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All Journal STRATEGIC Journal of Business Management Education (JBME) Comm-Edu (Community Education Journal) Jurnal Review Pendidikan dan Pengajaran (JRPP) Journal of Research in Instructional International Journal of Entrepreneurship and Sustainability Studies
Rd. Dian Herdiana Utama, Rd. Dian Herdiana
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

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Journal : Journal of Business Management Education (JBME)

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GAMBARAN SIKAP KEWIRAUSAHAAN DAN NIAT BERWIRAUSAHA PADA MAHASISWI ANGKATAN 2014 DI UPI BANDUNG Rahayu, Widiana; Mulyadi, Hari; Utama, Dian Herdiana
Journal of Business Management Education (JBME) Vol 3, No 1 (2018)
Publisher : Business Education Program of Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (298.032 KB) | DOI: 10.17509/jbme.v3i1.14248

Abstract

Purpose - The purpose of this study is to see the description of entrepreneurial attitude and entrepreneurship intention.Design/Methodology/Approach - The design of this study is cross sectional by using descriptive approach with explanatory survey method and total of 145 respondents. A questionnaire was used as a research instrument to collect data from respondents. Analytical technique used is descriptive technique by using frequency distribution.Findings - Based on the results of the research using descriptive analysis, the results obtained that the entrepreneurial attitude is in the medium category with a score of representative 63,5% and entrepreneurship intention is in the medium category with a score of representative 65,3%.Originality/Values - The difference of this study with previous research is on the object studied at female students 2014 in UPI Bandung who have pass studied Entrepreneurship studied, the measurement of entrepreneurship attitude through the dimension of Theory Planning Behavior (TPB) Icek Azjen in 1991 about autonomy authority, opportunity economy, self-realization, and perceived self-confidence.
PENGARUH KEMAMPUAN DAN MOTIVASI KERJA TERHADAP KINERJA KARYAWAN BAGIAN PRODUKSI PT. SENTOSA HASTAREKSA Sari, Whidya Udaya; Sumiyati, Sumiyati; Utama, Dian Herdiana
Journal of Business Management Education (JBME) Vol 1, No 2 (2016)
Publisher : Business Education Program of Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (269.084 KB) | DOI: 10.17509/jbme.v1i2.5964

Abstract

Persaingan dunia usaha yang semakin kompetitif, menuntut perusahaan untuk memiliki kinerja yang tinggi. Peningkatan kinerja sumber daya manusia (SDM) merupakan hal yang sangat penting dalam memperbaiki keberhasilan perusahaan, sehingga perlu diupayakan secara terus menerus dan berkesinambungan dalam menghadapi dunia global terutama pada industri ekspor impor di Indonesia. Kemampuan dan motivasi kerja dijadikan suatu cara untuk meningkatkan kinerja karyawan di bagian produksi PT. Sentosa Hastareksa. Penelitian ini bertujuan untuk mengetahui gambaran kemampuan, motivasi kerja terhadap kinerja karyawan, serta pengaruh kemampuan dan motivasi kerja terhadap kinerja karyawan bagian produksi PT. Sentosa Hastareksa. Objek penelitian ini adalah karyawan produksi PT. Sentosa Hastareksa. Variabel bebas dalam penelitian ini adalah kemampuan dan motivasi kerja, serta variabel terikat yaitu kinerja karyawan dengan jenis penelitian yang digunakan adalah deskriptif, verifikatif, dan metode yang digunakan adalah explanatory survey dengan teknik sampel simple random sampling dengan jumlah sampel 141 responden. Teknik analisa data yang digunakan adalah regresi liniear berganda dengan alat bantu software komputer SPSS 22.0 for windows. Hasil yang diperoleh dalam penelitian menyatakan bahwa kemampuan dan motivasi kerja berpengaruh terhadap kinerja karyawan. Dengan tingkat pengaruh kemampuan dan motivasi kerja terhadap kinerja karyawan kuat. Dari hasil penelitian terhadap pengujian hipotesis dapat diketahui bahwa kemampuan dan motivasi kerja memiliki pengaruh yang positif terhadap kinerja karyawan Kata Kunci: Kemampuan, Motivasi Kerja, Kinerja Karyawan.
PENGARUH VARIASI PRODUK TERHADAP KEPUTUSAN PEMBELIAN (Survei pada pembeli smartphone Nokia series X di BEC Bandung) Nurrahman, Indra; Utama, Dian Herdiana
Journal of Business Management Education (JBME) Vol 1, No 1 (2016)
Publisher : Business Education Program of Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (474.936 KB) | DOI: 10.17509/jbme.v1i1.2278

