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All Journal Jurnal Obsesi: Jurnal Pendidikan Anak Usia Dini AL-ARBAH: Journal of Islamic Finance and Banking JSSM Abdi Makarti Jurnal Indonesia Sosial Sains Jurnal Ilmiah Bisnis, Manajemen, dan Akuntansi
Ahmad Ali
Universitas Ngudi Waluyo
Humanities Astronomy Biochemistry, Genetics & Molecular Biology Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Energy Environmental Science Immunology & microbiology Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Neuroscience Physics Social Sciences Other

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PELATIHAN FOTOGRAFI PRODUK MENGGUNAKAN SMARTPHONE UNTUK MENINGKATKAN VISUAL BRANDING PADA UMKM KERAJINAN TANDUK SAPI DESA PUCANG, MAGELANG Setya Indah Isnawati; Ari Eko Budiyanto; Ahmad Ali
ABDI MAKARTI Vol 1, No 2 (2022): ABDI MAKARTI
Publisher : Sekolah Tinggi Ilmu Ekonomi AMA

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (405.552 KB) | DOI: 10.52353/abdimakarti.v1i2.328

Abstract

Product photos with smartphones can be a solution for MSMEs in facing the risk of access to the market. Smartphones are now equipped with cameras and photo editing applications that are very adequate and easy to create visual branding. One of the product photos used in the Community Service (PkM) training this time is product photography. The partner of this PkM is "Toko Subur", which is a horn and souvenir handicraft business which is located in Pucang Village, Secang, Magelang. The problem raised is the limitation of soft skills in applying smartphones for product photography purposes. For this reason, the PkM Team provides a solution in the form of simple product photography training using a smartphone and other supporting properties. The method used is direct training using a smartphone or simple property for SMEs "Toko Subur" as well as joint discussions regarding the obstacles they face. The output of this PkM is the formation of soft skills for MSME actors in the field of product photography to create visual branding so that they are able to attract potential consumers and increase sales from both social media and e-commerce.
Utilization of Twitter in Customer Relationship Management at PT Bank Syariah Indonesia (BSI) Setya Indah Isnawati; Jaya Ramadaey Bangsa; Satria Avianda Nurcahyo; Ahmad Ali
AL-ARBAH: Journal of Islamic Finance and Banking Vol 4, No 2 (2022)
Publisher : Universitas Islam Negeri (UIN) Walisongo Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21580/al-arbah.2022.4.2.15120

Abstract

The Association of Indonesian Internet Network Operators (APJII) released data, behaviorally, one of the most dominant uses of the internet in Indonesia is to access social media. Twitter is one of the potentials for companies as a means of interacting with consumers, including maintaining good relations and providing education for consumers regarding the products or services owned by the company, including the implementation of Customer Relationship Management. The purpose of this study is to what extent PT Bank Syariah Indonesia (BSI) utilizes Twitter in implementing CRM. The research method uses netnographic studies, where researchers analyze research results based on observations through social media through entree approaches, data collection, data analysis, data interpretation, and member checks. The results of the study show that Twitter plays a very large role in maintaining relationships with customers, especially in the Islamic banking industry. The number of questions, complaints, suggestions and criticisms addressed to BSI as a service industry makes Twitter a forum for filtering customer responses as a CRM implementation.
PENGARUH KOMPETENSI DAN PENGEMBANGAN KARIR TERHADAP KINERJA PEGAWAI MELALUI KOMITMEN ORGANISASIONAL SEBAGAI VARIABEL INTERVENING PADA KARYAWAN PT POS INDONESIA KOTA KUDUS JAWA TENGAH Satria Avianda Nurcahyo; Teguh Harso Widagdo; Ahmad Ali; Sudiyono
Journal of Social Sustainability Management Vol. 3 No. 2 (2023): APRIL 2023
Publisher : Journal of Social Sustainability Management

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Abstract

The purpose of this study was to determine the effect of the variable Competence, Career Development, and Organizational Commitment on employee performance improvement. The data used in this study were primary data in the form of distributing questionnaires as many as 100 respondents to PT Pos Indonesia Kudus employees. The sampling technique used in this study was purposive sampling. The test of this study used path analysis and to test the effect of the intervening variables the sobel test was used. The results showed that (1) competence has a positive effect on organizational commitment. (2) career development has a positive effect on organizational commitment. (3) competence has a positive effect on employee performance. (4) career development has a positive effect on employee performance. (5 organizational commitment has a positive effect on employee performance. Regarding the variable organizational commitment is not able to become an intervening variable, an employee is expected to work actively and help each other so that it can increase organizational commitment. Then by making employees have a strong sense of organizational commitment and grow slowly by creating a work atmosphere like a family, by implementing this family management, employees will feel comfortable, feel more psychologically cared for, and feel a family bond
Manajemen Strategi Pemasaran Pasca Covid-19 di Lembaga Pendidikan Anak Usia Dini Syifa Fauziah; Swantyka Ilham Prahesti; Ahmad Ali
Jurnal Obsesi : Jurnal Pendidikan Anak Usia Dini Vol 7, No 4 (2023)
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/obsesi.v7i4.4420

