Article Per Year (5 Year)
p-Index From 2021 - 2026
2.293
P-Index
This Author published in this journals
All Journal JITK (Jurnal Ilmu Pengetahuan dan Komputer) Jurnal Riset Informatika International Journal of Applied Business Research Jurnal Asy-Syukriyyah Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) Jurnal Ekonomi dan Perbankan Syariah Jurnal Ilmu Ekonomi dan Sosial (JIES) International Journal of Management Science and Application Jurnal Pemberdayaan Nusantara Jurnal Pengabdian Masyarakat Singa Podium (JPMSIPO) Jurnal Asy-Syukriyyah
Anton Hindardjo
Universitas Mercu Buana
Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

Published : 26 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 26 Documents
Search

 1   2   3 
Strategi Pemasaran Berbasis Selfie Untuk Meningkatkan Daya Saing UMKM di Kecamatan Pondok Aren Kota Tangsel Hindardjo, Anton; Ferranti, Putri Andari; Pramudena, Sri Marti; Marlapa, Eri
Jurnal Pengabdian Masyarakat Singa Podium (JPMSIPO) Vol. 2 No. 1 (2024): April
Publisher : LPPM Universitas Bung Karno

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58965/jpmsipo.v2i1.25

Abstract

This case study investigates the adoption of selfie-based marketing strategies by Micro, Small, and Medium Enterprises (MSMEs) in the District Pondok Aren, South Tangerang City. The research primarily focuses on the utilization of selfies as branding tools, the personalization of content through Augmented Reality (AR) technology, and the safeguarding of consumer data security. Contrary to viewing selfies merely as a trend, this study identifies them as a crucial element in establishing a robust brand image. The integration of consumer selfies serves as a key strategy for extending consumer identities into the digital sphere, fostering deeper engagement between consumers and brands and cultivating an ongoing emotional connection. AR technology enhances content personalization, enabling consumers to interact with brands via customized facial filters, thereby making the consumer experience more distinctive and relevant. Consumer data security emerges as a vital aspect, underscored by protective measures and transparency to ensure a safe and comfortable interaction environment. By focusing on innovation and aligning with digital marketing trends, this strategy offers practical guidance for MSMEs in the District Pondok Aren.
Penyuluhan Strategi Keuangan Cerdas untuk UMKM pada Era Digital di Kecamatan Pondok Aren Ferranti, Putri Andari; Puspitarini, Sari; Hindardjo, Anton
Jurnal Pengabdian Masyarakat Singa Podium (JPMSIPO) Vol. 2 No. 1 (2024): April
Publisher : LPPM Universitas Bung Karno

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58965/jpmsipo.v2i1.27

Abstract

In recent years, advancements in digital applications have provided access for all layers of society to easier financial management than traditional methods at their fingertips. However, many small and medium enterprise (SME) operators are still not accustomed or effectively informed about their utilization for their businesses. This outreach aims to help SME operators adapt to the current digital access convenience in managing their business finances. There are various digital applications available that can assist SME operators in addressing issues such as non-positive sales growth, difficulties in accurately tracking operational transactions, or slow traditional funding assistance. This activity introduces ways to easily create financial projections and reports, utilize online financial transaction methods, and explore Fintech alternatives.
Impact of Days to Receivable on the Profitability of Exporting Coal Companies in Indonesia Ferranti, Putri Andari; Hindardjo, Anton
Dinasti International Journal of Economics, Finance & Accounting Vol. 5 No. 4 (2024): Dinasti International Journal of Economics, Finance & Accounting (September - O
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijefa.v5i4.3410

Abstract

This study examines the effects of exchange rates, export intensity, and days to receivable on the profitability of Indonesian coal exporting companies, using panel data from 2015 to 2023. The objective is to find if export intensity and exchange rate impedes the effect of days to receivable on profitability. Interaction analyses reveal that the positive impact of receivables on profitability diminishes with increasing exchange rates. Conversely, the interaction between days to receivable and export intensity does not significantly affect profitability. Therefore, it might be beneficial for Indonesian coal companies should explore implementing more flexible trade credit policies to enhance customer relationships, particularly during periods of rupiah appreciation.
Green Social Media Influencers: Shaping Gen Z's Green Purchase Intentions through Trust and Attitude Faisal, Aekram; Hindardjo, Anton; Ramadhan, Rachmat
Jurnal Internasional Penelitian Bisnis Terapan Vol 8 No 01 (2026)
Publisher : Politeknik Negeri Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35313/ijabr.v8i01.551