Abstract

Ketatnya persaingan dalam memperebutkan pasar yang begitu kompentitif antar produsen diindustri telekomunikasi dalam kategori smartphone saat ini menyebabkan berbagaipermaslahan, salah satunya konsumen dihadapkan pada beberapa pilihan merek denganproduk dari perusahaan yang bersaing di industri telekomunikasi dalam kategori smartphone.Oleh karena itu agar tetap mampu bersaing perlu melakukan strategi variasi produk agardapat menarik perhatian konsumen sehingga dapat mempengaruhi konsumen dalammelakukan keputusan pembelian.Penelitian ini dilakukan untuk mengetahui gambaran dimensi variasi produk pembelismartphone Nokia series X di BEC Bandung, mengetahui gambaran keputusan pembeliansmartphone Nokia series X di BEC Bandung, mengetahui temuan mengenai seberapa besarpengaruh variasi produk terhadap keputusan pembelian pada pembeli smartphone Nokiaseries X di BEC Bandung. Objek/unit analisis smartphone Nokia series X di BEC Bandung.Variabel bebas (X) pada penelitian ini adalah variasi produk dan variabel terikat (Y) padapenelitian ini adalah keputusan pembelian. Jenis penelitian yang digunakan adalah deskriptif,verifikatif, dan metode yang digunakan explanatory survey dengan teknik yang digunakansystematic random samplin, dengan jumlah sampel sebanyak 100 pembeli. Teknik analisadata yang digunakan adalah path analysis dengan alat bantu software komputer SPSS 20.0.hasil yang diperoleh dalam penelitian menyatakan bahwa dimensi variasi produk berpengaruhsecara simultan terhadap keputusan pembelian pada pembeli smartphone Nokia series X diBEC Bandung sebesar 63,5%. Sedangkan pengaruh secara parsial menunjukkan bahwadimensi ukuran memiliki pengaruh yang lebih besar dibandingkan pengaruh dimensi lainnyaseperti harga, tampilan, dan bahan-bahan.Berdasarkan hasil penelitian malalui analisis jalur terdapat pengaruh yang signifikan daridimensi variasi produk terhadap keputusan pembelian pada pembeli smartphone Nokia seriesX di BEC Bandung, yaitu 1) ukuran, 2) harga, 3) tampilan, dan 4) bahan-bahan. Pengaruhkedua variabel ini memiliki pengaruh yang signifikan baik secara simultan maupun secaraparsial.Penulis merekomendasikan agar perusahaan membuat produk dengan variasi produk secaralebih menarik, sehingga keputusan pembelian meningkat
PERSEPSI MEREK MEWAH UNTUK MEMBANGUN MINAT BELI Nugraha, Rifki Candra; Hurriyati, Ratih; Utama, Dian Herdiana
Journal of Business Management Education (JBME) Vol 3, No 1 (2018)
Publisher : Business Education Program of Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (222.312 KB) | DOI: 10.17509/jbme.v3i1.14175

Abstract

Purpose - This study was conducted to know the effect of luxury brand perception on purchase intention.The design / methodology / approach - this study was conducted over a period of less than one year, the research design used was cross sectional method. This research uses descriptive and verifikatif approach with explanatory survey method. A total of 370 respondents as a sample using simple random sampling. Questionnaire research is used as a research instrument to collect data from respondents and data analysis techniques used are simple linear regression.Findings - the perception of luxury brands have a significant effect on purchase intention.Originality - differences are found in independent variables, research objects and methods, population and sample studies, research periods, measuring instruments and research results, as well as sources of foreign theories and journals and foreign books.
AFTER SALE SERVICE DAN REPEAT PURCHASE INTENTION PADA PENGGUNA NISSAN DI FACEBOOK Ubaidilah, Muhamad Rizki; Rahayu, Agus; Utama, Dian Herdiana
Journal of Business Management Education (JBME) Vol 3, No 2 (2018)
Publisher : Business Education Program of Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (332.903 KB) | DOI: 10.17509/jbme.v3i2.14264

