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All Journal Jurnal Ekobis : Ekonomi Bisnis & Manajemen ABDIKARYA: Jurnal Pengabdian dan Pemberdayaan Masyarakat Journal of Community Service and Engagement Jurnal Pengabdian Kepada Masyarakat Jurnal Pendidikan Transformatif Journal Of Communication Education Literaksi: Jurnal Manajemen Pendidikan Indonesian Journal of Management and Economic Research Niswantara
Fatrilia Rasyi Radita
UNIVERSITAS INSAN PEMBANGUNAN INDONESIA
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Nursing Social Sciences Veterinary Other

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Fostering Knowledge Sharing Culture in Pesantren: The Charismatic Leadership Perspective Fatrilia Rasyi Radita; Gunawan Santoso; Ferdinal Lafendry
International Journal of Management and Economic Research (IJOMER) Vol 1 No 01 (2024): Indonesian Journal of Management and Economic Research
Publisher : Yayasan Aya Sophia Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70508/42fvhr56

Abstract

The purpose of this study is to investigate how psychological safety atmosphere and tacit knowledge exchange are impacted by charismatic leadership. The crucial function of psychological safety climate as a mediator factor between charismatic leadership and tacit knowledge sharing is also examined in this study. This study used 61 samples of ustadz/ustadzah from a Banten pesantren using a straightforward random sampling technique. The study's findings suggest that the atmosphere of psychological security and tacit information sharing is significantly influenced directly by charismatic leadership. Likewise, sharing of tacit knowledge is directly impacted by the psychological security environment in a big way. Additionally, through the mediation of a psychological safety atmosphere, this study finds evidence of the large indirect impact that charismatic leadership has on the sharing of tacit information. Accordingly, in this research paradigm, the psychological safety atmosphere serves as a partial mediator.
Islamic Frameworks for Innovation Management in Education: An Integrative Multidisciplinary Approach Didi Sutardi; Fatrilia Rasyi Radita; Ahmad Fauji; Sri Wahyuni; Masduki Asbari
International Journal of Management and Economic Research (IJOMER) Vol 1 No 02 (2024): Indonesian Journal of Management and Economic Research
Publisher : Yayasan Aya Sophia Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70508/e1ykgs05

Abstract

This study aims to analyze the dynamics of cooperation and conflict in the context of education based on Religion, Philosophy, Psychology and Sociology (AFPS) in primary and junior secondary schools in Indonesia. A descriptive qualitative approach was used in this study with data collection methods through semi-structured interviews with key personnel, including principals, teachers and students, as well as direct observation in the classroom. The results showed that AFPS-based education successfully increased students' engagement and cooperation through group discussions, collaborative work, as well as the development of critical thinking skills. However, conflict challenges arise as a result of students' different religious backgrounds, philosophical values and academic abilities, which can hinder the learning process if not managed well. Teachers play a key role in facilitating cooperative dynamics and managing conflicts that arise in the classroom. This study also found that factors such as the role of the teacher, school culture, and students' social and cultural backgrounds have a significant effect on the success of AFPS-based education. The implications of this study include the importance of continuous teacher training, managerial support from schools and strengthening inclusive school culture to support open dialogue and effective cooperation in the classroom. The findings are expected to guide the development of a more holistic and inclusive curriculum in Indonesia. 
The Role of Halal Awareness in Purchase Behavior Management: Evidence from Indonesian Higher Education Didi Sutardi; Fatrilia Rasyi Radita; Ahmad Fauji; Sri Wahyuni; Masduki Asbari
International Journal of Management and Economic Research (IJOMER) Vol 2 No 01 (2025): Indonesian Journal of Management and Economic Research
Publisher : Yayasan Aya Sophia Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70508/mfgm3y07

