihan umum untuk mewujudkan pemerintahan yang berdasarkan kehendak rakyat. Penelitian ini bertujuan untuk menguji pengaruh daya tarik media sosial terhadap online engagement yang berdamapak pada minat memilih. Metode yang dikunakan dengan menggunakan metode kuantitatif. Populasi dalam penelitian ini adalah masyarakat Kota Semarang yang telah memiliki hak pilih dengan jumlah sampel yang diambil sebanyak 100 responden. Hasil penelitian menunjukan bahwa daya tarik media sosial berpengaruh terhadap minat memilih baik memiliki pengaruh langsung maupun melalui online engagement.
Co-Authors Alfionita Cindy Shelena Aulia Zulfa Efriyani Sumastuti Gultom, Henry Casandra Hanifa hidayaningsih Hanifa Nur Hidayaningsih Hendro Cahyono Henry C Goeltom Henry Casandra Gultom Heri Prabowo Ika Suci Wulandari Laily Ummayatul Aprilia Sari Mindi Permata Prianka Ratri Nastiti Qristin violinda Rr Hawik Ervina Indiworo Salsabila, Unik Hanifah Setyorini, Noni Sijabat, Rauly Sutrisno Sutrisno Sutrisno, Sutrisno Syifa Annisa Yasmin Zain Tasbicha Nur Fitriani Ulul Azmi Wahyu Ika Pramono Yanuar Yulianto Yoga Suryaputra Soeroso