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Mobile Banking Service Quality and User Loyalty Using MSQUAL: A Systematic Literature Review Nashikha, Ainun; Huda, Muhammad Qomarul; Fitroh, Fitroh; Durachman, Yusuf; Waspodo, Bayu
Sinkron : jurnal dan penelitian teknik informatika Vol. 9 No. 4 (2025): Articles Research October 2025
Publisher : Politeknik Ganesha Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33395/sinkron.v9i4.15231

Abstract

Digital transformation has made mobile banking a core service in the banking industry, emphasizing service quality as a critical factor for user satisfaction and loyalty. This study presents a systematic literature review (SLR) of mobile banking research from 2021 to 2025, guided by PRISMA and structured using the PICOC framework (Population, Intervention, Comparison, Outcome, Context) to systematically select and evaluate relevant studies. The MS-QUAL model, comprising nine dimensions: efficiency, system availability, responsiveness, privacy, content, contact, billing, fulfillment, and compensation, was used as the evaluation framework. Out of 924 initially identified articles, 20 met the inclusion criteria for in-depth analysis. Findings show that efficiency, system availability, privacy, responsiveness, content, and fulfillment consistently drive user satisfaction, while compensation, contact, and billing have limited influence. Satisfaction serves as the primary mediator connecting service quality to loyalty, indicating that improvements in MS-QUAL dimensions must translate into positive user experiences to foster long-term loyalty. The study further highlights challenges in maintaining security standards, adapting traditional dimensions to evolving user expectations, and ensuring consistent service quality. Opportunities lie in leveraging technologies such as AI, blockchain, and big data to create personalized, secure, and interactive experiences, enhancing both functional and emotional engagement. Overall, MS-QUAL remains a relevant and flexible framework for evaluating mobile banking service quality when aligned with contemporary technological advances and user-centered strategies.
Studi Eksplorasi Pengaruh Influencer Instagram terhadap Niat dan Keputusan Pembelian Konsumen Azzahra, Naya Raila; Fitroh, Fitroh
Jurnal Sains Pemasaran Indonesia (Indonesian Journal of Marketing Science) Vol 24, No 2 (2025): September
Publisher : Master of Management Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jspi.v24i2.53-72

Abstract

This research examines the role of Instagram influencers in shaping consumer purchase intentions and decisions, focusing on various product categories like fashion, beauty, and electronics. Influencer marketing, particularly through micro and macro influencers, has proven to be a powerful strategy in digital marketing due to the emotional engagement influencers foster with their followers. Factors such as the influencer's trustworthiness, the type of content shared (whether informative or entertaining), and the frequency of collaborations play a critical role in shaping consumer preferences and purchase actions. Using a descriptive approach and literature review methodology, the study synthesizes findings from various academic sources published between 2018 and 2024, accessed via Scopus, Web of Science, and Google Scholar. The research highlights that micro-influencers are more effective in building long-term brand loyalty, due to their authentic and personal relationships with their audiences. In contrast, macro-influencers, while effective in increasing brand awareness and influencing short-term purchase decisions, tend to have a more transactional and less emotional impact. The study underscores the importance of emotional connection in influencer marketing and provides valuable insights for marketers looking to leverage Instagram influencers in digital campaigns.
Inovasi Smokeless Burn Barrel Menjadi Solusi Ramah Lingkungan untuk Mengatasi Pencemaran Udara dari Pembakaran Sampah Terbuka Fitroh, Fitroh; Ilham, Nisrina Zukhrufa
Jurnal Pendidikan Tambusai Vol. 9 No. 3 (2025): Desember
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai, Riau, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Pembakaran sampah terbuka merupakan praktik umum yang berkontribusi signifikan terhadap pencemaran udara, terutama melalui emisi partikel halus dan gas berbahaya. Penelitian ini menyajikan inovasi Smokeless Burn Barrel sebagai solusi ramah lingkungan untuk mengatasi masalah tersebut. Prototipe alat ini dirancang dengan prinsip pembakaran ganda (primer dan sekunder) yang memanfaatkan aliran udara alami untuk meningkatkan efisiensi pembakaran. Metode penelitian mencakup perancangan sistem, pemilihan material, dan pengujian kinerja prototipe di lapangan. Hasil pengujian menunjukkan bahwa Smokeless Burn Barrel mampu mengurangi emisi asap secara visual dan menekan konsentrasi partikel berbahaya. Dibandingkan dengan metode pembakaran konvensional, alat ini menghasilkan pembakaran yang lebih bersih, meninggalkan residu abu yang jauh lebih sedikit dan mengurangi dampak negatif terhadap kesehatan masyarakat serta lingkungan. Dengan demikian, inovasi ini terbukti efektif sebagai teknologi tepat guna untuk pengelolaan sampah mandiri yang berkelanjutan di tingkat rumah tangga.
Systematic Literature Review: Analisis Sentimen Berbasis Deep Learning Fitroh, Fitroh; Hudaya, Fahmi
Jurnal Nasional Teknologi dan Sistem Informasi Vol 9 No 2 (2023): Agustus 2023
Publisher : Departemen Sistem Informasi, Fakultas Teknologi Informasi, Universitas Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25077/TEKNOSI.v9i2.2023.132-140