Abstract

This research investigates the influence of attitude, subjective norms, and perceived behavioral control on the purchase behavior of working students in a private higher education institution in Tangerang. The study also examines the mediating role of purchase intention and the moderating effect of halal awareness. Using a simple random sampling technique, data were collected from a population of 410 working students, yielding 211 valid responses. Structural Equation Modeling (SEM) with SmartPLS 3.0 was employed for data analysis. Findings reveal that attitude, subjective norms, and perceived behavioral control significantly impact purchase intention, which in turn influences purchase behavior. Additionally, halal awareness moderates the relationship between purchase intention and purchase behavior. These results highlight the importance of halal awareness in shaping consumer purchasing decisions, particularly among working students.
Pelatihan dan Pendampingan Digital Marketing Bagi Usaha Kecil dan Menengah Serta Penyerahan Bantuan Teknik Bank Sampah di Bumdes Serdang Tirta Kencana Rachma Nadhila Sudiyono; Gazali Gazali; Fatrilia Rasyi Radita; Aminul Fitri; Muhammad Johan; Erni Tarulita Pebrina; Yunita Rahmawati; Paolinus Hulu; Abdul Wahid Imam Shobihi; Abdul Kabir; Aris Fuadi; Muhammad Arif Kurniawan; Sri Wahyuni Asnaini; Eva Agistiawati; Arfan Arfan; Siti Mariyanah; Masduki Asbari; Dewiana Novitasari; Nurul Fajriyah; Adi Widodo; Santa Lusianna Sitorus; Ria Hartati
Niswantara: Jurnal Pengabdian Kepada Masyarakat Vol 1 No 01 (2024): Niswantara: Jurnal Pengabdian Kepada Masyarakat
Publisher : Yayasan Aya Sophia Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70508/f81av542

Abstract

Perkembangan Usaha Mikro Kecil dan Menengah (UMKM) menjadi stagnan di masa pandemi Covid-19. Banyak sekali UMKM mengalami penurunan penjualan dan tidak bisa berkembang bahkan hampir mengalami kebangkrutan. Kondisi tersebut membuat para pelaku UMKM harus berfikir untuk bisa tetap bertahan demi kelangsungan usahanya. Di masa pandemi Covid-19 banyak konsumen mengurangi interaksi di luar rumah dengan menjaga jarak guna memutus rantai penyebaran virus Covid-19. Pelaku UMKM dapat melanjutkan usahanya dengan tetap memenuhi kebutuhan konsumen di masa pandemi dengan mengalihkan pembelian secara online. Beralihnya pembelian secara offline menjadi online (digital), akan mempermudah pelaku UMKM dalam memperluas akses pemasaran. Peran teknologi digital memiliki pengaruh yang signifikan terhadap UMKM. Paradigma teknologi yang muncul memanfaatkan potensi UMKM yang lebih kuat serta berkelanjutan. Social media dan E-commerce dapat menjadi wadah penjualan pelaku UMKM. Diketahui bahwa pelaku UMKM belum mengikuti perkembangan digital secara maksimal, terutama karena kurangnya pengetahuan tentang digital marketing. Tujuan program pengabdian kepada masyarakat pada UMKM di BUMDES serdang tirta kencana yaitu untuk memberikan pendampingan dan pelatihan digital marketing sebagai upaya pengembangan dan perluasan jaringan pemasaran berbasis teknologi (digital). Setelah melakukan pengabdian ini, diharapkan pelaku UMKM di BUMDES Serdang Tirta kencana akan terus bersinergi demi keberlangsungan UMKM dan pengembangan ekonomi.
Penguatan UKM Melalui Program KUR dan Legalitas Usaha di BUMDes Serdang Tirta Kencana dan Kampung Tematik Drum Bujana Kabupaten Tangerang Rachma Nadhila Sudiyono; Rony Setiawan; Paolinus Hulu; Nur Kasyfillah Hardjo; Dwi Purwaningrum; Erni Taruli Pebrina; Gazali Gazali; Heni Rusmanto; Ria Hartati; Sri Wahyuni Asnaini; Lusiana Sari; Santa Lusianna Sitorus; Dewiana Novitasari; Masduki Asbari; Siti Maesaroh; Maria Novita Olin; Fatrilia Rasyi Radita; Rintis Mardika Sunarto
Niswantara: Jurnal Pengabdian Kepada Masyarakat Vol 2 No 01 (2025): Niswantara: Jurnal Pengabdian Kepada Masyarakat
Publisher : Yayasan Aya Sophia Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70508/qc8b7s57

