Garuda - Garba Rujukan Digital

Peningkatan Pemahaman Tentang Promosi Dan Pemanfaatan Aplikasi Editing Di Smartphone Untuk Konten Promosi Digital Heri Prabowo; Bayu Kurniawan; Sutrisno Sutrisno; Henry Casandra Gultom
jurnal ABDIMAS Indonesia Vol. 1 No. 3 (2023): September: Jurnal ABDIMAS Indonesia
Publisher : STIKes Ibnu Sina Ajibarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59841/jurai.v1i3.357

Promotion is a marketing activity that can increase buying interest or influence someone to buy a product and can be an important part of branding a product. One of the products that needs to be increased in promotion is the product of peep craftsmen in Nyatnyono village. Service activities carried out by conducting outreach about promotions and the use of technology in creating promotional content. The activities that have been carried out show that there is an understanding of promotion and use of smartphones for creating content and carrying out promotional activities on social media.

Pengaruh Brand Trust, Brand Awareness Terhadap Purchase Intention Melalui Brand Satisfaction Sebagai Variabel Intervening Tasbicha Nur Fitriani; Bayu Kurniawan; Henry C Goeltom
Jurnal Ekonomi Bisnis, Manajemen dan Akuntansi (JEBMA) Vol. 3 No. 3 (2023): Artikel Riset Volume 3 Issue 3, November 2023
Publisher : ITScience (Information Technology and Science)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47709/jebma.v3i3.3214

Penelitian ini bertujuan untuk mengevaluasi pengaruh kepercayaan merek dan kesadaran merek terhadap kecenderungan konsumen melakukan pembelian dengan menggunakan kepuasan merek sebagai variabel intervening. Konsumen yang pernah menggunakan atau membeli produk Skincare K-Beauty di Kabupaten Bekasi merupakan populasi yang digunakan untuk penelitian ini. Informasi primer dikumpulkan dengan cara pembagian Google form kepada konsumen yang pernah menggunakan atau membeli produk Skincare K-Beauty di wilayah Kabupaten Bekasi. Purposive sampling dengan pengukuran skala likert merupakan metode pilihan untuk mengumpulkan sampel. Pengolahan data mengunakan program PLS-SEM versi 3. Temuan Penelitian ini menunjukkan bahwa kepercayaan vendor mempengaruhi kepuasan vendor, kepercayaan vendor mempengaruhi kepuasan vendor, kepuasan vendor mempengaruhi niat pembelian vendor, kepercayaan vendor tidak mempengaruhi kepercayaan vendor, dan kepercayaan vendor mempengaruhi kepuasan vendor

The Effect of Entrepreneurship Education and Social Media on Student's Entrepreneurial Intention : The Perspective of Theory of Planned Behaviour and Social Media Use Theory Sutrisno Sutrisno; Heri Prabowo; Bayu Kurniawan
Jurnal Kependidikan: Jurnal Hasil Penelitian dan Kajian Kepustakaan di Bidang Pendidikan, Pengajaran dan Pembelajaran Vol 9, No 4 (2023): December
Publisher : Universitas Pendidikan Mandalika (UNDIKMA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33394/jk.v9i4.9044

This study aims to investigate the effect of entrepreneurship education and social media use on students' entrepreneurial interest using the Theory of Planned Behaviour and Social Media Use Theory approaches. This study used a survey method with a quantitative research approach, involving 139 student respondents from Semarang City, Indonesia, through an online questionnaire. The data analysis techniques used were Structural Equation Modeling (SEM) and Partial Least Square (PLS). The results of this study indicated a positive and significant relationship between entrepreneurship education, social media, and students' entrepreneurial intention. Thus, based on the principles of the Theory of Planned Behaviour and Social Media Use Theory, entrepreneurship education provided understanding, skills, and support to consider self-employment as a career. In contrast, social media provides access to information, social interaction, motivation, role model influence, and norms that support entrepreneurship, creating an ecosystem that supports students' entrepreneurial intentions.

Pengaruh Career Stage, Tenure dan Expectancy yang Dimediasi oleh Pengembangan Karir terhadap Kepuasan Kerja Pegawai Negeri Sipil di Polrestabes Semarang Qristin Violinda; Alfionita Cindy Shelena; Bayu Kurniawan
Jurnal Dinamika Ekonomi dan Bisnis Vol 20, No 2 (2023)
Publisher : Universitas Islam Nahdlatul Ulama Jepara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34001/jdeb.v20i2.4592

