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PENGARUH FASILITAS, KEPUASAN DAN KEPERCAYAAN TERHADAP LOYALITAS NASABAH MOBILE BANKING BANK JATENG CABANG UTAMA SEMARANG Nurhidayah, Evinta Amalia; Ernawati, Fidyah Yuli; Irmawati, Monica
JURNAL CAPITAL : Kebijakan Ekonomi, Manajemen dan Akuntansi Vol 7 No 1 (2025): jurnal capital
Publisher : Sekolah Tinggi Ilmu Ekonomi Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33747/capital.v7i1.288

Abstract

Abstract. Mobile banking (m-banking) has a big role in increasing customer loyalty. Easy access via smartphone devices, m-banking allows users to manage their finances without having to visit the bank physically. With this convenience, it builds a positive experience, which ultimately increases customer loyalty to the banking services provided. To find out whether the variables of facilities, satisfaction, and trust affect the loyalty of Bank Jateng Semarang Main Branch mobile banking customers. The population in this study is Bank Jateng Semarang City customers and the sample used in this study is 72 customers. The sampling technique in this study uses non-probability sampling with accidental sampling technique.The analytical tools in this study include instrument tests (validity test, reliability test), classical assumption test (normality test, multicollinearity test, heteroscedasticity test), multiple linear regression, hypothesis test through t-test, F test, and determination coefficient test. The results of this study prove that the facility variable (X1) on customer loyalty has a t-value of 2.522 > t table 1.994 and a significance value of 0.014 < 0.05. The variable of satisfaction (X2) for customer loyalty has a t-value of 5.095 > t table 1.994 and a significance value of 0.000 < 0.05. The trust variable (X3) for customer loyalty has a t-value of 2.617 > t table 1.994 and a significance value of 0.011 < 0.05. Based on the results of the f test (model feasibility), the F value was calculated as 83.788 > F table (3.13) with a significant level of 0.000 < 0.05, which shows that the variables of facilities, satisfaction, and trust are variables that are worthy of being used as a research model. The value of the determination coefficient (Adjusted R Square) was obtained at 0.778 which means that 77.8% of customer loyalty can be explained by the variables of facilities, satisfaction and trust. While the rest is influenced by several other factors that are not available in this study. The conclusion of this study is that facilities have a positive and significant effect on customer loyalty in mobile banking Bank Jateng Semarang Main Branch. Satisfaction has a positive and significant effect on customer loyalty at Bank Jateng Mobile Banking Semarang Main Branch. Trust has a positive and significant effect on customer loyalty in mobile banking Bank Jateng Semarang Main Branch. Suggestions from the results obtained by Bank Jateng researchers suggest improving the quality of mobile banking services through innovative, safe, easy-touse features, customer support services, digital education and loyalty programs to increase customer trust and satisfaction.
The Role Of Product Quality, Quality Of Human Resources, And Corporate Culture In Improving Company Performance Through Business Strategy Wibowo, Bagus Yunianto; Ade, Sinar Hubtrian; Nurhidayah, Evinta Amalia
Al-Kharaj: Journal of Islamic Economic and Business Vol. 6 No. 2 (2024): All articles in this issue include authors from 3 countries of origin (Indonesi
Publisher : LP2M IAIN Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24256/kharaj.v6i2.5151

Abstract

This study aims to analyze of product quality, human resource (HR) quality, and company culture on business strategy. As well as the influence of product quality, quality of HR, corporate culture, and business strategy at company performance. The population in this study is the manager of micro units for the 2021-2022 period which amounted to 147 with a sample using a population of 147 respondents and the data processed amounted to 102 respondents. Analyzer using SEM (structure equations modeling) The results of investigation prove that product quality has a sign on business strategy. HR quality has a sign on business strategy. Corporate culture does not affect business strategy. The quality of the product does not affect the performance of the enterprise. The HR quality does not affect company performance. Corporate culture has a sign effect in company performance and business strategy has a sign effect on company performance
PENGARUH KUALITAS PELAYANAN, KEPERCAYAAN DAN KUALITAS PRODUK TERHADAP KEPUASAN ANGGOTA (Studi Kasus pada KSPPS BMT AL FATAA Ulujami Kabupaten Pemalang) Nurhidayah, Evinta Amalia; Santoso, Nanda Joko; Ernawati, Fidyah Yuli
JURNAL CAPITAL : Kebijakan Ekonomi, Manajemen dan Akuntansi Vol 7 No 2 (2025): jurnal capital
Publisher : Sekolah Tinggi Ilmu Ekonomi Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33747/capital.v7i2.259

