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ARCHITECTURE BRANDING IN A LOCAL WISDOM BASED ON TOURISM DEVELOPMENT 4.0 IN BALI Nimas Sekarlangit; L.V. Ratna Devi S.
Undagi : Jurnal Ilmiah Jurusan Arsitektur Universitas Warmadewa Vol. 7 No. 2 (2019): Desember 2019
Publisher : Program Studi Arsitektur, Fakultas Teknik Universitas Warmadewa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22225/undagi.7.2.1564.56-65

Abstract

At present, the villages that have local wisdom in architecture Bali have undergone several changes. The change in the shape of the building caused because local people began to migrate to urban areas so that they had a changing lifestyle, and the difficulty of finding traditional materials. This problem generalizes the building style. However, tourism development in Bali is needed; therefore, branding can be carried out in architectural buildings which have local wisdom. Bali needs for the branding of architectural buildings containing speakable and writeable elements, a spirit of the brand, internal back-up, personality, and the story of glory with the power of local wisdom. Development of tourism based on the essence Hinduism, which was developed through the customer in the era of connectivity based on the principle of marketing 4.0. Marketing 4.0 is used to recognize the transitional role of traditional marketing and digital marketing in building customer involvement and advocacy. This study raises the question of architectural branding that has local wisdom in developing tourism 4.0. This study uses qualitative methods to look at comparison methods and marketing mixes. The output of this research is the traditional architecture of the Panglipuran and Tenganan traditional villages is a unique attraction for the village's tourism. It can increase tourist interest by adding an understanding of the local wisdom that underlies the building. So tourists will encourage other tourists to visit the traditional villages of Panglipuran and Tenganan.
Integration of Traditional and Modern Materials for Visual Comfort in Bayan Village Weaving House Dewi, Gusti Ayu Putu Selina; Sekarlangit, Nimas
Arsitektura : Jurnal Ilmiah Arsitektur dan Lingkungan Binaan Vol 23, No 2 (2025): Arsitektura : Jurnal Ilmiah Arsitektur dan Lingkungan Binaan
Publisher : Universitas Sebelas Maret Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/arst.v23i2.101823

Abstract

The Weaving Production Houses in Bayan Village serve as dedicated spaces for weaving activities. Three permanent buildings, Fetung Bayan, Jajaq Bayan, and Belida Bayan, are primary weaving production facilities. Visual comfort is critical in supporting weaving activities from morning until evening. Ensuring optimal lighting conditions is essential to maintaining productivity and minimising visual strain for weavers. This study aims to identify the most effective material combinations to enhance visual comfort within these weaving spaces. A descriptive-quantitative research approach is employed, utilising DIALux simulation software to develop strategies for optimising visual comfort. The findings suggest that combining traditional and modern materials improves lighting conditions. The recommended configuration includes galvalume ceilings with a 78% reflection factor, woven bamboo (bedeg) walls with a 40% reflection factor, and concrete flooring with an 80% reflection factor. Additionally, shading elements and a Window-to-Wall Ratio (WWR) of 40% are proposed to enhance daylight control and reduce glare, ensuring a well-balanced luminous environment for weaving activities.