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All Journal Jurnal Manajemen. MIX : Jurnal Ilmiah Manajemen Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Akrab Juara : Jurnal Ilmu-ilmu Sosial JRAP (Jurnal Riset Akuntansi dan Perpajakan) Kohesi: Jurnal Sains dan Teknologi Neraca Manajemen, Akuntansi, dan Ekonomi Journal Economic Excellence Ibnu Sina Jurnal Ekonomi dan Pembangunan Indonesia Ekobisman : Jurnal Ekonomi Bisnis Manajemen Jurnal Ekonomi Manajemen Dan Bisnis (JEMB)
Widarto Rachbini Widarto Rachbini
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Religion Arts Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Medicine & Pharmacology Social Sciences Other

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Journal : Journal Economic Excellence Ibnu Sina

 1 
Pengaruh Kualitas Layanan Dan Kemudahan Penggunaan Terhadap Kepuasan Konsumen Generasi Milenial Di Platform Tokopedia Lafreda Nanda Wibowo; Widarto Rachbini
Journal Economic Excellence Ibnu Sina Vol. 2 No. 4 (2024): Journal Economic Excellence Ibnu Sina
Publisher : STIKes Ibnu Sina Ajibarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59841/excellence.v2i4.2089

Abstract

This study aims to analyze the effect of service quality and ease of use on millennial consumer satisfaction on the Tokopedia e-commerce platform. Along with the development of technology, e-commerce has become the main choice for consumers because of its convenience, accessibility, and ease of use. This study uses a quantitative method with a survey approach by distributing online questionnaires to respondents who meet demographic criteria, with a purposive sampling technique. Data analysis was carried out using SPSS, including normality tests, ANOVA, and coefficient analysis to measure the effect of service quality and ease of use on consumer satisfaction. The results of the study show that both variables have a positive and significant effect on consumer satisfaction, so that improving service quality and ease of use is an important strategy in building customer loyalty in the digital era.
Hubungan Moderasi Antara Kepuasan Pelanggan Dan Pembelian Ulang Terhadap Barang E-Commerce Yang Dipengaruhi Oleh E-Wom Elca Vebi Anggelyani; Widarto Rachbini
Journal Economic Excellence Ibnu Sina Vol. 2 No. 4 (2024): Journal Economic Excellence Ibnu Sina
Publisher : STIKes Ibnu Sina Ajibarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59841/excellence.v2i4.2101

Abstract

This study aims to explore how customer satisfaction can moderate the relationship between e-word of mouth (e-WOM) and e-commerce repurchase intentions. In today's digital era, e-WOM has become one of the important factors that influence consumer purchasing decisions. The method used surveyed e-commerce customers and analyzed the data using moderation regression. The results show that customer satisfaction is an important factor influencing the positive effect of e-WOM on repurchase intentions. These results provide e-commerce businesses with important knowledge to create effective marketing strategies and improve customer experience. It is hoped that this work will serve as a reference source for further research on the way these variables interact in the context of e-commerce.
Co-Authors Acep Suherman Afifah Nuraini Ashim, Ashim Ayla Calma Shofia Daffa Abyan Pradana Dina Amelia Putri Djaddang, Syahril Elca Vebi Anggelyani Hamidah Hamidah Handriko Anas Iha Haryani Hatta Iha Haryani Hatta Irene Anjani Hariyono Iro Jationo Karlina Rahmawati Lafreda Nanda Wibowo Mombang Sihite Muhamad Nur Ihwan Nurshafa Tsurayya Rasiman Rasiman Restu Singgih Prawira Rijal Athallah Kayana Rina Nurmalina Shela Varentina Suratno Suratno Talitha Al-Fadillah Timbul Bona Nainggolan Tri Widyastuti Wibowo Wibowo Windayanti Windayanti Yasmin Azahra