Abstract

Kegiatan Pengabdian Kepada Masyarakat (PKM) ini bertujuan untuk meningkatkan kapasitas pelaku Usaha Kecil dan Menengah (UKM) desa dalam aspek legalitas dan manajemen keuangan, melalui program pelatihan pembukuan sederhana dan fasilitasi pembuatan Nomor Induk Berusaha (NIB). Lokasi kegiatan berada di dua wilayah strategis: BUMDes Serdang Tirta Kencana dan Kampung Tematik Drum Bujana, Kabupaten Tangerang. Metode pelaksanaan mengacu pada pendekatan partisipatif, praktik langsung, dan kolaboratif dengan melibatkan mitra eksternal seperti Bank Mandiri dan pemerintah desa. Hasil kegiatan menunjukkan bahwa 77,5% peserta berhasil memperoleh NIB melalui platform OSS, sementara lebih dari 70% pelaku UKM mampu menyusun laporan keuangan sederhana. Sebagian peserta juga berhasil mengakses fasilitas pembiayaan Kredit Usaha Rakyat (KUR) setelah mengikuti pelatihan ini. Kegiatan ini menciptakan dampak signifikan berupa peningkatan literasi keuangan, legalitas usaha, dan kesiapan transformasi digital di kalangan pelaku UKM desa. Melalui kolaborasi lintas sektor dan pendampingan berbasis kebutuhan riil masyarakat, model PKM ini terbukti efektif sebagai strategi pemberdayaan ekonomi lokal yang dapat direplikasi secara berkelanjutan.
Peningkatan Literasi Digital dan Kesiapan Akademik Siswa Melalui Pelatihan Microsoft Office di SMK 5 YUPPENTEK Ria Hartati; Rachma Nadhila Sudiyono; Maria Novita Olin; Lusiana Sari; Masduki Asbari; Gazali Gazali; Nur Kasyfillah Hardjo; Dwi Purwaningrum; Santa Lusianna Sitorus; Sri Wahyuni Asnaini; Fatrilia Rasyi Radita; Dewiana Novitasari; Akfika Rizky Salsabila; Erni Taruli Pebrina; Heni Rusmanto; Paolinus Hulu; Rintis Mardika Sunarto; Rony Setiawan
Niswantara: Jurnal Pengabdian Kepada Masyarakat Vol 2 No 02 (2025): Niswantara: Jurnal Pengabdian Kepada Masyarakat
Publisher : Yayasan Aya Sophia Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70508/wm09av26

Abstract

Kegiatan Pengabdian Kepada Masyarakat (PkM) ini bertujuan untuk meningkatkan literasi digital dan Kesiapan Akademik siswa SMKS 5 Yupentek di lingkungan melalui pelatihan penggunaan aplikasi Microsoft Excel dan Accurate Online. Keterampilan digital merupakan kebutuhan yang sangat dibutuhkan siswa untuk menghadapi Pendidikan berlanjutan dan kebutuhan dunia kerja. Pelatihan dilaksanakan dengan pendekatan interaktif dan berdasarkan kebutuhan pihak sekolah dan siswa SMKS 5 Yupentek, meliputi pembelajaran dan praktik secara tatap muka Microsoft Excel, dan Accurate Online. Kegiatan diawali dengan Observasi dan survey langsung ke sekolahan untuk mengidentifikasi tingkat literasi digital peserta dan menyusun materi pelatihan yang aplikatif dan relevan. Hasil kegiatan menunjukkan adanya peningkatan pemahaman dan kemampuan siswa SMKS 5 Yupentek dalam mengoperasikan aplikasi Accurate Online dan Micrososft Excel, yang tercermin dari keaktifan peserta dan kemampuan menyelesaikan Latihan praktik dan menjawab pertanyaan narasumber secara cepat dan benar. Meskipun ditemukan beberapa kendala seperti keterbatasan waktu yang diberikan dalam waktu 90menit namun terbukti pelatihan ini dapat meningkatkan pemahaman siswa secara signifikan.sehingga kegiatan ini diperlukan evaluasi dan monitoring secara berkelanjutan agar dapat meningkatkan tingkat kesulitan dalam pembelajaran.
Penguatan Kapasitas Digital Marketing Pelaku UMKM melalui Pelatihan Canva dan TikTok Shop di Kecamatan Pasar Kemis Ria Hartati; Akfika Rizky Sabilla; Dewiana Novitasari; Dwi Purwaningrum; Erni Taruli Pebrina; Fatrilia Rasyi Radita; Gazali Gazali; Heni Rusmanto; Lusiana Sari; Maria Novita Olin; Masduki Asbari; Muhammad Nur Kasyfillah Hardjo; Paolinus Hulu; Rachma Nadhila Sudiyono; Rintis Mardika Sunarto; Rony Setiawan; Santa Lusianna Sitorus; Sri Wahyuni Asnaini; Cahya Kartika; Citra Yulianti; Zelda Maulida
Niswantara: Jurnal Pengabdian Kepada Masyarakat Vol 3 No 2 (2026): Niswantara: Jurnal Pengabdian Kepada Masyarakat
Publisher : Yayasan Aya Sophia Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70508/fzm2p602