Abstract

Di era globalisasi strategi pemasaran jasa pendidikan memiliki posisi yang sangat penting, era dimana iklim persaingan telah memasuki semua lini kehidupan. Manajemen strategi pemasaran sangat penting untuk dilakukan paca pandemic covid 19. Tujuan dari penelitian ini adalah menganalisis manajemen pemasaran yang meliputi strategi pemasaran di lembaga Pendidikan anak usia dini dan media yang digunakan dalam promosi di lembaga Pendidikan anak usia dini. Metode yang digunakan dalam penelitian ini adalah dengan menggunakan metode deskriptif kualitatif. sedangkan teknik pengumpulan data dengan observasi, wawancara dan dokumentasi. Hasil penelitian ini menunjukkan bahwa strategi pemasaran menggunakan 2 cara yaitu offline dan online. Pemasaran dengan metode strategi offline yang digunakan adalah sosialisasi langsung kepada orang tua siswa baik dalam agenda pertemuan wali murid maupun dalam kegiatan parenting, serta sosialisasi kepada masyarakat sekitar melalui kegiatan rutin seperti pertemuan pembinaan kesejahteraan keluarga, pengajian mingguan. Pemasaran menggunakan metode strategi online yang digunakan melalui media sosial antara lain Whatsapp, Instagram dan Facebook, tik tok, video. Media pemasaran yang digunakan adalah brosur, poster dan spanduk.
Implementation of Digital Marketing Strategy in MSME Development in Candisari Ungaran Village Meida Rachmawati; Teguh Harso Widagdo; Sudiyono Sudiyono; Satria Avianda Nurcahyo; Ahmad Ali
Jurnal Indonesia Sosial Sains Vol. 4 No. 08 (2023): Jurnal Indonesia Sosial Sains
Publisher : CV. Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jiss.v4i08.863

Abstract

Candisari Village is a village where some of its MSMEs have utilized digital marketing platforms. With the rapid development of technology, the digital world and the internet have also impacted the field of marketing. The marketing trend, which was initially conventional (offline), has now shifted to digital (online). This study adopts a qualitative approach and descriptive analysis approach, which means using a qualitative approach to understand and describe the implications of analysis principles contained in MSMEs' digital marketing strategies. The research aims to gather information about digital marketing strategies for the development of micro, small, and medium-sized enterprises (MSMEs). The digital marketing strategies implemented by food and beverage MSMEs in Candisari Village include marketing through social media platforms and various e-commerce applications such as GrabFood, GoFood, and ShopeeFood. To promote their businesses, the majority of MSMEs utilize Instagram, Facebook, TikTok, and WhatsApp as platforms to upload attractive photos and videos of their products on their Instagram accounts, including Instagram Reels, Instagram Feed, and Instagram Stories. Overall, MSMEs in Candisari Village have experienced progress and healthy competition in business development after implementing digital marketing strategies, leading to the advancement of their businesses
Marketing Performance after Covid-19 Pandemic on Food and Beverage SMEs in Semarang Ahmad Ali; Teguh Harso Widagdo
Jibaku: Jurnal Ilmiah Bisnis, Manajemen dan Akuntansi Vol. 2 No. 2 (2022)
Publisher : Universitas Ngudi Waluyo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35473/.v2i2.1814

Abstract

The purpose of this study is to analyze how market sensing and consumer need adaptability, can achieve competitive advantage which is then expected to be able to improve marketing performance. This study took as many as 120 respondents who own SMEs Food and Beverage in Semarang, Central Java. The analytical tool used is SEM (Structural Equation Modeling). The results of data analysis for all models have met the criteria of Goodness Of Fit with chi square value = 89.718, degrees of freedom (df) = 100, probability = 0.760, CMIN/DF = 0.897, GFI = 0.914, AGFI = 0.884, TLI = 1.025, CFI = 1,000 and RMSEA = 0.000. Thus it can be said that the proposed research model is acceptable. The results of the analysis prove that market sensing and consumer need adaptability have a significant effect on competitive advantage so as to improve marketing performance.
Co-Authors Eko Budiyanto, Ari Eko Budiyanto Ari Jaya Ramadaey Bangsa Meida Rachmawati Satria Avianda Nurcahyo Setya Indah Isnawati Sudiyono Swantyka Ilham Prahesti Syifa Fauziah Teguh Harso Widagdo Teguh Harso Widagdo