Abstract

This study examines the impact of Social Media Influencers (SMI) on Green Purchase Intention (GPI) among Generation Z, focusing on the mediating roles of Green Trust (GT) and Green Attitude (GA). Using a quantitative approach, data was collected from 295 Gen Z respondents in Greater Jakarta who follow eco-conscious influencers. Structural Equation Modeling and bootstrapping methods were employed. Results show SMI has no direct effect on GPI but positively influences GT and GA. GT and GA fully mediate the SMI-GPI relationship, both significantly impacting GPI. Findings emphasize the importance of building trust and positive attitudes through influencer content to boost eco-friendly product purchase intentions among Gen Z. The research contributes to understanding green consumer behavior in the digital age, offering insights for marketers targeting environmentally conscious young consumers. It also opens avenues for future research on digital marketing dynamics in promoting sustainable products to youth.
Pemberdayaan Masyarakat melalui Hidroponik dan Pengelolaan Keuangan UMKM Hijau di Kawasan Rawan Banjir Kedaung Kali Angke, Jakarta Barat Nurul Hidayah; Anton Hindardjo; Fransisca Listyaningsih; Noor Hazlina Ahmad; Anees Jenee Ali
Jurnal Pemberdayaan Nusantara Vol 6, No 1 (2026): Jurnal Pemberdayaan Nusantara
Publisher : Universitas 17 Agustus 1945 Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52447/jpn.v6i1.9660

Abstract

This community service program aims to empower residents of Kedaung Kali Angke Subdistrict, West Jakarta, an area facing multiple challenges resulting from high population density, limited land availability, and recurrent flooding. These conditions have adversely affected household food security, increased dependence on external food supply chains, and constrained the capacity of micro, small, and medium enterprises (MSMEs) in financial management and marketing. To address these issues, the program implements an integrated community empowerment model that combines urban hydroponic farming, the development of green MSMEs, and financial literacy enhancement as adaptive strategies for densely populated and flood-prone urban environments. The program is implemented through training, mentoring, and active community participation, focusing on three main components: (1) the adoption of adaptive hydroponic systems to strengthen household food security, (2) basic financial management training for MSMEs, including bookkeeping and cost analysis, and (3) the establishment of community-based green MSME networks to expand marketing opportunities and foster business collaboration. The expected outcomes include improved financial literacy, enhanced household food security, the formation of sustainable green MSME groups, and increased community income. Beyond its direct benefits to the target community, the proposed empowerment model has the potential to serve as a replicable framework for strengthening economic, social, and environmental resilience in other urban areas with similar characteristics.
The Effect of Promotion and Price on Purchase Decisions with Brand Image as a Mediating Variable: Evidence from Selalu Teh Consumers in East Kalimantan Muhammad Fikri; Anton Hindardjo
Jurnal Ilmu Ekonomi dan Sosial (JIES) Vol. 14 No. 1 (2025): Maret 2025
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to analyze the influence of promotion and price on purchasing decisions with brand image as a mediating variable on consumers of Selalu Teh PT. Foodinesia products in Kutai Kartanegara Regency. This study uses a quantitative method with Partial Least Squares-Structural Equation Modeling (PLS-SEM) analysis techniques. The results show that promotion and price have a positive and significant effect on brand image. Brand image is proven to have a positive and significant influence on purchasing decisions and mediates the influence of promotion and price on purchasing decisions. However, the direct effect of promotion on purchasing decisions is proven to be insignificant, while price has a positive effect although lower than brand image. These findings confirm that brand image is a key factor that strengthens consumer purchasing decisions. Therefore, companies need to strengthen brand image through more creative promotional strategies and competitive pricing. Academically, this study contributes as a reference for further research by adding other relevant variables to enrich the purchasing decision model.
Co-Authors Abdul Wajid Abdullah Sulaiman Adrial Rusyid Aekram Faisal Agusta Pratama Wibawa Anees Jenee Ali Aries Hermawan Asrul Sani Budiyantara, Agus Doharma, Rouly Edy Junaedi Eri Marlapa Ferranti, Putri Andari Fransisca Listyaningsih Frieyadie Intan Septiana Nazara Irwansyah Irwansyah Juhary Ali Mansuri Mansuri Muhammad Fikri Muhammad Fikri Pratama Muhammad Irvan Nirwan Nazaruddin Noor Hazlina Ahmad Nur Nawaningtyas Pusparini Nur Nawaningtyas Pusparini Nurul Hidayah Rachmat Ramadhan Sari Puspitarini Sarwo Edy Handoyo Siti Aisyah Sri Marti Pramudena Thea Herawati Wardhana, Ariyani