Abstract

Systematic literature review ini bertujuan untuk mengetahui tren penelitian analisis sentimen berbasis deep learning antara tahun 2020-2023. Fokus kajiannya adalah pada pemahaman tentang pemodelan yang digunakan oleh banyak peneliti, juga nilai akurasi dari masing-masing klasifikasi tersebut. Pertanyaan utama dalam SLR ini yaitu teknik analisis sentimen berbasis deep learning apa yang memberikan akurasi tertinggi. Peneliti menemukan 400 artikel terindeks Scopus dengan menggunakan Publish or Perish 8. Selanjutnya, penyaringan jurnal dan pencarian kluster menggunakan aplikasi Microsoft Excel, Zotero, Mendeley, dan VOS Viewer yang menghasilkan 105 artikel terpilih untuk dianalisis secara deskriptif. Berdasarkan hasil temuan metode yang populer digunakan dalam melakukan analisis sentimen berbasis deep learning dalam jangka waktu yang telah ditentukan adalah metode LSTM dan CNN, baik dilakukan satu metode maupun keduanya. Adapun akurasi tertinggi mencapai 99% dengan rata-rata 89% menggunakan metode LSTM. Pengetahuan ini dapat digunakan untuk mengusulkan model analisis sentimen berbasis deep learning yang memberikan akurasi tertinggi.
UTILIZATION OF AGILE METHODS TO DEVELOP EMPLOYEE INTERPERSONAL SKILLS: A SYSTEMATIC LITERATURE REVIEW Fitroh, Fitroh; Hudaya, Fahmi; Hanif, Muhamad
JURTEKSI (jurnal Teknologi dan Sistem Informasi) Vol. 9 No. 4 (2023): September 2023
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat (LPPM) STMIK Royal Kisaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33330/jurteksi.v9i4.1915

Abstract

Abstract: Interpersonal skills in employees are an important part of technology companies in achieving their goals through the development of skills in their employees.  The application of agile methods for application development has been widely carried out by technology companies.  The agile method has the main principle of communication between employees, requiring skills to face these principles.  The method used in this study is the systematic literature review (SLR) method to know how the use of agile methods can develop interpersonal skills in karyawan.  In the initial search conducted using the Publish or Perish application, 740 journals were found in the range of 2015 to 2022. Next, journal filtering and cluster search continued using Microsoft Excel, Zotero, Mendeley, and VOS Viewer applications, resulting in 53 journals selected based on Q1. In the final stage of screening, researchers re-screened 9 journals that were used as a reference regarding the use of agile methods to develop employee interpersonal skills.  The results showed that the agile development method can affect the development of employee interpersonal skills. 11 skills develop because of the use of this agile development method including team working, emotional intelligence, negotiation and persuasion, problem-solving, communication skills, conflict resolution, decision making, time management, organizational skills, listening, and relationship building. Of the 11 skills, the most mentioned is team working.            Keywords: agile development methods; interpersonal skills; literature review Abstrak: Interpersonal skill pada karyawan menjadi bagian penting bagi perusahaan teknologi dalam mencapai tujuannya melalui berbagai pengembangan keterampilan. Penerapan metode agile untuk pengembangan aplikasi sudah banyak dilakukan oleh perusahaan-perusahaan teknologi. Metode agile memiliki prinsip utama berupa komunikasi antar karyawan sehingga membutuhkan keterampilan untuk menghadapi prinsip-prinsip tersebut. Metode yang digunakan pada penelitian ini yaitu metode systematic literature review (SLR) dengan tujuan untuk mengetahui bagaimana pemanfaatan metode agile dapat mengembangkan interpersonal skill pada karyawan. Pada pencarian awal yang dilakukan menggunakan aplikasi Publish or Perish, ditemukan 740 jurnal pada rentang tahun 2015 sampai 2022. Selanjutnya, penyaringan jurnal menggunakan aplikasi Microsoft Excel dan Mendeley Desktop yang menghasilkan 53 jurnal yang dipilih berdasarkan penilaian kualitas. Pada tahap akhir penyaringan, peneliti menyaring kembali menjadi 9 jurnal yang digunakan sebagai acuan mengenai pemanfaatan metode agile untuk mengembangkan interpersonal skills karyawan. Hasil penelitian menunjukan bahwa metode agile development dapat mempengaruhi pengembangan interpersonal skill karyawan, faktanya terdapat 11 skill yang berkembang karena pemanfaatan metode agile development ini diantaranya adalah team working, emotional intelligence, negotiation and persuasion, problem solving, communication skills, conflict resolution, decision making, time management, organizational skill, listening, dan relationship building. Dari 11 skill tersebut yang paling banyak disebut yaitu team working. Kata kunci: interpersonal skills; metode agile development; literature review;