Abstract

Member satisfaction reflects the level of a person's feelings after comparing expectations with the performance of services received, which in turn encourages the creation of long-term loyalty and attachment to the institution. This study aims to determine the influence of service quality, trust, and product quality on member satisfaction at KSPPS BMT AL FATAA Ulujami, Pemalang Regency. The population in this study consists of members of KSPPS BMT AL FATAA Ulujami, Pemalang Regency, with a sample of 100 members. The sampling technique used is nonprobability sampling with a purposive sampling approach. The analytical tools employed in this study include instrument testing (validity and reliability tests), descriptive statistical analysis, classical assumption tests (normality, multicollinearity, heteroscedasticity, and autocorrelation tests), model feasibility test, multiple linear regression analysis, and hypothesis testing through t-tests and F-tests. The results indicate that the service quality variable (X1) has a t value of 5.803 > t table 1.985 and a significance value of 0.000 < 0.05, indicating a significant effect on member satisfaction (Y). The trust variable (X2) has a t value of 4.734 > t table 1.985 and a significance value of 0.000 < 0.05. The product quality variable (X3) has a t value of 4.763 > t table 1.985 and a significance value of 0.000 < 0.05. Based on the results of the F-test (model feasibility test), the calculated F value is 46.843, which is greater than the F table value of 3.09, with a significance level of 0.000 < 0.05. This indicates that the variables of service quality, trust, and product quality are appropriate to be used as research model variables. The coefficient of determination (Adjusted R Square) is 0.581 which means that 58.1% of member satisfaction can be explained by the variables of service quality, trust, and product quality. The remaining 41.9% is influenced by other factors not included in this study. The conclusion of this study is that service quality has a positive and significant effect on member satisfaction at KSPPS BMT AL FATAA Ulujami, Pemalang Regency. Trust also has a positive and significant effect on member satisfaction. Likewise, product quality has a positive and significant effect on member satisfaction. Collectively, service quality, trust, and product quality have a positive and significant effect on member satisfaction. Suggestion based on the research findings indicates that KSPPS BMT AL FATAA Ulujami, Pemalang Regency, is advised to improve service quality, maintain the consistency and integrity of its staff, and develop more flexible products tailored to the members' needs, thereby enhancing member satisfaction.
PENGARUH CAPITAL ADEQUACY RATIO (CAR), FINANCING TO DEPOSIT RATIO (FDR) TERHADAP RETURN ON ASSETS (ROA) DENGAN NON PERFORMING FINANCING (NPF) SEBAGAI VARIABEL MODERATING (STUDI PADA BANK UMUM SYARIAH YANG TERDAFTAR DI BURSA EFEK INDONESIA) Nurhidayah, Evinta Amalia; Fandil, Fandil
JURNAL CAPITAL : Kebijakan Ekonomi, Manajemen dan Akuntansi Vol 7 No 2 (2025): jurnal capital
Publisher : Sekolah Tinggi Ilmu Ekonomi Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33747/capital.v7i2.285

Abstract

Abstract. The phenomenon discussed in this research is the decrease of ROA which is the benchmark of banking performance. Besides, there is still gap result from previous research about Capital Adequacy Ratio and Financing to Deposit Ratio to Return On Assets, so this research add Non Performing Financing variable as moderating variable. The purpose of this study is to analyze and prove empirically the influence of Capital Adequacy Ratio and Financing to Deposit Ratio to Return On Assets and to analyze and prove empirically influence Non Performing Financing in moderating between Capital Adequacy Ratio and Financing to Deposit Ratio to Return On Assets. The population of this study is the Sharia Commercial Bank listed on the Indonesia Stock Exchange with a total sample of nine Sharia Commercial Banks listed on the Indonesia Stock Exchange for the period 2009-2016. Moderating Regression Analysis. The results of this study prove that Capital Adequacy Ratio has no effect on Return On Assets. Financing to Deposit Ratio has a significant effect on ROA. Non Performing Financing can moderate the influence between Capital Adequacy Ratio to Return On Assets. Non Performing Financing can not moderate the influence between Financing to Deposit Ratio to Return On Assets.