Abstract

Objective - The purpose of this study is to determine the effect of after sale service to repeat purchase intention nissan users on facebook. Design / methodology / approach - The design of this study is cross sectional. This research use explanatory survey method. A total of 51 respondents were selected using probability sampling in the form of Cluster random sampling. A questionnaire was used as a research instrument to collect data from respondents. The analysis technique used is descriptive technique by using frequency distribution and verification technique by using simple linear regression analysis. Findings - Based on the results of research using analysis of verifikatif analysis, obtained the result that After sale service has a positive influence on repeat purchase intention with the influence of being. Originality / value -The difference of this research with previous research is located on the object of research that is Nissan User  on Facebook, with variables studied that is After Sale Service and Repeat Purchase Inention, and use theory or reference different from previous researcher.
GAMBARAN COOPERATIVE LEARNING TIPE THINK PAIR SHARE UNTUK MENINGKATKAN KEMAMPUAN BERPIKIR KRITIS Rukmana, Kholidah Hardiyanti Shinta; Mulyadi, Hari; Utama, Dian Herdiana
Journal of Business Management Education (JBME) Vol 3, No 1 (2018)
Publisher : Business Education Program of Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (600.975 KB) | DOI: 10.17509/jbme.v3i1.14251

Abstract

Purpose – This study was conducted to see how application learning model type think pair share to increase critical thinking skillsDesign / methodology / approach – This research used experimental method with quasi experiment, Sample of 70 students of Marketing X class using saturated samples. Collection of data with multiple choice test of critical thinking ability. Data analysis used is frequency distribution.Findings - improving critical thinking skills with the application of cooperative learning type think pair share model Originality - differences were found in research objects and methods, population and sample studies, periods of research, measuring instruments and research results, as well as supporting different theories and references used by previous researchers.repancies found in the object and research methods, population and sample, the study period, measuring tools and research results, as well as the source of theories and foreign journals and books.
EFEKTIVITAS MODEL PROBLEM BASED LEARNING DALAM MENINGKATKAN KEMAMPUAN BERPIKIR KRITIS PESERTA DIDIK PADA KELAS BISNIS DAN KEWIRAUSAHAAN Thahara, Intan Putri; Mulyadi, Hari; Utama, Dian Herdiana
Journal of Business Management Education (JBME) Vol 1, No 2 (2016)
Publisher : Business Education Program of Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (228.301 KB) | DOI: 10.17509/jbme.v1i2.5966

Abstract

Tujuan - untuk mengetahui efektivitas model implementasi pembelajaran berbasis masalah pada keterampilan berpikir kritis siswa.Desain/metodologi/pendekatan - metode eksperimen dengan bentuk quasi eksperimental.populasi penelitian ini adalah peserta didik kelas XI Pemasaran. Data dilakukan dengan tes tertulis kemampuan berpikir kritis dan kuisioner. Analisis data dilakukan dengan uji t (paired sample t-test), independent sample t test, dan uji analisis ANOVA dua arah.Temuan Penelitian - peningkatan keterampilan berpikir kritis dengan pengobatan PBL.Orisinalitas/nilai - memberikan dasar untuk memahami isu-isu mahasiswa berpikir kritis pada impementasi PBL. Perbedaan penelitian ini dengan penelitian sebelumnya pada kelas control dan eksperimen, variabel yang digunakan, mendukung teori serta referensi yang berbeda yang digunakan oleh peneliti sebelumnya.Kata kunci: PBL, Problem Based Learning, Berpikir Kritis, Orde Berpikir Tinggi, Efektivitas PBL pada siswa keterampilan berpikir kritis, PBL untuk meningkatkan siswa keterampilan berpikir kritisJenis Penelitian: Jurnal Penelitian
PENGARUH PEMBELAJARAN KEWIRAUSAHAAN TERHADAP KESIAPAN BERWIRAUSAHA SISWA KELAS XII PASTRY SEKOLAH MENENGAH KEJURUAN NEGERI 9 BANDUNG Pratomo, Raden Putra Kurnia; Mulyadi, Hari; Utama, Dian Herdiana
Journal of Business Management Education (JBME) Vol 3, No 2 (2018)
Publisher : Business Education Program of Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (381.168 KB) | DOI: 10.17509/jbme.v3i2.14216