This study aims to examine the effect of career stage, tenure and expectancy mediated by career development on job satisfaction of Civil Servants at Semarang Polrestabes. This type of research uses quantitative research and uses PLS-SEM data analysis techniques with the help of SmartPLS 3.0 software. The sample used was 99 respondents of Semarang Polrestabes. The results showed that: (1) Career stage has no effect on job satisfaction. (2) Tenure has a positive and significant effect on job satisfaction. (3) Expectancy has no effect on job satisfaction. (4) Career development has a positive and significant effect on job satisfaction. (5) Career stage has no effect on career development. (6) Tenure has a positive and significant effect on career development. (7) Expectancy has a positive and significant effect on career development. (8) Career development does not mediate the career stage against job satisfaction. (9) Career development does not mediate tenure against job satisfaction. (10) Career development mediates expectancy towards job satisfaction

Pengaruh Online Customer Reviews Dan Rating Terhadap Minat Pembelian Di Lazada Bayu Kurniawan
Jibaku: Jurnal Ilmiah Bisnis, Manajemen dan Akuntansi Vol. 1 No. 2 (2021)
Publisher : Universitas Ngudi Waluyo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35473/.v1i2.1076

Penelitian ini bertujuan untuk menguji pengaruh online customer reviews, rating terhadap minat pembelian. Metode yang digunakan dalam penelitian ini dengan kuisioner. Sampel dari penelitian ini berjumlah 88 responden. Uji statistik dilakukan dengan menggunakan Structurel Equation Modelling berbasis PLS. Uji validitas menggunakan nilai faktor loading, sedangkan uji reabilitas menggunakan nilai Cronbachâ€™s alpha, reliabilitas komposit dan Average Variance Extracted (AVE). Semua hipotesis yang diajukan terdukung dan signifikan. Kesimpulan dari penelitian ini adalah pengaruh online customer reviews, rating dan diskon berpengaruh signifikan terhadap minat pembeliaan di Lazada.

The Influence of Motivation, Performance Appraisal, and Work Environment on Employee Performance at the Kecamatan Semarang Barat Office Hendro Cahyono; Bayu Kurniawan; Hawik Ervina Indiworo
Journal on Education Vol 7 No 1 (2024): Journal on Education: Volume 7 Nomor 1 Tahun 2024
Publisher : Departement of Mathematics Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joe.v7i1.6909

This study aims to analyze the effect of work motivation and work environment on employee performance at the West Semarang District Office. The research method used is a quantitative approach with regression analysis. The population in this study is all employees in the West Semarang District Office, which amounts to 170 people. The sampling technique uses a saturated sample method, where all members of the population are used as research samples. The results showed that Work motivation has a negative and significant effect on employee performance. Any increase in work motivation actually has the potential to reduce employee performance. Performance appraisal has a positive and significant impact on employee performance. When the value of performance appraisal increases, employee performance also tends to increase, although not too strongly. The work environment has a negative but not significant effect on employee performance. There is not enough statistical evidence to suggest the work environment affects performance. Work motivation, performance appraisal, and work environment simultaneously have a significant effect on employee performance. In conclusion, to improve employee performance, organizations need to pay attention to employee motivation factors and an effective performance appraisal system. Although the work environment is partially not proven to be influential, simultaneously with other factors, it still has an impact on employee performance at the West Semarang District Office.

Daya Tarik Konten Media Sosial Dalam Menumbuhkan Online Engagement Yang Berdampak Pada Minat Memilih Heri Prabowo; Bayu Kurniawan; Prianka Ratri Nastiti; Henry Casandra Gultom
Jurnal Ilmu Hukum, Humaniora dan Politik Vol. 5 No. 3 (2025): (JIHHP) Jurnal Ilmu Hukum, Humaniora dan Politik
Publisher : Dinasti Review Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jihhp.v5i3.3490

Tingkat partisipasi pemilih di Kota Semarang masih memiliki bervariasi jika dikaitkan dengan jenis pemilihan. Hal ini tentu menjadi perhatian, mengingat pentingnya pemilihan umum untuk mewujudkan pemerintahan yang berdasarkan kehendak rakyat. Penelitian ini bertujuan untuk menguji pengaruh daya tarik media sosial terhadap online engagement yang berdamapak pada minat memilih. Metode yang dikunakan dengan menggunakan metode kuantitatif. Populasi dalam penelitian ini adalah masyarakat Kota Semarang yang telah memiliki hak pilih dengan jumlah sampel yang diambil sebanyak 100 responden. Hasil penelitian menunjukan bahwa daya tarik media sosial berpengaruh terhadap minat memilih baik memiliki pengaruh langsung maupun melalui online engagement.

