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All Journal JITK (Jurnal Ilmu Pengetahuan dan Komputer) Jurnal Riset Informatika Jurnal Asy-Syukriyyah Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) Jurnal Ekonomi dan Perbankan Syariah Jurnal Manajemen dan Pemasaran Jasa International Journal of Management Science and Application Jurnal Pengabdian Masyarakat Singa Podium (JPMSIPO) Jurnal Asy-Syukriyyah
Anton Hindardjo
Universitas Mercu Buana
Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Strategi Pemasaran Berbasis Selfie Untuk Meningkatkan Daya Saing UMKM di Kecamatan Pondok Aren Kota Tangsel Hindardjo, Anton; Ferranti, Putri Andari; Pramudena, Sri Marti; Marlapa, Eri
Jurnal Pengabdian Masyarakat Singa Podium (JPMSIPO) Vol. 2 No. 1 (2024): April
Publisher : LPPM Universitas Bung Karno

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58965/jpmsipo.v2i1.25

Abstract

This case study investigates the adoption of selfie-based marketing strategies by Micro, Small, and Medium Enterprises (MSMEs) in the District Pondok Aren, South Tangerang City. The research primarily focuses on the utilization of selfies as branding tools, the personalization of content through Augmented Reality (AR) technology, and the safeguarding of consumer data security. Contrary to viewing selfies merely as a trend, this study identifies them as a crucial element in establishing a robust brand image. The integration of consumer selfies serves as a key strategy for extending consumer identities into the digital sphere, fostering deeper engagement between consumers and brands and cultivating an ongoing emotional connection. AR technology enhances content personalization, enabling consumers to interact with brands via customized facial filters, thereby making the consumer experience more distinctive and relevant. Consumer data security emerges as a vital aspect, underscored by protective measures and transparency to ensure a safe and comfortable interaction environment. By focusing on innovation and aligning with digital marketing trends, this strategy offers practical guidance for MSMEs in the District Pondok Aren.
Penyuluhan Strategi Keuangan Cerdas untuk UMKM pada Era Digital di Kecamatan Pondok Aren Ferranti, Putri Andari; Puspitarini, Sari; Hindardjo, Anton
Jurnal Pengabdian Masyarakat Singa Podium (JPMSIPO) Vol. 2 No. 1 (2024): April
Publisher : LPPM Universitas Bung Karno

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58965/jpmsipo.v2i1.27

Abstract

In recent years, advancements in digital applications have provided access for all layers of society to easier financial management than traditional methods at their fingertips. However, many small and medium enterprise (SME) operators are still not accustomed or effectively informed about their utilization for their businesses. This outreach aims to help SME operators adapt to the current digital access convenience in managing their business finances. There are various digital applications available that can assist SME operators in addressing issues such as non-positive sales growth, difficulties in accurately tracking operational transactions, or slow traditional funding assistance. This activity introduces ways to easily create financial projections and reports, utilize online financial transaction methods, and explore Fintech alternatives.
Impact of Days to Receivable on the Profitability of Exporting Coal Companies in Indonesia Putri Andari Ferranti; Anton Hindardjo
Dinasti International Journal of Economics, Finance & Accounting Vol. 5 No. 4 (2024): Dinasti International Journal of Economics, Finance & Accounting (September - O
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijefa.v5i4.3410

Abstract

This study examines the effects of exchange rates, export intensity, and days to receivable on the profitability of Indonesian coal exporting companies, using panel data from 2015 to 2023. The objective is to find if export intensity and exchange rate impedes the effect of days to receivable on profitability. Interaction analyses reveal that the positive impact of receivables on profitability diminishes with increasing exchange rates. Conversely, the interaction between days to receivable and export intensity does not significantly affect profitability. Therefore, it might be beneficial for Indonesian coal companies should explore implementing more flexible trade credit policies to enhance customer relationships, particularly during periods of rupiah appreciation.
Unraveling the complexity of fintech adoption: A multidimensional analysis of sustained digital wallet usage by Generation Z in Greater Jakarta Hindardjo, Anton; Marlapa, Eri; Pramudena, Sri Marti; Mahmud, Khairul Nizam; Faisal, Aekram
Jurnal Manajemen dan Pemasaran Jasa Vol. 18 No. 1 (2025): Maret
Publisher : Lembaga Penerbit Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25105/v18i1.21032

Abstract

This study investigates the factors influencing Generation Z's intention to reuse digital wallets in the Greater Jakarta area, focusing on perceived ease of use, brand image, e-service quality, and the mediating role of trust. The research employed a quantitative approach using survey methods, with data collected from 230 Generation Z respondents who have been active digital wallet users for at least one year. Structural equation modeling was used to analyze the relationships between variables. The results reveal that perceived ease of use and brand image have positive effects on reuse intention, while e-service quality indirectly influences reuse intention through trust. Trust plays a significant mediating role in the relationships between brand image and e-service quality with reuse intention. However, contrary to previous studies, perceived ease of use did not significantly affect trust, nor did trust mediate the relationship between perceived ease of use and reuse intention. These findings highlight the importance of building a strong brand image and providing high-quality electronic services to enhance trust and promote continuous use of digital wallets among urban Indonesian youth. The study contributes to the understanding of digital wallet adoption and usage dynamics in emerging markets, offering valuable insights for service providers targeting young urban consumers in Indonesia. It also opens avenues for future research on the evolving perceptions of digital financial technologies among Generation Z users.
Co-Authors Abdul Wajid Abdullah Sulaiman Adrial Rusyid Aekram Faisal Agusta Pratama Wibawa Aries Hermawan Asrul Sani Budiyantara, Agus Doharma, Rouly Edy Junaedi Eri Marlapa Ferranti, Putri Andari Frieyadie Intan Septiana Nazara Irwansyah Irwansyah Juhary Ali Mahmud, Khairul Nizam Mansuri Mansuri Muhammad Fikri Pratama Muhammad Irvan Nirwan Nazaruddin Nur Nawaningtyas Pusparini Nur Nawaningtyas Pusparini Putri Andari Ferranti Sari Puspitarini Sarwo Edy Handoyo Siti Aisyah Sri Marti Pramudena Thea Herawati Wardhana, Ariyani