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All Journal JURNAL MANAJEMEN MOTIVASI Media Ekonomi Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) IIJSE Journal of Society, Community and Business Development
Muchammad Agung Miftahuddin
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences Other

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Analisis Perilaku Brand Switcing Konsumen ...(Dimas Dan Muchammad Agung) 1 Analisis Perilaku Brand Switcing Konsumen Produk Air Mineral Di Wilayah Kabupaten Banjarnegara Dimas Bayu Arianto; Muchammad Agung Miftahuddin
Media Ekonomi Media Ekonomi : Vol 14 No 1 Januari 2014
Publisher : Lembaga Publikasi Ilmiah dan Penerbitan (LPIP)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (176.97 KB) | DOI: 10.30595/medek.v14i1.1298

Abstract

This study aims to determine the effect of free variable price, inconvenience, core service failure, service encounter failure, response to service, attraction by competitors, ethical problems, and involuntary switching to switching behavior of mineral water brand in the region Banjamegara both partially and simultaneously. And to determine the independent variables that most influence on switching behavior of mineral water in the Banjarnegara. The method used in sampling is purposive sampling, the sampling is based on specific criteria and goals, with criteria respondents who are buying it either weekly or monthly at the distributor or the same store and was in the region Banjamegara. The analytical method used was multiple linear regression test with a significant level (α) 0,1 and the elasticity test. The results of this study concluded that prices, core service failures, service encounter failures and ethical problems are partially no effect on brand switching, with a significant value of 0,838, 0,925, 0,239 and 0,329 more than 0,1. But attraction by competitor and involuntary switching partially significant effect on brand switching, with a significant value of 0,070 and 0,087 is less than 0,1. price, inconvenience, core service failure, service encounter failure, response to service, attraction by competitors, ethical problems, and involuntary switching simultaneously had no effect on brand switching, with a value significantly by 0,141 more than 0,1. involuntary switching variables that most influence on brand switching. This is indicated by the value of E8 > E1, E3, E4, E6 and E7 is 0275 > 0,018, -0,009, 0,153, 0,176 and -0,111. Key words: Price, Inconvenience, Core Service Failure, Service Encounter Failure, Response To Service, Attraction By Competitors, Ethical Problems, Involuntary Switching and Brand Switching.
Training on Basic Digital Marketing and Business Mentality to Children of Mandhanisiwi Orphanage PKU Muhammadiyah Purbalingga Alfalisyado; Muchammad Agung Miftahuddin; Edi Joko Setyadi
Journal of Society, Community and Business Development Vol. 2 No. 1 (2024): April
Publisher : Universitas Muhammadiyah Purwokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30595/scbd.v2i1.169

Abstract

The program aims to create a strong and independent generation in terms of economy, creativity, mentality, and self-reliance through business motivation. In addition, this program also aimed to provide an open mindset in utilizing technology for positive and productive activities. This program was implemented by collaborating with partners in the Purbalingga district, namely Mandhanisiwi Orphanage PKU Muhammadiyah Purbalingga. Participants in this program were 47 orphanage children of junior high school (SMP) and senior high school (SMA) levels. The result of this program is an output in the form of increasing participants' knowledge about fostering the entrepreneurial spirit through the ease of technology by carrying Islamic values based on a solid mentality and giving a way to deal with situations that will occur when running a business, both independently and in groups.
Job Satisfaction as a Mediator of Workload and Work Stress on Nurse Performance at RSI PKU Muhammadiyah Tegal Putri Barlian; Akhmad Darmawan; Muchammad Agung Miftahuddin; Amir Amir
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 2 (2025): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i2.6398

Abstract

This study aims to examine the effect of workload and work stress on the performance of nurses at RSI PKU Muhammadiyah Tegal, with job satisfaction as a mediating variable. This study uses a quantitative approach, with primary data obtained through a questionnaire using Google Form. The study population included 231 nurses and samples were taken using a purposive sampling technique with the criteria of a minimum work period of 2 years and nurses who work in the inpatient room. The number of respondents who met the criteria was 104 nurses. Data analysis was carried out using the SEM PLS3 method. The results of this study indicate that workload and work stress have a positive effect on nurse performance. workload has also been shown to have a positive impact on job satisfaction levels. However, on the contrary, work stress does not show any effect on job satisfaction. In addition, job satisfaction can act as a mediator in the relationship between workload and work stress on nurse performance.
Analisis Faktor-Faktor Yang Mempengaruhi Keputusan Pembelian Produk Kosmetik Pada Gen-Z di Purbalingga Anisa Nur Fadilah; Erny Rachmawati; Muchammad Agung Miftahuddin; Nawalin Nazah
JURNAL MANAJEMEN MOTIVASI Vol 22 No 1 (2026): Jurnal Manajemen Motivasi
Publisher : Universitas Muhammadiyah Pontianak

