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All Journal Jurnal Penelitian Pendidikan Matematika Business UHO: Jurnal Administrasi Bisnis Journal Publicuho Journal Publicuho Kongga : Jurnal Pengabdian Masyarakat INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS (IJEFE)
Akbar Wahbi
Halu Oleo University, Southeast Sulawesi, Indonesia
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Mathematics Public Health Social Sciences

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Bimbingan Teknis Pelatihan Administrasi Kewirausahaan Usaha Makro dan Mikro Sahrun Sahrun; Marsia Sumule; Hasriani Amin; Akbar Wahbi
Kongga : Jurnal Pengabdian Masyarakat Vol. 3 No. 1 (2025): Edisi Juni
Publisher : Universitas Halu Oleo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52423/kongga.v3i1.49

Abstract

Kegiatan pengabdian kepada masyarakat ini dilaksanakan untuk meningkatkan kapasitas administrasi pelaku usaha mikro dan kecil yang tergabung dalam UKM Desa Atari Jaya, Kecamatan Lalembuu, Kabupaten Konawe Selatan. Permasalahan yang dihadapi mencakup tidak adanya sistem pencatatan yang baik, rendahnya kesadaran administratif, dan keterbatasan pengambilan keputusan berbasis data. Melalui serangkaian kegiatan berupa identifikasi masalah, pelatihan administrasi, pendampingan, bantuan dana, serta monitoring, program ini berhasil meningkatkan kemampuan anggota UKM dalam menjalankan fungsi administrasi secara terstruktur dan berkelanjutan. Data kualitatif dan kuantitatif menunjukkan adanya peningkatan dalam pencatatan keuangan, pembuatan laporan, dan proses pengambilan keputusan. Pelatihan dilaksanakan dengan metode partisipatif dan berbasis konteks, sehingga menghasilkan keterlibatan tinggi dan kesesuaian materi dengan kebutuhan mitra. Hasil kegiatan ini tidak hanya meningkatkan kapasitas administrasi, tetapi juga membentuk fondasi untuk pengembangan kewirausahaan berbasis komunitas. Program ini direkomendasikan sebagai model replikasi bagi UKM berbasis pedesaan yang memiliki tantangan serupa.
Pelatihan Digital Marketing sebagai Upaya Penguatan Promosi Destinasi Wisata Berbasis Masyarakat Suriyani BB; Dian Trianita Lestari; Siti Kadri Yanti Sari; Nur Azizah; Siti Nurhayati; Akbar Wahbi; La Taya
Kongga : Jurnal Pengabdian Masyarakat Vol. 4 No. 1 (2026): Edisi Juni
Publisher : Universitas Halu Oleo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5243/kongga.v4i1.59

Abstract

Kegiatan pengabdian kepada masyarakat ini bertujuan meningkatkan pengetahuan dan keterampilan masyarakat dalam memanfaatkan digital marketing sebagai media promosi potensi wisata lokal. Kegiatan dilaksanakan menggunakan pendekatan Participatory Learning and Action (PLA) yang dipadukan dengan metode ceramah, diskusi, praktik langsung, dan pendampingan. Peserta kegiatan berjumlah 25 orang yang terdiri atas aparatur kelurahan, pelaku usaha mikro, karang taruna, dan masyarakat. Evaluasi dilakukan melalui pre-test dan post-test untuk mengukur peningkatan pemahaman peserta. Hasil kegiatan menunjukkan bahwa rata-rata nilai peserta meningkat dari 48,0% pada pre-test menjadi 87,6% pada post-test atau mengalami peningkatan sebesar 39,6 poin persentase. Peserta juga menunjukkan peningkatan kemampuan dalam memanfaatkan media sosial sebagai sarana promosi, menyusun konten digital, dan memahami strategi pemasaran destinasi wisata berbasis platform digital. Temuan ini menunjukkan bahwa pelatihan berbasis praktik dan pendampingan efektif dalam meningkatkan literasi digital masyarakat serta memperkuat kapasitas lokal dalam mendukung promosi destinasi wisata. Oleh karena itu, kegiatan serupa perlu dilakukan secara berkelanjutan melalui kolaborasi antara perguruan tinggi, pemerintah daerah, dan masyarakat guna mendukung pengembangan pariwisata berbasis digital yang berkelanjutan.
STRENGTHENING THE MSME FINANCING ECOSYSTEM THROUGH SUSTAINABLE FUNDING ACCESS STRATEGIES IN SOUTH KONAWE REGENCY Akbar Wahbi; Munawir Makmur; Agus Zul Bay
INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS Vol. 3 No. 1 (2026): INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS (IJEFE)
Publisher : CV. Adiba Aisha Amira