Abstract

Digital transformation has shifted micro, small, and medium enterprises (MSMEs) from conventional marketing toward digital-based promotional strategies. However, many MSME owners still experience limitations in developing brand identity, producing attractive promotional content, and utilizing social media as an effective marketing channel. This community engagement program aimed to strengthen the digital marketing capacity of MSMEs through Canva and TikTok Shop training in Pasar Kemis District, Tangerang Regency. The program adopted a Participatory Action Approach consisting of needs assessment, program planning, training implementation, hands-on practice, mentoring, evaluation, and sustainability planning. Training materials included promotional content design using Canva, branding strategies, TikTok algorithms, TikTok Shop optimization, and live commerce practices. The implementation demonstrated high participant engagement, improved understanding of digital marketing concepts, and enhanced participants' ability to create attractive promotional materials. Beyond improving individual competencies, the program also strengthened collaboration between the university and the local MSME community in supporting digital transformation. The findings indicate that practice-based training combined with continuous mentoring is an effective strategy to accelerate digital technology adoption among MSMEs. Sustainable mentoring programs are therefore recommended to maximize business competitiveness and long-term enterprise sustainability.
Co-Authors Abdul Kabir Abdul Wahid Imam Shobihi Adi Widodo Agus Purwanto Ahmad Fauji Ajeng Casika Akfika Rizky Sabilla Akfika Rizky Salsabila Alen Lidia Aminul Fitri Arfan Arfan Aris Fuadi Cahya Kartika Citra Yulianti Dewiana Noivitasari Dewiana Novitasari Dhaniel Hutagalung Didi Sutardi Dwi Purwaningrum Erni Taruli Pebrina Erni Tarulita Pebrina Eva Agistiawati Ferdinal Lafendry Fitria Eriyanti Putri Gazali Gazali Gunawan Santoso Heni Rusmanto Ika Ainun Khasanah Inayatul Rizqiana Jamrud Prayoga Prasadana Lusiana Sari Maria Novita Olin Masduki Asbari Muhammad Arif Kurniawan Muhammad Johan Muhammad Nur Kasyfillah Hardjo Multi Nadeak Novi Tri Romadhona Nur Kasyfillah Hardjo Nurbaeti Nurul Dwi Tsoraya Nurul Fajriyah Oktavia Marpaung Paolinus Hulu Paolinus Hulu Paolinus Hulu Rachma Nadhila Sudiyono Rachma Nadhila Sudiyono Ria Hartati Ria Hartati Rintis Mardika Sunarto Rony Setiawan Santa Lusianna Sitorus Sarah Zeva Siti Maesaroh Siti Maesaroh Siti Maesaroh Siti Mariyanah Siti Perawati Sri Wahyuni Sri Wahyuni Asnaini Sri Wahyuni Asnaini Yosua Novembrianto Simorangkir Yulis Nuryanti Yunita Rahmawati Zelda Maulida