Pengaruh Product Quality, Brand Image, Dan Promotion Terhadap Repurchase Intention Konsumen Dengan Kepuasan Konsumen Sebagai Variabel Intervening Lina Sofi Lailatul Dewi; Bayu Kurniawan; Rita Meiriyanti
Indonesian Journal of Innovation Multidisipliner Research Vol. 2 No. 2 (2024): April - Juni
Publisher : Institute of Advanced Knowledge and Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/ijim.v2i2.81

Penelitian ini bertujuan untuk mengetahui pengaruh Kualitas Produk, Citra Merek, Promosi, Terhadap Niat Membeli Kembali Konsumsen Dengan Kepuasan Konsumen Sebagai Variabel Intervening (Studi kasus pada pengguna produk skincare MS Glow di agen MS Glow by lusskin). Populasi yang digunakan pada penelitian adalah konsumen yang membeli produk di Klinik MS Glow by Lusskin dan sampel yang digunakan adalah sebesar 288 konsumen yang membeli produk di Klinik MS Glow by Lusskin dengan menggunakan purposive sampling. Analisis data pada penelitian menggunakan software Smart PLS versi 4.0. Hasil penelitian ini menunjukkan bahwa terdapat pengaruh Kualitas Produk, Citra Merek, Promosi, Terhadap sebesar 84,8% yang termasuk dalam kategori tinggi, sedangkan sisanya 15,2% dijelaskan oleh variabel lain diluar penelitian ini. Selanjutnya nilai Adjusted R-square pada variabel Niat Membeli Kembali sebesar (0,454), hal ini membuktikan bahwa besarnya variabel Niat Membeli Kembali yang dapat dijelaskan oleh variabel Kualitas Produk, Citra Merek, Promosi, sebesar 45,4% yang termasuk dalam kategori tinggi, sedangkan sisanya 54,5% dijelaskan oleh variabel lain di luar penelitian ini.

Pengaruh Product Quality, Brand Image, Dan Promotion Terhadap Repurchase Intention Konsumen Dengan Kepuasan Konsumen Sebagai Variabel Intervening Lina Sofi Lailatul Dewi; Bayu Kurniawan; Rita Meiriyanti
Indonesian Journal of Innovation Multidisipliner Research Vol. 2 No. 2 (2024): April - Juni
Publisher : Institute of Advanced Knowledge and Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/ijim.v2i2.81

Penelitian ini bertujuan untuk mengetahui pengaruh Kualitas Produk, Citra Merek, Promosi, Terhadap Niat Membeli Kembali Konsumsen Dengan Kepuasan Konsumen Sebagai Variabel Intervening (Studi kasus pada pengguna produk skincare MS Glow di agen MS Glow by lusskin). Populasi yang digunakan pada penelitian adalah konsumen yang membeli produk di Klinik MS Glow by Lusskin dan sampel yang digunakan adalah sebesar 288 konsumen yang membeli produk di Klinik MS Glow by Lusskin dengan menggunakan purposive sampling. Analisis data pada penelitian menggunakan software Smart PLS versi 4.0. Hasil penelitian ini menunjukkan bahwa terdapat pengaruh Kualitas Produk, Citra Merek, Promosi, Terhadap sebesar 84,8% yang termasuk dalam kategori tinggi, sedangkan sisanya 15,2% dijelaskan oleh variabel lain diluar penelitian ini. Selanjutnya nilai Adjusted R-square pada variabel Niat Membeli Kembali sebesar (0,454), hal ini membuktikan bahwa besarnya variabel Niat Membeli Kembali yang dapat dijelaskan oleh variabel Kualitas Produk, Citra Merek, Promosi, sebesar 45,4% yang termasuk dalam kategori tinggi, sedangkan sisanya 54,5% dijelaskan oleh variabel lain di luar penelitian ini.

The Effect of Work Culture on Teacher Productivity in Public Elementary Schools in the Ungaran Timur District, Semarang Regency Bayu Kurniawan; Rosalina Br. Ginting; Qristin Violinda
Eduvest - Journal of Universal Studies Vol. 6 No. 4 (2026): Eduvest - Journal of Universal Studies
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/eduvest.v6i4.53060

This study aims to analyze the influence of work culture on the work productivity of teachers in SD Negeri Ungaran Timur District, Semarang Regency. This study uses a quantitative approach with the type of causal correlational research. The population in this study is all teachers of State Elementary Schools in East Ungaran District totaling 181 people, with a sample of 125 teachers selected using the Slovin formula with proportional random sampling technique. Data were collected through a closed questionnaire and analyzed using a simple linear regression test with the help of the SPSS 21 program. The results of the study showed that work culture had a positive and significant effect on teachers' work productivity with an F-count value of 537.313 > F-table 3.92 and a significance value of 0.000 < 0.05. The determination coefficient (R²) of 0.814 shows that work culture contributes 81.4% to teachers' work productivity. The resulting regression equation is Y = 30.954 + 0.805X₃, which means that every increase in one unit of work culture will increase the teacher's work productivity by 0.805. The implications of this study show the need to strengthen a positive work culture in schools through the habituation of discipline, openness, mutual respect, and commitment to increase teacher productivity in a sustainable manner.

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