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.21128404

Abstract

This study aims to analyze strategies for strengthening the financing ecosystem of Micro, Small, and Medium Enterprises (MSMEs) through sustainable financing access in Konawe Selatan Regency. The primary issue addressed is the limited accessibility of formal financing faced by rural entrepreneurs amid the demands of Indonesia's national green economic transition. This research employed a qualitative approach using a case study method. Data were collected through semi-structured interviews with 20 key informants, including MSME actors, regulators, and banking representatives, supported by participatory field observations and policy document analysis. The findings reveal four major themes: business legality constraints as the primary structural barrier, low financial literacy related to Environmental, Social, and Governance (ESG) principles, the strategic role of Village-Owned Enterprises (BUMDes) as local financial intermediary institutions, and challenges in adapting financial technology in areas with limited infrastructure. These findings contribute to the development of a community-based financial ecosystem model. The study concludes that strengthening the financing ecosystem requires policy synergy to facilitate MSME formalization and the development of inclusive green microfinance products. Practical implications include the need to enhance the managerial capacity of BUMDes and simplify licensing bureaucracy at the regional level. Future studies are recommended to quantitatively examine the effectiveness of this partnership model across broader regional contexts.
ANALYSIS OF BUSINESS OPPORTUNITIES IN AN EFFORTS TO INCREASE COMMUNITY INCOME IN THE MARINA TOGO MOWONDU TOURISM AREA, WANGI-WANGI DISTRICT, WAKATOBI REGENCY Munawir Makmur; Wa Ode Harliyanti Unga; Akbar Wahbi
INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS Vol. 3 No. 1 (2026): INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS (IJEFE)
Publisher : CV. Adiba Aisha Amira

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.21128466

Abstract

This study aims to analyze business opportunities in an effort to enhance community income in the Marina Togo Mowondu tourism area, Wangi-Wangi District, Wakatobi Regency. This research employs a qualitative descriptive approach, using data collection techniques such as in- depth interviews, observations, and document analysis. The participants involved in this study included local business operators, tourists, and relevant stakeholders. Data analysis was conducted using the Miles and Huberman interactive model, consisting of data reduction, data display, and conclusion drawing. The findings indicate that the Marina Togo Mowondu tourism area possesses significant business potential in the culinary sector, souvenirs trade, transportation services, and tourism-based creative industries. The availability of natural tourism attractions, the increasing number of tourist visits, and active community participation serve as supporting factors for the development of these business opportunities. However, several constraints were identified, including infrastructure limitations, inadequate business management skills, and a lack of promotional strategies. Therefore, community capacity building, infrastructure improvement, and the optimization of digital marketing are required to foster business growth and ensure a sustainable increase in community income.
Co-Authors Agus Zul Bay Anwar Bey Bakti, Bakti Hasriani Amin Ikbal Ira Fazira Jamal Bake, Jamal Jopang Jopang La Ode Ahmad Darwin La Ode Mahmud La Ode Mustafa La Taya Lestari, Dian Trianita Malik, . Marsia Sumule Muh. Aswin Muh. Ikhsan Muh. Yusuf Munawir Makmur Nur Azizah Sahrun Mane Siti Kadri Yanti Sari Siti Nurhayati Suriyani Bunga Batara Syamsul Alam Wa Ode Haliyanti Unga Wa Ode Harliyanti Unga Zulfiah Larisu