Abstract

Objectives - The purpose of this study is to see description of entrepreneurship learning and readiness of student entrepreneurship as well as the influence of entrepreneurial learning on entrepreneurial readiness. Design / methodology / approach - The design of this study is cross sectional method. This research uses descriptive approach with explanatory survey method. A total of 82 respondents were selected using probability sampling in the form of simple random sampling. A questionnaire was used as a research instrument to collect data from respondents. The analysis technique used is descriptive technique by using frequency distribution and verification technique by using simple linear regression analysis.Findings - Based on the results of research using descriptive analysis, the results obtained that entrepreneurial learning is in high category, and entrepreneurial readiness is in high category. While the verifikatif analysis, obtained the result that the influence of entrepreneurship learning on entrepreneurial readiness is in the category of being.Originality / value - This research provides a basis for understanding issues of entrepreneurship learning, and entrepreneurship readiness. The difference of this research with the previous research is located on the object that is the tourism vocational school that is Vocational School Negeri 9 Bandung, with the variables studied are entrepreneurial learning and entrepreneurial readiness, and using theory or reference that is different from previous researchers.
PERSEPSI MEREK MEWAH UNTUK MEMBANGUN MINAT BELI Nugraha, Rifki Candra; Hurriyati, Ratih; Utama, Dian Herdiana
Journal of Business Management Education (JBME) Vol 1, No 1 (2016)
Publisher : Business Education Program of Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (174.474 KB) | DOI: 10.17509/jbme.v1i1.14173

Abstract

Purpose - This study was conducted to know the effect of luxury brand perception on purchase intention.The design / methodology / approach - this study was conducted over a period of less than one year, the research design used was cross sectional method. This research uses descriptive and verifikatif approach with explanatory survey method. A total of 370 respondents as a sample using simple random sampling. Questionnaire research is used as a research instrument to collect data from respondents and data analysis techniques used are simple linear regression.Findings - the perception of luxury brands have a significant effect on purchase intention.Originality - differences are found in independent variables, research objects and methods, population and sample studies, research periods, measuring instruments and research results, as well as sources of foreign theories and journals and foreign books.
GAMBARAN SWITCHING COST DAN CUSTOMER SWITCHING BEHAVIOR PADA PELANGGAN MNC PLAY DI BANDUNG Maelatusaadah, Lena Marliyana; Rahayu, Agus; Utama, Dian Herdiana
Journal of Business Management Education (JBME) Vol 3, No 3 (2018)
Publisher : Business Education Program of Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (414.639 KB) | DOI: 10.17509/jbme.v3i3.14294

Abstract

Purpose - To find out the description of the level of switching cost and customer switching behavior in MNC Play’s customer in Bandung. Design/methodology/approach - The design of this study is cross sectional method. This research uses descriptive approach with cross sectional method. A total of 106 respondents were selected using simple random sampling. A questionnaire was used as a research instrument to collect data from respondents. The analysis technique used is verification  technique and descriptive technique.Findings - The result showed that switching cost is in good enough category, while customer switching behavior is in good enough category.  Originality / value - The differences in this study located on an object research , time research , a measuring instrument , literature that used , the theory that is used and the results of the study
Co-Authors Abdul Rasyd, Muhamad Rafi Agus Rahayu Alfy, Riadh Anggraeni, Anggun Baihaqi, Muhammad Fariz Burhanudin, Moch Aziz Disman, Disman Eliansyah, M Hafizh Faisal Fikri Fitri Amelia Furqon, C Girang Razati, Girang Hari Mulyadi, Hari Ilham Muhammad Imbragia, Sindi Tasya Indra Nurrahman, Indra Janah Sojanah, Janah Maelatusaadah, Lena Marliyana Nugraha, Rifki Candra Nurwijayanti Nuryanti, B Lena Pratomo, Raden Putra Kurnia Putri, Arvianti Farah Natsya Rahayu, Widiana Ramadhanti, Antika Rani Aprilliani, Rani Rasyd, Muhamad Rafi Abdul Ratih Hurriyati Rukmana, Kholidah Hardiyanti Shinta Saputra, Aldy Rinaldi Sari, Whidya Udaya Sartikah, Sartikah Siregar, Alfi Syahrah Sulastri Sulastri SUMIYATI SUMIYATI Syahpudin, Anggi Wahyu Syamsul Hadi Senen, Syamsul Hadi Tammie, Tieke Amaluthnvie Tanzilah, Syahda Adnindiya Thahara, Intan Putri Thowiyah, Anisa Twum, Silas Ubaidilah, Muhamad Rizki