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29406/jmm.v22i1.8644

Abstract

This study examines the effects of brand image, lifestyle, product quality, and advertising on Generation Z’s purchasing decisions for OMG cosmetics in Purbalingga Regency. Using a quantitative survey approach, data from 125 respondents were collected via questionnaires with a 5-point Likert scale. Purposive sampling and the Lemeshow formula determined the sample. SPSS 27 was used for analysis. Results indicate brand image, lifestyle, and advertising significantly influence purchasing decisions. The findings highlight the strategic role of these variables in shaping consumer behavior toward OMG products among Generation Z in Purbalingga.
PENGARUH MOTIVASI KERJA, BEBAN KERJA DAN ORGANIZATIONAL CITIZENSHIP BEHAVIOR TERHADAP LOYALITAS PERAWAT MELALUI KEPUASAN KERJA SEBAGAI VARIABEL INTERVENING DI RUMAH SAKIT WIJAYAKUSUMA PURWOKERTO Dwita Panggih Permana; Suyoto syahlan syahlan; Muchammad Agung Miftahuddin; Hermin Endratno
Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA) Vol 10 No 1 (2026): Edisi Januari - April 2026
Publisher : LPPM STIE Muhammadiah Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31955/mea.v10i1.7138

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh Motivasi Kerja, Beban Kerja, dan Organizational Citizenship Behavior terhadap Loyalitas perawat dengan Kepuasan Kerja sebagai variabel mediasi di Rumah Sakit Wijayakusuma Purwokerto. Pendekatan kuantitatif digunakan dengan metode Structural Equation Modeling SEM melalui SmartPLS 3. Populasi penelitian adalah seluruh perawat di Rumah Sakit Wijayakusuma Purwokerto, dengan jumlah sampel sebanyak 150 perawat yang dipilih menggunakan teknik purposive sampling dengan kriteria masa kerja > 1 tahun. Hasil penelitian menunjukkan bahwa Motivasi Kerja berpengaruh positif dan signifikan terhadap Kepuasan Kerja. Beban kerja dan Organizational Citizenship Behavior tidak berpengaruh signifikan terhadap Kepuasan Kerja. Motivasi kerja, beban kerja, dan Organizational Citizenship Behavior berpengaruh positif dan signifikan terhadap Loyalitas perawat. Kepuasan kerja terbukti berperan sebagai variabel mediasi dalam memperkuat hubungan antara Motivasi Kerja, Beban Kerja, dan Organizational Citizenship Behavior terhadap Loyalitas perawat.
PENGARUH INFLUENCER MARKETING, ONLINE CUSTOMER REVIEW DAN LIVE STREAMING SHOPPING TERHADAP KEPUTUSAN PEMBELIAN KOSMETIK DI TIKTOK SHOP Nayla Auroravita; Muchammad Agung Miftahuddin; Irawan Randikaparsa; Tri Septin Muji Rahayu; Ika Yustina Rahmawati
Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA) Vol 10 No 1 (2026): Edisi Januari - April 2026
Publisher : LPPM STIE Muhammadiah Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31955/mea.v10i1.7190

Abstract

The dynamics of information technology advances have encouraged changes in consumer behavior, especially in online shopping activities through social media such as TikTok Shop. The purpose of this study is to examine the application of influencer marketing, online customer reviews, and live streaming shopping in influencing the purchase decision of cosmetic products in students in the city of Purwokerto. This research is based on the increasing intensity of online shopping activities through social media on changes in consumer behavior towards the purchase decision-making process. Quantitative with a causal approach was used as the basis of the research, involving 127 respondents selected by purposive sampling using non-probability sampling techniques, then given questionnaires as a source of research data, analyzed using SPSS software version 27. The findings of the study indicate that influencer marketing, online customer reviews, and live streaming shopping simultaneously have a positive and significant effect on purchase decisions and contribute to increasing consumer confidence and interest in buying cosmetic products in students in the city of Purwokerto who shop through TikTok Shop.
Co-Authors Akhmad Darmawan Alfalisyado Amir Amir Anisa Nur Fadilah Dimas Bayu Arianto Dwita Panggih Permana Edi Joko Setyadi Erny Rachmawati Hermin Endratno Ika Yustina Rahmawati Nawalin Nazah Nayla Auroravita Putri Barlian Randikaparsa, Irawan Suyoto syahlan syahlan Tri Septin Muji Rahayu